新境界职业英语综合教程2精华版unit-3省名师优质课赛课获奖课件市赛课一等奖课件

第1页ApproachingWorkplaceWorkplaceCommunicationMiniTextTextGrammarReviewAppliedWritingSyndicateActivities第2页Task1Discusswithyourpartnerthefollowingpicturesandtellwhatyouknowaboutthem.ApproachingWorkplaceBack第3页Task1ApproachingWorkplaceBackAlibabaGroupwasfoundedin1999.Itisaproviderofe-commerceonlinetradingplatform,includingB2B,businesstrade,onlineretail,shoppingsearchengine,thethirdpartypaymentandcloudcomputingservices.SubsidiariesandAssociateCompanyhaveAlibabagroupB2B,,tmall,acatnets,Alicloudcomputing,ChineseYahoo!Andpaytreasure.第4页Task1ApproachingWorkplaceBackAmazonCoisa“Fortune500”company,headquarteredinSeattlewhichwasfoundedin1995.NowItisoneoftheworld’smosttypesofgoodsonlineretailers.Amazoniscommittedtobecometheworld’smost“takingthecustomerasthecenter”company,sothatcustomerscanfindanddiscoveranythingtheymightwanttobuyonthecompany’swebsite,andstrivetoprovidethelowestpriceforthecustomer.第5页Task1ApproachingWorkplaceBackeBaywasfoundedin1995.Itisnowoneoftheworld’slargestInternettradingplatformswhichcanletpeopledoonlineauctionandshopping.第6页Task1ApproachingWorkplaceBackAlipayisaleadingindependentthirdpartypaymentplatform,whichwasfoundedbyAlibabaGroupin.Itiscommittedtotheelectroniccommercetoprovidesimple,safe,fastonlinepaymentsolutions.第7页Workinpairs.Answerthefollowingquestions.1.Areyouanonlineshopper?Haveyoueverboughtanythingfromanonlineshop?2.Whatdoyouknowcanbeboughtfromonlineshops?Task2Yes.Ioftenbuythingssuchasbooks,clothes,shoes,etc.fromonlineshops.Thequalityisgoodandthepriceisreasonable.Wecanbuyeverythingwecouldwishforfromonlineshops,likeclothes,shoes,books,digitalproducts,dailynecessities,etc.Back第8页3.Doyouknowtheprocedureofbuyingthingsfromonlineshops?4.Whichdoyouthinkismoreconvenient,anonlineshoporatraditionalshop?First,enteranonlineshop;thenselecttheproductsyouwant.Second,puttheproductsselectedintotheshoppingcartandfillinthereceiptinformation.Third,enterthepaymentpageandselectthewaytopayandthenclickforconfirmation.Ithinkanonlineshopismoreconvenient.Throughanonlineshop,oneneedn’tgooutbutcanbuywhathewantsjuststayingathome.BackTask2第9页5.Doyouknowhowtoopenanonlineshop?First,decidewhatproductsyouwanttosell.Second,registerawebsitedomainnameandsignupforaservicetohostthewebsiteontheInternet.Third,designthewebsitecontent,styleetc.andputtheinformationoftheproductsonthewebsite.Last,lookafterandrenewtheonlineshopusually.BackTask2第10页WorkplaceCommunicationBack第11页Youwillhearfivestatements.Listentothemcarefullyandmatcheachstatementwiththecorrespondingpicture.Statements12345PicturesbcaedBack第12页Listentothestatementsagainanddecidewhetherthesesentencesare“Right”or“Wrong”.Ifthereisnotenoughinformationtochoose“Right”or“Wrong”,choose“Notmentioned”.1.Amazonisthebiggestonlinebookshoparoundtheworld.

a.Right. b.Wrong. c.Notmentioned.2.AsMcDonaldhasstartedB2Bbusinessonline,youcanorderandeatitsBigMacsinyouroffice.

a.Right. b.Wrong. c.Notmentioned.Back第13页3.Manye-businessesuseDropShipperstodeliverorderstotheircustomers.

