牛津高中英语模块四Unit1Task课件

Unit1Unit11Unit1AdvertisingUnit1Advertising2TaskWritinganadvertisementTask3listeningforstatisticsanddescriptionsWhenlisteningforstatistics,youmayhear:fractionse.g.½(a/onehalf),¾(threequarters)decimalse.g.0.3(zero/noughtpointthree)percentagese.g.63%(sixty-threepercent)Skillbuilding1listeningforstatisticsandd4Wordsandphrasesthatdescribethefollowing:anincrease:e.g.Therewasanincreaseof40percent.Thepricehasrisento25yuanakilo.Thepricehasgoneupby9dollarsapound.

Fourtimesasmanypeopleusedourproductlastyear.Wordsandphrasesthatdescrib5adecrease:e.g.Therewasadecreaseof42percent/30pounds.Thefigure/amountdecreased/fellby

16.5persent.nochange:e.g.Therewasnochange.Thefigure/percentageremained/stayedthesame.adecrease:6arangee.g.Thesalesfiguresrangebetween40and50percent/from50to60.anaveragee.g.Theaveragepricewas￥50. alimite.g.Themaximumspeedis80kilometresperhouronthisroad.arange7Theprice

reached

arecordhighof150dollarsperkilo.Thesalesfigureshavedroppedtotheirlowestlevel/point.Thepricereachedarecordhig8Listenandwritedownthestatistics.Notethatyoumayneedtodosomesimplecalculationsafterlisteningtothedescriptions.1.Numberofmemberstwoyearago:______;lastyear:_____2.Marketsharelastyear:_____;thisyear:_____1,2001,40085%65%Listenandwritedownthestat93.Percentageofstudentseatinglunchinthedininghalllastyear:_________;inthreeyears:_____4.Percentageofstudentsfromourschoolcontinuingtheireducationlastyear—atlocaluniversities:_______studyingabroad:_______50%-60%75.5%23.4%11.5%3.Percentageofstudentseati10thisyear—atlocaluniversities:_____studyingabroad:_______5.Lastyear:5,000museumvisitors;outofthem:1,000youngpeopleThisyear:_____museumvisitorsoutofthem:______youngpeople24.5%13.6%9,0003,000thisyear—atlocaluniversitie11Listenandcompletethebarchart.Someoftheinformationcanbefoundinthetable.YearMarketshare(%)199010.5200012.5201019.5Step1:completingabarchartListenandcompletethebarch12BarChart:BarChart:13Readthenotefromthedirectoronpage13.Whatisitabout?Discussitwithyourpartnerandfillinthesubject.Answers:_______________________________RepackagingoftheChocoLocoBarReadthenotefromthedirecto14Skillbuilding2Whenweexpressopinions,wetellwhatwethinkorfeelaboutthings.Wecansay:I(don’t)think/believe(that)…Itseemstome(that)…Inmyopinion/Tome,…expressingopinionsandgivingreasonsSkillbuilding2Whenweexpre152.Itisalsoimportanttogivereasonsforyouropinions.Wecanusethesewordstointroducethereason.e.g.Ithinkpackagesareimportant

because/as/sincetheyattractthecustomers’attention.2.Itisalsoimportanttogiv163.Ifwewanttolistmorethanonereason,wecanusethefollowingpatterns.

Ithinkpackageareimportantforseveralreasons.

First,…Second,…Then,…(Next,…Finally,…)3.Ifwewanttolistmoretha17ReadtheconversationonPage14andtellyourpartneryouropinionsonadvertising.Youcanbeginwith:What’syouropiniononadvertisements?ReadtheconversationonPage18Interviewyourclassmatesaboutgoodadstheyhaveseen.Usethefollowingformtohelpyou.Thinkofonemorequestiontoask.Taketurnstoaskandanswerthequestions.Whenyouareaskedtogiveyouropinions,it’simportanttogivereasons.YoumayusethevocabularyonPage15.Interviewyourclassmatesabou191.OpinionsofadvertisinginpublicplacesWhat’syouropinionofadvertisinginpublicplaces?2.ThingsthatmakeadvertisementsinterestingWhatdoyouthinkmakesadvertisementsinteresting?InterviewformStep2:talkingaboutadvertisements1.Opinionsofadvertisingin203.Thingsseeninadvertisementsandboughtlater

Whathaveyouseeninanadvertisementandlaterbought?4.FavouriteadvertisementWhatis/areyourfavoriteadvertisement(s)?Why?5.___________________________________Whatadvertisementdoyoulikeleast?Why?3.Thingsseeninadvertisemen21Let’sgooverPartBandroleplayaninterviewbetweenamanagerandhis/herfriend.Youcanbegintheconversationlikethis:Let’sgooverPartBandrole22M:Hi,mayIaskyousomequestionsaboutadvertisement?F:Yes,ofcourse.M:Whatisyouropiniononadvertisementsinpublicplaces?F:Generallyspeaking,mostoftheadsinpublicplacesareattractiveandinteresting,butafewofthemaretoobigandugly.…M:Hi,mayIaskyousomeques23Afterinterviewingyourfriends,writeyournotesinthespacebelowtoreportback.NOTESDearSir,Afterinterviewingmyclassmatesaboutgoodads,I’dliketosumupwhattheysaidasfollows.Intheiropinions,mostofAfterinterviewingyourfriend24theadsinpublicplacesareattractive.ItseemsthatclothesandfoodadsonTVarethemostinteresting.Theythinkthatfamousstar,trendymusicandgoodtextmakegoodadvertisements.Theyoftenbuyfoodandhealthyproductsaftertheysawtheminads.Theylikesomeadspartlybecausetheyarefunnyandpartlybecausetheyarefashionable.theadsinpublicplacesarea25usingdifferentsentencetypescorrectlyReadthetableonpage16andlearnaboutsomeofthemajorsentencetypes.Canyougivesomeexamplesofeachsentencetype?Forexample:Negativestatements:Thechildrenarenowheretobeseen.Skillbuilding3usingdifferentsentencetypes26LookattheadvertisementonPage16andlabelthesentencetypes.Answers:2._______________3._____________4._______________5._____________6._______________7._____________8._______________NegativestatementCommandPositivestatementPositivestatementPositivestatementExclamationPositivestatementLookattheadvertisementonP27Step3:writinganadvertisementReviewthetwosampleadsinPartAonPage17.Thinkaboutwhythesetwoadsaregood.Dothedifferentsentencetypesandvividpicturesmaketheadsmoreattractive?Step3:writinganadvertiseme28WriteanadvertisementforChocoLocoBar.Trytobecreativeandoriginal.Youcandrawpicturesforyourads.WriteanadvertisementforCho29Youmaywanttomention:taste/look/ingredientscommentsfromcustomerswhatisuniqueabouttheproductpri