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ESGACROSS

BORDERS:

THECULTURAL

CONTEXT

July2023

IPSOS

VIEWS

ESGSERIES

CONTENTS

“SUSTAINABILITY”:AREWE

ALLONTHESAMEPAGE?

Page06

APPLYINGCULTURALTRANSFERABILITYANALYSISTOESG

Page34

BRAZIL

Page50

2–Ipsos|ESGAcrossBorders:TheCulturalContext

THEKALEIDOSCOPEOF

EQUALITY

Page18

US

Page41

SOUTHAFRICA

Page54

FOREWORD

Page03

THECLIMATEOF

CLIMATECHANGEOPINION

Page26

INDIA

Page46

CHINA

Page58

Foreword

AllontheSamePage?

EqualityKaleidoscope

ClimateofClimateChange

CulturalTransferability

US

India

Brazil

SouthAfrica

China

FOREWORD

LaurenDemar

ChiefSustainabilityOfficerand

GlobalHeadofESG,Ipsos

Lauren.Demar@I

Environmental.Social.Governance.ThedomainofESGstretchesacrossabroadrangeofthemesthatarejustascomplexastheyarefar-reaching.TotrulyunderstandhowsocietyisevolvingonESG,weneedtogoreallydeep.Asuperficialunderstandingofthesubjectisunlikelytobeenough.Theseare,afterall,someofthemostpressingandurgentchallengesfacingourworldtoday.Andfurthercomplicatingmatters,manyESGtopicsareinterconnected,makingitdifficulttolookattheminisolation.LiketheAcademyAward-winningfilm,itcanfeellikeEverythingEverywhereAllatOnce.

3–Ipsos|ESGAcrossBorders:TheCulturalContext

Foreword

AllontheSamePage?

EqualityKaleidoscope

ClimateofClimateChange

CulturalTransferability

US

India

Brazil

SouthAfrica

China

Developingprogrammes,services,policies,andstrategiesthatarefitforpurposeandwhichwillhelpanorganisationorgovernmentbodytooperatemoresustainablyinthelongtermisnoeasytask.Eachcountryhasitsownidiosyncrasies,groundedinhistory,context,language,andculture.Justbecauseanapproachworksinoneplacedoesnotmeanitwillbeasuccesselsewhere.

Wetookthisastheimpetusforthisreport.OurgoalwastotakealookatwhatESGmeansforpeoplearoundtheworld,fromtheperspectiveoftheirday-to-daylives.Ourexplorationtakesusthroughtheir(oftencompeting)priorities.Itlooksatthelanguagepeopleuse,andhowtheyrelatetothelargertopicathand.Itexaminestheirexpectationsofbusinessesandinstitutions.Itexploreshowindividualscanbeinspiredandencouragedtotakepositiveaction.Anditraisesquestionsabouthowwecanbetterunderstand,communicate,andinnovate.

EverythingEverywhereAllatOnce.ESGisanoverwhelmingtopic,fullofnuanceanddifferingopinions,withhighexpectationsfromcitizensaroundtheworld,andmanyopportunitiestogetitright(andwrong).TakingactiononESGinitiativesisincreasinglybecominganecessity—onethatstartswithhavinganinformedviewonhowsocietythinks.

Wehopethisreportprovidesideas,information,andinspirationtohelpyoudevelopyourthinking.Asyouread,youwillnotethatwehaveprovideddetailsoftheresourcesandreferenceswefoundusefulinbringingtogetherthisreport.Letusknowwhatyouthink,andwhereweshouldgonext.Welookforwardtojoiningyouonyourjourney.

Eachcountryhasitsownidiosyncrasies,groundedinhistory,context,language,andculture.Justbecauseanapproachworksinoneplacedoesnotmeanitwillbeasuccesselsewhere.

4–Ipsos|ESGAcrossBorders:TheCulturalContext

Foreword

AllontheSamePage?

EqualityKaleidoscope

ClimateofClimateChange

CulturalTransferability

US

India

Brazil

SouthAfrica

China

KEYLEARNINGS

Vocabularymatters

Amongtheglobalpublic,theterm“sustainability”hasamuchstrongerassociationwithenvironmentaltopicsthansocialorgovernancetopics,carryingdifferentspecificconnotationsindifferentcountries.OrganisationsandgovernmentbodiesmustclearlydefinewhattheymeanintheirESG

communications.

