




版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
2023
GlobalGuidetoConsumersPOST-PANDEMIC,
NEW
RECESSION:
2023
GLOBAL
GUIDE
TO
CONSUMERSTABLE
OFCONTENTS03EXECUTIVESUMMARY04FROMSCROLLINGTO
SCRUTINY:
WHYSHOPPERSAREINCREASINGLY
SELECTIVE-THELASTINGIMPACTS
OFTHEPANDEMIC-THENEWIMPACTS
OFINFLATION-THEAPPEALOFTHESTORE
BRAND14OMNICHANNELEXCELLENCEREQUIRED:WHYSHOPPERSRELY
ONDIGITAL
EVERYWHERE-THE2023SHOPPINGJOURNEY-THEGROWTHOFDIGITAL
SCREENS-THEIMPORTANCE
OFPRODUCTCONTENT18ABOUTSALSIFY19METHODOLOGYEXECUTIVE
SUMMARYDuringthepandemic,consumersgrewaccustomedtotheconvenienceofonlineshoppingandsame-daydelivery—evenwhilefacinglimitedproductavailability.
Today,
aspricesrise,theirserviceexpectationsremainthesame,butthey’recoupledwithnewscrutinyforthevalueofbrand-nameproducts.At
thesametime,corporatebudgetsarealsounderscrutiny.
It’s
nolongerenoughtomakeproductinformationavailableandcompelling.Instead,brandsandretailersmustengageshoppersfromdiscoverythroughpurchasetowinsalesandcustomerloyalty—allwhilemaintainingasustainableprofit.It’s
acrucialtimetodemonstrateproductqualityonline.Customersincreasinglyresearchbrandsandtheirproductsacrossarangeoftouchpoints,whichiswhythedigitalexperienceisamajorfactorinbuildingcustomerloyalty,
evenduringin-storeshopping.Successfulcommercein2023willbalancecurrentconsumerdemandswiththerealitiesofthesupplychain,margin,andoperatingcosts.Salsifysurveyedmorethan6,000
consumersaroundtheworldtohelpyouunderstandwhichproductpageelementsandchannelstoprioritizetostayprofitableandgrowyourbusinessthisyear.3POST-PANDEMIC,
NEW
RECESSION:
2023
GLOBAL
GUIDE
TO
CONSUMERSTHELASTINGIMPACTS
OFTHEPANDEMICFifty-fourpercentofallconsumerssaytheirshoppinghabitstodayaredifferentcomparedtothewaytheyshoppedpre-pandemic,withthemajorityoftheconsumersnowshoppingonlinemoreoften.FROMSCROLLINGTO
SCRUTINY:HowShoppingHabitsHaveChangedSincethePandemicIshoponlinemore68%WHYSHOPPERSARE
INCREASINGLYSELECTIVEIbuyonlineandpickupinstore25%20%Ionlychangedtemporarilytoavoidin-storeshoppingIshoponlinelessandmoreinstore16%Deliveryspeedandflexibilityplayanimportantroleinwhereconsumerschoosetoshoponline.Forexample,aquarterofconsumerswhoadjustedtheirshoppingbehaviorsincethepandemicnowuseabuyonline,pickupinstore(BOPIS)option.It’s
clearthatconsumersareincreasinglylookingforconvenientwaystobuy—sometimesevenmorethanlowpricesorloyaltyprograms.Theglobaleconomicoutlookisbleak:TheInternationalMonetaryFundforecastedonlya2.7%
growthrateanda6.5%inflationratefor2023,andrisingpricesareimpactingconsumerbehavior.
Shopperswhowentonlinetobuyduringthepandemicnowrelyonthedigitalshelftofindthebestdeals.Ifbrandsandretailerswanttowinsalesinthecomingyear,
theymustprovidethebestonlineexperienceandprovethequalityoftheirproducts.WhatMatterstoConsumersWhenChoosingWheretoShopOnlineDeliveryspeedandflexibility68%85%62%Low
pricesProductselectionLoyaltyprograms46%11%Abilitytocustomizeproducts5%4POST-PANDEMIC,
NEW
RECESSION:
2023
GLOBAL
GUIDE
TO
CONSUMERSTHENEWIMPACTS
OFINFLATIONBy
August2022,
consumers
were
already
seeing
and
feeling
theimpactofhigherpricesandlowerinventory.
