商务英语阅读（第1册）第二版 课件 Unit 3 Companies、Unit 4 Employees

商务英语阅读1UNIT3cOMPANIES

Explorethetypesofdigitalpowerthatbigtechscontrol.

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Understandhowbigtechsexertinfluenceonourlives..

LearntheconceptofCSRanditsapplicationinChina.

UnderstandthedriverswhichpromoteCSRdevelopmentinChina.Developreadingskillsabouthowtofindthemainideaby

locatingthemesentences.LearningObjectivesContentsTextATextBChineseValuesReadingSkills01040302行业PPT模板/hangye/Digitalpower:HowBigTechDrawsItsInfluenceTextAWarmingup1.Couldyoulistsomebigtechcompaniesathomeandabroad?Whatisthecorebusinessofthesecompaniesrespectively?Warmingup2.Asaconsumer,didyouhaveanyunpleasantexperiencewithbigtechcompanies?3.Inwhatwaydoyouthinktechgiantsinfluenceourlives?WordsandExpressionseruptv.tostarthappening,suddenlyandviolently突然发生；爆发（CET-6;TEM-4）Violenceeruptedoutsidetheembassygates.WordsandExpressionsoverhaulv.toexamineasystemormethodcarefullyandmakemanychangesinitinordertoimproveit改革;修订(CET-6)Thecompanyjustannouncedamanagementshakeuptooverhaulitslegal,corporate-financeandgovernment-affairsunits.WordsandExpressionscurtailv.tolimitsthormakeitlastforashortertime限制(CET-6;TEM-8)Whetheritwillgreatlycurtailgoldfarmingremainstobeseen.WordsandExpressionsecosystemn.asystemformedbytheinteractionofacommunityoforganismswiththeirphysicalenvironment生态系统(CET-6;TEM-4)Themostsuccessfuleconomicecosystemscontainavarietyofbigandsmallcompanies:siliconValleyboastslong-establishednamesaswellasanever-changingarrayofstart-ups.WordsandExpressionswieldv.tohaveandusepower,authority,etc.拥有，运用，行使，支配（权力等）(CET-6;TEM-8)Shewieldsenormouspowerwithintheparty.WordsandExpressionsdetrimentn.theactofcausingharmordamage

伤害；损害(CET-4)Hewasengrossedinhisjobtothedetrimentofhishealth.WordsandExpressionsaccruev.toallowasumofmoneyordebtstogrowoveraperiodoftime（使钱款、债务）积累(TEM-8)Thefirmhadaccrueddebtsofover$6m.WordsandExpressionsderivefrom

togetsth.fromsth.（从…中）得到，获得Thetwofirmsderive48%and27%oftheirtotalconsolidatedrevenuesfromprincipaltransactionsrespectively.WordsandExpressionsoutstripv.tobefaster,betterormoresuccessfulthansb.youarecompetingagainst超过，超越（竞争对手）(SAT;GRE)Theirlatestcomputeroutstripsallitsrivals.WordsandExpressionsopacityn.thefactofbeingdifficulttounderstand费解；难懂（GRE）Itsdramaticnuanceswereoftengeneralizedtothepointofopacity.WordsandExpressionsbenoslouch

tobeverygoodatsthorquicktodosth.擅长于；干得麻利She’snoslouchontheguitar.WordsandExpressionswrestlewith

tostruggletodealwithsth.thatisdifficult奋力对付；努力处理Shehadspentthewholeweekendwrestlingwiththeproblem.WordsandExpressionsarticulationn.theexpressionofanideaorafeelinginwords（思想感情的）表达(CET-6;TEM-8)Thiswasseenasawayofrestrictingwomen’sarticulationofgrievances.StructuralAnalysisPara.MainTopicsPara.1-4BigTechsareexertingdigitalpoweronsociety,whichwehaven’tencouteredbefore.Para.5-10Elaborationsonthreetypesofdigitalpowerandhowthesepowercomeintobeing.Para.11-14Societyneedsnewapproachtoregulatebigtechcompanies.NotesonTextA1.

Theveryexistenceofdigitalpowerisnotnecessarilycauseforconcerninitself–societiesareecosystemsinwhichvariousformsofpowercoexist.数字权力的存在本身并不一定值得担忧，因为社会是各种形式的权力共存的生态系统。causeforconcern的意思为“令人担心”。NotesonTextA2.

Fivecompanies(Apple,Amazon,Alphabet,FacebookandMicrosoft)areprojectedtoaccountforafifthofallearningsaccruedbytheS&P500by2023...到2023年，五家公司（苹果、亚马逊、谷歌、脸书和微软）预计将占标准普尔500指数(S&P500)应计所有盈利的五分之一。accrued会计专业用语，表示“应计的；增值的；权责已发生的”，比如accruedinterest应得利息,accruedexpenses应计费用。NotesonTextA3.