a.Right. b.Wrong. c.Notmentioned.4.Annahasopenedanonlineclothesshop.a.Right. b.Wrong. c.Notmentioned.5.Metro’sB2Bbusinessmakesitpossibleforretailerstoplaceandreceiveordersintheirshops.a.Right. b.Wrong. c.Notmentioned.ScriptsBack第14页UsetheRightWordHerearetwogroupsofwordsfrequentlyusedinconnectionwithe-business.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.Back第15页UsetheRightWordHerearetwogroupsofwordsfrequentlyusedinconnectionwithe-business.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.Back第16页UsetheRightWordChoosetherighttermandputitintherightboxbelowtorefertotherightdistributionmodel.BackB2C(business-to-customer)B2B(business-to-business)ManufacturerRetailerRetailerConsumersB2BB2C第17页1.Amazonisthebiggestonline-bookshoparoundtheworld.2.AsMcDonaldhasstartedB2Cbusinessonline,youcanorderandeatitsBigMacsinyouroffice.3.Manye-businessesuseDropShipperstodeliverorderstotheircustomers.4.Annahasopenedanonlineflowershop.5.Metro’sB2Bbusinessmakesitpossibleforretailerstoplaceandreceiveordersintheirshops.ScriptsBack第18页ListeningInSituation:SerenaandPeterarestaffinabedding(床上用具)company.Theyaretalkingaboutsettingupane-businessdepartment.Listentothemodeldialogueandfillintheblankswithwhatyouhear.Back第19页ModelDialogueSerena:Peter,what’stheroleofournewlysetup__________________________________?Peter:Thisdepartmentisresponsiblefor______________________.Forexample:dealingwith___________________andarrangingdeliveryservice.Serena:Howcanthise-businessbenefitthecompany?Peter:Oh,ithasalotofbenefits.Itwill____________________,gainmoremarketshareandimprovebusinessefficiency.Serena:Yes,Iagreewithyou.What’sits_____________________?Peter:Ithinkit’sEuropeandAsiabesidespartofhomemarket.e-businessdepartmentonlinebusinessonlineordershelpincreasesalestargetmarketBack第20页Listentothemodeldialogueagainandcheckyouranswers.Thenpracticethedialogueandtrytorole-playitwithyourpartner.Whenyourole-playit,youareexpectedtousetheMindMapbelow,butdoNOTlookatthemodeldialogue.SpeakingOutScriptsBack第21页Back第22页Serena:Peter,what’stheroleofournewlysetupe-businessdepartment?Peter:Thisdepartmentisresponsibleforonlinebusiness.Forexample:dealingwithonlineordersandarrangingdeliveryservice.Serena:Howcanthise-businessbenefitthecompany?Peter:Oh,ithasalotofbenefits.Itwillhelpincreasesales,gainmoremarketshareandimprovebusinessefficiency.Serena:Yes,Iagreewithyou.What’sitstargetmarket?Peter:Ithinkit’sEuropeandAsiabesidespartofhomemarket.ScriptsBack第23页ListentothedialogueandfillinthemissinginformationonthefollowingMindMap.Situation:LindaistalkingtoGeorgeaboutherplantoopenanonlineclothesshop.ListeningInBack第24页cashondeliverycomputersciencebecrazyaboutfashionthingse-bankBackaccessories第25页Listentothedialogueagainandcheckyouranswers.Thenrole-playitwithyourpartnerbyusingtheaboveMindMap.SpeakingOutScriptsBack第26页George:Hi,Linda!Longtimenosee!Iheardthatyouaregoingtoopenanonlineclothesshop.Whydoyouhavesuchaplan?Linda:Yeah.Therearealotreasonsformetodoso.Yousee,Imajorincomputerscience.Ihavethetechnology.Besides,I’mcrazyaboutfashionthings.Andaboveall,Ithinkitmakesmoney.George:Aha…Isee.So,what’sspecialforyouronlineshop?Linda:Goodquestion!Wesellawiderangeofclotheswhichwillsatisfytheneedsofwomenaged18-35.Besides,wealsosellaccessories,suchasnecklace,sunglasses,handbagsetc.George:Wow,itsoundsgreat.Howdopeoplepayforwhattheybuy?Linda:Theycanpayonlinebye-bankorcredit-card,orcashondelivery.George:Superb!Wishyousuccess!Linda:Thankyou.ScriptsBack第27页Task1ReadthefollowingMiniTextandfindthewordorexpressionthatmatchesthecontextmeaninggiven.a)____________:toprovidepeoplewithsomethingtheywantorneedb)____________:theactionofprocessofbuyingorsellingsomethingc)____________:tosuddenlyincreasealotd)____________:toputthingsoneontopofanothere)____________:tocontinueforaparticulardistancef)____________:tomakealotofefforttoachievesomethingcatertotransactionrocketstackupstretchstriveMiniTextBack第28页Singles’Day:CrazyShoppingDayBackChineseshoppersclickedtheirwaythroughpurchasesinanovernightshoppingrushonNovember11,Monday,knownasSingles’DayinChina.TwomajorChineseonlineshoppingplatforms,TmallandTaobao,havereportedpurchasesworth35billionRMByuaninjustoneday.Boththeplatforms,ownedbyChina’se-commercegiantAlibaba,saw170milliontransactionsduringtheday.Alibabasaysthesalesonthetwoplatformsrocketedto100millionyuaninthefirstminuteoftheday,withmorethan13millionbuyersplacingorders.WordTipsNotes第29页BackT,oneofAlibaba’sshoppingsites,reportsshoppersbought1.6millionbras,whichwouldreachthreetimestheheightofMountEverestiffoldedandstackedup,andtwomillionpairsofunderpants,whichiflinkedtogetherwouldstretch1,800miles,allbeforethelunchhour.Morethan20,000sellersontheplatformspromisedbigdiscounts,mostlyhalfprice.Byoneo’clockintheafternoonthesaleshadbrokenlastyear’srecordof19billionyuan.Singles’DayonNovember11,or11-11,chosenforitsfour“single”ones,firstappearedoncampuses.Youngsinglepeoplecelebratetheholidaybyeatingtogether,sendinggiftsorgoingshopping.Overthepastfouryears,Chineseretailershavestrivedtocatertothetrend,andhaveturnedthedayintoashoppingevent.(Source:NewYorkTimes,)第30页Backplatformn.(交易)平台 transactionn.交易；业务rocketv.快速上升 stackup堆放stretchv.伸展；延伸 strivev.努力；奋斗caterto投合；迎合WordTipsovernightshoppingrush突如其来购物高峰期

