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Lesson29HowtoPushaProduct
Thinkaboutit!•Whatisimportantforpushingaproduct?Ifyouhadyourownproducttosell,howwouldyoupushit?Howwouldyoupushyourproduct?Advertisement
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Whatdowedoadvertisements?Weusethemtopushproductsorideas.That’sagoodwaytopushthem.Therearesomeveryfamousadvertisementsthathelptheselltheproductverywell.Words&expressionsWords&expressionsWords&expressionsListentothedialogue.Afteralotofhardwork,youfinallyhaveyourproduct.Butthat’sonlyhalfthebattle.Nowyouhavetogetpeopletobuyit.Isyourproducteasytouse?Howcanyourproductimprovepeople’slives?WhyshouldpeoplebuyYOURproduct?Remember,youneedtomakeyourproductstandout.Sotellpeoplewhatisspecialaboutit.Howcanyoudothat?Hereareafewsuggestions.Createanad.First,studyyourcustomers’ages,interestsandotherinformation.Second,chooseatypeofad—TV,bus,magazine,newspaperorInternet.Third,decidewhatyouradwilltellpeopleaboutyourproduct.Findwaystocatchtheireye.Gototradeshowsandpresentyourproduct.Peoplecomingtotradeshowsalreadyhaveaninterestinsimilarproducts.Theycanexperienceyourproduct,enjoyitandevencometoloveit.Pushyourproductusingsamplesandgooddeals.Peoplegettoknowtheadvantagesofyourproductaftertheyexperienceusingit.Offeringsamplesanddealswillgetyoumorecustomers.Thesesuggestionscanmakeyourproductreallyshine.However,goodqualityisthemostimportantthing.Withagoodqualityproductandexcellentadvertising,youwillsurelysucceed.MayIhelpyou?Whatwouldyouliketobuy?LearningTipIfyou“push”aproduct,whatareyoudoing?Well,ifit’sapush-pin,youmaybereallypushingit.Butifyou’re“pushing”aproduct,youaretryingtosellit.Canyouguesswhoheis?Push-pin他就是发明图钉的发明家。Hewastheinventorwhoinventedthepush-pin.Who’sEdwinMoore?EdwinMooreinvented
intheworld.push-pinthefirstWhat’sapush-pin?Apush-pinisa“
”thatyou“
”.pinpush埃德温摩尔发明了世界上第一个图钉。图钉就是你用来“推”的“钉子”。There’sapush-pinholdingupthispieceofpaper.Wheredoweuseapush-pin?“Youpushitinto
or
.”Whydoweuseapush-pin?“Toholdup
.”wallsbulletinboardsposters,mapsandotherpapers你把它推进墙或者广告板。为了固定住海报、地图和其他文件。LanguagepointsRemember,youneedtomakeyourproductstandout.记住,要使你的产品引人注目。standout意思是“引人注目;显眼”。例如:Theywereallpretty,butshestoodoutamongthem.她们都很漂亮,但她却特别突出.Redflagsstandoutbrightly,setagainstthebluesky.红旗在蓝天的映衬下显得分外艳。standout还可以表示“伸出:突出”。例如:Thepothastwohandlesstandingout.这个壶有两个突出的柄。2.Findwaystocatchtheireye.
想办法吸引大家的目光。catchone’seye意思是“引人注目;吸引某人注意;吸引……的目光”,同义词组为:drawone’sattention(to)...例如:Canyoucatchthatgirl’seye?你能引起那位女孩的注意吗?Thatpostcard,apresentfrommygrandfather,caughteveryone’seye.那张明信片,一件来自我祖父的礼物,吸引了每个人的注意。3.Peoplecomingtotradeshowsalreadyhaveaninterestinsimilarproducts.来贸易展览的人们己经对类似的产品有了兴趣。haveaninterestin意思是“对… 感兴趣”。例如:Weallhaveaninterestinplayingchess.我们都对下棋感兴趣。Thechildhasnointerestindrawing.这个孩子对绘画没兴趣。4.Pushyourproductusingsamplesandgooddeals.
提供样品和优惠的条件来推广你的产品。pushone’sproduct意思是“推广某人的产品”。
例如:
It’sdifficulttopushtheirproductinthisarea.