Althoughautomateddecisionsarenotnecessarilydrivenbyartificialintelligence,thetechgiantsareattheforefrontofAIresearchandthesophisticationoftheiralgorithmicdecision-makingfaroutstripsthatofanyotherentity.尽管自动化决策不一定由人工智能驱动，但这些科技巨头处于人工智能研究的前沿，其算法决策的复杂程度远远超过任何其他实体。attheforefrontof表示“处于...的前沿”。DiscussionShouldgovernmentsregulatetechgiants?Whyorwhynot?CorporateSocialResponsibilityinChina:GoodforBusinessIsGoodforUsTextBWordsandExpressionsstereotype

n.afixedgeneralimageorsetofcharacteristicsthatalotofpeoplebelieverepresentaparticulartypeofpersonorthing模式化形象;成见(CET-4;TEM-4)There’salwaysbeenastereotypeaboutsuccessfulbusinessmen.WordsandExpressionsdiscourse n.spokenorwrittencommunicationbetweenpeople,especiallyseriousdiscussionofaparticular

subject（某专题的）会话(CET-6;TEM-4)Sincelifeformostisnolongeradailystruggleforbasicnecessitiestomeetphysicalneeds,topicsofpublicdiscoursearebeginningtotouchonaspectsoflifewehaveseldomaddressedbefore.WordsandExpressionstransparencyn.thequalitythatanobjectorsubstancehaswhenyoucanseethroughit透明性(CET-4)Iappreciateallofyourworktogivetheindustrymoretransparency.WordsandExpressionscompliancen.actingaccordingtocertainacceptedstandards,forexamplealaw,treaty,oragreement遵从(CET-6;TEM-4)Inspectorsweresenttovisitnuclearsitesandverifycompliancewiththetreaty.WordsandExpressionsentrenchv.Ifsomethingsuchaspower,acustom,oranideaisentrenched,itisfirmlyestablished,sothatitwouldbedifficulttochangeit.巩固(CET-6;TEM-4)Thesedictatorshaveentrenchedthemselvespoliticallyandaredifficulttomove.WordsandExpressionsget/gaintheupperhand

togetthepositionofadvantageandcontrol处于有利地位，占上风Thetwosidesweresowell-matchedthatneithercouldgaintheupperhand.WordsandExpressionsproactiveadj.intendedtocausechanges,ratherthanjustreactingtochange积极行动的Inordertosurvivethecompetition,acompanyshouldbeproactive,notreactive.WordsandExpressionscollaborationn.actofworkingjointly合作(CET6;TEM4)Thereissubstantialcollaborationwithneighbouringdepartments.WordsandExpressionscontemporaryadj.modernandrelatetothepresenttime当代的(CET-4;TEM-4)Herubbishedmostofthenovelswrittenbycontemporarywriters.WordsandExpressionsfauxpasn.asociallyembarrassingactionormistake(法语)失礼ManyWesternersconsiderdeathataboosubjectandasocialfauxpaswhenbroachedinconversation,especiallywhenitreferstosomeonewhohasrecentlydied.WordsandExpressionssavvy

n.&

adj.

havingagoodunderstandingandpracticalknowledgeofsomething有见解的；精明的（GRE）Management,leadershipandabusinesssavvyapproachareneededinthenon-profitworldaswell.WordsandExpressionslookto

Ifyoulooktosomeoneorsomethingforaparticularthingthatyouwant,youexpectorhopethattheywillprovideit.指望Herunstheteambecausehecommandstheirrespect.Thekidsreallylooktohim.StructuralAnalysisPara.MainTopicsPara.1-3Corporatesocialresponsibility(CSR)hasbecomeatrendinChinainthelastdecadeandChinaistryingitsbesttoachievethesuccessinsustainability.Para.4GovernmentregulationandcomplianceistheincentivesinthepromotionofCSR.Para.5-6MNCsandglobalcompetitionisanotherdriverofCSRdevelopment.Para.7-9Civilsociety,newmediaandpublicopinionareallmajorplayersinthepromotionandimplementationofCSRactivities.NotesonTextB1.

...anuncontrollablehyper-capitalisteconomywreakinghavocontheenvironment,corruption,andproductandfoodsafetyscandals.（中国实行的是）一种难以驾驭的超级资本主义经济体制，对环境造成了严重破坏，并且带来腐败和各种产品、食品安全丑闻。这里作者提到了西方对中国的一种刻板印象，是对中国经济发展的偏见。NotesonTextB2.

