新时代高职英语（基础模块）2 Unit1

UNIT1CorporateCultureandMission新时代高职英语——（基础模块）2目录ContentsWarmingup1Listening&Speaking2Reading3Writing4Translation5HavingFun6TasksforSelf-regulatedLearning7Warmingup1ⅠLookandread.Bringdigitaltoeveryperson,homeandgroup

organizationforafullyconnected,intelligentworld.Buildaworldclassbankingwithtopvaluecreationcapability.把数字世界带入每个人、每个家庭、每个组织，构建万物互联的智能世界。始终走在中国经济现代化的最前列，成为世界一流银行。ⅠLookandread.Inspirecreativityandbringjoy.

Spreadideas.激发创造，带来愉悦。传播一切值得传播的创意。ⅠLookandread.Tocreateabettereverydaylifeforthemanypeople.Ajustworldwithoutpoverty.为大众创造更加美好的日常生活。一个没有贫困的公正世界。ⅡTickthecorporatecorevaluesyoulike.Whatarecorporatecorevalues?Corevaluesarevalueswhichtendtosupportanorganization’svision,reflectitstruevalues,andshapeitsculture.◎CustomersFirst◎Teamwork◎Dedication◎Accountability◎Wisdom◎Confidence◎Passion◎Creativity◎Adventure◎Justice◎Determination◎Resilience◎Integrity◎Diversity◎Safety◎ActionⅢWatchanddiscuss.1.Whatiscorporateculture?2.Whichcompany’sculturedoyoulikebest?Why?3.Ifyouareanentrepreneur,whatwillthecorporatevisionstatementofyourcompanybe?Whatkindofculturewillyoushapeinyourcompany?ⅢWatchanddiscuss.1corporate/'kɔːpərət/adj.公司的2dedication/ˌdedɪ'keɪʃn/n.奉献3accountability/əˌkaʊntə'bɪləti/n.责任心4determination/dɪˌtɜːmɪ'neɪʃn/n.坚定；果断5resilience/rɪ'zɪliəns/n.适应能力6integrity/ɪn'tegrəti/n.诚信★e.g.Emailistheprimarytoolofcorporatecommunication.电子邮件是企业沟通的主要工具。