Peopleexpectgovernmentstoleadthewayinreducinginequality

Whichgroupsofsocietyareperceivedtobefacingthemostunequalorunfairtreatmentvariesdramaticallyfromonecountrytoanother.Butacrossallcountriessurveyed,thereisawidespreadagreementthatgovernmentsareprimarilyresponsibleforreducinginequality.

5–Ipsos|ESGAcrossBorders:TheCulturalContext

Thefightagainst

climatechange

isseenasa

groupeffort

Globally,thereisasharedsensethatallcountrieswillneedtoworktogetherinordertofullytackleclimatechange.Butsomecountriesfeeltheyarebeingaskedtosacrificetoomuch.

Cultureiskey

Threeculturaldimensionsshapepeople’sattitudes,perceptionsandbehaviourstowardsESGtopics.Firstly,whethertheirculture’srelationshipwithnatureismoreoneofconquestoroneofco-existence.Secondly,theirperceptionsaboutwhohasthebestagencytodriveimpactandmakeadifference.Andthirdly,whethertheyprioritisebenefitsfortheworldatlargeorbenefitstotheirpersonallivesandthelivesofpeoplearoundthem.

6

Foreword

AllontheSamePage?

EqualityKaleidoscope

“SUSTAINABILITY”:AREWEALLON

THESAMEPAGE?

ClimateofClimateChange

CulturalTransferability

US

India

Brazil

SouthAfrica

China

6–Ipsos|ESGAcrossBorders:TheCulturalContext

Mentions(thousands)

Dec‘19

Feb‘20

Apr‘20

Jun‘20

Aug‘20

Oct‘20

Dec‘20

Feb‘21

Apr‘21

Jun‘21

Aug‘21

Oct‘21

Dec‘21

Feb‘22

Apr‘22

Jun‘22

Aug‘22

Oct‘22

Dec‘22

Feb‘23

Apr‘23

Jun‘23

“SUSTAINABILITY”:AREWEALLONTHE

SAMEPAGE?

“Sustainability”isatermthathasrapidlybeenincorporatedintoeverydaybusinesslanguage,oftenasanoverarchingtermtoencompassESG(orEnvironment,Social,andGovernance).Itbroadlyfocusesondeliveringprosperitywithconsiderationofpeopleandplanet.1

Alookatthefrequencyofmentionsofthistermonsocialmediaalsosuggeststhattheexpressionisincreasinglybeingusedinonlineconversations(Figure1).

Butdowereallyunderstandwhatpeoplemeanwhentheyusethisword,anddoesitholdthesamemeaning

foreveryone?

Foreword

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EqualityKaleidoscope

ClimateofClimateChange

CulturalTransferability

US

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China

Fig.1–Mentionsof#sustainability(Englishspeakingmarkets)

200

180

160

140

120

100

80

60

40

20

0

Source:IpsosSynthesio,GlobalEnglish,1stDecember2019–31stJune2023.

7–Ipsos|ESGAcrossBorders:TheCulturalContext

Whatdoes“sustainability”meantopeopleacrosstheworldandindifferentcontexts?

Whatweasked:

Weaskedpeopleacross34countrieswhichof14topics–broadlybasedontheUN’sSustainableDevelopmentGoals(SDGs)–theymostassociatewiththeword“sustainability”.

Whatwelearned:Environmentisprimary

Environmentalthemesdominate,withenergy,environmentaldamage,wasteandclimatechangeprovingtobethefourmoststronglyassociatedtopics.“Affordableandcleanenergy”comestop,withalmostathird(28%)choosingitasoneofthetopicstheymostassociatewith“sustainability”(Figure2).

Indeedthetopsixassociationswiththetermsustainablityallcover“E”topics,with“accessingcleanwaterandnutritiousfood”and“ensuringgoodhealthandwellbeing”forall

ranking7thand8th(Figure2).

Foreword

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ClimateofClimateChange

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Fig.2–Associationswiththeterm“sustainability”

Q.Whichofthefollowingtopics,ifany,doyoumostassociatewiththeword“sustainability”?Pleaseselectthetopthree.