...companiesthatfailtoimplementCSRpoliciesandpracticeswillfindthemselveswrestlingwithconsequencesofthefalloutintheirhostcountries.未能践行企业社会责任的公司就得绞尽脑汁处理在东道国产生的不良影响所带来的后果。wrestlewith意思为“努力处理；全力解决”。NotesonTextB3.

Asof2009,withtheopeningupandallowanceofcivildiscoursebytheCentralGovernment,morethan425,000NGOswereseenoperatinginChina.截至2009年，随着中央政府对民间话语的开放和允许，超过42.5万个非政府组织在中国开始运作。NotesonTextB4.

Chinahasapproximately400millennialswhoexpressthemselvesquiteliberallyonenvironmentalandconsumerconcerns.中国目前大约有400名千禧一代的年轻人在环境和消费者问题上畅所欲言。DiscussionInyouropinion,howshouldacompanyimplementitssocialresponsibilities?ChineseValues1.

必须坚持科技是第一生产力、人才是第一资源、创新是第一动力，深入实施科教兴国战略、人才强国战略、创新驱动发展战略。Wemustregardscienceandtechnologyasourprimaryproductiveforce,talentasourprimaryresource,andinnovationasourprimarydriverofgrowth.WewillfullyimplementthestrategyforinvigoratingChinathroughscienceandeducation,theworkforcedevelopmentstrategyandtheinnovation-drivendevelopmentstrategy.ChineseValues2.

加快实施创新驱动发展战略。坚持面向世界科技前沿、面向经济主战场、面向国家重大需求、面向人民生命健康，加快实现高水平科技自立自强。Acceleratingtheimplementationoftheinnovationdrivendevelopmentstrategy.Settingoursightsontheglobalfrontiersofscienceandtechnologynationaleconomicdevelopmentthemajorneedsofthecountry,andthehealthandsafetyofthepeopleweshouldspeedupeffortstoachievegreaterself-relianceandstrengthinscienceandtechnology.ChineseValuesReadjingSkills理解大意：寻找主题句、为文章选择标题文章主题常常可以通过文章的写作方法来体现，有以下几种情况：1.主题句位于句首。主题句出现在文首，开门见山，提出主题，随之用细节来解释、支撑主题句所表达的主题思想。这是英语中最常见的演绎写作法。2.主题句位于段末。主题句出现在文章结尾是作者采用了先摆事实，后做结论的手法。这种段落称作归纳型段落。这是英语中最常见的归纳写作法。3.主题句首尾呼应。为突出主题，作者先提出主题，结尾时再次点出主题，这种首尾呼应的写作方法也较为多见。通常，前后表述主题的句子不是简单的重复，后面的表述往往有进一步的引申或发展的意味。4.主题句位于段落的中间。主题句出现在文章的中间，通常前面只提出问题，文章的主题由随之陈述的细节或合乎逻辑的引申在文中导出，而后又作进一步的解释、说明或发展。

5.主题句隐含在段意之中。全文没有明确的主题句。其中心思想包含在各个句子中，在这种情况下，读者要把所有已知的细节综合起来，进行逻辑推理，概括归纳出主题句。ReadingSkills

选择标题属主旨大意题，是阅读理解题常考的题型之一。它要求考生在通读全文的基础上，认真分析主人公的特定心态、文章大意及作者写作意图，在此基础上，所选出的标题还应做到概括性、针对性、醒目性的有机结合。1.概括性原则。要求标题应在最大限度上覆盖全文，囊括文章的主要内容，体现文章的主旨。标题实际上是文章主题的一种确认方式。通过寻找主题句，往往很容易确定短文的标题。但大多数文章的主题句并不明显，需要读者通过体会字里行间蕴含的意思从整体上把握文章的主旨，从全局的角度概括归纳出文章的标题。2.针对性原则。针对性原则是对标题外延的一种界定。概括性原则要求文章标题包括文章的主要内容。但如果标题过大，就违背了针对性原则。针对性原则要求标题不能太过于概括，而是要直接指向文章的主旨。即标题不能太大也不能太小。要量体裁衣，大小适度。3.醒目性原则。标题是文章的点睛之笔，是文章的灵魂。标题的好坏往往会影响文章的可读性。读者往往从标题上决定文章的阅读取舍，故标题往往比较醒目，甚至比较离奇，目的是吸引读者的注意力，唤起读者对文章阅读的兴趣。所以在选择标题的过程中，在满足概括性和针对性的条件下，还要考虑标题的醒目性。ReadingSkills商务英语阅读1UNIT4EMPLOYEES

Explorethefeaturesofagoodmanager.

