新标准职业英语2（第三单元）

UNIT3StrivingforExcellence新标准职业英语2目录ContentsWarmingup1Listening&Speaking2Reading3Writing4Translation5CultureCorner6PracticalActivities7Warmingup1ⅠLookandread.Bringdigitaltoeveryperson,homeandgroup

organizationforafullyconnected,intelligentworld.Buildaworldclassbankingwithtopvaluecreationcapability.ⅠLookandread.Inspirecreativityandbringjoy.Spreadideas.ⅠLookandread.Tocreateabettereverydaylifeforthemanypeople.Ajustworldwithoutpoverty.IITickthecorporatecorevaluesyoulike.IIIWatchanddiscuss.1.Whatiscorporateculture?2.Whichcompany’sculturedoyoulikebest?Why?3.Ifyouareanentrepreneur,whatwillbethecorporatevisionstatementofyourcompany?Whatkindofculturewillyoushapeinyourcompany?IIIWatchanddiscuss.1corporate /'kɔːpərət/ adj.公司的e.g.Emailistheprimarytoolofcorporatecommunication.电子邮件是企业沟通的主要工具。2dedication /ˌdedɪ'keɪʃn/ n.奉献e.g.Herdedicationtoherworkisadmirable.她对工作的奉献精神可钦可佩。3accountability /əˌkaʊntə'bɪləti/ n.责任心e.g.Everyonehastheaccountabilitytosavewater.每个人都有责任节约用水。4determination /dɪˌtɜːmɪ'neɪʃn/ n.坚定；果断e.g.Thefailureonlystrengthenedourdetermination.失败反而坚定了我们的决心。5resilience /rɪ'zɪliəns/ n.适应能力e.g.Maryhasshowngreatresiliencetostress.玛丽表现出了极强的抗压能力。6integrity /ɪn'tegrəti/ n.诚信e.g.Amanofmoralintegrityneverresortstodeception.明人不做暗事。UsefulExpressions1beliefsandbehaviors 信念和行为2comprehensiveemployeebenefits 覆盖全面的员工福利3thecoreofacompany’sideologyandsystem 公司理念和制度的核心4affecteveryaspectofacompany 影响着公司的各个方面5corporatemission 公司使命6aspecificsetofvalues 一系列特定的价值观7relentlesspursuitofcustomerserviceandefficiencies 对客户服务和效率的不懈追求8importantbusinessobjectives 重点业务目标9changeovertime 随时间推移而变化10Corporatecultureisasetofcharacteristicsthatdefineabusiness.企业文化是定义一个企业的一系列特征。11Companieswithapositivecorporateculturetendtoseeemployeesastheirmostvaluableasset.拥有积极向上企业文化的公司，往往会把员工视为它们最有价值的资产。Listening&Speaking2ⅠListentothedialogueandchoosetherightanswer.Dialogue1ⅠListentothedialogueandchoosetherightanswer.1.Whendoestheconversationtakeplace?A.OnSaturdaymorning. B.OnSaturdayafternoon.C.OnSundaymorning. D.OnSundayafternoon.2.WhydoesLinacallCaoLi?A.BecauseshewantsCaoLitowriteareportforher.B.BecauseshewantstoinviteCaoLitoseeamoviewithher.C.BecausesheneedsCaoLitomodifythelogoforher.D.BecauseshehasameetingwithCaoLi.3.DoesCaoLialwaysreceivecomplaintsfromcustomers?A.Yes,hedoes. B.No,hedoesn’t.C.Ofcourse. D.Notmentioned.Dialogue1CCBⅡListentothedialogueagainandfillintheblanks.(Setting:OnSundaymorning,CaoLiissleepingwhenhegetsacallfromhisclient,Lina.)C=CaoLi