MountEverest珠穆朗玛峰Notes第31页TranslationofMiniText十一月十一日星期一，是中国光棍节。在这突如其来购物高峰期，中国购物者在网上通宵血拼。中国两大主流网购平台——天猫和淘宝，公布消息说仅此一天，销售商品已达350亿元。这两大网购平台，都隶属于中国电子商务巨头阿里巴巴。这一天，他们便创造了1,700万商品交易。阿里巴巴说，该日仅刚过一分钟，两大平台销售额就飙升至1000万元，超出1300多万买家下订单。Back光棍节：疯狂购物节第32页TranslationofMiniText天猫，是阿里巴巴旗下一个购物网站，表示在午餐期间买家买1.6百万只文胸，假如折叠堆放起来是珠穆朗玛峰高度三倍；买家买2百万条男士内裤，假如连接起来能够延伸1,800米。两万多卖家在平台上抛出众多优惠折扣，大多都是半价。到了下午一点，销售额已经打破了上年190亿元纪录。11月11日光棍节，或称作双11，因四个“单独”1而得名，它首先出现在校园里。这一天，单身年轻人会在一起吃饭、送礼品或购物来庆贺节日。在过去四年里，中国零售商努力迎合时尚，并把这一天变为购物日。Back第33页WorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText.Task2PairWorkBack1.HowmuchsalesvolumedidtheplatformsgetonSingles’Day?2.WhatwerethesalesinthefirstminuteofSingles’Dayontheplatforms?35billionRMB.100millionyuan.第34页Task2PairWorkBack3.WhichproductsoldwouldreachthreetimestheheightofMountEverest?4.Whatdiscountsdidthesellersontheplatformspromise?5.HowdidSingles’Daycome?Bras.Sellersontheplatformspromisedbigdiscounts,mostlyhalfprice.Singles’DayisonNovember11,or11-11,chosenforitsfour“single”ones.Itfirstappearedoncampuses.Youngsinglepeoplecelebratetheholidaybyeatingtogether,sendinggiftsorgoingshopping.第35页ReadingTextReadytoGo!ComprehensionTask1Task2TranslationTask1Task2VocabularyTask1Task2TextBack第36页Readytogo!Sandy’sHome-StyleBakingCompanyIntroductionSandyStevens,alocalhome-basedentrepreneur,decidedtomaketheleaptoe-businessandpromoteherbusiness_________________①.Registera_____________________②;Signupforaservice;Planyourwebsitecontent;Developandoptimizethewebsite;Checkthewebsiteaddress.SkimtheTextforthekeypointsandfillintheoutlinewithnecessaryinformation.overtheInternetReadingTextBackStepstobuildawebsitewebsitedomainname第37页Readytogo!BudgetingawebsiteAsasmallbusinessowner,Sandywasrecommendedtohire________________________③todevelopherwebsite.OptimizingbasicsearchengineAsaportionofonlinesaleswillcomefromsearchenginetraffic,itisimportanttoensurethewebsiteis________________________④.FindingyournicheontheWebHaving________________________⑤hascreatednewopportunitiesforSandy’sbusiness.astudentoptimizedsearchingReadingTextBackanonlinepresence第38页

