冀教版八年级英语下册 （How to Push a Product）Buying and Selling 教学课件

HowtoPushaProduct

Unit5BuyingandSellingbattlecreateadcustomeralreadysimilarn.战斗，战役v.创作，创造n.广告n.顾客，主顾，客户adv.已经adj.相像的，相仿的，类似的WordsandexpressionssampleoffershinequalitysurelysucceedWordsandexpressionsn.样品，样本v.提供，供给v.发光，反射n.质量，品质adv.当然，确信无疑v.成功，做成Thinkaboutit!1.Whatisimportantforpushingaproduct?2.Ifyouhadyourownproducttosell,howwouldyoupushit?Whatdoes“push”meaninthephrase“pushaproduct”?Topushaproductmeanstrytosellaproduct.Enjoythevideosofadvertisement.Ifyouhadyourownproducttosell,howwouldyoupushit?Let’scometothelesson.

Readthelessonandwritetrue(T)orfalse(F).1.Makingyourproductisjusthalfthebattle.2.Thereareonlythreewaystopushaproduct.3.Customerslearntheadvantagesofaproductbyusingit.4.Onlyexcellentadvertisingcanhelpyousucceed.Completethepassagewiththecorrectformsofthewordsorphrasesinthebox.customersimilarofferexcellentstandoutcatchone’seyeIt’snoteasytomakeyourproductsucceed.Becausetherearealways______productsonthemarket,youhavetoputinmoreeffort.similarYoushouldchoosespecific_________,thencreateaperfectadto_____________.Whentheybuyyourproduct,____themgoodservice.Remember,_______advertisingwillalwaysmakeyourproduct_________.customerscatchtheireyeofferexcellentstandoutLanguagePoints1.Remember,youneedtomakeyourproductstandout.

记住，要使你的产品引人注目。

standout意思是“引人注目；显眼”。例如：

Theywereallpretty,butshestoodoutamongthem.Heisatall,distinguishedlookingmanwhostandsoutinanycrowd.Redflagsstandoutbrightly,setagainstthebluesky.2.Findwaystocatchtheireye.想办法吸引大家的目光。catchone’seye意思是“引人注目；吸引某人注意；吸引……的目光”，同义词组为：drawone’sattention(to)…例如：Canyoucatchthatgirl’seye?Thatpostcard,apresentfrommygrandfather,caughteveryone’seye.3.Peoplecomingtotradeshowsalreadyhaveaninterestinsimilarproducts.来贸易展览的人们已经对类似的产品有了兴趣。haveaninterestin意思是“对……感兴趣”。例如：Weallhaveaninterestinplayingchess.Thechildhasnointerestindrawing.4.Pushyourproductusingsamplesandgooddeals.提供样品和优惠的条件来推广你的产品。pushone’sproduct意思是“推广某人的产品”。例如：It’llcostusalottopushyourproduct.It’sdifficulttopushtheirproductinthisarea.usingsamplesandgooddeals是现在分词短语，在句中作方式状语，表示“以样品和提供优惠条件的方式”。例如：Wecanreachtheapplesonthetreeusingthisladder.5.Offeringsamplesanddealswillgetyoumorecustomers.提供样品和优惠条件会使你获得更多的顾客。offer此处是动词，意思是“提供”。例如：Heofferedmeaglassofwine.offer还可以表示“愿意；试图(做某事)”。例如：Theyofferedtohelpme.Heofferedtolendmesomebooks.6.Withagoodqualityproductandexcellentadvertising,youwillsurelysucceed.拥有优质的产品和完美的广告，你肯定会获得成功。succeed为不及物动词，意思是“成功”，常用结构：succeed(in)doingsth.成功做成某事；succeedwithsth.在某方面获得成功。例如：Aftersomanyyearsofhardwork,hesucceed(in)beingafamousscientist.Hesucceededwiththatdifficultproblem.Youwon’tsucceedwiththeworkifyoudon’tputyourmindtoit.根据汉语意思完成句子。1.和其他那些人比起来，她的才能很突出。

