2023商场地产中秋园游会（月满中秋奇妙游主题）活动策划方案-45P

MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/月满中秋奇妙游20232023中秋古风赏月园游会MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2023壹创意思路贰活动亮点叁活动内容肆方案附录月满中秋奇妙游MID-AUTUMNFESTIVAL

2023MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023繁华闹市·华灯初上创意思路01MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023月满中秋星辉洒落寄相思，亘古不变是那一轮中秋明月下的温暖与希冀。中秋的那一轮明月中总是藏着独属于中国人的浪漫，在这样一个有着深厚文化底蕴又自带浪漫色彩的节日，怎样过才不辜负这样的月光？MID-AUTUMNFESTIVAL月满中秋MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023【国潮】是一种时尚符号××项目以年轻化的视角融入传统文化内涵，定制了一场关于中秋的奇妙之旅，当传统节日遇上新鲜潮流元素，一场更年轻化、符合客群“胃口”的国潮风格活动必将成为中秋活动的【顶流】。MID-AUTUMNFESTIVAL月满中秋2023.09.29MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2023一场融合好玩、好看、好吃的中秋奇妙游，有趣有料FUN肆玩。在月光下观月夜游，打卡中秋小游戏，玩月集章。体验古韵的手作雅艺，在各色市集中流连忘返，在一场探月盛典中用乐章感受古人的风雅潮流。月满中秋奇妙游MID-AUTUMNFESTIVAL

2023MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023活动概述活动概述活动概述月满中秋奇妙游MID-AUTUMNFESTIVAL

活动时间：09.29-10.06活动地点：地产项目营销中心/商业中心MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023提升项目知名度结合中秋营销节点定制爆款活动，制造大量热点话题，提升项目热度，从而提升项目知名度。活动目标Mid-AutumnFestival融合年轻化客群偏爱的活动元素，用形式丰富玩法多样的活动“拿捏”年轻人的喜好，增强目标客群粘性。促进项目销售增强客群粘性借势活动热度，为营销中心聚集人气，进行销售转化。MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023繁华闹市·华灯初上活动亮点02MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023古风花灯会MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023赏月园游会MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023中秋雅集MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023揽月盛典MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023繁华闹市·华灯初上活动内容03MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/2023202317:30-18:00活动签到18:00-20:30古风花灯会+赏月游园会+中秋雅集20:30-21:00中秋拜月大典21:10-活动淡出活动流程ACTIVEPROCESSMID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023活动签到-拜月祈福嘉宾领取许愿牌进行签到，来宾拿到许愿牌签名并且将许愿牌悬挂在祈福架上完成签到；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023园游卡来宾签到后每人发放一张园游卡，园游卡可用于参与现场赏月园游会，通过挑战获得中秋银票及铜钱，用于购买中秋雅集心仪物品及体验中秋雅集手作；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023古风花灯会项目连廊悬挂中秋彩灯，赏花灯，妙趣游，共赴中秋古风花灯会；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023古风花灯会项目园区放置一处月亮花灯打卡处，供嘉宾拍照打卡，拍出中秋氛围照；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023赏月园游会巧猜灯谜：搭建猜灯谜区域，悬挂着带有灯谜的灯笼，来宾猜出灯谜后可摘下灯谜将答案告诉现场工作人员，如答对灯谜，则可在园游卡上集一个章。MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023赏月园游会海底捞月：来宾凭借园游卡可进行一分钟水中夹弹珠游戏，成功夹出5枚弹珠即可获得本区域盖章，则可在园游卡上集一个章。MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023赏月园游会国风投壶：来宾凭借园游卡可进行三次投壶体验，投中一次即可获得一枚盖章，最多可获得三枚盖章；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023赏月园游会后羿射箭：来宾凭借园游卡可进行三次射箭体验，射中一次即可获得一枚盖章，最多可获得三枚盖章；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023赏月园游会月兔拔萝卜：来宾凭借园游卡可进行一分钟钓萝卜游戏，用钓竿精准的拔出萝卜即可获得本区域盖章，则可在园游卡上集一个章。MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023赏月园游会古趣捶丸：来宾凭借园游卡可进行三次捶丸体验，推入一次即可获得一枚盖章，最多可获得三枚盖章；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023中秋雅集每个盖章可兑换一枚铜钱，满5个盖章可兑换一张银票，国风首饰，中秋体验、中秋手作等各色古风摊位商品琳琅满目，来宾凭借赏月园游挑战赢取的铜钱或银票可用于集市上购买心仪产品或体验手作等；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023中秋雅集冰皮月饼DIY：五枚铜钱即可以获取冰皮月饼DIY的机会，家好月圆，感谢有您，共度中秋团圆美满，手作月饼，定制团圆味道，饼承心意，致谢暖心相伴；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023中秋雅集兔子灯DIY：三枚铜钱即可以获取兔子灯DIY的机会，一起拿着灯，园里遛个弯，赏赏月。节日的氛围瞬间拉满；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023中秋雅集宋式点茶：五枚铜钱即可以体验宋式点茶，现场由专业讲师现场表演非遗茶百戏，专业茶艺老师在茶上作画，可现场观赏及品尝互动，在老师的指导下体验一番茶百戏的别样乐趣。MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023拜月大典安排活动主持人身穿贴合活动主题的汉服，为拜月大典进行读祝；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023拜月大典月初后，向月亮的方向安放好祭桌，摆放好祭品，点燃红烛，铺设好席子；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023拜月大典参祭者正坐在祭者席上，执事，赞礼就位；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023拜月大典赞礼唱“祭月”，主祭出位，到奠席前，跪于席上；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023拜月大典赞礼唱“三上香“。执事递上三支香，主祭在蜡烛上点燃，向月神鞠躬，再将香插在香炉中，如此三次。赞礼唱“三祭酒”，执事斟满酒爵，递给主祭，主祭将酒洒在席前的地上，再将酒爵放到祭桌上，如此三次；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023拜月大典执事递上赞美月亮的祝文，主祭借月光，向月亮展开诵读；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023拜月大典赞礼唱“拜月”。主祭及参祭者一起向月神行再拜之礼；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023拜月大典赞礼唱“从献”。主祭离开祭席，参祭者依次到奠席前，进行拜礼，默默祈祷心中所愿；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023拜月大典赞礼唱“礼成”。拜月大典仪式完成；MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023繁华闹市·华灯初上方案附录04MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023成立专项小组1.指定人员负责此项目的沟通以及工作的统筹及安排。2.根据拟定的工作内容，细化分项工作组。3.并安排定期会议以及临时情况特殊会议沟通活动进度，确保活动顺利进行月夜观潮奇妙游MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/MID-AUTUMNFESTIVAL/20232023工作人员管理1.指定人员负责此项目的沟通以及工作