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Welcometounit1TiffanyMar16M4Unit1ReadingAdvertisementsAdvertisementsareeverywhereToSellaProductorserviceToMaesTableFillingToSellaProductorserviceToMakePeoplethinkaboutsocialproblems1OlinAirlines4ShineShampoo2EarthDay3Anti-drugs1OlinAirlines4ShineShampoo2EarthDay3Anti-drugsCommercialadsPublicServiceAdsAdvertisementsportantroleinourlifeTaeaquiclooatthetitleandsubtitles副题andfindthestructureofthepassageQuiclooStructureofthepassagePara1Para2Para3Para4Para5BriefintroductiontoadsWhatisanadUntrueclaimsaboutproductsPublicserviceadsTheadviceonadsFastreading1WhatdoadstrytoeanttodoTobuyaproductorserviceorbelieveinanideaentsToeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfareCarefulreadingPleasereadthearticlecarefullyandthenfinishthefollowingeercisesReadthefollowingsentencesanddecidewhethertheyaretrueTorfalseFaccordingtothearticle①Mostmercialsadsusesomeofthesamemethods⑤Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives⑥AnadwarningoingisaneampleofaPSAReadthearticleoncemoreandfindtheanswerstothefollowingquestions1Whereareadvertisementsmostcommonlyfound2Whyaresomeoftheadvertisementscleveraccordingtothearticle3WhendidChinabeginanationwidepaign4WhyshouldwefollowtheadviceinPSAs1Newsmonents2Becausemostadvertisementsdon’ttellyouthecompletetrutheveniftheydon’tlie3In19964Becausealloftheeanttobehelpful,andwecanoftenlearnalotbyfollowingtheadvicetheygivemercialadsandPSAsCommercialadsPublicserviceads1.Acommercialadsisonewhichsomeonehas(1)_________to(2)_________aproductorservice.1.APSAisoftenrun(3)_________,andismeantto(4)_______peopleabouthealth,safety,oranyotherproblemthataffects(5)___________.2.Notalladstellpeoplethe(6)__________truth,sopeoplemust(7)____________themethodsusedinadstotryandsellusthings.2.PSAsuse(8)_______picturesand(9)_______language,buttheyaremadetoservethepublic.PSAs(10)______toteachpeopleandhelppeopleleadbetterlives.paidforadvertisecompletebeawareofforfreepublicwelfareattractivecleveraimeducateSimilarDifferentethodsusedValidity正确性ThesimilaritiesandthedifferencesbetweencommercialadsandpublicserviceadsFillinthechartTypesofadsSimilaritiesDifferencesexam-plesplacesfoundMethodsusedpurposesValidity正确性Comm-ercialads
PSAs
SimilaritiesPlacesfoundMethodsused
_____________language______________picturesNewsagainesTheinternetRadioTelevisionBillboardscleverattractiveTypesDifferencespurposesvalidity确实性Comme-rcialadsPSAsTooteaproductorserviceToeducatethataffectspublicwelfareTheydonottellyouthecompletetruthTheyarehelpfulandwecanlearnalotbyfollowingtheadvicetheygiveTypesexamples
Commerc-ialadsPSAs“Bright-teethfightsbadbreath!”“Youareproudofyourcooing,soshouldn’tyoubuytheveryfreshestfood”“Yestolife,notodrugs”“nowledgechangeslife”“ProjectHope-educatingeverychild”“Whenyousmoe,youareslowlyillingyourself”Justdoit!----NieAsformore----PepsiObeyyourthirst----SpriteWherethereisaway,thereisaToyota----ToyotaGoodhealth,goodteeth----CrestApplethinsdifferent----AppleAdvertisements
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