L=LinaC:Hello.ThisisCaoLi.L:Hi.CaoLi.ThisisLina.Areyousleeping?SorrytobotheryouonaSundaymorning.C:That’sallright.What’sthematter?L:It’saboutthelogo.Althoughit’sbeenchangedtentimes,ourbossisstillnot____________.C:Howwouldyou____________ustomodifythelogo?L:Therearetoomanycolors,makingthelogolookclumsy.Also,thelogoisabittoocomplicated.C:Allright.I’llchangeit.L:Canyouchangeitnow?We’reinahurry.C:I’llgototheofficeto____________itrightnowandsendittoyoubefore7P.M.L:Thankyouverymuch.I’msorryImadeyouchangeitsomanytimes.C:Itdoesn’tmatter.That’sourjob.L:Great.I’msureyourarelyreceive____________fromcustomersaboutyourattitude,right?C:Sure.Thatthe______________________ispartofourcompanyculture.Wealwaysputourcustomersatthecenterofeverythingwedo.W:That’sgreat.satisfiedlikedealwithcomplaintscustomercomesfirst（背景：周日清晨，曹力正在睡觉。这时，他接到了客户莉娜的电话。）C代表曹力L代表莉娜C：你好，我是曹力。L：嗨，曹力，我是莉娜。你在睡觉吗？抱歉周日早上还来打扰你。C：没关系。有什么事吗？L：是关于商标的事情。虽然已经改了十遍了，但我们老板还是不满意。C：你们想怎么改呢？L：商标的颜色太杂了，显得很不灵动，而且设计太复杂了。C：好，我会改的。L：你方便现在改吗？我们要得比较急。C：我现在就去办公室处理，晚上7:00之前发给你。L：太感谢了。辛苦你修改那么多次，我感到很抱歉。C：不客气。这是我们的工作。L：太棒了。我敢肯定你们一定很少因工作态度接到客户投诉，对吧？C：没错。客户至上是我们企业文化的一部分，我们一贯以客户为中心。L：那太好了。ⅢListentothedialogueforthethirdtimeandcheckyouranswers.Thenfollowtherecordingandrepeattheconversation.ⅣMakeasimilardialogueandactitoutwithyourpartnerintheclass.NewWordsandPhrases1bother /'bɒðə(r)/ v.给某人造成麻烦；打扰 e.g.StopbotheringmewhenI’mworking.我工作时不要打扰我。2satisfied /'sætɪsfaɪd/ adj.满意的；满足的~withsb./sth. 对某人/某物满意/满足e.g.She’sneversatisfiedwithwhatshe’sgot.她对自己的所得从不感到满足。3modify /'mɒdɪfaɪ/ v.调整；稍做修改e.g.Establishedpracticesaredifficulttomodify.既定的惯例是很难更改的。4clumsy /'klʌmzi/ adj.设计欠佳的；笨拙的e.g.Itisaclumsyairplane.那架飞机样子很难看。5complicated /'kɒmplɪkeɪtɪd/ adj.复杂的；难处理的；难懂的e.g.Theinstructionslookverycomplicated.这说明书看起来很难懂。6inahurry 急切；急匆匆e.g.Davewasinahurrytogetbacktowork.戴夫急于回到工作岗位。7rarely /'reəli/ adv.很少；罕见；不常有e.g.Thismethodisrarelyusedinmodernlaboratories.现代实验室里很少使用这种方法。ⅠListentothedialogueandchoosetherightanswer.Dialogue2ⅠListentothedialogueandchoosetherightanswer.1.WhydoesSamwanttoseetheproductqualityinspectionreport?A.Becauseheiscuriousaboutwhatthereportlookslike.B.Becausehewantstomakesuretheproductqualityisnotinquestion.C.Becausehewantstoconfirmthepriceofthegoods.D.Becausehehastomakeacopyforhisboss.2.WhatdoesSamthinkisthemostimportantthingwhenpurchasingproducts?A.Theappearanceoftheproducts. B.Thequalityoftheproducts.C.Thepriceoftheproducts. D.Alloftheabove.3.Whatcanwelearnfromthisconversation?A.Samdoesn’tcareaboutthepriceoftheproductsaslongasthequalityisgood.B.SamplacesanorderwithJaneattheendofthenegotiation.C.SamhadonlyseenpicturesoftheproductbeforehemetJane.D.Alloftheabove.Dialogue2BBDⅡListentothedialogueagainandfillintheblanks.(Setting:JiNaisthemanagerofABCCompany.Sheisdiscussingthequalityofgoodswithherclient,Sam.)J=JiNa