★e.g.Herdedicationtoherworkisadmirable.她对工作的奉献精神可钦可佩。

★e.g.Everyonehastheaccountabilitytosavewater.每个人都有责任节约用水

★e.g.Thefailureonlystrengthenedourdetermination.失败反而坚定了我们的决心。

★e.g.Maryhasshowngreatresiliencetostress.玛丽表现出了极强的抗压能力。

★e.g.Amanofmoralintegrityneverresortstodeception.明人不做暗事。

UsefulExpressions1thebeliefsandbehaviors 信念和行为2comprehensiveemployeebenefits 覆盖全面的员工福利3thecoreofacompany’sideologyandsystem 公司理念和制度的核心4affecteveryaspectofacompany 影响着公司的各个方面5corporatemission 公司使命6aspecificsetofvalues 一系列特定的价值观7relentlesspursuitofcustomerserviceandefficiencies 对客户服务和效率的不懈追求8importantbusinessobjectives 重点业务目标9changeovertime 随时间推移而变化10Corporatecultureisasetofcharacteristicsthatdefineabusiness.企业文化是定义一个企业的一系列特征。11Companieswithapositivecorporateculturetendtoseeemployeesastheirmostvaluableasset.拥有积极向上企业文化的公司，往往会把员工视为它们最有价值的资产。Listening&Speaking2ⅠListentothedialogueandchoosetherightanswer.Dialogue1ⅠListentothedialogueandchoosetherightanswer.1.Whendoestheconversationtakeplace?A.OnSaturdaymorning.B.OnSaturdayafternoon.C.OnSundaymorning.D.OnSundayafternoon.2.WhydoesLinacallCaoLi?A.BecauseshewantsCaoLitowriteareportforher.B.BecauseshewantstoinviteCaoLitoseeamoviewithher.C.BecausesheneedsCaoLitomodifythelogoforher.D.BecauseshehasameetingwithCaoLi.3.DoesCaoLialwaysreceivecomplaintsfromcustomers?A.Yes,hedoes.B.No,hedoesn’t.C.Ofcourse.D.Notmentioned.Dialogue1CCBⅡListentothedialogueagainandfillintheblanks.(Setting:OnSundaymorning,CaoLiissleepingwhenhegetsacallfromhisclient,Lina.)C=CaoLi;L=LinaC:Hello.ThisisCaoLi.L:Hi.CaoLi.ThisisLina.Areyousleeping?SorrytobotheryouonaSundaymorning.C:That’sallright.What’sthematter?L:It’saboutthelogo.Althoughit’sbeenchangedtentimes,ourbossisstillnot___________.C:Howwouldyou___________ustomodifythelogo?L:Therearetoomanycolors,makingthelogolookclumsy.Also,thelogoisabittoocomplicated.C:Allright.I’llchangeit.L:Canyouchangeitnow?We’reinahurry.C:I’llgototheofficeto___________itrightnowandsendittoyoubefore7pm.L:Thankyouverymuch.I’msorryImadeyouchangeitsomanytimes.C:Itdoesn’tmatter.That’sourjob.L:Great.I’msureyourarelyreceive___________fromcustomersaboutyourattitude,right?C:Sure.Thatthe______________________ispartofourcompanyculture.Wealwaysputourcustomersatthecenterofeverythingwedo.W:That’sgreat.satisfiedlikedealwithcomplaintscustomercomesfirst（背景：周日清晨，曹力正在睡觉。这时，他接到了客户莉娜的电话。）C代表曹力L代表莉娜C：你好，我是曹力。L：嗨，曹力，我是莉娜。你在睡觉吗？抱歉周日早上还来打扰你。C：没关系。有什么事吗？L：是关于商标的事情。虽然已经改了十遍了，但我们老板还是不满意。C：你们想怎么改呢？L：商标的颜色太杂了，显得很不灵动，而且设计太复杂了。C：好，我会改的。L：你方便现在改吗？我们要得比较急。C：我现在就去办公室处理，晚上7:00之前发给你。L：太感谢了。辛苦你修改那么多次，我感到很抱歉。C：不客气。这是我们的工作。L：太棒了。我敢肯定你们一定很少因工作态度接到客户投诉，对吧？C：没错。客户至上是我们企业文化的一部分，我们一贯以客户为中心。L：那太好了。ⅢListentothedialogueforthethirdtimeandcheckyouranswers.Thenfollowtherecordingandrepeattheconversation.ⅣMakeasimilardialogueandactitoutwithyourpartnerintheclass.1.bother /'bɒðə(r)/ v.给（某人造成麻烦）；打扰2.satisfied /'sætɪsfaɪd/ adj.满意的；满足的3.modify /'mɒdɪfaɪ/ v.调整；稍做修改4.clumsy /'klʌmzi/ adj.笨拙的；设计欠佳的5.complicated /'kɒmplɪkeɪtɪd/ adj.复杂的；难懂的6.inahurry

急切7.rarely /'reəli/ adv.很少；罕见；不常有★e.g.StopbotheringmewhenI'mworking.我工作时别来烦我。

★e.g.She'sneversatisfiedwithwhatshe'sgot.她对自己的所得从不感到满足。

★e.g.Establishedpracticesaredifficulttomodify.

