新视野大学英语第三版第四册第三单元sectionA课件

Unit

3

Section

AFred

Smith

and

FedEx:The

vision

that

changed

the

worldNEIIIHQRIZON

ITINGWRION&ITREADINGTHIRD

EDENGLISHLEGEA

manager

is

not

a

person

who

can

do

the

work

better

than

his

men;

he

is

a

person

who

can

get

his

men

to

do

the

work

better

than

hecan.—

Frederick

W.Smith

(American

businessman,

founder

of

FedEx)The

secret

of

business

is

to

know

something

that

nobody

else

knows.—Aristotle

Onassis(Greek

shipping

magnate)uwr3、

Being

entrepreneurialNEUHQRZ2N

ITING

WRION&ITNGEDEADIHIRDRTNFHHHORIZONTHIRD

EDITIONEGE"ENGLiSH

READING

&

WRITINGuwr3、Being

entrepreneurialrrea

ormranareacX.Section

A

The

vision

that

changed

the

world●

To

talk

about

the

entrepreneurial

spirit●To

further

understand

the

text●

To

apply

the

phrases

and

patterns●

To

master

the

essay

writing

skillContentsWarming-upActivitiesText

StudyLanguageApplicationSummaryFedEx;changedthe

worldSmithvisionandthatFredTheSectionASectionA

e

vi

n

th

cha

d

the

worldWarming-up

ActivitiesngeFedB8atandsioSmithThFredAn

entrepreneur

is

an

individual

who

accepts

somesort

of

risk

—

usually

financial

—

in

the

pursuit

ofnew

business.

The

word

can

apply

to

any

person

organizing

a

new

project

or

opportunity,

though

it

is

most

often

used

in

business

world.Lead-in

Short

Answer

Questions1.What

is

an

entrepreneur?Lead-in

Short

Answer

Questions2.What

are

the

good

qualities

of

an

entrepreneur?·

great

ability

to

lead;·

an

intense

level

of

strong

determination

and

willingness

to

work

hard;·

being

innovative

and

creative;·

a

strong

motivation

towards

the

achievement

of

a

task;·

the

ability

to

establish

good

relations

with

peoplearound;A

nswer

the

following

questions

briefly

based

on

theaivan

niaturac1.What

do

you

know

about

these

people

and

theircompanies?2.What

personality

traits

do

successful

entrepreneurs

have

in

common?Picture

DescriptionThe

man

in

the

first

picture

is

Steve

Jobs,

cofounder

and

former

chairman

and

CEO

ofApple

Inc.;The

man

in

the

second

picture

is

MarkZuckerberg,

founder

of

Facebook,

theworld's

largest

social

networking

website;1.What

do

you

know

about

these

people

and

theircompanies?·

The

men

in

the

third

picture

are

Larry

Pageand

Sergey

Brin,

co-founders

of

Google

Inc.Picture

DescriptionSuccessful

entrepreneurs

have

manypersonality

traits

in

common,

such

asstrong

leadership

qualities,

high

motivation,great

determination,

willingness

to

fail,competitive

spirit,

budget-mindedness,

etc.2.What

personality

traits

do

successful

entrepreneursPicture

DescriptionListen

to

a

short

passage

concerningentrepreneur

and

fill

in

the

missing

information.The

traditional

definition

of

anentrepreneur

is

a

person

who

organizes

and

accepts

the

risks

of

a

new

business.

Entrepreneurs

may

have

a

new

product

or

service

to

offer.

Or

they

may

have

ideas

for

new

ways

to

do

business.But

an

entrepreneurial

spirit

does

not

hav

e

to

be

limited

to

the

business

world.To

becontinuedCompound

Dictation_Listen

to

a

short

passage

concerningentrepreneur

and

fill

in

the

missing

information.Lately

we

hear

more

and

more

about

social

entrepreneurs.

What

they

do

is

similar

;

they

might

even

actlikebusiness

entrepreneurs.