Sandy’sHome-StyleBakingCompany

Youdon’thavetospendabundletopromoteyourbusinessontheInternet.Nordoyouneedtobeatechnicalperson.JustaskSandyStevens,alocalhome-basedentrepreneur.Sandy,whohasbeenbakingsweetsandsavoriesoutofherhomeinNorthVancouver,Canadaforthepastyears,recentlydecidedtomaketheleaptoe-businessandpromoteherbusinessovertheInternet.Sincethen,shehashadinquiriesandsalesfromasfarawayasMexico.21Back3—ASimpleWebPresenceAllowsSmallBusinesstoTapintoNewMarkets1第39页

Step-by-stepe-businessforbeginnersSandybeganwithnoe-businessknowledge.ShewantedtobuildawebsitetoadvertiseherbakingovertheInternet,butsheneededsomeguidanceastowheretostart.Itwassuggestedshebeginwiththefollowingsteps:•Registerawebsitedomainnamethatcomplimentsyourbusinessname;•SignupforaservicetohostyourwebsiteontheInternet;•Planyourwebsitecontent,lookandfeel;•Haveyourwebsitedevelopedandoptimizedbyaprofessional;•Ensurethatyourwebsiteaddressisonallyourmarketingmaterials.2Back45第40页

BuildingawebsiteonabudgetAsahome-basedstart-up,Sandywasworkingwithaverylimitedbudget,soshewasrecommendedtohireastudenttodevelopherwebsite.Hiringastudenttobuildasimplewebsitecanbeacost-effectivedevelopmentsolutionforasmallbusinessowner.Infact,aneagerandskilledstudentmaynotonlybewillingtobuildyourwebsite,butmayalsobeabletodesignyourlogoandteachyouaboutwaysinwhichyoucanoptimizeyoursitetorankwellinInternetsearchengines.Tothatend,SandyhiredPennyWeaver,arecentgraduateofComputerSciencefromtheUniversityofVictoria,whospecializesindevelopingaffordablewebsitesforsmallbusinesses.Back6734第41页

Basicsearchengineoptimizationiscrucial

Formostsmallbusinesses,aportionoftheironlinesaleswillcomefromsearchenginetraffic,thatis,peoplevisitingtheirsitebytypingsearchtermsinenginessuchasGoogleandYahoo.Therefore,itisimportanttoensureyoursiteisoptimizedforsearchingatabasiclevelatleast.