既定的惯例是很难更改的。

★e.g.Heisclumsyinspeaking.他讲话时笨口拙舌。

★e.g.Theinstructionslookverycomplicated.这说明书看起来很难懂。

★e.g.Davewasinahurrytogetbacktowork.戴夫急于回到工作岗位。

★e.g.Thismethodisrarelyusedinmodernlaboratories.现代实验室里很少使用这种方法。

ⅠListentothedialogueandchoosetherightanswer.Dialogue2ⅠListentothedialogueandchoosetherightanswer.1.WhydoesSamwanttoseetheproductqualityinspectionreport?A.Becauseheiscuriousaboutwhatthereportlookslike.B.Becausehewantstomakesuretheproductqualityisnotinquestion.C.Becausehewantstoconfirmthepriceofthegoods.D.Becausehehastomakeacopyforhisboss.2.WhatdoesSamthinkisthemostimportantthingwhenpurchasingproducts?A.Theappearanceoftheproducts.B.Thequalityoftheproducts.C.Thepriceoftheproducts.D.Alloftheabove.3.Whatcanwelearnfromthisconversation?A.Samdoesn’tcareaboutthepriceoftheproductsaslongasthequalityisgood.B.SamplacesanorderwithJaneattheendofthenegotiation.C.SamhadonlyseenpicturesoftheproductbeforehemetJane.D.Alloftheabove.BBDⅡListentothedialogueagainandfillintheblanks.(Setting:JiNaisthemanagerofABCCompany.Sheisdiscussingthequalityofgoodswithhisclient,Sam.)J=JiNa;S=SamJ:Nicetomeetyou.I’mJiNa,themanagerofthiscompany.S:Nicetomeetyoutoo.I’mSam.J:HereisthenewproductI___________toyouintheemail.Pleasetakealook.S:Itlookssomuchbetterthaninthepicture.Bytheway,wouldyou___________ifIasktoseetheproductqualityinspectionreport?J:Noproblem!_____________.Ipromisethatourgoodsallexceedstandardquality.S:Great.Aslongasthequalityisgood,Idon’tcareabouttheprice.J:Youcanhave___________inthequalityofourproducts.Ensuringproductqualityisaprincipleatourcompany.Wedon’tsacrificequalityforquickprofits.introducedmindHereyouarefaith（背景：纪娜是ABC公司的经理，她正在和客户萨姆商谈货物质量。）J代表纪娜S代表萨姆J：很高兴见到你。我是纪娜，这家公司的经理。S：我也很高兴认识你。我是萨姆。J：这是我在邮件里给您介绍过的新产品，请看一下。S：看上去比照片上好多了。顺便问一下，您不介意我看一下产品质量检验报告吧？J：不介意！给您。我向您保证，我们的产品质量都是达标的。S：太好了。我不在乎价格，只要质量好就行。J：您大可以信任我们的产品质量。确保产品质量是我们公司的原则，我们不会为了快速获利而牺牲质量的。ⅡListentothedialogueagainandfillintheblanks.Afterseeingthereport.S:Well,Ihavenomorequestionsaboutyourqualityanalysis.Wecanstartthenegotiationsassoonasyouwant.J:OK.Let’sgetstartednow.Afterthenegotiation.S:Well,we’rereallyinterestedin________________now.J:That’sgreat.I’mgladwe’llbeabletodobusinesstogether.Icanpromiseyouthatourproductswillnotdisappointyou.placinganorder看完产品质量检验报告之后。S：那好，我对你们的产品质量分析没有问题了。只要你愿意，我们可以随时开始谈判。J：好的，那我们现在开始吧。谈判过后。S：我们现在就很想下单。J：那太好了。很高兴我们做成了这单生意。我可以向您保证，我们的产品不会让您失望。ⅢListentothedialogueforthethirdtimeandcheckyouranswers.Thenfollowtherecordingandrepeattheconversation.ⅣMakeasimilardialogueandactitoutwithyourpartnerintheclass.1.takealook

看一看2.inspection /ɪn'spekʃn/ n.检查；检验3.exceed /ɪk'siːd/ v.超过4.standard /'stændəd/ adj.标准的；合格的5.careabout

在乎；关心6.havefaithin

信任；相信7.principle /'prɪnsəpl/ n.原则；观念8.sacrifice /'sækrɪfaɪs/ v.牺牲；舍弃9.profit /'prɒfɪt/ n.盈利；利润；收益10.analysis /ə'næləsɪs/ n.分析★e.g.InvestorswoulddowelltotakealookattheSwisseconomy.投资者应该关注一下瑞士的经济。

