2015初赛30组晋级选手策划team 109

BusinessInrecentyears,weallhavewitnessedthattourismindustrygrowingveryrapidly.Butinboundtourismperformsnotsowellandexperiencedaslightdeclineunexpectedly.Althoughtheinternationaltourism(Foreignexchange)revenuereached51.7billionUSDandhadaslightrease,webelievethatthenumberisfarlowerthanitshouldbeandtheinboundtourismhaveahugedevelopment48463.86Ourproductnamed“Tripriend”isatformtools(basedonawebsiteandanapp).ItisbothainformationtformandsocialtformwhichcouldmatchforeigntouristsbotheredbylanguagebarrierstonativeswhohaveaniceEnglishskills,providingareliablenativeguiderforforeigntouristswhocantravelwiththemand,givingachancetomeetdifferentfriendsfromothercountriesfornatives.CorevalueOurproducthavetwocorevalueReducingthedifficultiesforeigntouristsmay hina(especiallythelanguageTargetmarket:InboundtTargetcustomer:ttravelersbutbotheredbylanguageBusinessInordertoachievethepropositions,firstly,weintegratetheidleresources—thewholiveinthecitiesforeigntouristswanttotraveland,atthesametime,haveagoodcommandinEnglishandanopenheart.Theyneedtoentrythefieldstheygoodat.Atthesametime,weattractforeigntouriststouseourproductandentrytheirtourismdestinationandthefieldtheyinterestedin.Then,wematchbothsidesandmadethemto efriends.Andwhenforeigntouristscometothecities,theirfriendsmetbyourtformwillbetheirlocalguide.Andintheirtrip,wemendroutes,restaurant,hosetc.tothemtomaketheirtripBesides,weextendtheconceptoftravelingintomakingnewfriendsandinternationalcommunication,whiaketourismmorehumaneandenjoyable.Webelievethattravelingisnotonlyaboutviewsandfood;itisalsoaboutexperiencingdifferentculture,liveinanothercountry,andmeetingnewfriends.ProfitRelyingonthatwecanattractalotofforeigntourists,wewillturntheresourcesintorevenues.Forexample,wecancooperatewithhoreservationtoolsortrafficticketsolver—likeCtriporFurthermore,wecoulduseourcustomer’sresourcestogetsomerelatedads(ludingsoftandmandatory).What’smore,ourproductisaccurayfitthe“OneBeltandOneRoad”,sowecsofindsomesupportfromtheernment.OurproductcombinesP2PwithO2OWeechothespiritofopen-mindandmutualOurtformisreliablebecausewebuilditbyuseastrictregistrationandcreditWelabelthetraveler’spreferencesandlocalguider’sknowledgefieldtheygoodat.Thenuseaefficientmatchingrulestoconnectbothsides.HowtoremainEvaluateourserviceconstantlybyconcerncustomer’sevaluationdesperaBuiltabase(ludingcustomer’shabits,thecooperationstatusoftravelerandlocalguideretc.)intheprocessofoperation.Andusethetechofbigdatatoimproveourmatchingquality.Remainlocalguiderteambybuildafriendlycommunity,holdin ctionsorpartiesfromtimetotimeandproviderewardsfortheenthusiasticguiders.ServiceYoucanuseourservicefromwebsiteorOurserviceistotallyfor.Andifyouareapositivelocalguider,theremaybesome ysis,competitiveadvantageoftheSofarwedonotfaceanysimilarcompetitorwhoaimsatinboundtourismhinaandabroadjustlikeus.hina,thereareseveralwebsitesorappsthatprovidelocalguideservicebuttheyarealldomestic(Dangdiren,Luzu,Banyou,Zouqietc.),andmostofthemarenewly-foundandinfamous.Thesetformsarenotfamousandfaceproblemslikesafetyissues,someofwhichseemlikewebsitesforhookingup.Sowehaveahugemarketwithfewcompetitorshina.Stillwehavesomepotentialstrongcompetitorsabroad,likeTripAdvisor.Theyarefamousandreliablewithhugeamountofdataandtravelinginformation.Butthesewebsitesdonotprovideservicesoffindinglocalpeopletomakescheduleforyouor