S=SamJ:Nicetomeetyou.I’mJiNa,themanagerofthiscompany.S:Nicetomeetyoutoo.I’mSam.J:HereisthenewproductI____________toyouintheemail.Pleasetakealook.S:Itlookssomuchbetterthaninthepicture.Bytheway,wouldyou__________ifIasktoseetheproductqualityinspectionreport?J:Noproblem!_______________.Ipromisethatourgoodsallexceedstandardquality.S:Great.Aslongasthequalityisgood,Idon’tcareabouttheprice.J:Youcanhave__________inthequalityofourproducts.Ensuringproductqualityisaprincipleatourcompany.Wedon’tsacrificequalityforquickprofits.introducedmindHereyouarefaith（背景：纪娜是ABC公司的经理，她正在和客户萨姆商谈货物质量。）J代表纪娜S代表萨姆J：很高兴见到你。我是纪娜，这家公司的经理。S：我也很高兴认识你。我是萨姆。J：这是我在邮件里给您介绍过的新产品，请看一下。S：看上去比照片上好多了。顺便问一下，您不介意我看一下产品质量检验报告吧?J：不介意！给您。我向您保证，我们的产品质量都是达标的。S：太好了。我不在乎价格，只要质量好就行。J：您大可以信任我们的产品质量。确保产品质量是我们公司的原则，我们不会为了快速获利而牺牲质量的。ⅡListentothedialogueagainandfillintheblanks.Afterseeingthereport.S:Well,Ihavenomorequestionsaboutyourqualityanalysis.Wecanstartthenegotiationsassoonasyouwant.J:OK.Let’sgetstartednow.Afterthenegotiations.S:Well,we’rereallyinterestedin_________________now.J:That’sgreat.I’mgladwe’llbeabletodobusinesstogether.Icanpromiseyouthatourproductswillnotdisappointyou.placinganorder看完产品质量检验报告之后。S：那好，我对你们的产品质量分析没有问题了。只要你愿意，我们可以随时开始谈判。J：好的，那我们现在开始吧。谈判过后。S：我们现在就很想下单。J：那太好了。很高兴我们做成了这单生意。我可以向您保证，我们的产品不会让您失望。ⅢListentothedialogueforthethirdtimeandcheckyouranswers.Thenfollowtherecordingandrepeattheconversation.ⅣMakeasimilardialogueandactitoutwithyourpartnerintheclass.NewWordsandPhrases1takealook 看一看e.g.I’llgooverandtakealook.我过去看一看。2inspection /ɪn'spekʃn/ n.检查；检验e.g.Engineerscarriedoutathoroughinspectionofthetrack.工程师对轨道进行了彻底检查。3exceed /ɪk'siːd/ v.超过；超越e.g.Hewasfinedforexceedingthespeedlimit.他因超速驾驶被罚款。4standard /'stændəd/ adj.

标准的；合格的e.g.Televisionsarestandardequipmentinmosthotelrooms.电视机是多数酒店房间的标配。5careabout 在乎；关心e.g.Thebookshavetaughtustocareaboutothers.这些书教导我们要关心他人。NewWordsandPhrases6havefaithin 信任；相信e.g.IstillhavefaithinJohndespitehisshortcomings.虽然约翰有缺点，但我还是信任他。7principle /'prɪnsəpl/ n.原则；观念e.g.Wemustneverabandonthisprinciple.我们必须坚持这一原则。8sacrifice /'sækrɪfaɪs/ v.牺牲；舍弃e.g.Shecansacrificeeverythingforherchildren.为了子女，她能牺牲一切。9profit /'prɒfɪt/ n.盈利；利润；收益e.g.Thecompanymadeahealthyprofitonthedeal.公司在这笔生意中获利颇丰。10analysis /ə'næləsɪs/ n.分析e.g.Thebookisananalysisofpovertyanditscauses.这本书分析了贫困现象及其产生的原因。LearntoSingHallofFameisasongsungbyTheScript.Thesongisaboutfollowingdreamsandmakinganimpactontheworld.Whetherasindividualsorascompanies,weshouldknowourmissionandstrivetobeanhonortoourpeople,ourcountry,andourselves.Yeah,youcouldbethegreatest,youcanbethebestYoucanbetheKingKongbangingonyourchestYoucouldbeattheworld,youcouldbeatthewarYoucouldtalktoGod,gobangingonhisdoorYoucanthrowyourhandsup,youcanbeattheclockYoucanmoveamountain,youcanbreakrocksYoucanbeamaster,don’twaitforluckDedicateyourselfandyougon’findyourselfStandingintheHallofFameAndtheworld’sgonnaknowyournameCauseyouburnwiththebrightestflameAndtheworld’sgonnaknowyournameAndyou’llbeonthewallsoftheHallofFameYoucangothedistance,youcanrunthemileYoucanwalkstraightthroughhellwithasmileYoucanbethehero,youcangetthegoldBreakingalltherecordstheythoughtnevercouldbebrokeDoitforyourpeople,doitforyourprideHowareyouevergonnaknowifyounevereventryDoitforyourcountry,doitforyournameCausethere’sgonnabeadayWhenyou’restandinginthehalloffameAndtheworld’sgonnaknowyournameCauseyouburnwiththebrightestflameAndtheworld’sgonnaknowyournameAndyou’llbeonthewallsoftheHallofFame……Reading3TextA华为成功的关键1是什么造就了华为的巨大成功呢？俗话说：“成功有许多缘由。”但就像许多大公司一样，一些特定的价值观阐明了华为的文化，我们可以从这些价值观里面找到部分答案。客户至上的服务态度2强大的领导者会让人有一种使命感，任正非也不例外，他最关心的就是客户。许多公司主张以顾客为中心，但又有多少公司真正做到了呢？在这一点上，华为有别于其竞争对手。TextATheKeytoHuawei’sSuccess1WhatmakesHuaweisosuccessful?Asthesayinggoes,“Successhasmanyfathers.”Butaswithmanygreatcompanies,wefindpartofthesolution1