Affordableandcleanenergy

Encouragingmoreresilientandresponsible

industriesthatdonotdamagetheenvironment

Onlyproducingandconsumingwhat

isneededandeliminatingwaste

Takingactiontocombatclimatechange

Conservingandresponsibleuseof

oceansandmarineresources

Protectingwildlifeandrestoringnaturalhabitats

Accesstocleanwaterandnutritiousfoodforall

Ensuringgoodhealthandwellbeingforall

Endingpovertyandreducinginequality

Fullandproductiveemploymentand

decentworkforall

Inclusiveandqualityeducationforall

Promotingpeace,justiceandstronginstitutions

Makingcitiesandhumansettlementsmore

protectedfromnaturaldisaster

Genderequality

Don’tknow

Noneofthese

Source:IpsosGlobalAdvisor

Base:22,528onlineadultsaged16-74across34countries,26thAugust-9thSeptember2022.

25%24%24%23%22%20%19%17%15%12%

10%

10%

7%

4%

2%

28%

8–Ipsos|ESGAcrossBorders:TheCulturalContext

S

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s

e

v

e

t

l

i

o

T

s

e

i

r

t

F

B

c

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l

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s

e

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c

g

s

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P

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C

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g

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n

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N

o

s

e

l

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n

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S

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s

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B

w

d

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o

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W

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e

R

r

e

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l

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S

r

e

w

e

R

g

n

Evenfurtherdownthelistaremoresocialissueslikepoverty,inequality,productiveemployment,inclusivity,education,peaceandjustice,withgenderequalityhavingthelowestassociationofall.Soweseethat,atatop-linelevel,environmentrelatedtopicsaremoreclearlylinkedtotheterm“sustainability”thansocialissues.

Whatisbeingdiscussedwhen#sustainabilityisused?

Whenwelookatwhatpeoplearesayingonline,weseeagainthatthepublicassociatetheterm“sustainability”morestronglywithenvironmentalissuesthanwithsocialorgovernanceissues.Wecarriedouttopicmodellingofonlineconversationsrelatingtotheuseof“#sustainability”drawnfromthreemonthsofallEnglishlanguagecontentoversummer2022.2Bycuratingalistofover100topicsdownto34macrotopicsthatdescribeonlineconversation(showninFigure3),wecouldseethatwater,climatechangeand

packagingfeaturestrongly.

Fig.3–#Sustainability–keyconversationtopics

ouris

Responsible

tourism

Plastic

Plasticfree

July

ricVeh

Plasticbag

freeday

Loftynetzero

emissiongoals

Farmersfor

sustainable

food

uilding

Sustainability

inbusiness

House

architecture

Source:IpsosSynthesio,analysisonkeytopicswith#sustainability.DatacollectedfromJune-August2022.

o

GInitiati

Tourism

Compostathome

gow

Green

peppers

Outlook

ofESGstrategies

Weekinvegetables

Keepplastic

outofthe

environment

ckagi

arPo

Bamboo

toothbrushes

ESGInitiatives

Solar

savings

Home

design

Sustainable

packaging

etZer

Water

EVchargingstations

Journey

towardsnet

zero

mateCha

ElectricVehicles

Sustainable

waterbottles

Makecleanwateraccessible

Globalwaterchallenges

Climate

leaders

armin

cycli

Recycle

electronic

waste

Recycle

things

Sustainable

farming

bility

Fashion

Fashion

sustainability

Sustainable

homes

Sustainabilityisimportant

Sustainable

buildings

SustainableFashion

Combatclimatechange

Foreword

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EqualityKaleidoscope

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CulturalTransferability

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9–Ipsos|ESGAcrossBorders:TheCulturalContext

However,bothSustainabilityinBusinessandESGInitiativesarealsoveryprominent,suggestingthatconversationsdomovebeyondEforenvironment–asweseeinthe34-countryquantitativeanalysis.

Andhowdoemployeesinterpretsustainability?