Hertalents________incomparisonwiththeothers.2.那个广告吸引了我的注意。

Theadvertisement_____________.3.他们对于创造利润有着共同的兴趣。

They_________________________makingaprofit.standoutcaughtmyeyeshaveacommoninterestin4.我们正在设法推出一款新的产品。

Wearetryingto_________________.5.我们有些重要的东西可以提供。

Wehavesomethingimportantto____.6.唯有这样做，试验才能成功。

Onlyinthiswaycantheexperiment________.

pushanewproductoffersucceedTimeforReflection推销产品出色，杰出，更为重要吸引某人的目光在……方面有兴趣pushaproductstandoutcatchone’seyehaveaninterestinHomeworkReviewLesson29.2.Createanadvertisementforyourproduct.Preview1.LearnthewordsinLesson30byheart.2.ReadthetextinLesson30andunderlinetheusefulphrases.HowtoPushaProduct?Unit5BuyingandSelling

1.Beabletousethewordsandphrases:battle,create,ad,customer,already,similar,sample,offer,shine,quality,surely,succeed,pushaproduct,standout,catchone’seye,haveaninterestin2.Learnhowtopushaproduct3.Learnsomekeysentences:·Remember,youneedtomakeyourproductstandout.LearningTargets·Findwaystocatchtheireye.·Peoplecomingtotradeshowsalreadyhaveaninterestinsimilarproducts.·Pushyourproductusingsamplesandgooddeals.·Offeringsamplesanddealswillgetyoumorecustomers.·Withagoodqualityproductandexcellentadvertising,youwillsurelysucceed.Ifyouwanttocreateagoodad,youmuststudyyourcustomersandcatchtheireyes.Anexcellentadcanmakeyourproductstandout.Doyouknowhowtocreateagoodad?LeadinTradeshowsIfpeoplecometotradeshows,theywillhaveaninterestinsimilarproducts.AtthemomenttomakesilkslipInaword,thesesuggestionscanmakeyourproductsshine,goodqualityisthemostimportantthing.Youwillsurelysucceed.JustdoitCanyouguesswhoheis?

push-pin他就是图钉的发明者。Hewastheinventorwhoinventedthepush-pin.Who’sEdwinMoore?EdwinMooreinvented

intheworld.push-pinthefirstWhat’sapush-pin?Apush-pinisa“

”thatyou“

”.pinpush埃德温·摩尔发明了世界上第一个图钉。图钉就是你用来“推”的“钉子”。Whatdoes“pushaproduct”mean?Itmeans“trytosellit”.battlecreateadcustomeralreadysimilarn.战斗；战役v.创作；创造n.广告n.顾客；主顾；客户adv.已经adj.相像的；相仿的；类似的Wordsandexpressionssampleoffershinequalitysurelysucceedn.样品；样本v.提供；供给v.发光；反射n.质量；品质adv.当然；确信无疑v.成功；做成pushaproductstandoutcatchone’seyehaveaninterestin推销产品出色；杰出；更为重要吸引某人的目光在……方面有兴趣Whatisimportantforpushingaproduct？Ifyouhadyourownproducttosell,howwouldyoupushit？THINKABOUTITPresentationAfteralotofhardwork,youfinallyhaveyourproduct.Butthat'sonlyhalfthebattle.Nowyouhavetogetpeopletobuyit.Isyourproducteasytouse？Howcanyourproductimprovepeople'slives？WhyshouldpeoplebuyYOURproduct？Remember,youneedtomakeyourproductstandout.SotellpeoplewhatisspecialListenandreadthepassage.aboutit.Howcanyoudothat？Hereareafewsuggestions.Createanad.First,studyyourcustomers'ages，interestsandotherinformation.Second,chooseatypeofad—TV,bus,magazine,newspaperorInternet.Third,decidewhatyouradwilltellpeopleaboutyourproduct.Findwaystocatchtheireye.Gototradeshowsandpresentyourproduct.Peoplecomingtotradeshowsalreadyhaveaninterestinsimilarproducts.Theycanexperienceyourproduct,enjoyitandevencometoloveit.Pushyourproductusingsamplesandgooddeals.Peoplegettoknowtheadvantagesofyourproductaftertheyexperienceusingit.Offeringsamplesanddealswillgetyoumorecustomers.Thesesuggestionscanmakeyourproductreallyshine.However,goodqualityisthemostimportantthing.Withagoodqualityproductandexcellemtadveitising,youwillsurelyscceed.Readthelessonandwritetrue(T)orfalse(F).1.Makingyourproductisjusthalfthebattle.()2.Thereareonlythreewaystopushaproduct.()3.Customerlearntheadvantagesofaproductbyusingit.()4.Onlyexcellentadvertisingcanhelpyousucceed.()TFFTLet’sDoIt!1Writedownthetopicsentencesofparagraph3,4and5.2TopicSentencesParagraph3Paragraph4Paragraph5Createanad.Gototradeshowsandpresentyourproduct.Pushyourproductusingsamplesandgooddeals.Completethepassagewiththecorrectformsofthewordsorphrasesinthebox.customersimilarofferexcellentstandoutcatchone’seyeIt’snoteasytomakeyourproductsucceed.Becausetherearealways______productsonthemarket,youhavetoputinmoreeffort.similar3Youshouldchoosespecific_________,thencreateaperfectadto_____________.Whentheybuyyourproduct,____themgoodservice.Remember,_______advertisingwillalwaysmakeyourproduct_________.customerscatchtheireyeofferexcellentstandout