They

might

invest

money

in

projects

or

get

others

to

support

them.But

social

entrepreneurs

say

they

are

not

guided

by

a

desire

for

profits.continuedCompound

DictationTo

beListen

to

a

short

passage

concerningentrepreneur

and

fill

in

the

missing

information.Their

most

important

goal,

they

say,

is

to

create

social

value.

They

organize

and

support

programs

that

aim

to

improve

conditions

in

communities.Social

entrepreneurs

say

they

look

for

solutions

to

needs

without

leaving

them

to

government

or

industry

to

solve.

And

they

say

they

try

to

spread

the

solution.

Inother

words,to

change

the

system,To

becontinuedCompound

Dictationthey

try

to

get

whole

societies

to

change.There

are

many

historical

examples

of

people

who

might

be

called

social

entrepreneurs.

Susan

B.

Anthony,

for

example,

fought

for

women's

rights

in

the

United

States.

Vinoba

Bhave

created

the

Land

Gift

Movement

to

help

India's

poor

and

landless.Listen

to

a

short

passage

concerning

entrepreneur

and

fill

in

the

missing

information.Compound

DictationQuestions

Previewing1.What

do

you

know

about

"the

Millionaire's

Unit'?2.What

do

you

know

about

the

"hub

and

spoke"system?1.

What

do

you

know

about

"the

Millionaire's

Unit"?TipsIt

is

the

nickname

for

the

First

Yale

Unit,

a

naval

air

reserve

unit

considered

to

be

the

first

in

the

UnitedStates.

It

was

started

by

F.

Trubee

Davison,

a

Yalesophomore

at

the

time,

in

1915.

The

unit

had

29

members

who

were

all

wealthy

and

fascinated

by

flying.

Their

intention

was

to

learn

to

fly

airplanes

soas

to

developAmerican's

military

aviation.2.

W

hat

do

you

know

about

the

"hub

and

spoke"system?TipsIt

is

a

system

which

makes

transportation

much

more

efficient

by

routing

all

of

the

traffic

throughone

or

a

few

central

hubs.

The

FedEx

company

took

advantage

of

this

idea

in

the

1970s,

revolutionizing

the

way

airlines

were

run.

Now

the

model

is

extensively

used

in

commercial

aviation

for

both

passengers

and

freight.Fred

Smith

and

FedEx;SectionA

The

vision

that

changed

the

worldText

StudyCrews

unload

the

plane's

cargo;·

The

packages

and

envelopes

are

rapidlyreshuffled

and

sorted

according

to

address;

Then

they

are

loaded

onto

other

aircraft,and

flown

to

their

destinations

-

many

within24

hours

of

leaving

their

senders.What

is

the

typical

scene

at

Memphis

Airport

everynight?(Para.1)Main

Idea

&

Structure

Main

Ideas

of

the

PartsSmith

is

recognized

as

an

outstandingentrepreneur

with

an

agreeable

and

winningpersonality.Can

you

find

the

topic

sentence

in

Paragraph

2?Main

Idea

&

Structure

Main

Ideas

of

the

PartsMain

Idea

&

Structure

Main

Ideas

of

the

PartsPartI—

Para.1-

2Beginning

a

typical

scene

in

FedEx'sbusiness

and

a

basic

introduction

of

Fred

Smith,

this

part

brings

out

the

main

topic

and

thesis

of

the

essay:

Smith

is"recognized

as

an

outstandingEntrepreneur

with

an

agreeable

andwinning

personality_".Main

Idea

&

Structure

Main

Ideas

of

the

PartsPara.3As

a

juvenile,

Smith

was

invalid,

sufferingfrom

a

disease.

He

was

picked

on

by

bullies,but

he

learned

to

defend

himself.

He

wascured

of

the

disease

at

10

and

became

a

star

athlete

in

high

school.How

did

Smith's

passion

for

flying

influence

hisuniversity

life?(Para.