Takingathirdperspective(beyondsurveyandonlineconversations),weaskedemployeeswhattheythought“sustainability”meantwhenitisusedinanorganisationalcontext.3Whileorganisationsuse“sustainability”torefertoESGinitsbroadeststate,ourresearchshowsthatemployeeshaveanarrowerunderstandingoftheterm.Onceagainenvironmentdominates,withamajorityofresponsesreferringtobeingenvironmentallyfriendly.

Aquarterofresponsesassociatethetermwiththinkingaboutthefuture,withapproximatelyonein10mentioningclearandfocusedbusinessstrategy.Socialassociations,suchaslookingaftercommunities,focusingonemployees

andsupportingclients,followbehind.

Foreword

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EqualityKaleidoscope

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Fig.4–Meaningofsustainabilityforemployees

Q.Whenyouhearthetermsustainabilityusedinanorganisation,whatdoesthismeantoyou?*

Thinkingabout

thefuture

24%

Focusingon

communities

10%

5%

Source:IpsosKarianandBoxonlinesurvey.

Base:8,407responsesfromemployeesatfourFinancialServicesfirmshead-quarteredintheUKandIreland,collectedbetweenOctoberandNovember2022*Asanopen-textquestion,responseswereanalysedandcodedintothemes,thetopofwhicharereportedhere.Themesdon’tsum100%assomecommentsmentionedseveralthemes.

Beingenvironmentallyfriendly

54%

Clearandfocusedbusinessstrategy/decisions/processes

%

Focusingonemployees

8%

Beingresponsible

7%

Supportingclients

8%

Improvingworkingconditions

12

10–Ipsos|ESGAcrossBorders:TheCulturalContext

Foreword

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11–Ipsos|ESGAcrossBorders:TheCulturalContext

ThislatestanalysisisrestrictedtotheFinancialServicessector;oursenseisthatthisviewcouldbecommonacrossmanysectors.

Aglobalaveragehiding

regionaldifferences

Associationswiththeterm“sustainability”varygreatlyacrosstheworld(seeFigure5overpage).Thisislikelydrivenbytheverydifferentpolitical,environmental,andsocialbackdropsineachcountry,aswellastheparticularculturalcontext.

Onaverageglobally,almostaquarter(24%)associatesustainabilitywith“onlyproducingandconsumingwhatisneededandeliminatingwaste”.ButthisglobalaverageisheldupnotablybystrongerassociationsacrossEuropeancountrieslikeRomania,Hungary(both36%),GreatBritain(35%),Italy,IrelandandFrance(34%each).

Atthesametime,whileonly15%across34countriesassociate“fullandproductiveemploymentanddecentworkforall”withsustainability.Thisrisestoalmostthreein10inArgentinaandPeru(both29%)andtoalmostfourin

Foreword

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Fig.5–Associationswiththeterm“sustainability”bycountry

Q.Whichofthefollowingtopics,ifany,doyoumostassociatewiththeword“sustainability”?Pleaseselectthetopthree.