★e.g.Engineerscarriedoutathoroughinspectionofthetrack.工程师对轨道进行了彻底检查。

★e.g.Hewasfinedforexceedingthespeedlimit.他因超速驾驶而被罚款。

★e.g.Televisionsareastandardfeatureinmosthotelrooms.电视机是多数旅馆房间里的标准设施。

★e.g.Thebookshavetaughtustocareaboutothers.这些书教导我们要关心他人。

★e.g.IstillhavefaithinJohndespitehisshortcomings.虽然约翰有缺点,但我还是信任他。

★e.g.Irefusetolieaboutit,it'sagainstmyprinciples.我绝不为此事撒谎；那是违背我的原则的。

★e.g.Shesacrificedeverythingforherchildren.她为子女牺牲了一切。

★e.g.Thecompanymadeahealthyprofitonthedeal.公司在这笔生意中获利颇丰。

★e.g.Thebookisananalysisofpovertyanditscauses.这本书分析了贫困现象及其原因。

Yeah,youcanbethegreatest,youcanbethebestYoucanbetheKingKongbangingonyourchestYoucanbeattheworld,youcanbeatthewarYoucantalktoGod,gobangingonhisdoorYoucanthrowyourhandsup,youcanbeattheclockYoucanmoveamountain,youcanbreakrocksYoucanbeamaster,don’twaitforluckDedicateyourselfandyougon’findyourselfLearningtoSing

HallofFameisasongsungbyTheScript.Thesongisaboutfollowingdreamsandmakinganimpactontheworld.Whetherasindividualsorascompanies,weshouldknowourmissionandstrivetobeanhonortoourpeople,ourcountry,andourselves.StandingintheHallofFameAndtheworld’sgonnaknowyournameCosyouburnwiththebrightestflameAndtheworld’sgonnaknowyournameAndyou’llbeonthewallsoftheHallofFameYoucangothedistance,youcanrunthemileYoucanwalkstraightthroughhellwithasmileYoucanbethehero,youcangetthegoldBreakingalltherecordstheythoughtnevercouldbebrokeDoitforyourpeople,doitforyourprideHowareyouevergonnaknowifyounevereventryDoitforyourcountry,doitforyournameCosthere’sgonnabeadayWhenyou’restandinginthehalloffameAndtheworld’sgonnaknowyournameCosyouburnwiththebrightestflameAndtheworld’sgonnaknowyournameAndyou’llbeonthewallsoftheHallofFame……Reading3TextATextATheKeytoHuawei’sSuccess1WhatmakesHuaweisosuccessful?Asthesayinggoes,“Successhasmanyfathers.”Butaswithmanygreatcompanies,wefindpartofthesolution1

tothispuzzlebylookingatthespecificvaluesthatdefinethecultureofHuawei.Customer-FirstAttitude2Strongleadersprovideasenseofpurposeforpeople,andRenZhengfeiisnoexception2

.Hisfirstandforemost3

concernisthecustomer.Manycompaniesadopt4

acustomer-focusedattitude,buthowmanyofthemtrulyfulfil5

it?Huaweidistinguishes6

itselffromthecompetitioninthisregard.★solution/sə'luːʃn/n.解决方法

★exception/ɪk'sepʃn/n.例外

★foremost/'fɔːməʊst/

adj.最重要的；最著名的

★adopt/ə'dɒpt/v.采纳；采取；收养

★fulfil/fʊl'fɪl/v.