tothispuzzlebylookingatthespecificvaluesthatdefinethecultureofHuawei.Customer-FirstAttitude2Strongleadersprovideasenseofpurposeforpeople,andRenZhengfeiisnoexception2

.Hisfirstandforemost3

concernisthecustomer.Manycompaniesadopt4

acustomer-focusedattitude,buthowmanyofthemtrulyfulfil5

it?Huaweidistinguishes6

itselffromthecompetitioninthisregard.★solution /sə'luːʃn/ n.解决方法

★asenseof ……感，of

后加名词e.g.asenseofurgency紧迫感 asenseofhumor幽默感asenseofpurpose 使命感e.g.Peopleneedtodiscoverasenseofpurpose.人需要去发现某种使命感。

★exception/ɪk'sepʃn/ n.例外e.g.NobodyhadmuchmoneyatthetimeandIwasnoexception.那时候谁都没有很多钱，我也不例外。

★foremost /'fɔːməʊst/ adj.最重要的；最著名的

★adopt /ə'dɒpt/ v.采纳；采取；收养e.g.Thecourtswereaskedtoadoptamoreflexibleapproachtoyoungoffenders.法庭被要求对少年犯采取更为灵活的处理方法。e.g.Sallywasadoptedwhenshewasfour.萨莉是四岁时被人收养的。

★fulfil /fʊl'fɪl/ v.实现；执行常见搭配：tofulfilone’sdream/ambition/potential 实现梦想/抱负；发挥潜力tofulfiladuty/anobligation/apromise 履行职责/义务/诺言e.g.Thegovernmentshouldfulfilitspledge.政府应该履行诺言。

★distinguish/dɪ'stɪŋgwɪʃ/v.使区别于；区分e.g.Sometimesrealityandfantasyarehardtodistinguish.有时候，现实和幻想很难区分。~betweenAandB;~AfromB 将A和B区分开e.g.Atwhatagearechildrenabletodistinguishbetweenrightandwrong?孩子到几岁才能明辨是非？

★inthisregard 在这方面；在这一点上e.g.Ihavenothingtosayinthisregard.在这方面，我没什么要说的了。

员工的奉献精神3华为强调，努力工作是获得机会的唯一途径。例如，在公司成立初期，每个新员工都会领到一条毯子和一个床垫。许多员工会工作到深夜，然后直接睡在办公室，也许会在第二天趁午餐时间再打个盹儿。正如一名华为的员工所言：“过去，这个床垫对我们来说是工作努力的象征，而现在这一理念已经转化为我们在任何事情上都致力于做到最好的精神。”TextAEmployeeDedication3Huaweiemphasizesthatworkinghardistheonlywaytoobtainopportunities.Forexample,intheearlyyearsofthecompany,everynewemployeewasgivenablanketandamattress7

.Manyofthemwouldworklateintothenight,thensleepintheiroffices,andperhapstakeacatnap8

duringlunchtimeagainthenextday.AsoneHuaweiemployeesaid:“Intheolddays,thepadsweretousarepresentation9

ofhardwork,andthisideahasnowbeentranslatedintothespiritofbeingdedicatedtodoingthebestinanythingwedo.”★mattress /'mætrəs/ n.床垫