4)He

helped

revive

the

Yale

flying

club;

Smithadministrated

the

club's

business

end

andr

an

a

small

charter

operation

in

New

Haven.Main

Idea

&

Structure

Main

Ideas

of

the

Parts

Main

Idea

&

Structure

Main

Ideas

of

the

PartsWhat

did

Smith

do

in

his

term

paper

for

his

economics

elass?

How

was

the

paper

evaluated

by

his

professor?

(Para.

5)

He

drafted

a

prototype

for

a

transportationcompany

that

would

guaranteeexpressdeliveryservice

—

sending

small

and

time-sensitivegoods

to

major

US

regions

overnight.

Theprofessor

wasn't

impressed

by

the

idea

and

toldSmith

it

wasn't

feasible.Paras.6-7Smith

was

certain

he

was

onto

something

.After

graduation,

he

join

the

Marines

duringthe

Vietnam

War.

In

Vietnam,

he

learned

thatleadership

meant

getting

a

group

of

people

to

subordinate

their

individual

desires

andambitions

for

the

achievement

oforganizationalgoals.Main

Ideas

of

the

PartsParas.8-9Home

from

Vietnam,

Smith

decided

totake

a

stab

at

starting

his

own

business.The

early

days

were

underscored

byextreme

frugality

and

financial

losses.

Butthey

still

setthe

precedent

to

ensure

agood

medical

and

dental

plan

for

theiremployees.Main

Ideas

of

the

PartsFedEx

pioneered

centralizationand

the"hub

and

spoke"

system.

Smith

sayssuccess

in

business

boils

down

to

threeelements:

an

appealing

product

or

service,a

n

efficient

management

system,

goo

dleadership.Main

Ideas

of

the

PartsParas.

10-11Main

Idea

&

Structure

Main

Ideas

of

the

PartsPartI—

Paras.3-11It

introduces

Smith

and

hisentrepreneurship.

First

it

focuses

mainly

onSmith's

early

life

experience

,

including

his

school

years

and

military

days.

Then,

it

talks

about

how

Smith

put

his

ideas

into

practice

and

analyzes

the

key

elements

of

his

business

success.Smith's

great

concern

for

his

employeesillustrates

his

P-S-P

philosophy(People,

Service,

Profit

),

which

is

just

likean

unbroken

circle

or

chain.Main

Idea

&

Structure

Main

Ideas

of

the

PartsPart

II—

Para.12Smith

is"recognized

as

an

outstandingentrepreneur

with

an

agreeable

and

winningpersonality".(Para.2)Basic

introduction

to

Smith

and

his

FedEx

company.(Para.

1)Main

Idea

&

Structure

Structure

of

the

TextIntroductionStructure

of

the

TextIntroductionSection

Two:Smith's

business

experience.(Paras.8-11)Section

One:Smith's

early

life

Experiences.(Paras.

3-7)Main

Idea

&

StructureBodyMain

Idea

&

Structure

Structure

of

the

TextIntroductionBodySmith's

childhood

and

high

schoolSection

One:

years.(Para.3)Smith's

early

life

Smith's

interest

in

flying

and

his

e

c-

s).

.

l

)Blueprint

of

his

business

-

his

paper

for

the

economics

class.(Para.5)Smith's

military

experience

and

what

he

learned

from

it.(Paras.6-7)4eraYa(Pathegeoflentolecmneigeailnhawmblufuclssgenclyiucfs7e3nsrirae(PaExpSmith's

business

idea

put

into

practice

practice.(Para.8)Difficulties

in

the

early

stage

of

hisbusiness

as

well

as

his

great

concern

for

his

employees.(Para.

9)Smith's

business

success

secrets:

a

"hub

and

spoke"

system

and

the

three

key

points

he

concluded.(Paras.