实现；执行

★distinguish/dɪ'stɪŋgwɪʃ/v.使区别于；区分

华为成功的关键1是什么造就了华为如今的巨大成功呢？俗话说：“成功有许多缘由。”但就像许多伟大的公司一样，有些特定的价值观定义了华为的文化，我们可以从这些价值观里面寻找到部分答案。客户至上的服务态度2强大的领导者会帮人提供一种使命感，任正非也不例外，他最关心的就是客户。许多公司采取以顾客为中心的态度，但有多少公司真正做到了呢？在这一点上，华为与竞争对手不同。TextAEmployeeDedication3Huaweiemphasizesthatworkinghardistheonlywaytoobtainopportunities.Forexample,intheearlyyearsofthecompany,everynewemployeewasgivenablanketandamattress7

.Manyofthemwouldworklateintothenight,thensleepintheiroffices,andperhapstakeacatnap8duringlunchtimeagainthenextday.AsoneHuaweiemployeesaid:“Intheolddays,thepadsweretousarepresentation9

ofhardwork,andthisideahasnowbeentranslatedintothespiritofbeingdedicatedtodoingthebestinanythingwedo”.★mattress/'mætrəs/n.床垫

★catnap/'kætnæp/n.小睡；打盹儿

★representation/ˌreprɪzen'teɪʃn/n.表现；代表

员工的奉献精神3华为强调，努力工作是获得机会的唯一途径。例如，在公司成立初期，每个新员工都会领到一条毯子和一个床垫。许多员工会工作到深夜，然后直接在办公室里睡觉，还会在第二天的午餐时间里再打个盹。正如华为的一名员工所言：”过去，这个床垫对我们来说代表着工作努力，现在这一理念已经转化为我们在任何事情上都致力于做到最好的精神。”TextALong-TermThinking4Huawei’semployee-ownershiparrangementnotonlyhelpsHuaweiattractandretain10

dedicatedemployeesbutalsoallowsthecompanytoplanforthelongterm.Forexample,Huaweiplansthedevelopmentofthecompanybydecade,whereas11

mostofitscompetitors,suchasEricssonandMotorola,planitbyafinancial12quarteroryear.★retain/rɪ'teɪn/v.保留；保持

★whereas/ˌweər'æz/conj.然而；但是；尽管

★financial/faɪ'nænʃl/adj.财政的；财务的

长线思维4华为的员工所有制安排不仅有助于华为吸引和留住敬业的员工，还有助于公司制定长远的规划。例如，华为以十年为单位规划公司的发展，而它的大多数竞争对手，如爱立信和摩托罗拉，则以一个财季或一年为单位进行规划。TextAGradualDecision-Making5RenZhengfeiisknownforavoidingquickdecisionsandforcinghimselftotaketimetoreflect.Thisruleisalsofollowedbyhiscompany.Huawei’ssystemofrotating13

CEOshelpssupportagradualandmoredemocratic14

decision-makingprocess.Moreimportantly,feedbackisalwaysinvitedacrossallbranchesofthecompany.Thisfeedback15

helpstomakeorimproveimportantdecisionsthatwillultimately16

haveasignificantimpactonthefuturevision17

ofthecompany.★rotate/rəʊ'teɪt/v.由……轮值；（人员）轮换；（使）旋转

★democratic/ˌdemə'krætɪk/adj.民主的

★feedback/'fiːdbæk/n.反馈的意见（或信息）

★ultimately/'ʌltɪmətli/adv.最终；最后；最基本地

★vision/'vɪʒn/n.想象；视野

渐进决策5任正非以不做草率决定、强迫自己花时间反思而闻名，他的公司也遵循这一规则。华为的CEO轮换制度有助于形成一个渐进的、更民主的决策过程。更重要的是，公司乐于接提受各分公司提出的意见反馈，而这种反馈有助于做出或改进重要的决策，这些决策最终将对公司的未来愿景产生重大影响。TextA6RenZhengfeiwasasoldierwhenhewasyoung.Thisexperienceistheorigin18

ofhisdrivetofightandsurvive19,whichisreflectedinoneofhisfavoriteslogans20

fromtheearlydaysofHuawei:Weshalldrinktoourheart’scontent21

tocelebrateoursuccess,butifweshouldfail,let’sfighttoourutmost

22

untilwealldie.Sofar,Huaweihashadmanyaccomplishments23

.(383words)★origin/'ɒrɪdʒɪn/n.起源；源头

★survive/sə'vaɪv/v.生存；存活

★slogan/'sləʊgən/n.口号；标语

★content/'kɒntent/n.内容；含量

★utmost/'ʌtməʊst/n.极限；最大限度

★accomplishment/ə'kʌmplɪʃmənt/n.成就；成绩

6任正非年轻时当过兵。这种经历是引领他进行奋斗并且在商界中存活下来的源头，从华为早期的标语中我们也可以窥见一二：“胜利我们开怀畅饮，失败我们抗争到底。”到目前为止，华为已经取得了许多成就。TextA