在这个地区推广他们的产品很难。
usingsamplesandgooddeals是现在分词短语,
在句中作方式状语,表示“以样品和提供优惠
条件的方式”。例如:
Wecanreachtheapplesonthetreeusingthisladder.我们可以用梯子来够到树上的苹果。5.Offeringsamplesanddealswillgetyoumorecustomers.提供样品和优患条件会使你获得更多的顾客。offer此处为动词,意思是“提供”。例如:Heofferedmeaglassofwine.他端给我一杯酒。
offer还可以表示“愿意;试图(做某事)”。例如:Theyofferedtohelpme.他们农示想意帮助我。Heofferedtolendmesomebooks.他表示要借给我几木书。6.Withagoodqualityproductandexcellentadvertising,youwillsurelysucceed.拥有优质的产品和完美的广告,你肯定会获得成功。
succeed为不及物动词,意思是“成功”,常用结构:succeed(in)doingsth.成功做成某事;succeedwithsth.在某方面获得成功。例如:Aftersomanyyearsofhardwork,hesucceeded(in)beingafamousscientist.经过数年的努力,他终于成为一位著名的科学家。Hesucceedwiththatdifficultproblem.他成功地解答出那道难题。Readthelessonandwritetrue(T)orfalse(F)Let’sDoIt!1Makingyourproductisjusthalfthebattle.()2.Thereareonlythreewaystopushaproduct.()3.Customerslearntheadvantagesofaproductbyusingit.()4.Onlyexcellentadvertisingcanhelpyousucceed.()TFTFWritedownthetopicsentencesofparagraph3,4and5.2TopicSentence Paragraph3
Paragraph4Paragraph5 Createanad.Gototradeshowsandpresentyourproduct. Pushyourproductusingsamplesandgooddeals.Completethepassagewiththecorrectformsofthewordsorphrasesinthebox.3customersimilarofferexcellentstandoutcatchone’seyeIt’snoteasytomakeyourproductsucceed.Becausetherearealways________productsonthemarket,youhavetoputinmoreeffort.Youshouldchoose_________customers,thensimilarspecificcreateaperfectadto_______________.Whentheybuyyourproduct,______themgoodservice.Remember,_________advertisingwillalwaysmakeyourproduct__________.customersimilarofferexcellentstandoutcatchone’seyecatchtheireyeofferexcellentstandoutTimeforReflectionpushaproductstandoutcatchone’seyehaveaninterestin推销产品出色,杰出吸引某人的目光在…方面有兴趣ExerciseRewritethesentencesusing“Simonsaysthat...”1.WillDannyimprovehisinvention?SimonsaysthatDannywillimprovehisinvention.2.Willyourproductsucceed?_____________________________________Simonsaysthatyourproductwillsucceed.3.Doesheworkhardinschool?_______________________________________4.IsthegirlgoingtobuyBrian’scookies?_______________________________________________5.DoesJennyhaveanyideas?_____________________________________Simonsaysthatheworkshardinschool.SimonsaysthatthegirlisgoingtobuyBrian’scookies.SimonsaysthatJennyhassomeideas.HomeworkAproductissomethingthatyousell.Insmallgroup,thinkofanewproduct.Itcanbeafunnyproductoraproductthathelpspeople.Thinkhardandhavefun!Createanadvertisementforyourproduct.YoucangetusefulinformationfromTV,newspapersortheInternet.Herearesomeideas:Whatdoesyourproductdo?Whowouldwanttobuyit?Whatkindofadwouldsellyourproductbest?ATVad?Aradioad?Anewspaperad?Howmuchmoneywouldpeoplepayforyourproduct?
Asagroup,presentyouradtotheclass.How'stheweather
Unit1SpringIsComingLearningaims:Tousethefowllingwordscorrectly:rise/showerTolearntotalkabouttheweatherwiththesentences:1.Howistheweather?/What'stheweatherliketoday?2.What'sthetemperature?/It'swarm/suny......Tolearntotalkaboutlocalweatherchange.
Thinkaboutit!
Whatkindofweathercanyouhear?sunny/rainy/cloudy/snowy......
What'stheweatherliketoday?It's......Howdosethisweathermakeyoufeel?Ifeel......Newwords:
shower['ʃaʊər]n.阵雨;沐浴
thunderstorm['θʌndəstɔ:m]n.雷雨,暴雨thunder['θʌndə]n.雷(声)sunrise['sʌnraɪz]n.日出sunset['sʌnset]n.日落rise[raɪz]v.&n.升起;上升;增加set[set]v.(日、月)落沉;放置;制定storm[stɔrm]n.暴风雨
Listening
Listentothetapeandfindtheanswerstothequestions:1.What'sthedatetoday?It'sFriday,February28.2.What'sthetemperaturetoday?Itwillreach10℃duringtheday.3.Howwilltheweatherbethisafternoon?Therewillbeashowerthisafternoon.4.Whatwastheexacttimeofsunsetandsunrise?Thesunroseat7:25thismornigandsetat6:09thisevening.
Reading
Readthetextanddecidewhetherthestatementsaretrueorfalse.
1.Itiswarmtoday.()2.Dannyisn'tscaredofthunder.()3.Thesunroseat7:15thismoroning.()TFF1~3句型转换,4~5根据汉语意思完成句子.1.Whatwilltheweatherbeliketomorrow?(改为同义句)theweatherbetomorrow?2.Thetemperaturewillbe10℃thisafternoon.(向划线部分提问)
thetemperaturebethisafternoon?
(注意:问“温度的多少”时,不用howmany或howmuch,要用what。)How
willWhatwill3.Therewillbeashowerthisafternoon.
Therebeashowerthisafternoon?(同义句转换)(注意:therewillbe...相当于thereis/aregoingtobe...意为“将有.......,”该结构中,will或begoingto后不可以用have表示“有”,而要用be)isgoingto4.我害怕野生动物。Iwildanimals.5.她不害怕在公共场合说英语。SheEnglishinpublic.注意:bescared/afr
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