mb季节性零售创意比稿决赛

2014MBSeasonalRetailPromotionCreativePitch–RoundSeasonalRetailCreativePitch30April2014Duringfestiveholidaysandseasonsthroughouttheyear,Mercedes-Benz’sdealerswillrolloutpromotions.Thebrandwillprovideasetofmasterimageryforeachoccasion,whichthedealersTHECreateasetofkeyvisualstailoredtothespecialoccasion,whicharethenadaptedtoin-storePOSM,onlinebanners,andWeChat/Weibopictures.THEImprovebrandaffinityandstrengthenbondbetweenbrandandIncreaseshowroomtrafficduringspecialoccasions/festivals,throughinterestingmasterTARGETDriverswhoareattheConsiderationStageofpurchasingaTheyarewaitingtoadvantageofaretailpromotionbeforefinalisingFansofMercedes-Benzwhoareactiveonsocialmedia2MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr 七夕节ChineseValentine’sDay*教师节Teacher’sDay感恩节ThanksgivingDay圣诞节ChristmasDay元旦/新年NewYear情人节Valentine’sDay春节ChineseNewYearWomen’sDay劳动节LabourDay儿童节Children’sDay父亲节Father’sDay3MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr 4MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30AprChineseChinese除了幽会还有优惠5ChineseChinese6ChineseAdaptation:Chinese7ChineseAdaptation:Chinese8ChineseAdaptation:Chinese9ChineseAdaptation:ChineseChineseChineseChineseChineseChineseChineseMid-Autumn14MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30AprMid-Mid-Mid-Adaptation:Mid-Mid-Adaptation:OnlineMid-Mid-Adaptation:OnlineMid-Mid-Adaptation:OnlineMid-Mid-Adaptation:OnlineMid-Mid-Adaptation:Mid-Mid-Mid-Mid-Mid-月上枝头喜上眉梢OtherNational25MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30AprNationalNational星耀中华缤纷有礼NationalNational欢星鼓舞与国同庆28MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr万圣星 一网打Christmas30MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr圣诞好礼谁能HOLD33MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30AprValentine’sValentine’s今年情人 摘颗星送给Spring35MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30AprSpringSpring喜大普奔驰鸣天下SpringSpring辞旧 迎”丰”Labor38MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30AprLabourLabour环环相扣礼送不停Children’s40MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr儿时梦想触手可及Materialtobedelivered7workingdaysbeforeMediaLaunchPleaserefertotimelinebelow,doneforChineseValentine’sDaymastertoolkitNOTE:Timelinebasedonscenarioofpurchasingandretouchingstockimagesonly.NophotoshootClientKVSign-KVproductionFAinprogressClientSign-off

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PoP:DealerlocalisationLeadtimefordealers’localisationand42MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30AprTeamPEONYManagingPEONYManagingDirector,Ogilvy&Mather43MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30AprClienttoapproveMoveintoproduction(stock