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Understandhowmanagersexertinfluenceontheiremployees.

ExploretheenlightenedapproachtodevelopingtheworkforceinChina.

UnderstandthedifferencesbetweentheyoungChineseworkersandtheirparents.Developreadingskillsabouthowtodistinguishbetweenfactsandopinions.LearningObjectivesContentsTextATextBChineseValuesReadingSkills01040302行业PPT模板/hangye/BeaCoach,NotaBoss:5StepsforInspiringEmployeestoGreatnessTextAWarmingupInyourlife,isthereanypersonwhohascoachedyou?Howdidthattakeplace?Warmingup2.

Fromyourperspective,whatmakesagreatmanagerwhomyouarehappytoworkfor?3.

Ifyouwereamanager,howwouldyouinspireyoursubordinates?WordsandExpressionsempower v.togivesb.thepowerorauthoritytodosth.授权(CET-6)Thecourtswereempoweredtoimposethedeathsentenceforcertaincrimes.WordsandExpressionsprioritizev.totreatsth.asbeingmoreimportantthanotherthings优先处理Theorganizationwasformedtoprioritizetheneedsofolderpeople.WordsandExpressionshijackv.totakeoversth.anduseitforadifferentpurpose强行接管（而移作他用）(CET-4)Theorganizationhadbeenhijackedbyextremists.WordsandExpressionskickoffsth.tostartadiscussion,ameeting,anevent,etc.开始进行讨论（或会议、项目等）ThemeetingheldonFridaywastokickofftheprogram.WordsandExpressionsexceptionallyadv.usedbeforeanadjectiveoradverbtoemphasizehowstrongorunusualthequalityis（用于形容词和副词之前表示强调）罕见，特别，非常(TEM-4)Itremainedanexceptionallyrarebookuntilitwasreprintedin1918.WordsandExpressionsself-awarenessn.knowledgeandunderstandingofyourowncharacter自我意识(CET-4)Theprocesscanbepainfulbutitleadstogreaterself-awareness.WordsandExpressionshallmarkn.afeatureorqualitythatistypicalofsb./sth.特征；特点(TEM-8)Policesaidtheexplosionboreallthehallmarksofaterroristattack.WordsandExpressionsautonomyn.theabilitytoactandmakedecisionswithoutbeingcontrolledbyanyoneelse自主权(TEM-4)Thesixfractiousrepublicsaredemandingautonomy.WordsandExpressionscandidadj.sayingwhatyouthinkopenlyandhonestly;nothidingyourthoughts坦率的；坦诚的(TEM-8)NatalieiscandidabouttheproblemssheishavingwithSteve.WordsandExpressionsretributionn.severepunishmentforsth.seriouslywrongthatsb.hasdone严惩；惩罚(TEM-8)Peopleareseekingretributionforthelatestterroristoutrages.WordsandExpressionssolicit v.toasksb.forsth.,suchassupport,moneyorinformation索求；征求(TEM-4)Theywereplanningtosolicitfundsfromanumberoforganizations.WordsandExpressionsjumblev.tomixthingstogetherinaconfusedoruntidyway乱堆；混乱(TEM-8)Books,shoesandclotheswerejumbledtogetheronthefloor.StructuralAnalysisPara.MainTopicsPara.1-3Greatmanagersaremorelikeacoach,lesslikeaboss.Para.4-19Fivepracticaltipsforsuccessfulcoachingapproaches.Para.20-21Theimportanceofacoachingemployeesapproach.NotesonTextA1.Butyoualsohaveanimportantroletoplayinguidingtheseconversations:toasktherightquestionsanddigdeeper.但在引导这些对话方面，你也可以发挥重要作用：提出正确的问题并深入挖掘。haveanimportantroletoplay的意思为“起到重要作用”。NotesonTextA2.Byactivelysolicitingfeedbackfromemployees,youopenthedoortomorehonestdiscussions.通过积极征求员工的反馈意见，你就为更诚实的讨论打开了大门。solicit表示“索求，请求…给予（援助、钱或信息）”，比如solicitfunds募集资金,solicitforopinions征集意见。NotesonTextA3.Thekeytohighperformanceisongoing,real-timefeedback.Itreinforcespositivebehaviorsandcorrectsthenot-so-positiveones.高绩效的关键在于持续的、实时的反馈。它强化了积极的行为，也纠正了不那么积极的行为。thekeyto…表示“做⋯⋯的关键”。