★worklateintothenight 工作至深夜e.g.Sometimeswehavetoworklateintothenight.有时候我们必须一直工作到深夜。

★catnap /'kætnæp/ n.小睡；打盹儿takeacatnap小憩一会儿；打盹；小睡；休息一会儿e.g.Isometimestakeacatnapintheafternoon.我下午偶尔会打个盹儿。

★representation/ˌreprɪzen'teɪʃn/ n.表现；代表

长线思维4华为员工持股的安排不仅有助于华为吸引和留住敬业的员工，还有助于公司制订长远的规划。例如，华为以十年为单位规划公司的发展，而它的大多数竞争对手，如爱立信和摩托罗拉，则以一个财政季度或一年为单位进行规划。TextALong-TermThinking4Huawei’semployee-ownershiparrangementnotonlyhelpsHuaweiattractandretain10

dedicatedemployeesbutalsoallowsthecompanytoplanforthelongterm.Forexample,Huaweiplansthedevelopmentofthecompanybydecade,whereas11

mostofitscompetitors,suchasEricssonandMotorola,planitbyafinancial12

quarteroryear.★retain /rɪ'teɪn/ v.保留；保持e.g.Thestatewantstoretaincontroloffoodimports.政府想保留食品进口控制权。

★notonly…butalso… 不仅……而且……“notonly…butalso”应连接两个结构相同的并列成分。e.g.Heplaysnotonlythepianobutalsotheviolin.（连接两个宾语）他不仅会弹钢琴，还会拉小提琴。notonly位于句首时，第一个分句中的主语和谓语要部分倒装。e.g.NotonlydidhespeakEnglishcorrectly,butalsohespokeitfluently.（部分倒装）他英语不仅讲得对，而且讲得很流利。

★whereas /ˌweər'æz/ conj.然而；但是；尽管e.g.Theoldsystemwasfairlycomplicatedwhereasthenewsystemisreallyverysimple.旧系统相当复杂，而新系统却很简单。

★financial/faɪ'nænʃl/ adj.财政的；财务的常见搭配：financialcrisis金融危机 financialmarket财务市场financialservice金融服务 financialsupport财政支援e.g.Inrunningacompany,strictfinancialmanagementmeanseverything.对于经营一家公司而言，严格的财务管理至关重要。

渐进决策5任正非因不做草率决定，强迫自己花时间反思而闻名，他的公司也遵循这一规则。华为的CEO轮换制度有助于形成一个渐进的、更民主的决策过程。更重要的是，公司乐于接受各分公司提出的反馈意见。这些反馈有助于公司做出或改进重要的决策，而这些决策最终将对公司的未来愿景产生重大影响。TextAGradualDecision-Making5RenZhengfeiisknownforavoidingquickdecisionsandforcinghimselftotaketimetoreflect.Thisruleisalsofollowedbyhiscompany.Huawei’ssystemofrotating13CEOshelpssupportagradualandmoredemocratic14

decision-makingprocess.Moreimportantly,feedbackisalwaysinvitedacrossallbranchesofthecompany.Thisfeedback15

helpstomakeorimproveimportantdecisionsthatwillultimately16

haveasignificantimpactonthefuturevision17

ofthecompany.★rotate /rəʊ'teɪt/v.由……轮值；（人员）轮换；

（使）旋转e.g.Thechairmanshipofthecommitteerotatesannually.委员会主席一职每年轮换一次。

★democratic/ˌdemə'krætɪk/ adj.民主的e.g.Educationisthebasisofademocraticsociety.教育是民主社会的基础。

★feedback/'fiːdbæk/ n.反馈的意见（或信息）

★ultimately/'ʌltɪmətli/adv.最终；最后；最基本地

★vision /'vɪʒn/ n.想象；视野

6任正非年轻时当过兵，这种经历是引领他不断奋斗并且在商界中存活下来的根源。从华为早期的标语中我们也可以窥见一二：胜利，我们就开怀畅饮；失败，我们就抗争到底。到目前为止，华为已经取得了许多成就。TextA6RenZhengfeiwasasoldierwhenhewasyoung.Thisexperienceistheorigin18ofhisdrivetofightandsurvive19