NewWords1.solution/sə'luːʃn/n.解决方法2.exception/ɪk'sepʃn/n.例外3.foremost/'fɔːməʊst/adj.最重要的；最著名的4.adopt/ə'dɒpt/v.采纳；采取；收养5.fulfil/fʊl'fɪl/v.实现；执行6.distinguish/dɪ'stɪŋgwɪʃ/v.使区别于；区分7.mattress/'mætrəs/n.床垫8.catnap/'kætnæp/n.小睡；打盹儿9.representation/ˌreprɪzen'teɪʃn/n.表现；代表10.retain/rɪ'teɪn/v.保留；保持11.whereas/ˌweər'æz/conj.然而；但是；尽管12.financial/faɪ'nænʃl/adj.财政的；财务的★e.g.Noonecouldpossiblytakeexceptiontohiscomments.任何人都不可能对他的意见提出异议。

★e.g.Thecourtswereaskedtoadoptamoreflexibleapproachtoyoungoffenders.法庭被要求对少年犯采取更为灵活的处理方法。e.g.Sallywasadoptedwhenshewasfour.莎莉四岁时被人收养。

★常见搭配：实现：tofulfilyourdream/ambition/potential实现梦想/抱负；发挥潜力履行：tofulfiladuty/anobligation/apromise履行职责/义务/诺言e.g.Thegovernmentshouldfulfilitspledge.政府应该履行其诺言.

★e.g.Sometimesrealityandfantasyarehardtodistinguish.有时候很难区分现实和幻想。~betweenAandB/~AfromB 将A和B区分开e.g.Atwhatagearechildrenabletodistinguishbetweenrightandwrong?

孩子到几岁才能明辨是非？

★takeacatnap

打盹，小睡，休息一会儿e.g.Isometimestakeacatnapintheafternoon.我下午偶尔会打个盹。

★e.g.Thestatewantstoretaincontroloffoodimports.政府想保留对食品进口的控制权。

★e.g.Theoldsystemwasfairlycomplicatedwhereasthenewsystemisreallyverysimple.旧系统相当复杂，而新系统却很简单。

★常见搭配：financial

crisis

金融危机 financial

market

财务市场

financialservices金融服务 financialsupport财政支援e.g.Inrunningacompany,strictfinancialmanagementmeanseverything.对于经营一家公司而言,严格的财务管理至关重要。

NewWords13.rotate/rəʊ'teɪt/v.由……轮值；（人员）轮换；（使）旋转14.democratic/ˌdemə'krætɪk/adj.民主的15.feedback/'fiːdbæk/n.反馈的意见（或信息）16.ultimately/'ʌltɪmətli/adv.最终；最后；最基本地17.vision/'vɪʒn/n.想象；视野18.origin/'ɒrɪdʒɪn/n.起源；源头19.survive/sə'vaɪv/v.生存；存活20.slogan/'sləʊgən/n.口号；标语21.content/'kɒntent/n.内容；含量22.utmost/'ʌtməʊst/n.极限；最大限度23.accomplishment/ə'kʌmplɪʃmənt/n.成就；成绩★e.g.Thechairmanshipofthecommitteerotatesannually.委员会主席的职位每年轮换一次。

★e.g.Educationisthebasisofademocraticsociety.教育是民主社会的基础。

★theoriginof

最后但同样重要的是e.g.TheoriginoftheDragonBoatFestivalistorecallthesoulofQuYuan.龙舟节的起源是为了缅怀屈原。