10-11)Structure

of

the

TextIntroductionSection

Two:Smith's

business

experience.(Paras.8-11)Main

Idea

&

StructureBodyStructure

of

the

TextIntroductionBodyConclusionFurther

description

of

Smith's

friendly

and

agreeable

personality

and

thesignificance

of

his

P-S-P

philosophy.

(Para.

12)Main

Idea

&

StructureStructure

of

the

TextIntroductionBodyConclusionMain

Idea

&

StructureFred

Smith

and

FedEx:The

vision

that

changed

the

worldFrederick

W.

Smith

is

the

founder

of

the

FedEx

Corp.,

the

largest

and

most

successful

overnight

delivery

service.

Heis

recognized

as

an

outstanding

entrepreneur

who

is

held

in

high

regard

by

both

his

competitors

and

employees.

As

a

juvenile,

he

suffered

from

a

disease

and

was

often

picked

on

by

bullies.

But

his

passionTo

be

continuedMain

Idea

&

Structure

Summary

of

the

Textpassion

for

flying

increased

as

he

grew

up.

At

Yale

University,

he

helped

to

revive

the

Yale

flying

club.

In

a

term

paper

for

aneconomics

class,

he

drafted

a

prototype

fora

transportation

company

that

ensureovernight

delivery

of

small

andtime-sensitive

goods,

but

the

professor

saiditwasn't

feasible.

Aftergraduation,

hejoined

the

Marinesand

went

to

Vietnam

.During

his

military

days,

he

learned

goodTo

be

continuedMain

Idea

&

Structure

Summary

of

the

TextLeadership

had

measureable

effects

on_acompany.

Homefrom

Vietnam,

he

decided

totake

a

stab

at

starting

his

own

business

butthe

early

days

were

underscored

by,extreme

frugality

and

financial

losses.In

spite

of

dificulties,

he

still

set

the

precedent

to

ensure

good

medical

plan.

He

saidsuccess

in

business

boiled

down

to

threeelements:

appealing

product

or

service,efficient

management

system_,

and

goodleadership.Main

Idea

&

Structure

Summary

of

the

TextPractical

PhrasesSpecific

Meanings1.

touch

down(飞机等)降落，着落2.

ho

ld

sb./s

th.

in

highregard敬重；尊重3.

p

ick

on

sb.找

…

的茬；与

…过不去4.

be

onto

s

th.发现新事物；制造出有趣的事物5.

take

/have/make

a

s

tabat试图(做)某事；尝试(做)某事Language

Focus

Practical

Phrases短语应用尽管天气恶劣，直升机飞行员还是设法安全地着陆在航空母舰的甲板上。意群提示(touch

down

safely/deck/aircraft

carrier)Despite

the

terrible

weather,

the

pilot

of

thehelicopter

managed

to

touch

down

safely

on

thedeck

of

the

aircraft

carrier.Language

Focus

Practical

Phrases(

飞机等)降落，着落

短语逆译

touch

down短语应用学生们感到非常兴奋，因为他们所敬重的人同意当

他们的指导老师。意群提示(hold

in

high

regard/

actqsinsutgtins

were

excited

that

people

they

held

in

high

regard

agreed

to

act

as

their

mentors.Practical

Phrases短语逆译

hold

sb./sth.

in

high

regardLanguage

Focus敬重；尊重短语应用一想到两个大人欺负一个天真的小孩，我就满腔怒

火。意群提示(make

one's

blood

boil/pickithakes

my

blood

boil

to

think

two

adults

decided

to

pick

on

an

innocent

kid.Language

Focus

Practical

Phrases找

…

的茬；与

…

过不去

短语逆译

pick

on

sb.短语应用考古学家在发掘之初就知道他们将有重大发现。意群提示(archaeologists/be

ontosomething/dig)Archaeologists

knew

they

were

ontosomething

big

when

they

started

digging

.Practical

Phrases短语逆译

be

onto

sth.Language

Focus发现新事物；制造出有趣的事