,whichisreflectedinoneofhisfavoriteslogans20fromtheearlydaysofHuawei:Weshalldrinktoourheart’scontent21

tocelebrateoursuccess,butifweshouldfail,let’sfighttoourutmost22

untilwealldie.Sofar,Huaweihashadmanyaccomplishments23

.★origin /'ɒrɪdʒɪn/ n.起源；源头theoriginof ……的起源；……的根源e.g.TheoriginoftheDragonBoatFestivalistorecallthesoulofQuYuan.端午节的起源是为了缅怀屈原。

★survive /sə'vaɪv/ v.生存；存活

★slogan /'sləʊgən/ n.口号；标语

★content /'kɒntent/ n.内容；含量drinktoone’sheart’scontent 开怀畅饮e.g.Theydrinktotheirheart’scontentwithcorporateclientstilllateatnight.他们与公司的客户畅饮至深夜。

★utmost /'ʌtməʊst/ n.极限；最大限度e.g.Hewouldkeephispledgetotheutmostofhispower.他将极力信守自己的誓言。

★accomplishment/ə'kʌmplɪʃmənt/n.成就；成绩

Huawei—WhoAreWeNewWords1.solution /sə'luːʃn/ n.解决方法2.exception /ɪk'sepʃn/ n.例外3.foremost /'fɔːməʊst/ adj.最重要的；最著名的4.adopt /ə'dɒpt/ v.采纳；采取；收养5.fulfil /fʊl'fɪl/ v.实现；执行6.distinguish /dɪ'stɪŋgwɪʃ/ v.使区别于；区分7.mattress /'mætrəs/ n.床垫8.catnap /'kætnæp/ n.小睡；打盹儿9.representation /ˌreprɪzen'teɪʃn/ n.表现；代表10.retain /rɪ'teɪn/ v.保留；保持11.whereas /ˌweər'æz/ conj.然而；但是；尽管12.financial /faɪ'nænʃl/ adj.财政的；财务的NewWords13.rotate /rəʊ'teɪt/ v.由……轮值；（人员）轮换；

（使）旋转14.democratic /ˌdemə'krætɪk/ adj.民主的15.feedback /'fiːdbæk/ n.反馈的意见（或信息）16.ultimately /'ʌltɪmətli/ adv.最终；最后；最基本地17.vision /'vɪʒn/ n.想象；视野18.origin /'ɒrɪdʒɪn/ n.起源；源头19.survive /sə'vaɪv/ v.生存；存活20.slogan /'sləʊgən/ n.口号；标语21.content /'kɒntent/ n.内容；含量22.utmost /'ʌtməʊst/ n.极限；最大限度23.accomplishment /ə'kʌmplɪʃmənt/ n.成就；成绩PhrasesandExpressions1.thekeyto 关键是（在于）2.thesolutionto ……的解决方法3.benoexception 不例外4.distinguishfrom 区别；辨别5.inthisregard 在这方面；在这一点上6.theonlywayto ……唯一的方法7.worklateintothenight 工作至深夜8.takeacatnap 小憩一会9.bededicatedto 致力于10.beknownfor 因……而众所周知11.haveasignificantimpacton 对……产生重大影响12.drinktoourheart’scontent 开怀畅饮13.fighttoourutmost 尽我们最大的努力ProperNames1Huawei 华为2Ericsson 爱立信3Motorola 摩托罗拉4CEO(ChiefExecutiveOfficer) 首席执行官Notes

1

Huaweiemphasizesthatworkinghardistheonlywaytoobtainopportunities.istheonlywayto的意思是“做……唯一的方法或途径”，to后面跟动词；“thatworkinghardistheonlywaytoobtainopportunities”是that引导的宾语从句，作emphasize的宾语；workinghard动名词作从句的主语。

2

Huawei’semployee-ownershiparrangementnotonlyhelpsHuaweiattractandretaindedicatedemployeesbutalsoallowsthecompanytoplanforthelongterm.notonly...butalso...的意思是“不仅……，而且……”，常常用于连接两个表示并列关系的成分；allowsb.todosth.的意思是“允许某人做某事”。

3

Thisfeedbackhelpstomakeorimproveimportantdecisionsthatwillultimatelyhaveasignificantimpactonthefuturevisionofthecompany.haveasignificantimpacton的意思是“对……有重大影响”；“thatwillultimatelyhaveasignificantimpactonthefuturevisionofthecompany”是that引导的定语从句，修饰限定先行词decisions。Notes