PennyensuredthatSandy’swebsiteincludedappropriatekeywords,meta-tagsandtitle-tagsthatwouldhelptooptimizehersite.ShesubmittedSandy’ssitetolocalonlinedirectories,sheeducatedSandyaboute-commerceenablingoptions,andshehelpedherregisteradomainnameandsignupforawebhostingservice.Back5689第42页

FindingyournicheontheWeb

Infact,havingahighlyaccessiblewebsitehasallowedSandytotapnewmarketsandbuildherselfanicheinthecompetitiveVancouvercateringindustry.Insteadofbeingconfinedtocompetingforlocalbusiness,Sandy’sonlinepresencehasallowedhertobranchoutandpromoteherproductsorservicestoclientsoutsideofVancouverwhowishtohavehomemadegoodsdeliveredlocally.Theresult?HavinganonlinepresencehascreatednewopportunitiesforSandy’sHome-StyleBaking,andSandyisthrilledwiththejumpinbusinesssinceshelaunchedhersite,nowrankingnumberoneinGoogleforhomebaking,Vancouver.“Ihadthreeneworderslastweekbecauseofit.”,Sandysaidgladly.Back71081112第43页LanguagePoints1.(Subtitle)ASimpleWebPresenceAllowsSmallBusinesstoTap

intoNewMarketsParaphrase:Asimplewebsitemakesitpossibleforsmallbusinesstoopenupnewmarkets.tap(into):tomakeuseofasourceofenergy,knowledge,money,etc.thatalreadyexists利用，开发e.g.Wemusttapmanpower,landandmaterialresourcestothefull.我们要做到人尽其才，地尽所利，物尽所用。

Thereisasupplyofskilledworkersthattheycantapinto.有一批熟练工人可供他们用。Back(Tobecontinued)第44页LanguagePointsStructureAnalysis:“smallbusiness”isanobjecttotheverb“allow”,and“totapintonewmarket”istheobjectcomplement.Thecommonusageof“allow”is“allowsb.todosth.”.Translation:一个简单网站上线使小生意也能够开拓新市场。(Theend)Back第45页LanguagePoints2.(Para.1)Youdon’thavetospendabundletopromoteyourbusinessontheInternet.Nordoyouneedtobeatechnicalperson.Paraphrase:Youdon’tneedtospendalotofmoneytopromoteyourbusinessontheInternet.Youdon’tneedtobeatechnicalpersonoftheInternet,either.abundle:informalalotofmoney一大笔钱e.g.Anewpaintjobwillcostyouabundle.刷一遍新油漆要花你一大笔钱。(Tobecontinued)Back第46页LanguagePointsStructureAnalysis:“Nor…”isoftenusedafteranegativestatementwhenaddinganothernegativestatement.也不e.g.Shedoesn’tlikethisdress.NordoI.她不喜欢这条裙子，我也不喜欢。

Askinghimpolitelydoesn’twork,nordothreats.不论是吝之气之，还是强势威胁他，都不受用。Translation:你无须花费大笔钱在网络上促销你产品；你也无须是一名网络技术人员。(Theend)Back第47页LanguagePoints3.(Para.1)Sincethen,shehashadinquiriesandsalesfromasfarawayasMexico.Paraphrase:FromthattimeonshehashadinquiriesandordersforherproductsfromfarawaycountriessuchasMexico.inquiry:aquestionyouaskinordertogetinformationorpriceofaproduct问询;询价，询盘e.g.IwishtomakesomeinquiriesaboutthetrainservicefromGuangzhoutoShanghai.我想问询下从广州去上海火车信息。

Mr.Smithismakinganinquiryforgreentea.史密斯先生正在对绿茶进行询价。(Tobecontinued)Back第48页LanguagePointsStructureAnalysis:Thepresentperfecttenseisoftenusedinthesentencewith“since…”asadverbial.e.g.Since,shehasgotmanyordersfromforeigncountries.年以来，她取得了许多国外订单。