★drinktoourheart’scontent

开怀畅饮e.g.Theydrinktotheirheart’scontentwithcorporateclientstilllateatnight.他们与公司的客户一同畅饮，直到深夜。

★e.g.Thebestplanistocontinuetoattackhimtotheutmostofourpower.最佳方案就是继续不遗余力地攻击他。

PhrasesandExpressions1.thekeyto关键是（在于）2.thesolutionto……的解决方法3.benoexception不例外4.distinguishfrom区别；辨别5.inthisregard在这方面；在这一点上6.theonlywayto……唯一的方法7.worklateintothenight工作至深夜8.takeacatnap小憩一会9.bededicatedto致力于10.beknownfor因……而众所周知11.haveasignificantimpacton对……产生重大影响12.drinktoourheart’scontent开怀畅饮13.fighttoourutmost尽我们最大的努力ProperNames1.Huawei华为2.Ericsson爱立信3.Motorola摩托罗拉4.CEOChiefExecutiveOfficer，首席执行官Notes

1

Huaweiemphasizesthatworkinghardistheonlywaytoobtainopportunities.istheonlywayto的意思是“做……唯一的方法或途径”，to后面跟动词；“thatworkinghardistheonlywaytoobtainopportunities”是that引导的宾语从句，做emphasize的宾语；workinghard动名词做从句的主语。。

2

Huawei’semployee-ownershiparrangementnotonlyhelpsHuaweiattractandretaindedicatedemployeesbutalsoallowsthecompanytoplanforthelongterm.notonly...butalso...的意思是“不仅……，而且……”，常常用于连接两个表示并列关系的成分；allowsb.todosth.的意思是“允许某人做某事”。。Notes

3

Thisfeedbackhelpstomakeorimproveimportantdecisionsthatwillultimatelyhaveasignificantimpactonthefuturevisionofthecompany.haveasignificantimpacton的意思是“对……有重大影响”；“thatwillultimatelyhaveasignificantimpactonthefuturevisionofthecompany”是that引导的定语从句，修饰限定先行词decisions。

4

Thisexperienceistheoriginofhisdrivetofightandsurvive,whichisreflectedinoneofhisfavoriteslogansfromtheearlydaysofHuawei:Weshalldrinktoourheart’scontenttocelebrateoursuccess,butifweshouldfail,let’sfighttoourutmostuntilwealldie.isreflected是被动语态；oneof...的意思是“……之一”，后面跟名词的复数形式；“whichisreflectedinoneofhisfavoriteslogansfromtheearlydaysofHuawei”是which引导的非限定性定语从句，对前面的句子进行补充说明；drinktoourheart’scontent的意思是“开怀畅饮”。ExercisesⅠReadTextAandcompletethefollowingtable.Para1GiveageneralanswertothequestionthatwhatmakesHuaweisosuccessful.Para2-5ListfourspecificvaluesthatdefinethecultureofHuaweiindetail.Para6Conclusionofthepassage.ExercisesⅡAnswerthefollowingquestionsandthendiscusswithyourpartner.1.What’sthekeytoHuawei’ssuccessaccordingtothepassage?2.WhatistheoriginofRenZhengfei’sdrivetofightandsurvive?ExercisesⅢRewriteTextAwithnomorethan50words.__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________.ExercisesⅣFillintheblankswiththewordsgivenbelow.Changetheformifnecessary.1.Thisisfirstand__________atradeagreement.2.Itishardto__________onetwinfromtheother.3.Haveyoufoundthe__________tolastweek’squizonpage18?4.Themanstruggledto__________controlofthesituation.5.Thesalesmanfinallymanagedto__________acopyofthereport.6.Thecompany__________allthetermsofanagreement.solution