Sixty-fourpercentofshopperssaidthey’dseenout-of-stockitemswhileshopping,and62%saidsomeproductswerealreadytooexpensiveforthemtopurchase.Ninety-sixpercentofconsumerssaythatrisingcostsinfluencehowtheyshopinseveralways.Forexample,inthelatterhalfof2022,68%ofshopperscomparedpricesacrossseveralretailers,and52%checkedfordigitalcouponcodes.Inadditiontothesetactics,51%ofshopperssaidthey’respendingmoretimeresearchingproductsandprioritizingaproduct’squalitywhenmakingtheirselection.WhileShoppingintheLast
3Months:HowRisingCostsHaveImpactedHowConsumersShopI’mlookingfordiscountsorfreedelivery73%71%64%
of
shoppers64%saiditemswereI’mbuyinglessordelayinglargepurchasesoutofstockI’mresearchingmoreandprioritizingproductquality51%I’mbuyingstore-brandproducts17%62%
of
shoppers62%saiditemsweretooexpensive96%
of
consumers
saythat96%risingcostsinfluencehowtheyshopinseveralways5POST-PANDEMIC,
NEW
RECESSION:
2023
GLOBAL
GUIDE
TO
CONSUMERSTHEAPPEALOFTHESTORE
BRANDConsumersequatesomecostsavingswithstore-brandorprivate-labelproducts,with63%choosingprivatelabelsbecauseoftheirlowprices.Shoppersarealsowillingtobuythestore-brandproductinmostcategories,socommoditieslikegroceriesandcleaningsuppliesbrandnamesareoftenthemostvulnerabletobeingreplaced.63%
of
shoppers
chooseprivatelabelsbecauseoftheirlowprices63%THE
APPEAL
OF
THESTORE
BRAND4%GROCERIES15%96%
of
consumersbuy
store-brandGroceries54%27%When
Do
Consumers
BuyStore-Brand
Groceries?when
thebrand
nameistooexpensiveallthetimewhen
thebrand
nameisout
of
stocknever7POST-PANDEMIC,
NEW
RECESSION:
2023
GLOBAL
GUIDE
TO
CONSUMERSTHE
APPEAL
OF
THESTORE
BRAND8%HOUSEHOLDANDCLEANINGPRODUCTS19%92%
of
consumersbuy
store-brandhousehold
and48%When
Do
Consumers
BuyStore-Brand
Household
andCleaning
Products?cleaning
productswhen
thebrand
nameistooexpensiveallthetime25%when
thebrand
nameisout
of
stocknever8POST-PANDEMIC,
NEW
RECESSION:
2023
GLOBAL
GUIDE
TO
CONSUMERSTHE
APPEAL
OF
THESTORE
BRAND18%CLOTHING82%
of
consumersbuy
store-brandclothing45%18%When
Do
Consumers
BuyStore-Brand
Clothing?when
thebrand
nameistooexpensiveallthetimewhen
thebrand
nameisout
of
stock19%never9POST-PANDEMIC,
NEW
RECESSION:
2023
GLOBAL
GUIDE
TO
CONSUMERSTHE
APPEAL
OF
THESTORE
BRAND20%COSMETICSANDPERSONALCAREPRODUCTS80%
of
consumersbuy
store-brandcosmetics
andpersonal
careproducts44%16%When
Do
Consumers
BuyStore-Brand
Cosmetics
andPersonal
Care
Products?when
thebrand
nameistooexpensiveallthetimewhen
thebrand
nameisout
of
stock20%never10POST-PANDEMIC,
NEW
RECESSION:
2023
GLOBAL
GUIDE
TO
CONSUMERSTHE
APPEAL
OF
THESTORE
BRANDTOYS
ANDGAMES29%71%
of
consumersbuy
store-brandtoys
and
games38%When
Do
Consumers
BuyStore-Brand
Toys
and
Games?when
thebrand
nameistooexpensive19%allthetimewhen
thebrand
nameisout
of
stock25%never11POST-PANDEMIC,
NEW
RECESSION:
2023
