广告代理协议中英文

Thedateofsignatureofthisagreement协议签署日期：Advertiser广告商：Advertiser'sAddress广告地址：Telephone电话:Agency代理商：Agency'sAddress代理商地址：Telephone电话:ThisAdvertisingAgencyAgreement(hereinafterreferredtoasAgreement)ismadeandeffectivethisDateof,byandbetweenAdvertiseandAgency.此广告代理协议(下称：协议)从签约之日起由广告商和代理商之间签订并生效，Agencyisinthebusinessofprovidingadvertisingagencyservicesforafee.代理商从事提供广告代理服务并收取费用。AdvertiserdesirestoengageAgencytorender,andAgencydesirestorendertoAdvertiser,certainadvertisingagencyservices,allassetforth.广告商欲雇用代理商提供服务，并且代理商欲提供给广告商某些广告代理服务，如下所示。NOW,THERFORE,inconsiderationofthemutualagreementsandcovenantshereincontainedthepartiesheretoagreeasfollows:因此，现在，考虑到在此包含的双方约定和合同，双方同意如下条款：Engagement雇用AdvertiserengagesAgencytorender,andAgencyagreestorendertoAdvertiser,certainservicesinconnectionwithAdvertiser'splanning,preparingandplacingofadvertisingforcertainofAdvertiser'sproductsasfollows:广告商启用代理商提供，并且代理商同意提供给广告商和广告商的计划，准备和投放一些广告商的产品的服务，如下所示：AnalyzeAdvertiser'scurrentandproposedproductsandservicesandpresentandpotentialmarkets.分析广告商的目前和建议的产品和服务，目前和潜在的市场。Create,prepareandsubmittoAdvertiserforitspriorapprovaladvertisingideasandprograms.创立，准备和提交给广告商先前批准的广告理念和计划。PrepareandsubmittoAdvertiserforitspriorapprovalestimatesofcostsandexpensesassociatedwithproposedadvertisingideasandprograms.准备和提交给广告商与所建议的广告理念和计划的先前的批准的预计成本和费用。Designandprepare,orarrangeforthedesignandpreparationof,advertisements.设计和准备，或安排广告的设计和准备。PerformsuchotherservicesasAdvertisermayrequestfromtimetotimesuchas,butnotlimitedto,directmailadvertisingpreparation,speechwriting,publicityandpublicrelationswork,marketresearchandanalysis.进行广告商可能不时要求的其他服务，例如，但不局限于，直接的邮寄广告准备，演讲稿，宣传和公共关系工作，市场研究和分析。Orderadvertisingspace,timeorothermeanstobeusedforpublicationofAdvertiser'sadvertisements,alltimeendeavoringtosecurethemostefficientandadvantageousratesavailable.预订用于广告商广告发布的空间，时间或其它方式，一直努力获得最有效的和最有利的费率。Proofforaccuracyandcompletenessofinsertions,displays,broadcasts,orotherformsofadvertisements.寻求精确性和完成广告附加页，展示，广播或其它形式的广告。Auditinvoicesforspace,time,materialpreparationandcharges.审计空间，时间，材料准备和费用的发票。Products产品Agency'sengagementshallrelatetothefollowingproductsandservicesofAdvertiser:［Products］代理商的启用将与广告商的下列产品和服务有关［产品］Exclusivity独家代理Agencyshallbethe［ExclusiveorNon-Exclusive］advertisingagencyintheUnitedStatesforAdvertiserwithrespecttotheproductsdescribedinSection2Above.代理商将是关于上述第二部分广告商在美国的［独家代理或非独家代理］广告机构。