电摩托在国际市场分析调研(EVT4000 export strategy报告)

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TaiyuanUniversityoftechnology

EVT4000exportstrategy

Submittedby：Lee’sTeam

Class:IB0904

GroupB

Dongbo-yuan(Devon-126)

Liuyu-xin(Anni-137)

Liuya-xing(Seven-135)

Liuyang-na(Linda-)

Liuxuan(Amanda-)

Likai(Lee-131)Submittedon：Dec.19th.2011

Liangchao(Levy-133)Assessor：Mr.Bland

Summary

TableofContents

TableofContents…………...2

Introduction………………….3

Profileinternationalmarkets...…………..4

Themarketresearch–Devon…….………..4

Themarketsegmentation–Anni………….

Thetypeofinnovation–Seven…………..

Thefivestagesapproach–Linda………..

Thepossiblecompetitors–Amanda…………..………..

Thepositioningstrategy–Lee…….……..

ThemarketingMix–Levy………………

Conclusion…………………

Appendix…………………

Introduction

Profileinternationalmarkets

Devon-Themarketresearch

Mygroupselected3countriesaboutBrazil,India,andEnglandtodomarketresearch.

Brazil:

BrazilisthelargestnationeconomyinLatinAmerica.IthaslotofpeopleandwouldbedenselypopulatedcountryinSouthAmerica.Brazilhasgoodtraffic,theBraziliangovernmentadvocatepeopletouseelectrictransportandprovideconditionsforthemarket.Soit'sverygoodforelectrictransport.

ButBraziliantopographyincludeshills,mountain,andhighlands.Thecountrymostofistropical,sotherearemostrainfalls.RidingelectrictransportisnotgoodideainBrazil.

India:

Indiaistheworld'ssecond-mostpopulouscountrywithover1.2billionpeople.Peopleareverylikemotorcyclebecauseitisverycheapandconvenient.

TheIndianeconomyistheworld'sninth-largesteconomyandIndianeconomyisdevelopingfast.In1991Indiabecameoneoffastestgrowingmajoreconomies.

IndiaisacountryinSouthAsiabuttherearelotsofhighmountainsandmostrainfalls.

England:

EnglandisthethirdlargestpopulationintheEuropeanUnion.ItwouldbethesecondmostdenselypopulatedcountryintheEuropean.Thereareowncar'scultural.Sopeoplelikedivingthecar.

TheEnglandisadevelopedcountryandhastheword'ssixthlargesteconomicbynominalGDP.Everypeoplearerich.Englandhasgoodtraffic;therearemanymotorwaysandmanyothertruckroads.Bustransportacrossthecountryiswidespread.

FinallytheEnglandismemberoftheEuropeanUnion,theG7,theG8,theG20andtheTradeOrganization.

Anni-Themarketsegmentation

Then,Iwillintroducethesegmentationforyou.Thesegmentationdividedintothreeparts.

First,IwillintroducethesegmentationforBrazil.

BrazilGeographic:

Brazil’sterrainisalmostflatlandandhighland.Theflatlandis30%andthehighlandis70%.TheclimateinBrazilishotandhumid.So,itissuitableforridinganelectriccar.

BrazilEconomic:

BrazilisthelargestnationaleconomyinLatinAmerica.Itistheworld’sseventhlargesteconomyatexchangeratesanditistheeightlargestinpurchasingpowerparity.So,itisadvantageoustotheelectriccarsales.

BrazilPolitical:

TheBraziliangovernmentadvocatespeopletouseelectriccarsinrecentyears.Thegovernmentprovidesthefullconditionsforelectriccarmarket.

ThesecondcountryIwillintroduceisIndia.

IndiaDemographic:

Indiaistheworld’ssecond-mostpopulouscountrywithover1.2billionpeople.Thisishelpfulfortheapplicationofelectriccars.

IndiaGeographic:

IndiaisacountryinSouthAsia.Anditistheseventhlargestcountrybygeographicalarea.Itissuitabletosaletheelectriccar.

IndiaEconomic:

India’srelativelylowGDPhasmeantthataccesstothesemodesoftransporthasnotbeenuniform.Inaddition,onlyaround10%ofIndiahouseholdsownamotorcycle.ItmeansthatIndiaislackoftoolstomeetthedemandsofthepeople.Andtheelectriccarissuitable.

ThethirdpartisEngland.

EnglandDemographic:

England’spopulationinmid-2008wasestimatedtobe51.44million.Itisoneofthemostdenselypopulatedcountriesintheworld.So,itissuitabletosaletheelectriccar.

EnglandEconomic:

Englandisadevelopedcountry.ItisthesixthlargesteconomyintheworldandthethirdlargesteconomyinEuropeafterGermanyandFrance.FromtheUKeconomy,Englandissuitableforelectriccarsales.

Fromthisinformation,wecansee,thesethreecountriescanbeusedasthesalescountry.

Seven-Thetypeofinnovation

TheEVT4000isdynamicallycontinuousinnovation.

Conveniencesmallvolumesimplicityofoperationgoodforbothchildrenandadults

EnvironmentalprotectionNogasoline,toprotecttheenvironment

ThisisverycheapSuitableformostpeople

Linda-Thetypeofinnovation

Amanda-Thepossiblecompetitors

Lee-Thepositioningstrategy

AccordingtothetypeofEVT4000isdynamicallycontinuousinnovation,theEVT4000shouldbepositioningeneralproductsandinfiltrationintothemarket.

Tosimplifybuyingdecisionmaking，Mr.Wang`scompanymustmakepositionintocategories-products,