GLOBAL
GUIDE
TO
CONSUMERSTHE
APPEAL
OF
THESTORE
BRANDELECTRONICS31%69%
of
consumersbuy
store-brandelectronics36%When
Do
Consumers
BuyStore-Brand
Electronics?when
thebrand
nameistooexpensiveallthetime16%when
thebrand
nameisout
of
stock17%never12POST-PANDEMIC,
NEW
RECESSION:
2023
GLOBAL
GUIDE
TO
CONSUMERSTHEPRESSUREISONBRANDSANDRETAILERS
TOCOMMUNICATE
PRODUCTVALUE
ONLINE.WhatKeeps
ConsumersLoyal
toBrandsTheyLove62%
of
shoppersProductqualitysaytheyresearcha81%62%company’s
reputationOnlineshoppingexperience55%46%forproductqualitybeforetheyconsiderbuyingfromthemDiscountsorloyaltycouponsIn-storeshoppingexperience39%Productinnovationandselection32%27%43%
of
shoppers
sayEthicalstandardsandvaluestheyinvestigatethe43%company’s
reputationforEngagingmobileapporinteractivetools18%goodcustomerservice,on-timedelivery,
andattentivestaffbeforetheyconsiderbuyingfromthemShoppersareloyaltobrandsthatdeliverthebestproductqualityandonlineexperience—evenmorethanbrandswithgooddiscountsandproductselection.Asshopperslookmorecloselyattheirbudgets,theywanttobeconfidentthey’rebuyingsomethingthatwilllast.Andtrustworthy,
convenientproductexperienceshelpdeliverthatconfidence.13POST-PANDEMIC,
NEW
RECESSION:
2023
GLOBAL
GUIDE
TO
CONSUMERSOMNICHANNELEXCELLENCEREQUIRED:WHYSHOPPERSRELY
ONDIGITAL
EVERYWHEREFromdiscoverytopurchase,consumersarereliantonthedigitalshelfevenwhenshoppinginstore.To
winsalesandkeepbuyersfromreturningproducts,brandsandretailersneedtohavethemostrelevantdetailsontheproductpage.THE2023SHOPPINGJOURNEYWhereShoppersAreMostLikelyTo
BuyWhilesomeconsumersarereturningtoin-personshoppingin2023,theirbuyingjourneywilllikelybeginandendwithadigitaltouchpoint.Top
5
Ways
Consumers
Find
New
ProductsInStore68%68%1.
Social
mediaOnaretailsite2.
Shopping
apps3.
Browsing
in
store4.
Search
engine38%OnaretailappThroughdrive-upservices35%28%5.
Catalogs
or
brochuresOnabrand’sownsiteConsumersusedigitaltouchpointswhencomparingproductstoo.Just17%ofconsumerssaytheyuseabrand’s
ownsitetoresearchandcompareproductsbeforebuying,soit’s
criticaltohavethebestproductinformationandimagesonmultipledigitalchannelstoeffectivelyinfluencesales.Throughasearchengine24%Themodernconsumershoppingjourneyincludesmultiplechannelsateverystageofconsideration.To
winsales,brandsandretailersmustanticipateshoppers’behaviorandgivethemadequateandcompellinginformationacrossavarietyofchannels.Top
5
Ways
Consumers
Research
Products1.
Amazon2.
In
store3.
Search
engine4.
Retailer
site5.
Retailer
appDespitetheimportanceofdigitaltouchpoints,shoppersarejustaslikelytobuyinaphysicalstoreastheyaretomakethefinalpurchaseonaretailer’swebsite.15POST-PANDEMIC,
NEW
RECESSION:
2023
GLOBAL
GUIDE
TO
CONSUMERSSocialMediaShopping2%THEGROWTH
OFDIGITAL
SCREENS14%Digitaltouchpointsarepervasiveintheconsumershoppingjourney.