4

Thisexperienceistheoriginofhisdrivetofightandsurvive,whichisreflectedinoneofhisfavoriteslogansfromtheearlydaysofHuawei:Weshalldrinktoourheart’scontenttocelebrateoursuccess,butifweshouldfail,let’sfighttoourutmostuntilwealldie.isreflected是被动语态；oneof...的意思是“……之一”，后面跟名词的复数形式；“whichisreflectedinoneofhisfavoriteslogansfromtheearlydaysofHuawei”是which引导的非限定性定语从句，对前面的句子进行补充说明；drinktoourheart’scontent的意思是“开怀畅饮”。ExercisesⅠReadTextAandcompletethefollowingtable.PartsParagraphsMainIdeasPart1Part2Part3Para.1GiveageneralanswertothequestionofwhatmakesHuaweisosuccessful.Paras.2–5ListfourspecificvaluesthatdefinethecultureofHuaweiindetail.Para.6Conclusionofthepassage.ExercisesⅡAnswerthefollowingquestionsandthendiscusswithyourpartner.1.What’sthekeytoHuawei’ssuccessaccordingtothepassage?2.WhatistheoriginofRenZhengfei’sdrivetofightandsurvive?ExercisesⅢRewriteTextAwithnomorethan80words.__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________.ExercisesⅣFillintheblankswiththewordsgivenbelowChangetheformifnecessary.1.Thisisfirstand___________atradeagreement.2.Itishardto___________onetwinfromtheother.3.Haveyoufoundthe___________tolastweek’squizonpage18?4.Themanstruggledto___________controlofthesituation.5.Thesalesmanfinallymanagedto___________acopyofthereport.6.Thecompany___________allthetermsofanagreement.solution

foremost

fulfil

distinguish

obtain

retainforemost distinguishsolutionretainobtainfulfiledExercisesⅤLearntheaffixesandfillintheblankswithproperwords.词缀说明例词-ee加在及物动词后面构成名词，表示“……者”，且为含有被动意义的“受动者”employ(雇用)→employee(雇员)interview(采访)→interviewee(被采访者)-ship加在名词后面，表示“才能，状态，资格，品质”等owner(主人)→ownership(所有权)leader(领导)→leadership(领导才能)-or加在动词后面，将动词变为名词，表示“……者”inspect(检查)→inspector(检查员)act(表演)→actor(演员)Exercisestrainee接受培训者appointee被任命者；被委任者escapee逃亡者friendship友谊membership会员；会员资格craftsmanship手艺；技艺director导演；主任指挥；经理unequal发明家uncertainty参观者ReadandRecite活到老，学到老。Nevertoooldtolearn.学无止境。Thereisnoendtolearning.学习可以让我们的生活更加充实。Learningcanmakeourlifefuller.生命不息，奋斗不止。Ceasetostruggleandyouceasetolive.业精于勤，荒于嬉；行成于思，毁于随。Achievementsarereachedbyhardworkratherthanrecreation.Actionsaredoneafterthoroughconsiderationratherthancasualdecisions.TextB企业文化1企业文化通常被定义为“在企业内完成事情的方式”。这意味着一个企业的态度、信仰、价值观和规范是显而易见的，并为企业内所有员工所共享。企业文化体现在员工制服、企业标志及其配色、使命、公司政策、员工激励和奖励机制、员工的培训和发展，以及员工的团队建设等方面。TextBCorporateCulture1Corporatecultureisnormallydefinedas“thewaythingsaredonearoundhere”.Thismeansthattheattitudes,beliefs,values,andnorms1

ofthefirmarevisible2

andevident3

,andsharedbyallemployeesintheorganization.Examplesofcorporateculturecanbefoundinstaffuniforms4,thecorporatelogoandcolorscheme5

,themissionstatement,companypolicies,incentives6

andrewardsforstaff,traininganddevelopmentofstaff,andteambuildingforemployees.★norm /nɔːm/n.规范；行为标准（常用复数）e.g.Eachcountryhasitssocialnorms.每个国家都有自己的社会规范。

★visible /'vɪzəbl/ adj.看得见的；明显的e.g.Thehouseisclearlyvisiblefromthebeach.从海滩可以清楚地看到那所房子。

★evident /'evɪdənt/ adj.显而易见的；清楚的self-~ 不言而喻的；不证自明的；明摆着的e.g.Theinfluenceofclimateoncropsisself-evident.气候对农作物的影响是明摆着的。