DiscussionWhichdoyouthinkismoreimportantforemployees,monetaryornon-monetaryreward?Andwhy?MillennialWorkersForceFactoryRethinkinChinaTextBWordsandExpressionsenlightened adj.characterizedbyfullcomprehensionoftheprobleminvolved开明的(CET-4)Bookslikethisonepointtoamoreenlightenedroad:thefuturedependsonustakingit.WordsandExpressionsblastv.tomakeasudden,loudsound大声放（音乐）(TEM-4)Thesoundofwesternmusicblastedassheentered.WordsandExpressionsveterann.&adj.someonewhohasbeeninvolvedinaparticularactivityforalongtime经验丰富的（人）(TEM-4)Theveteranworkerrankshighinpublicloveandesteem.WordsandExpressionsshift n.Ifagroupoffactoryworkers,nurses,orotherpeopleworkshifts,theyworkforasetperiodbeforebeingreplacedbyanothergroup,sothatthereisalwaysagroupworking.Eachofthesesetperiodsiscalledashift.轮班(CET-4)Hisfatherworkedshiftsinasteelmill.WordsandExpressionsageingpopulationthepopulationofaregionwithanincreasingmedianageduetodecliningfertilityratesand/orrisinglifeexpectancy老龄化人口Besidesinflexiblelabourmarkets,Europeneedstotackletheproblemscausedbyarapidlyageingpopulation.WordsandExpressionsclutchn.thepedalthatyoupressbeforeyouchangegearinavehicle离合器踏板(CET-6)Lauraletouttheclutchandpulledslowlyawaydownthedrive.WordsandExpressionsaccommodation n.buildingsorroomswherepeopleliveorstay住所，宿舍(CET-4)Thegovernmentwillprovidetemporaryaccommodationforuptothreethousandhomelesspeople.WordsandExpressionssupervisory adj.involvedinsupervisingpeople,activities,orplaces管理的；监督的Mostsupervisoryboardsmeetonlytwiceayear.WordsandExpressionsmigrantworkerspeopleworkingoutsideoftheirhometownorhomecountry打工者，外来务工人员Superficially,thecitylooksgood—cleanedandgreenedbytensofthousandsofmigrantworkers.WordsandExpressionsmatchmaking n.theactivityofencouragingpeopleyouknowtoformrelationshipsorgetmarried做媒;牵线搭桥Datingsites’claimsofmatchmakingprowessalsoneedtobetreatedwithcautiongiventhatthedataonwhichthesearebasedcomefromresearchtheyhavepaidforthemselves.WordsandExpressionsimbuev.tofillwithanidea,feeling,orquality灌输；使充满(TEM-8)Thefilmisimbuedwiththestar’srebelliousspirit.WordsandExpressionssegmented adj.dividedintopartsthatarelooselyconnectedtoeachother分割的(CET-6)Almostallsegmentedcustomerscanselectafavoritemodelwhichcanmeettheirrequirements.StructuralAnalysisPara.MainTopicsPara.1-4Companiesareforcedtorethinkthewaytheyhandletheirworkforce.Para.5-7Factoriesarefacedwithchangesintheirworkforce.Para.8-22Companiestakevariousenlightenedapproachestolabor.NotesonTextB1.Unliketheirparents,whosawafactoryjobasarareopportunitytogetahead,today’syoungChineseworkershavemoreoptions,especiallyinthefast-expandingservicesector,andwantmorecontrolovertheirlives,ratherthanbeingforcedintolongovertimeshifts.不像他们的父辈那样，认为在工厂工作是获得成功的难得机会。今天，中国年轻工人有更多的选择，尤其是在快速发展的服务业，他们希望对自己的生活有更多的控制权，而不是被迫长时间加班。servicesector意思为“第三产业；服务业”NotesonTextB2.Youhavetoimproveproductivity,that’stherootcauseoftheproblem.你必须提高生产率，这是问题的根本原因。rootcause意思为“根本原因；根源”。NotesonTextB3.Asforeignmanufacturersfaceevergreatercompetitionfromcut-priceChineserivals,hesaystheonlywaytobeatthemistotakeamoreenlightenedapproachtodevelopingtheworkforce.他表示，随着外国制造商面临成本较低的中国竞争对手越来越激烈的竞争，击败这些对手的唯一方法是采取更开明的培养员工队伍的战略。takea…approach意思为“采取…的方式”NotesonTextB4.…companieswillhavetodevelopfactoriesthataremuchlesslikethesweatshopsofoldandmoreliketheircounterpartsinthedevelopedworld,whereworkersaretakenmoreseriouslyandimbuedwithagreatersenseofpride.

企业将逐渐放弃旧式血汗工厂模式