Thatevenappliestoin-storeshopping:Thirty-ninepercentofshopperssaidtheylookedupaproductonlinewhenshoppinginstore.Morethanathirdofshoppersfrequentlyorderedonlineandpickeditemsupintheneareststore.To
keeppacewiththeseshoppinghabits,brandsandretailersneedwaystoshareup-to-dateinventoryinformationwithshoppers.35%42%
boughtdirectlythroughsocial
mediaIn-StoreShoppingHabitsLooked
upa38%49%productonlinePickedupsomethingI35%orderedonlineARorVRShoppingCheckedpricesonadigitalkiosk16%12%9%5%Scannedaproduct’sQRcodeformoreinformation15%35%Useddigitalshelflabeling25%
usedAR
or
VRtoshopConsumerscontinuedbuyingdirectlyonsocialmedia,butalsotriedsomenewchannelsin2022.Twenty-five
percentofallconsumerssaidtheyshoppedusingaugmentedreality(AR)orvirtualreality(VR)shoppingtoolsinthelastsixmonths.Thesechannelsmattermosttoconsumersundertheageof45.Age18–29Age30–44Age45–5945%Age60andover16POST-PANDEMIC,
NEW
RECESSION:
2023
GLOBAL
GUIDE
TO
CONSUMERSTHEIMPORTANCE
OFPRODUCTCONTENTWhyConsumersReturn
ProductsTheyBoughtOnlineByprovidingaccurateandcompellingproductinformation,brandsandretailerscanpersuadeshopperstobuy.
Morethanhalfofallconsumerssaidtheywouldn’tbuyaproductwithbadproductcontentthatdoesn’tincludeenoughinformationorincludeslow-qualityproductimages.Strongproductcontentissoimportantthatshoppersaremorelikelytopurchaseproductsfromunfamiliarbrandsorthosewithbadreputationsthanthosewithmissinginformation.Wrong
size,clothingfit,orproductdimensions54%Productdidnotmatchimages39%Damageorpoorcondition38%WhyConsumersWouldn’t
BuyaProductOnlineChangedmymind26%25%Badproduct55%contentDeliverywastooslow54%BadproductreviewsBoughtseveralitemstotry,intendingtoreturnsome20%Unfamiliarordisreputablebrand32%ConcernsofcounterfeitproductsAmidtoday’s
commercelandscape,completeandaccessibleproductcontentcanbethedifferencebetweenaloyalcustomerandamissedsale.Asmoreshoppersturntoonlineresearch—scrutinizingaproduct’squalityandabrand’s
reputationacrossdozensofdigitaltouchpointsbeforedecidingtospend—simplyshowingupisnolongerenough.26%25%DelayedoroutofstockInconsistentproductdatabetweenretailers20%Aproduct’sbestattributesmustbeclearandavailablefordiscerningcustomerstofind,understand,andconnectwith.To
stayprofitableandgrowsalesin2023,brandsandretailersneedtobestrategicaboutmaintainingthemostcompellingproductexperiencespossible.Similarly,
consumersoftenreturnproductsbecauseofinaccurateproductinformationormisleadingimages:Only14%ofshopperssaythey’vereturnedanitembecausetheychangedtheirmind,comparedto39%whoreturnedbecauseofinaccurateproductimages.17POST-PANDEMIC,
NEW
RECESSION:
2023
GLOBAL
GUIDE
TO
CONSUMERSABOUTSALSIFYSalsifyempowers
brands,retailers,
and
distributorsin
more
than100countries
worldwide
to
build
shopper-centric,frictionless,andmemorable
commerce
experiences.
These
experiences
help
increasebrandtrust,amplifyproductdifferentiation,
boostconversion
rates,grow
profit
margins,
and
speedtimeto
market.Learn
why
theworld’s
largest
brandslike
Mars,L’Oreal,
Coca-Cola,Bosch,
and
GSKand
retailers
and
dis
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 增资扩股入股协议
- 电子商务平台运营销售合作协议
- 股份制企业合同文书范例与解析
- 网络直播行业版权使用许可协议
- 教育信息化产品采购安装协议
- 经典个人手车转让合同
- 海洋资源开发项目合作框架协议
- 电子发票开具专项协议
- 粤教版高中信息技术必修教学设计:4.1编制计算机程序解决问题
- Unit 5 There is a big bed 单元整体(教学设计)-2024-2025学年人教PEP版英语五年级上册
- (完整版)苏教版六年级下数学比例重难点练习
- 热能与动力工程测试技术- 流量测量
- 中国古代文学史 建安文学与正始文学
- 课堂嵌入式评价及其应用
- 高中物理课程标准
- 化工原理传质导论
- 环境与可持续发展ppt课件(完整版)
- Linux操作系统课件(完整版)
- 跨境电商亚马逊运营实务完整版ppt课件-整套课件-最全教学教程
- 中国传媒大学《当代电视播音主持教程》课件
- 浙美版小学六年级美术下册全册精品必备教学课件
评论
0/150
提交评论