Compensation赔偿金AgencyshallreceiveanamountequaltoMediaCommissionRateofthegrosschargesleviedbymediaforadvertisingplacedtherewithbyAgencypursuanttothisAgreement;andNon-MediaCommissionRateaftervolumediscount,ofthechargesofsuppliersofservicesorproperties,suchasfinishedart,comprehensivelayouts,typecomposition,photos,engravings,printing,radioandtelevisionprograms,talent,literary,dramaticandmusicalworks,recordsandexhibits,purchasedbyAgencyonAdvertiser'sauthorizationduringthetermofthisAgreement;providedthat:代理商将根据此协议获得等同于［媒体佣金费率］的由代理商投放广告媒体所征收的总费用；并且在总量折扣之后获得等同于［非媒体佣金费率］的供应商的服务或财产的费用，如艺术品，总体设计，字体组合，直接影印本，版画，印刷，广播和电视节目，人才，文学作品，戏剧和音乐作品，唱片和展览，由代理商根据广告商的授权在此协议期限内购买；只要：(i)NopercentagewillbeaddedtoAgencychargesforpacking,shipping,express,postage,telephone,telex,fax,travelexpensesandotheroutofpocketexpensesofAgencypersonnel;and没有任何费用加在代理商用于以下项目的费用上：如包装，运输，快递，邮费，电话，电传，传真，旅行费用和出于代理商人员的其它费用；并且(ii)Agency'scommissionforoutdooradvertisingwillbethestandardrateallowedadvertisingagencieswhensuchrateislessthan[OutdoorAdvertisingCommissionRate].代理商在户外广告的佣金将是所允许的广告机构的标准费率，当此费率低于[户外广告佣金费率]时。ForthoseitemswhereAgencyisnotcompensatedonacommissionbasis,AdvertisershallpayAgencyonanhourlybasisforservicesprovidedhereunder.Theratewillbedeterminedbythetypeofservicesprovidedandthepersonorpersonsprovidingsuchservices,butinnoeventshalltherateexceed[MaximumHourlyRate]perhour.Advertisermayelectinadvancetobechargedonthishourlyratebasis.IfAdvertiserfailstonotifyAgencyofitschoice,itshallbepresumedthatAdvertiserelectedtobechargedonanhourlyratebasis.对于那些不包含在代理商的佣金费用在的项目，广告商将在每小时的基础上付给代理商所提供的服务。此费率将由所提供的服务类型和提供此服务的个人或集体所决定，但此费率每小时不应超过[最大小时费率]。广告商可能提前选择在此每小时基础上的工作对象。如果广告商没有通知代理商它的选择，那就假定广告商被选为以每小时为基础上来收费的对象。IntheeventthatAgencyundertakes,atAdvertiser'srequestsubjecttoAdvertiser'spriorapproval,specialprojectssuchasthosedescribedinSection1.Fabove,Agencyshallprepareanestimateoftotalchargesforanysuchspecialproject,includingthereinanychargesformaterialsorservicespurchasedfromoutsidesources.IntheeventthatAdvertiserelectstoproceedwiththespecialprojectbaseduponAgency'sestimatedcost,Agencyshallperformtheserviceswithrespecttosuchspecialprojectatitsestimatedcost,subjecttomodificationasmutuallyagreedbytheparties.假如代理商根据广告商的要求，以广告商先前的批准为准，进行一些类似于上述第1部分F段的特殊项目，代理商应准备任何此特别项目的总体费用的估计费用，包括从其它渠道所购置的材料或服务的任何费用。假如广告商选择根据代理商的预计费用来处理此特别项目，代理商将根据其预计费用来执行此特别项目，以双方共同同意的修改为准。ForanyspecialprojectorotherservicesprovidedbyAgencypursuanttothisAgreementuponwhichthepartieshavenotagreedastocharges,AdvertisershallpayAgencyatitsregularhourlyrates,nottoexceedDollarAmountperhour.对于代理商根据此协议双方没有同意的费用而由代理商所提供的任何特殊项目或其它服务，广告商将根据其通常每小时费率来进行支付，但不超过每小时［美金金额］。AdvertisershallnotbeobligatedtoreimburseAgencyforanytravelorotherout-of-pocketexpensesincurredintheperformanceofservicespursuanttothisAgreementunlessexpresslyagreedbyAdvertiserinadvance.