TOT

ARG

AUS

BEL

BRA

CAN

CHL

CHN

COL

GER

ESP

FRA

GB

HUN

IDN

IRE

ISR

IND

ITA

JAP

KOR

MEX

MAL

NLD

PER

POL

ROU

SAU

SWE

SGP

THA

TUR

US

UAE

RSA

Affordableandcleanenergy

28%

21%

35%

33%

31%

28%

28%

27%

28%

23%

36%

29%

31%

35%

21%

34%

31%

24%

40%

13%

24%

28%

19%

35%

18%

25%

31%

26%

23%

35%

25%

28%

29%

25%

30%

Encouragingmoreresilientandresponsibleindustriesthatdonotdamagetheenvironment

25%

27%

25%

16%

22%

20%

37%

38%

33%

12%

28%

17%

25%

38%

30%

22%

20%

27%

18%

24%

35%

33%

24%

24%

29%

29%

24%

17%

18%

25%

24%

32%

19%

13%

19%

Onlyproducingandconsumingwhatisneededandeliminatingwaste

24%

13%

32%

32%

30%

27%

16%

15%

15%

32%

29%

34%

35%

36%

10%

34%

15%

18%

34%

24%

29%

18%

16%

30%

11%

27%

36%

17%

25%

28%

14%

21%

29%

14%

21%

Takingactiontocombatclimatechange

24%

20%

24%

25%

21%

20%

25%

30%

28%

26%

32%

31%

26%

29%

21%

28%

17%

16%

31%

17%

35%

25%

14%

28%

17%

30%

21%

16%

28%

31%

12%

29%

20%

21%

21%

Conservingandresponsibleuseofoceansandmarineresources

23%

18%

30%

23%

20%

25%

28%

35%

22%

34%

27%

28%

30%

17%

29%

26%

14%

15%

22%

18%

22%

22%

17%

21%

24%

19%

18%

17%

24%

29%

18%

20%

24%

18%

19%

Protectingwildlifeandrestoringnaturalhabitats

22%

29%

27%

23%

24%

25%

27%

29%

26%

34%

21%

26%

28%

17%

18%

28%

14%

22%

21%

11%

15%

25%

21%

20%

25%

23%

16%

14%

25%

24%

16%

9%

23%

16%

22%

Accesstocleanwaterandnutritiousfoodforall

20%

24%

18%

22%

23%

23%

18%

15%

18%

22%

15%

16%

16%

24%

23%

18%

27%

19%

15%

16%

15%

24%

18%

19%

19%

21%

21%

14%

28%

17%

14%

22%

23%

22%

29%

Ensuringgoodhealthandwellbeingforall

19%

27%

12%

18%

20%

14%

20%

14%

20%

9%

14%

15%

10%

18%

25%

13%

26%

24%

18%

16%

17%

22%

27%

17%

28%

14%

23%

22%

18%

19%

19%

21%

16%

24%

21%

Endingpovertyandreducinginequality

17%

24%

9%

15%

18%

13%

14%

17%

16%

11%

14%

13%

10%

17%

27%

10%

25%

15%

13%

14%

17%

16%

26%

11%

19%

15%

16%

21%

15%

11%

35%

21%

12%

19%

27%

Fullandproductiveemploymentanddecentworkforall

15%

29%

8%

10%

17%

9%

15%

16%

24%

8%

12%

9%

8%

9%

37%

10%

16%

20%

15%

9%

20%

23%

15%

8%

29%

15%

15%

12%

10%

11%

21%

17%

12%

13%

20%

Inclusiveandqualityeducationforall

12%

16%

7%

9%

16%

6%

11%

13%

14%

6%

8%

6%

6%

11%

15%

8%

20%

16%

9%

9%

9%

14%

17%

4%

21%

9%

15%

29%

5%

6%

21%

17%

6%

24%

10%

Promotingpeace,justiceandstronginstitutions

10%

10%

6%

7%

9%

6%

7%

15%

10%

8%

7%

7%

6%

6%

14%

8%

8%

15%

8%

9%

7%

8%

21%

5%

9%

10%

8%

12%

9%

10%

14%

16%

7%

15%

11%

Makingcitiesandhumansettlementsmoreprotectedfromnaturaldisaster

10%

4%

8%

7%

10%

5%

6%

20%

7%

7%

9%

8%

7%

5%

12%

8%

10%

17%

10%

6%

14%

7%

19%

6%

7%

7%

10%

14%

7%

11%

13%

12%

7%

15%

11%

Genderequality

7%

5%

4%

5%

5%

4%

4%

10%

5%

3%

6%

4%

5%

3%

4%

7%

7%

17%

6%

10%

8%

5%

5%

2%

7%

11%

6%

15%

10%

6%

18%

7%

7%

10%

15%

Source:IpsosGlobalAdvisor

Base:22,528onlineadultsaged16-74across34countries,26thAugust-9thSeptember2022.

12–Ipsos|ESGAcrossBorders:TheCulturalContext

10inIndonesia(37%).Andlinkageto“inclusiveandqualityeducationforall”ismuchhigherinSaudiArabia(29%)andtheUnitedArabEmirates(24%)thantheglobalaverageof12%.

Of34countries,Malaysiahasthemostaccurateunderstandingoftheword“sustainability”,withenvironmental,socialandgovernanceissuesallappearinginthetopfivetopicsmoststronglyassociatedwiththeterm.

What’sthepriority?

Althoughwhenthepublicheartheword“sustainability”theyaremorelikelytothinkofenvironmentaltopics,theiractualprioritiesspreadmoreevenlyacrossEandS.