★uniform /'juːnɪfɔːm/ n.制服

★scheme /skiːm/ n.方案；设计

★incentive/ɪn'sentɪv/ n.激励；鼓励

2许多公司试图通过使用书面政策来建立企业文化，但人为因素会影响到企业文化的表现形式。高层管理者对各类事件的应对方式决定了基层员工的办事方式，这一点可能比任何书面政策都更重要。对于一个企业而言，文化的发展或改变可能需要很长时间。最成功的企业文化往往是在企业初创时期形成的。一旦公司定型，公司文化就很难再发生改变。TextB2Manycompaniestrytocreatecorporateculturethroughtheuseofwrittenpolicies.Thehumanfactorinfluenceshowcorporatecultureisexpressed.Thewayuppermanagementactsandreactstovarioussituationsdefineshowlower-levelemployeeswillbehave7

.Thisaspectmaybemoreimportantthananywrittenpolicy.Itcantakealongtimetodeveloporchangethecorporatecultureofabusiness.Themostsuccessfulcorporateculturesareoftencreatedwhenabusinessisfounded.Itcanbedifficulttochangeacompany’scorporatecultureonceitisembedded8

.★reactto 对……作出反应e.g.Someoneallergictomilkislikelytoreacttocheese.对牛奶过敏的人可能会对奶酪也有不良反应。

★behave /bɪ'heɪv/v.（以某种方式）行事；表现e.g.Thedoctorbehavedveryunprofessionally.那位医生的做法十分不专业。~oneself 表现得体e.g.IhopeNicholaswillbehavehimselfattheparty.我希望尼古拉斯在聚会上举止得体一点。

★embed /ɪm'bed/ v.把……牢牢地嵌入（或插入、埋入）

3公司的价值观和福利可以吸引到高质量员工，从而提供更高质量的服务。企业文化可以让员工觉得自己是公司的一员，使他们更加忠诚。这样，辞职的员工就会越来越少。如果一家公司提倡追求卓越或质量，那员工就会觉得自己更有价值，更希望为该公司工作。员工都渴望被视为一家成功公司的一部分，这样可以鼓舞他们的士气，激励他们提高业绩。TextB3Companyvaluesandperks9

canattracthigh-qualitystaff,resultinginahigherqualityservice.Theycanmakestafffeelliketheybelongtothefirm,andthiswillincreasetheirloyalty10

.Asaresult,feweremployeeswillquit.Staffaremorelikelytofeelvaluedandwanttoworkforafirmifitpromotes11

excellenceorqualityinitsculture.Thestaffareeagertobeseenasapartofasuccessfulormotivational12

company,whichwillboost13

theirmoraleandperformance.★perk /pɜːk/n.（工资之外的）补贴；津贴；额外待遇

★loyalty /'lɔɪəlti/ n.忠诚；忠实

★bemorelikelyto 更有可能e.g.Ifyouareprepared,you’llbemorelikelytobesuccessful.如果你准备充分,你将更可能取得成功。

★promote/prə'məʊt/ v.促进；增进；提倡e.g.Agoodexampleservestopromotegoodmannersintheyoung.好榜样可促使青年人讲礼貌。

★beeagerto 盼望/渴望要做……e.g.ThecompanyiseagertogainafootholdinEurope.这家公司渴望在欧洲拥有一席之地。

★motivational/ˌməʊtɪ'veɪʃənl/adj.激发积极性的e.g.Themeetingroomwashungwithmotivationalbanners.会议室里挂满了充满鼓动性的标语.

★boost /buːst/ v.使增长；使兴旺

4此外，客户可以看到公司的形象，并与之将公司的品牌联系起来。客户可以见识到公司所代表的标准和文化，然后转化为交易产生利润。例如，皮克斯动画工作室拥有强有力的企业文化，如富有创造力、追求卓越、不断改进和创新，皮克斯甚至允许各级员工为接下来的大片提供想法。TextB4Inaddition,acorporateidentity14

willbeseenbycustomersandwillbeassociated15

withthecompany’sbrand.Customersmaybecomeawareofthestandardsandculturethecompanystandsfor,whichmayincreaseprofits.Forexample,theanimation16

studioPixarhasastrongcorporatecultureofcreativity,excellence,continuous17

improvement,andinnovation.Pixarevenallowsemployeesfromalllevelstopitch18

ideasfortheirnextblockbuster19

.★identity /aɪ'dentəti/ n.身份；特征

★associate/ə'səʊʃieɪt/