foremost

fulfil

distinguish

obtain

retainforemostdistinguishsolutionretainobtainfulfiledExercisesⅤLearntheaffixesandfillintheblankswithproperwords.Exercisestrainee接受训练者appointee受任命者escapee逃亡者friendship友谊membership会员身份craftsmanship工匠精神director指挥者inventor发明家visitor参观者HavingABreakTextB企业文化1企业文化通常被定义为“企业内事情完成的方式”，这意味着一个公司的态度、信仰、价值观和规范是显而易见的，组织内的员工也会拥护这些规范。企业文化体现在员工制服、企业标志和配色方案、使命宣言、公司政策、员工激励和奖励、员工的培训和发展，以及员工的团队建设等方面。TextBCorporateCulture1Corporatecultureisnormallydefinedas“thewaythingsaredonearoundhere.”Thismeansthattheattitudes,beliefs,values,andnorms1

ofthefirmarevisible2

andevident3

,andsharedbyallemployeesintheorganization.Examplesofcorporateculturecanbefoundinstaffuniforms4,thecorporatelogoandcolorscheme5

,themissionstatement,companypolicies,incentives6

andrewardsforstaff,traininganddevelopmentofstaff,andteambuildingforemployees.★norm/nɔːm/n.规范；行为标准（常用复数）

★visible/'vɪzəbl/adj.看得见的；明显的

★evident/'evɪdənt/adj.显而易见的；清楚的

★uniform/'juːnɪfɔːm/n.制服

★scheme/skiːm/n.方案；设计

★incentive/ɪn'sentɪv/n.激励；鼓励

TextB2Manycompaniestrytocreatecorporateculturethroughtheuseofwrittenpolicies.Thehumanfactorinfluenceshowcorporatecultureisexpressed.Thewayuppermanagementactsandreactstovarioussituationsdefineshowlower-levelemployeeswillbehave7

.Thisaspectmaybemoreimportantthananywrittenpolicy.Itcantakealongtimetodeveloporchangethecorporatecultureofabusiness.Themostsuccessfulcorporateculturesareoftencreatedwhenabusinessisfounded.Itcanbedifficulttochangeacompany’scorporatecultureonceitisembedded8

.★behave/bɪ'heɪv/v.（以某种方式）行事；表现

★embed/ɪm'bed/v.把……牢牢地嵌入（或插入、埋入）

2许多公司试图通过使用书面政策来创造企业文化，但是“人”这个因素会影响到企业文化。高层管理层对各类事件的应对方式决定了基层员工的办事方式，这一点可能比任何书面政策都更重要。对于一个企业而言，其文化的发展或改变可能需要很长时间。最成功的企业文化往往是在企业在初创时期形成的，一旦公司定型，公司文化就很难再发生改变。TextB3Companyvaluesandperks9

canattracthigh-qualitystaff,resultinginahigherqualityservice.Theycanmakestafffeelliketheybelongtothefirm,andthiswillincreasetheirloyalty10

.Asaresult,feweremployeeswillquit.Staffaremorelikelytofeelvaluedandwanttoworkforafirmifitpromotes11

excellenceorqualityinitsculture.Thestaffareeagertobeseenasapartofasuccessfulormotivational12

company,whichwillboost13

theirmoraleandperformance.★perk/pɜːk/n.（工资之外的）补贴；津贴；额外待遇

★loyalty/'lɔɪəlti/n.忠诚；忠实

★promote/prə'məʊt/v.促进；增进；提倡

★motivational/ˌməʊtɪ'veɪʃənl/adj.激发积极性的

★boost/buːst/v.使增长；使兴旺

3公司的价值观和福利可以吸引到高质量员工，从而提供更高质量的服务。企业文化可以让员工觉得自己属于公司，使他们更加忠诚，从而辞职的员工也会越来越少。如果一家公司在其文化中提倡卓越或质量，员工就会感到自己更有价值，并希望为该公司工作。员工都渴望被视为一家成功公司的一部分，这样可以鼓舞他们的士气和表现。TextB4Inaddition,acorporateidentity14

willbeseenbycustomersandwillbeassociated15

withthecompany’sbrand.Customersmaybecomeawareofthestandardsandculturethecompanystandsfor,whichmayincreaseprofits.Forexample,theanimation16

studioPixarhasastrongcorpora