广告商将没有责任支付根据此项协议任何在执行此服务中所产生的任何旅行费用或其它实付费用，除非提前由由广告商明确同意。Billi开发票AgencyshallinvoceAdvertiserforallmediacostswherepossibleinadvanceofAgency'spaymentdatetoallowforprepaymentbytheAdvertisersothatAdvertisermayreceivethebenefitofanyavailableprepaymentorsimilardiscount.ForanymediapurchaseorserviceforwhichAgencyisnotentitledtoacommission,AgencyshallensurethatthechargestoAdvertiserarenetofallagencycommissionsanddiscounts.代理商应提前把所有可能的媒体费用在代理商的付费日之前开发票给广告商，这样能允许广告商预付款，因而广告商能享受任何可能预付款或类似折扣的益处。对于任何代理商没有权利享有的媒体采购或服务的佣金，代理商应保证广告商所支付的费用是所有代理佣金和折扣的净价。ChargesforproductionmaterialsandservicesshallbebilledbyAgencyuponcompletionoftheproductionjobor,ifcashdiscountsareavailable,uponreceiptofthesupplier'sinvoice.生产材料和服务的费用将由代理商在生产工作完成之后开票，或者，如果现金折扣可行的话，在收到供应商的发票后开。Onalloutsidepurchasesotherthanformedia,Agencyshallattachtotheinvocieproofofthesupplier'scharges.对于所有媒体之外的采购，代理商应在发票后附上供应商费用票据。AllcashdiscountsonAgency'spurchasesincluding,butnotlimitedto,media,art,printingandmechanicalwork,shallbeavailabletoAdvertiser,providedthatAdvertisermeetsAgency'srequisitebillingtermsandthereisnooutstandingindebtednessofAdvertisertoAgencyatthetimeofthepaymenttothesupplier.所有在代理商采购时所产生的现金折扣，包括，但不局限于，媒体，艺术，印刷和机械工作，应给广告商，只要广告商满足代理商的必须的开票条款，并且在付款给供应商时广告商没有较大的的欠广告商的债。RateorbillingadjustmentsshallbecreditedorchargedtoAdvertiseronthenextfollowingregularinvoicedateorassoonasotherwisepractical.费率或开票调整应在下一个日常开票日期或另外实际的日期向广告商收费。InvoiceshallbesubmittedinanitemizedformatandshallbepaidbyAdvertiserwithinthirty(30)daysoftheinvoicedate.发票应以一名细帐单和格式递交并应由广告商在发票日期的30天内进行支付。Competitors竞争对手DuringthetermofthisAgreement,AgencyMayNotacceptemploymentfromrenderservicestorepresentorotherwisebeaffiliatedwithanyperson,firm,corporationorentityinconnectionwithanyproductorservicedirectlyorindirectlycompetitivewithorsimilartoanyproductorserviceofAdvertiserwithrespecttowhichtheAgencyisprovidinganyservicepursuanttothisAgreement.在此协议期间，代理商［不可以］接受来自雇用机构的聘用，来代表或和任何与广告商的任何或类似的产品或服务直接或间接竞争的人，公司，企业或实体联系，根据此协议，代理商不可提供任何服务给他们。CostEstimates费用估计AgencyshallnotcommenceworkonanyprojectpursuanttothisAgreementwithoutfirstestimatingcostsforpreparation,includingcopy,servicelayout,art,engraving,typography,processing,pasteupandproduction.Afterdeterminingtheestimatedcost,completionoftheworkshallbesubjecttoAdvertiser'spriorapproval.根据此协议，代理商不可以不进行任何费用评估就开始对任何项目的工作，包括：复印，服务设计，版画，版面设计，加工，粘贴和生产。在决定预计费用后，工作的完成应由广告商的预先批准。AuditRights审计权利Agencyagreesthatfollowingreasonablepriornoticeanyandallcontracts,agreements,correspondence,books,accountsandotherinformationrelatingtoAdvertiser'sbusinessorthisAgreementshallbeavailableforinspectionbyAdvertiserandAdvertiser'soutsideaccountants,atAdvertiser'sexpense.