Translation:从那之后，她产品远销墨西哥。(Theend)Back第49页LanguagePoints4.(Para.2)ShewantedtobuildawebsitetoadvertiseherbakingovertheInternet,butsheneededsomeguidanceastowheretostart.Paraphrase:ShewantedtobuildawebsitetotellthepublicaboutherbakingovertheInternet,butsheneededpeople’shelpandadviceabouthowtostart.advertise:tomakepublicityfor做广告e.g.Wedecidetoadvertiseournewproduct.我们决定为我们新产品做广告。(Tobecontinued)Back第50页LanguagePointsasto:about关于e.g.Hisbehaviorsoonundeceivedherastohistrueintentions.他行为很快使她明白了他真实意图。StructureAnalysis:Thisisacompoundsentence,“but”hereisacoordinatingconjunction.Translation:她想建立一个网站来推广自己烘烤产品，不过关于从何开始，她需要一定指导。(Theend)Back第51页LanguagePoints5.(Para.2)Haveyourwebsitedevelopedandoptimizedbyaprofessional.Paraphrase:Hireatechnicalpersontodevelopandmakeyourwebsiteasgoodasitcanbe.optimize:tomakesomethingasgoodasitcanbe使优化e.g.Howtooptimizethemefficientlyisstillaquestion.怎样有效地优化它们依然还是一个问题。(Tobecontinued)Back第52页LanguagePointsStructureAnalysis:StructureAnalysis:“have”hereisacausativeverb.Itisoftenusedintheconstructionlike“havesb.dosth.”or“havesth.done”.e.g.You’dbetterhaveyoureyescheckedbyadoctor.你最好请医生来检验一下眼睛。Translation:请专业人士开发和优化你网站；(Theend)Back第53页LanguagePoints6.(Para.3)Infact,aneagerandskilledstudentmaynotonlybewillingtobuildyourwebsite,butmayalsobeabletodesignyourlogoandteachyouaboutwaysinwhichyoucanoptimizeyoursitetorankwellinInternetsearchengines.Paraphrase:Actually,astudentwithkeeninterestandgreatskillsmaynotonlybehappytobuildyourwebsite,buthemayalsodesignyourlogoandteachyouhowtoimproveyourwebsiteandmakeithaveagoodrankinInternetsearchengines.(Tobecontinued)Back第54页LanguagePointsStructureAnalysis:“inwhich…”isanattributiveclause,modifying“ways”.e.g.IcantellyouthewayinwhichIwonthecompetition.我能够告诉你我是怎样赢得比赛。Translation:实际上，一名热情而又技术熟练学生不但愿意建立你网站，或许还能帮你设计企业标志，教你怎样优化网站，让你网站在因特网搜索引擎中取得好排名。(Theend)Back第55页LanguagePoints7.(Para.4)SandyhiredPennyWeaver,arecentgraduateofComputerSciencefromtheUniversityofVictoria,whospecializesindevelopingaffordablewebsitesforsmallbusinesses.Paraphrase:SandyhiredPennyWeaver,whorecentlygraduatedfromtheUniversityofVictoria.HermajorisComputerScience,andsheisgoodatbuildinginexpensivewebsitesforsmallcompanies.(Tobecontinued)Back第56页LanguagePointsaffordable:thatpeoplecanafford;thatdoesnotcostalotofmoney支付得起，不太昂贵e.g.Lenovoenteredthehome-computermarketwithanaffordablenewmodel.联想新机型以大众可承受价格打入家用电脑市场。StructureAnalysis:“who…smallbusiness”isanon-restrictiverelativeclause.Thecharacteristicofanon-restrictiveclauseisthatthereisacommabetweentheantecedentandtherelativeclause.Translation:姗蒂雇佣了PennyWeaver，一名刚才从维多利亚大学计算机专业毕业学生，她专门为小企业开发花费不高网站。(Theend)Back第57页LanguagePoints8.(Para.5)Formostsmallbusinesses,aportionoftheironlinesaleswillcomefromsearchenginetraffic,thatis,peoplevisitingtheirsitebytypingsearchtermsinenginessuchasGoogleandYahoo.Paraphrase:Formostsmallbusinesses,partoftheironlinesaleswillcomefrompeople’svisitstotheirwebsitebytypingsearchtermsinsuchenginesasofGoogleandYahoo.(Tobecontinued)Back第58页LanguagePointsthatis:inotherwords，usedasparenthesiswhenyouareexplainingexactlywhatyoumeanbysomething即，就是，换言之（用作插入语）Translation:对于大部分小企业，它们网上一部分销售额来自搜索引擎流量，即来自网站访问点击率，人们经过在诸如谷歌和雅虎等搜索引擎上键入搜索词访问他们网站。(Theend)Back第59页LanguagePoints9.