市场营销讲稿英文版

市场营销讲稿英文版

市场营销.

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: ,9...《市场营销学教程》晁钢令主编，上海财经大学出版社，2000年。:11.E.,D..,1993.

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《营销导刊》《销售与市场》《市场营销》（人大复印资料）……

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a1....Whatismarketing?

ProductsNeeds,wants,anddemandsExchange,transactions,andrelationshipsMarketsCoreMarketingConceptsValue,satisfaction,andquality

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,,,FasterBetterCheaperReliabilitySecurityCompetenceCredibilityEmpathyCommunicationStyleResponsivenessAccessAffordabilityAvailabilityConveniencePerformanceFeaturesReliabilityConformanceServiceabilityAestheticsPerceivedQualityPrice

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SuppliersEndUserMarketMarketingIntermediariesCompetitorsCompany(Marketer)EnvironmentEnvironment2.…,..…a.(1998)….(1994).….(,1973)

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.a.GoalsofMarketingSystemsMaximizeConsumptionMaximizeChoiceMaximizeQualityofLifeMaximizeSatisfaction

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CustomerLifetimeValueMarketingManagementDemandManagementKeyConceptsforManagingMarketing4

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Society(HumanWelfare)Consumers(Satisfaction)Company(Profits)SocietalMarketingConcept

EmergingChallengesNonprofitMarketingNewMarketingLandscapeEthicalConcernsGlobalizationChangingWorldEconomy5

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NextweekStrategicplanningandthemarketingprocessAssignment:Reviewingthelecture1Textbook(chapter1)/P36-37Orgnizingthefirstteamdiscussiononthemarketingconceptbyinternetconnections.(P38-39)gettinginformationandwritingtheoutletonthemarketingplanningandmarketingprocess