friendstotravelwithyou,sowecangiveemphasizetoouruniquefunctions.Also,wecanworktogetherwiththesepotentialcompetitorstogainmorecustomersanddata.Weprovidecomprehensiveservicefromonlinetooffline.Solvetheproblemofcommunicationduringthetripto Thetformnotonlyprovidetravelinformation,butachancetomakenewfriendsasOurtformistotallyandwillandentivestoWeneedtoinvitepotentialcustomerstooperatethetforminthebeginning.Thetformneedtobeproperlysupervised,andweneedtoaudituses’information,inordertobuildasafetformforcustomers.Thereisfewstrongcompetitorsinthisnewfield,andnoneofthemaimsatinboundtourism.Moreforeignpeoplearetravelingto thepotentialcustomersarehuge.Meanwhile,thenumberofdomestictravelershinaislarge,sowehaveenough ernmentsareputtingmoreemphasisoninboundtourism,westillhavemanytourismresourcesthatneedtobeexploited.WeareanopentformsowecanwithmanypotentialcompanieslikeAirbnband tourismwebsites.Theaccessthresholdofthisbusinessisfairlylowsoothertourismcompaniesabroadmightlaunchasimilarservicelikeus.Wemighthavetofacestrongcompetitorsinthefuture.Weneedtopreventpotentialsafetyhazardforcustomersfromboth Becausewehavetwokindsofcustomerssothemarketingwillbestartedbothonthetwopartsofthecostumers.-MarketingCooperatingwiththeSearchingwebsiikefunctionanddiscountCostumerFans- -Step1:LetTargetUsersknowaboutForeignDomesticOntheandBaiduOntherelatedtourism ikeAirbnbandOnthepopulartourismAPPslikeOnthetravelingmagazineslikeWechatonline reasetheUser’sForeignDomestic1)PointsystemAwardcreditstothetouristswhentheysigninonTestingtherelationshipofthepartnersgiverewardstothe2)SymmetricTripProvidecombinationandhighqualityinformationrestaurantsandtheshopmallsfortheSetupremarksystemfortheusersin3)AwardforgoodPushdiscountcouponsorcashcouponsofthearoundbytourists’UbercashcouponsawardforthePartnerswhosharetogetheronthe- Thelocalernments.Wecanworkwithcitiesthatarenofamousforforeigntouristsandhelpthemattractmoreforeigntravelersbyadvertisingand mendinginourwebsites.Meanwhiletheycanprovideussomesupport.FamoustravelingwebsitesabroadlikeAirbnbandTripAdvisor.Iftheyhelpusadvertiseontheirwebsite,wecan mendtheirresourcestoourcustomersandlaterwewillgivethemfeedbackafterwecollectenoughdatabases.Wetwowebsitescanestablishalong-termpartnershipwhichhavebenefitforbothRestaurants,hos,resorts,scenicspots,etc.Wewillrankthemhigherorwritearticlesto mendthemtoourcustomersiftheyofferourcustomercouponsorpayusfees.Theywillalsoadvertiseforourwebsiteinordertoattractpotentialrestaurantsandothercompaniesthatarerelatedto.Theycanadvertiseourwebsiteandattractpotentialcustomersthatareinterestedhinawhensellingtheirproducts,inreturnwewillpaythemadvertisementInthebeginning,wewillcooperatewithatleastthreebigcitieshina(forexample,BeijingShanghai)sothatwecanstartwithaWewillfirstworkwithatleast3foreignonlinetravelagencyabroad,andfindatleastrsineachcountrythatwearegoingtopiclike“findtherealoldBeijing”,andwewillcooperatewithatleast10rsineachaspect(ho,restaurant,resorts,etc.)publicizeourByworkingwithrs ludingho s,restaurants,andonl ravelagencyfrombothandabr