代理商同意，由广告商支付费用，根据合理的事先通知，可以由广告商和广告商的外部财务人员来对所有与广告商的业务有关的合同，协议，信件，帐本，帐目或其它信息进行检查。OwnershipandUse所有权和使用权Agencyshallinsure,tothefullestextentpossibleunderlaw,thatAdvertisershallownanyandallright,titleandinterestinandto,includingcopyrights,tradesecret,patentandotherintellectualpropertyrights,withrespecttoanycopy,photograph,advertisement,music,lyrics,orotherworkorthingcreatedbyAgencyoratAgency'sdirectionforAdvertiserpursuanttothisAgreementandutilizedbyAdvertiser.代理商应保证，根据此协议，在法律的最大权限下，广告商应拥有的任何和所有的权利，标题和利益，包括：版权，贸易秘密，专利和其它知识产权，形式有复印，照相，广告，音乐，歌词或其它根据此协议代理商所创造的或代理商指示广告商所能使用的作品或事物。Upontermination,Advertiseragreesthatanyadvertising,merchandising,package,planorideapreparedbyAgencyandsubmittedtoAdvertiser(whethersubmittedseparatelyorinconjunctionwithorasapartofothermaterial)whichAdvertiserhaselectednottoutilize,shallremainthepropertyofAgency,unlessAdvertiserhaspaidAgencyforitsservicesinpreparingsuchitem.AdvertiseragreestoreturntoAgencyanycopy,artwork,platesorotherphysicalembodimentofsuchcreativeworkrelatingtoanysuchideaorplanwhichmaybeinAdvertiser'spossessionatterminationorexpirationofthisAgreement.在协议结束时，广告商同意，任何由代理商准备并提交给广告商并没有由广告商所使用的，包括广告，商品，包装，计划或概念（无论是分别提交或是有关联或是作为其它材料的一部分），将作为代理商的财产，除非广告商支付代理商来准备此项服务。广告商同意，在此协议终止或到期时，将把可能由广告商所拥有的和此概念或计划相关的复印件，艺术作品，图板，或其它此创造工作的实物归还给代理商。MaterialsandadvertisementcreatedbyAgencypursuanttothisAgreementmaybeusedbyAdvertiseroutsidetheUnitedStateswithoutadditionalcompensation,providedthatAdvertisershallberesponsibleforanyadditionalexpenseassociatedwithsuchuse,suchaschargesfortranslationandamountsduetalent.Agency'sobligationsinSection10.A.aboveshallnotapplywithrespecttoanysuchforeginuse.根据此协议，代理商所创造的材料和广告可以由广告商在美国之外使用而无需额外的补偿，只要广告商应对与此使用所关联的任何费用负责，如翻译费用和人才费用。代理商在上述第10部分A段中的责任将不适用于此国外使用。IndemnificationandInsuranc赔偿和保险AgencyshallindemnifyandholdAdvertiserharmlesswithrespecttoanyclaims,loss,suit,liabilityorjudgementsufferedbyAdvertiser,includingreasonableattorney'sfeesandcosts,baseduponorrelatedtoanyitempreparedbyAgencyoratAgency'sdirection,including,butnotlimitedto,anyclaimoflibel,slander,piracy,plagiarism,invasionofprivacy,orinfringementofcopyrightorotherintellectualpropertyinterest,exceptwhereanysuchclaimarisesoutofmaterialsuppliedbyAdvertiserandincorporatedintoanymaterialsorarisesoutofmaterialsuppliedbyAdvertiserandincorporatedintoanymaterialsoradvertisementpreparedbyAgency.AgencyagreestoprocureandmaintaininforceduringthetermofthisAgreement,atAgency'sexpense,anadvertisingagencyliabilitypolicyorpolicieshavingaminimumlimitofatleast[InsurancePolicyAmount],namingAdvertiserasanadditionalinsuredandlosspayeeundersuchpolicyorpolicies.