(Para.6)PennyensuredthatSandy’swebsiteincludedappropriatekeywords,meta-tagsandtitle-tagsthatwouldhelptooptimizehersite.Paraphrase:PennymadesurethatSandy’swebsiteincludedsuitablekeywords,meta-tagsandtitle-tagsandthesethingswillhelptomakehersiterankwellinsearchengines.StructureAnalysis:“thatwouldhelptooptimizehersite”isanattributiveclauseanditmodifies“keywords,meta-tagsandtitle-tags”.Translation:芬妮确保姗蒂网页中包含恰当关键词、元标签和标题标签，这些有利于优化她网站。(Theend)Back第60页LanguagePoints10.(Para.7)Infact,havingahighlyaccessiblewebsitehasallowedSandytotapnewmarketsandbuildherselfanicheinthecompetitiveVancouvercateringindustry.Paraphrase:Actually,havingawebsitethatcanbeeasilyreachedhasmadeSandyopenupnewmarketsandbuildagoodopportunityforherintheVancouvercateringindustrythatisfullofcompetition.(Tobecontinued)Back第61页LanguagePointsaccessible:capableofbeingreached易靠近，可进入e.g.Suchinformationisnotreallyaccessible.这种信息不是很轻易得到。Translation:实际上，拥有如此便捷登陆一个网站使得姗蒂能够开拓新市场，并使她在极具竞争性温哥华餐饮业中取得了先机。(Theend)Back第62页LanguagePoints11.(Para.7)Insteadofbeingconfinedtocompetingforlocalbusiness,Sandy’sonlinepresencehasallowedhertobranchoutandpromoteherproductsorservicestoclientsoutsideofVancouverwhowishtohavehomemadegoodsdeliveredlocally.Paraphrase:Bypresenceonline,Sandyisnotrestrictedtocompetingforlocalbusiness,instead,sheisabletoexpandandpromoteherbusinesstocustomersoutsideofVancouver;thesecustomerswishtohavehomemadefoodavailablethroughlocaldelivery.(Tobecontinued)Back第63页LanguagePointsconfine:tokeepsomeoneorsomethingwithinthelimitsofaparticularactivityorsubject限制e.g.Iwishthespeakerwouldconfinehimselftothesubject.我希望演说者不要离题。branchout:tostartdoingsomethingnewordifferent开拓新业务，扩大业务范围e.g.Designershavebranchedoutfromclothestocosmetics.设计者把业务从服装扩展到化装品。(Tobecontinued)Back第64页LanguagePointsStructureAnalysis:“whowishtohavehomemadegoodsdeliveredlocally”isanattributiveclauseanditmodifies“clients”Translation:因为开拓了网上业务，姗蒂生意就不再局限于与当地企业竞争，她能够扩大业务范围，把她产品和服务推广到温哥华之外客户，这些客户希望家庭作坊在当地能提供产品送货服务。(Theend)Back第65页LanguagePoints12.(Para.8)HavinganonlinepresencehascreatednewopportunitiesforSandy’sHome-StyleBaking,andSandyisthrilledwiththejumpinbusinesssinceshelaunchedhersite,nowrankingnumberoneinGoogleforhomebaking,Vancouver.Paraphrase:OwninganonlinewebsitehascreatednewopportunitiesforSandy’sHome-StyleBaking.Sinceshedevelopedherwebsite,herbusinesshasexpandedgreatlyandnowhersiteranksnumberoneinGoogleforhomebakingbusinessinVancouver.Sandyisveryexcitedtoseethedevelopmentofherbusiness.(Tobecontinued)Back第66页LanguagePointslaunch:tomakeanewproduct,booketcavailableforsaleforthefirsttime;tostartsellingaproductorserviceforthefirsttime推出，发行；投放市场e.g.Thecompanyresearchedthemarketdemandanddecidedtolaunchtheirnewproduct.这家企业调查市场需求后，决定推出新产品。StructureAnalysis:Thisisacompoundsentence,with“and”ascoordinatingconjunction,and“rankingnumberoneinGoogleforhomebaking,Vancouver”isaparticiplephrase,usedasadverbial.(Tobecontinued)Back第67页LanguagePointsTranslation:拥有网上业务为姗蒂家庭式烘烤业务创造了新机会，同时她也为创办网站后生意发展感到兴奋。如今，她网站在谷歌搜索引擎上排在了温哥华家庭烘烤行业第一名。Back(Theend)第68页TranslationofText姗蒂家庭烘烤企业—一个简单网站上线使小生意也能够开拓新市场Para.1你无须花费大笔钱在网络上促销你产品；你也无须是一名技术人员。你只需要问问当地家庭经营名叫SandyStevens一名企业家。在过去一些年，姗蒂一直在自己故乡加拿大北温哥华经营烘烤甜点与小食，最近她决定加入电子商务而且在网络上促销产品。从那之后，她产品远销墨西哥。Back第69页TranslationofText初学者逐步了解电子商务Para.2