Whenwegavecitizensfromacross34countriesalistofsustainabilitytopicsandaskedwhichissuetheymostwanttheircountrytoprioritise,providing“affordableandcleanenergy”camenumberone(26%).Thefocusthenswitchestocoresocialtopics,with“endingpovertyandreducinginequality”and“ensuringgoodhealthandwellbeingforall”

completingcitizens’topthreepriorities(both23%)(Figure6).

Foreword

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Fig.6–Whatcitizenswanttheircountrytoprioritise:aspreadacrossEandSQ.Whenitcomestosustainability,whichofthefollowingthingsaremostimportantforyourcountrytoaddress?Pleaseselectthetopthree.

Affordableandcleanenergy

Endingpovertyandreducinginequality

Ensuringgoodhealthandwellbeingforall

Encouragingmoreresilientandresponsible

industriesthatdonotdamagetheenvironment

Takingactiontocombatclimatechange

Fullandproductiveemploymentand

decentworkforall

Accesstocleanwaterandnutritiousfoodforall

Onlyproducingandconsumingwhat

isneededandeliminatingwaste

Protectingwildlifeandrestoringnaturalhabitats

Conservingandresponsibleuseof

oceansandmarineresources

Inclusiveandqualityeducationforall

Promotingpeace,justiceandstronginstitutions

Makingcitiesandhumansettlementsmore

protectedfromnaturaldisaster

Genderequality

Don’tknow

Noneofthese

Source:IpsosGlobalAdvisor

Base:22,528onlineadultsaged16-74across34countries,26thAugust-9thSeptember2022.

23%23%22%21%19%19%19%17%15%15%12%11%

8%

5%

2%

26%

13–Ipsos|ESGAcrossBorders:TheCulturalContext

ThisalignswithwhatweseeinIpsos’WhatWorriestheWorldsurvey:4peoplearemostlikelytofocusonverysocialconcernsthatimpactthemday-to-dayratherthanonenvironmentalissueswhichcansometimesfeelmoreremote.Howeverasmaybeexpected,thetwosocialissuesofpoverty&inequalityandgoodhealth/wellbeingforallarenotaswidelyprioritisedindevelopedeconomiesastheyareindevelopingeconomies.

Theglobalfocusthenswitchesbacktotacklingclimatechange,whichcomesinasthefourthpriority–hardlysurprisinggiventhatoneintwogloballytellusclimatechangehasalreadyhadasevereeffectintheareawheretheylive.5

Acrossthe34countries,“fullandproductiveemploymentanddecentworkforall”isthefifthmostimportanttopicthattheglobalpublicthinktheircountryshouldfocuson(chosenby19%),butthisisnoticeablymoreimportantforcitizensin

Argentina(37%),Indonesia(36%)andPeru(30%).

Foreword

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Fig.7–Whatcitizenswantbusinesstoprioritise

TopConcerns

PracticinggoodGovernance

includingtaxstrategy,executiveremuneration

Source:IGRMSurvey

Base:19,000onlineadultsaged16-74across27countries,April2023

Q:Whenitcomestotheroleofmulti-nationalcompaniesincorporateresponsibilityhowimportantareeachofthefollowingareas?

Pleaserankthebelowareaswhere1ismostimportantand3isleastimportant

29%43%28%

ProtectingtheEnvironment

includingprotectingandcaringforournaturalenvironment

ImprovingSociety

includingtreatmentofemployees&diversity,workingconditions

14–Ipsos|ESGAcrossBorders:TheCulturalContext

Foreword

AllontheSamePage?