代理商应在由广告商所遭受的任何起诉，损失，诉讼，责任或判决上赔偿并使广告商不受伤害，包括便是的律师费用和成本，基于由代理商或在代理商的指导下的所准备的任何项目，包括，但不局限于，任何关于诽谤，口头诽谤，盗版，剽窃，隐私侵害，或侵犯版权或其它知识产权利益的起诉，除了此起诉是来自于由广告商所提供的材料并归入了由代理商所准备的任何材料或广告。代理商同意获得并保持，在此协议期间，由代理出资，一份或几份广告代理责任书，至少有最小限度［保险单据金额］，指定广告商作为在此或几份保单下的额外被保对象和损失被付人。AdvertiseragreestoindemnifyandholdAgencyharmlesswithrespecttoanyclaims,loss,liability,damageorjudgementsufferedbyAgency,includingreasonableattorney'sfeesandcourtcosts,whichresultsfromtheusebyAgencyofanymaterialfurnishedbyAdvertiserorwherematerialcreatedbyAgencyoratthedirectionofAgencysubjecttotheindemnificationinsubsectionA.aboveismateriallychargedbyAdvertiser.InformationordataobtainedbyAgencyfromAdvertisertosubstantiateclaimsmadeinadvertisingshallbedeemedtobe“materialfurnishedbyAdvertisertoAgency”.广告商同意赔偿并使得代理商免于由代理商所遭受的任何起诉，损失，责任，伤害或判决书而所付的责任，包括合理的律师费用和法庭费用，而此源于广告商所提供的材料或是由在上述分区A段中由于广告商所实际支付的由代理商所创造的材料或由代理商所指导的。代理商从广告商那里所得到的信息或数据证明在广告中所受到的起诉应被认为是“由广告商提供给代理商的材料”。Intheeventofanproceeding,litigationorsuitagainstAdvertiserbyanyregulatoryagencyorintheeventofanycourtactionorotherproceedingchallenginganyadvertisingpreparedbyAgency,AgencyshallassistinthepreparationofthedefenseofsuchactionorproceedingandcooperatewithAdvertiserandAdvertiser'sattorneys.假如由任何管理机构或假如有任何法庭行动或其它诉讼挑战任何由代理商所准备的广告，向广告商所进行的诉讼，打官司或起诉，代理商应协助准备对此行动或起诉的辩护并和广告商和广告商的律师们合作。Term期限ThetermofthisAgreemenshallcommenceon[StartDate]andshallcontinueinfullforceandeffectuntilterminatedbythirdpartyuponatleastninety(90)dayspriorwrittennotice,providedthatinnoevent(exceptbreach)maythisAgreementbeterminatedpriorto[EarliestEndDate].Therights,dutiesandobligationsofthepartiesshallcontinueinfullforceduringorfollowingtheperodoftheterminationnoticeuntiltermination,includingtheorderingandbillingofadvertisinginmediawhoseclosingdatesfollowthensuchperiod.此协议期限应人［开始日］起，并应继续有效至在任何一方的书面通知终至的90天前，如果此协议不会（除非违约）在［最早终止日］前结束。双方的权利，责任和义务将完全有效在此终止通知日期期间或之后，包括媒体中的广告的定购和开票，而其终止日遵循这个日期。RightsUponTermination终止时权利A.UponterminationoftheAgreement,Agencyshalltransfer,assignandmakeavailabletoAdvertiserallpropertyandmaterialsinAgency'spossessionorsubjecttoAgency'scontrolthatarethepropertyofAdvertiser,subjecttopaymentinfullofamountsduepursuanttothisAgreement.在此协议终止时，代理商应转交，分配并把代理所拥有的所有财产和材料或由代理商所控制的给广告商，根据此协议，以完全付款到期为止。B.Upontermination,Agencyagreestoprovidereasonablecooperationinarrangingforthetransferorapprovalofthirdparty'sinterestinallcontracts,agreementsandotherarrangementswithadvertisingmedia,suppliers,talentandothersnotthenutilized,andal