姗蒂刚开始时候并不懂电子商务知识。她想建立一个网站来推广自己烘烤产品，不过关于从何开始，她需要一定指导。人们提议她从以下步骤来开始：●注册一个称赞自己企业名称网站域名；●签约购置在互联网上托管网站服务器服务；●设计网站内容、外观及感觉；●请专业人士开发优化你网站；●确保你网站地址包含在你市场推广材料中。Back第70页TranslationofText开发一个预算之内网站

Para.3作为一个以家庭烘烤开始小企业家，姗蒂资金非常有限，所以提议她聘请一名学生来帮她开发网站。聘请学生建立简单网站对于小企业者来说是一个很有效果处理方法。实际上，一名热情而又技术熟练学生不但愿意建立你网站，或许还能帮你设计企业标志，教你怎样优化网站，让你网站在因特网搜索引擎中取得好排名。

Para.4为此，姗蒂雇佣了PennyWeaver，一名刚才从维多利亚大学计算机专业毕业学生，她擅长为小企业开发花费不高网站。Back第71页TranslationofText基本搜索引擎优化是至关主要Para.5对于大部分小企业，它们网上一部分销售额来自搜索引擎流量，即来自网站访问点击率，人们经过在诸如谷歌和雅虎等搜索引擎上键入搜索词访问他们网站。所以，确保你网站最少在基本上得到搜索优化是很主要。Para.6芬妮确保姗蒂网页中包含恰当关键词、元标签和标题标签，这些有利于优化她网站。她把姗蒂网站发展成当地上线目录中，她教姗蒂相关于电子商务可能选择，她还帮助姗蒂注册了一个域名同时建立了网站托管服务Back第72页TranslationofText在网上找到先机Para.7

实际上，拥有如此便捷登陆一个网站使得姗蒂能够开拓新市场，并使她在极具竞争性温哥华餐饮业中取得了先机。因为开拓了网上业务，姗蒂生意就不再局限于与当地企业竞争，她能够扩大业务范围，把她产品和服务推广到温哥华之外客户，这些客户希望家庭作坊在当地