EqualityKaleidoscope

ClimateofClimateChange

CulturalTransferability

US

India

Brazil

SouthAfrica

China

15–Ipsos|ESGAcrossBorders:TheCulturalContext

Whenitcomestodesiredactiontocreateasustainablefuture,itisimportanttonotethemorebalancedspreadbetweenenvironmentalandsocialissues.Thisechoeswhatwehaveseeninourresearchelsewhere:whencitizensareaskedabouttheroleofmulti-nationalcompaniesincorporateresponsibility,theyassignrelativelyequalprioritytoenvironmental,socialandgovernance(ESG)topics–althoughthemostrecentdatashowsthattheweighthasshiftedtofocusmoreonthe‘S’ofimprovingsociety.6

Consideringthestrengthoftheirassociationwiththeterm“sustainability”,issuesrelatingtonaturearerelativelylowamongtheprioritiesthatcitizenswanttheircountrytoaddress.Thatsaid,“protectingwildlifeandrestoringnaturalhabitats”remainsmoreofapriorityforAustralia(27%),Germany(26%),China(24%),andGreatBritain(23%),comparedwithaglobalcountryaverageof17%.Interestingly,workwithEDF7showsthatcitizensfromAustralia,Germany,andGreatBritainareamongtheleast

likelyacross30marketstotakepartinproteststocombatclimatechange(whichdirectlyimpactsthesehabitats).Perhapsanairofthe‘say-do’orperhaps‘say-careenough’gap?

Citizensassignrelativelyequalprioritytoenvironmental,socialandgovernance(ESG)topics.

Foreword

AllontheSamePage?

EqualityKaleidoscope

ClimateofClimateChange

CulturalTransferability

US

India

Brazil

SouthAfrica

China

Fig.8–Whatcitizenswanttheircountrytofocuson

Q.Whenitcomestosustainability,whichofthefollowingthingsaremostimportantforyourcountrytoaddress?Pleaseselectthetopthree.

TOT

ARG

AUS

BEL

BRA

CAN

CHL

CHN

COL

GER

ESP

FRA

GB

HUN

IDN

IRE

ISR

IND

ITA

JAP

KOR

MEX

MAL

NLD

PER

POL

ROU

SAU

SWE

SGP

THA

TUR

US

UAE

RSA

Affordableandcleanenergy

26%

17%

36%

31%

26%

27%

25%

23%

23%

27%

32%

22%

36%

36%

18%

39%

28%

23%

37%

15%

22%

23%

13%

40%

13%

33%

26%

26%

29%

29%

21%

27%

26%

24%

28%

Endingpovertyandreducinginequality

23%

34%

14%

20%

26%

17%

20%

24%

25%

16%

19%

15%

17%

30%

36%

19%

32%

23%

17%

21%

27%

23%

30%

18%

27%

18%

24%

22%

18%

14%

35%

29%

18%

26%

35%

Ensuringgoodhealthandwellbeingforall

23%

27%

17%

22%

27%

22%

25%

21%

24%

14%

20%

17%

19%

25%

35%

21%

31%

23%

23%

21%

14%

25%

29%

23%

36%

14%

24%

22%

24%

23%

20%

24%

19%

20%

21%

Encouragingmoreresilientandresponsibleindustriesthatdonotdamagetheenvironment

22%

22%

22%

15%

21%

20%

29%

29%

26%

12%

24%

15%

22%

25%

28%

24%

19%

22%

18%

17%

34%

29%

19%

23%

26%

23%

23%

19%

20%

25%

20%

27%

17%

17%

17%

Takingactiontocombatclimatechange

21%

18%

27%

18%

18%

21%

25%

26%

22%

25%

26%

27%

25%

19%

16%

24%

12%

17%

29%

18%

35%

21%

14%

28%

13%

28%

18%

14%

22%

30%

10%

23%

23%

15%

17%

Fullandproductiveemploymentanddecentworkforall

19%

37%

12%

13%

22%

11%

22%

21%

25%

9%

22%

11%

15%

10%

36%

16%

18%

22%

25%

14%

31%

26%

15%

7%

30%

20%

17%

13%

16%

17%

22%

23%

15%

14%

31%

Accesstocleanwaterandnutritiousfoodforall

19%

20%

17%

17%

23%

26%

17%

17%

21%

18%

14%

14%

15%

25%

18%

21%

21%

21%

13%

13%

10%

27%

20%

21%

20%

21%

21%

15%

18%

20%

13%

17%

28%

22%

32%

Onlyproducingandconsumingwhatisneededandeliminatingwaste

19%

9%

26%

23%

19%

19%

12%

16%

12%

26%

22%

26%

26%

23%

11%

25%

12%

18%

26%

20%

21%

12%

16%

23%

9%

23%

27%

13%

19%

25%

12%

22%

2

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