Aproductissomethingthatyousell.Insmallgroups,thinkofanewproduct.Itcanbeafunnyproductoraproductthathelpspeople.Thinkhardandhavefun！Createanadvertisementforyourproduct.YoucangetusefulinformationfromTV,newspapersortheInternet.Herearesomeideas：PROJECTADSFORNEWPRODUCTS!●Whatdoesyourproductdo？●Whowouldwanttobuyit？●Whatkindofadwouldsellyourproductbest?ATVad?Aradioad?Anewspaperad？

●Howmuchmoneywouldpeoplepayforyourproduct？Asagroup,presentyouradtotheclass.1.Remember,youneedtomakeyourproductstandout.

standout意思是“引人注目；显眼”。例：Theywereallprettybeautiful,butshestoodoutamongthem.她们都很漂亮，但她在他们中间脱颖而出。Heisatall,distinguishedlookingmanwhostandsoutinanycrowd.他是一个高大、英俊的人，在任何人群中都很突出。Languagepoints2.Findwaystocatchtheireye.catchone’seye意思是“引人注目；吸引某人注意；吸引……的目光”，同义词组为：drawone’sattention(to)…例：Thatpostcard,apresentfrommygrandfather,caughteveryone’seye.那张明信片是我祖父送给我的礼物，吸引了大家的目光。3.Peoplecomingtotradeshowsalreadyhaveaninterestinsimilarproducts.haveaninterestin意思是“对……感兴趣”。例：Weallhaveaninterestinplayingchess.我们都对下棋感兴趣。Thechildhasnointerestindrawing.孩子们对画画不感兴趣。4.Pushyourproduct

usingsamplesandgooddeals.pushone’sproduct意思是“推广某人的产品”。例：It’llcostusalottopushyourproduct.推销你们的产品要花我们很多钱。It’sdifficulttopushtheirproductinthisarea.在这个地区很难推销他们的产品。usingsamplesandgooddeals是现在分词短语，在句中作方式状语，表示“以样品和提供优惠条件的方式”。例：Wecanreachtheapplesonthetreeusingthisladder.我们可以用梯子够到树上的苹果。5.Offering

samplesanddealswillgetyoumorecustomers.offer此处是动词，意思是“提供”。例：Heofferedmeaglassofwine.他给了我一杯酒。offer还可以表示“愿意；试图(做某事)”。例：Theyofferedtohelpme.他们试图帮助我。6.Withagoodqualityproductandexcellentadvertising,youwillsurelysucceed.succeed为不及物动词，意思是“成功”，常用结构：succeed(in)doingsth.

成功做成某事；succeedwithsth.在某方面获得成功。例：A