商务英语函电课件

国际商务英语函电（第三版）

电子教案国际商务英语函电（第三版）电子教案电子教案简介(第三版)

《国际商务英语函电》教材适应高职高专国际经济与贸易、经贸英语等专业外贸函电教学的需要。为了使教材贴近实际工作，我们在第二版的基础上进行修改和增减，使之涵盖面更广泛、更现代。本书按外贸进出口流程进行编写，环节紧凑，通过教与学了解外贸进出口的整个过程，每单元后的实训练习帮助学生进行实际操作，加强动手能力，同时还能提高学生外贸业务、英语知识和语言运用能力。修改过程中，我们尽可能贴近业务实际及学生特点，做到准确精练、深入浅出，选用大量合同、信用证、各种单据等实例供学生操作，突出实用性、可操作性，充分体现高职高专教材“以能力为本位，以应用为目的，以学生为主体”的特点。为适应多媒体教学的需要，我们制作了本教材的多媒体课件以帮助教师提高教学水平。课件内容包括：课文、英汉注释、例句、练习、实训练习、补充内容，并附有习题答案、实训练习答案、译文供参考。电子教案简介(第三版)《国际商务英语函电》教材适2制作单位：福建对外经济贸易职业技术学院制作人：陈淑霞

商务英语函电ppt课件目录WritingPrinciplesofBusinessLettersEstablishingBusinessRelationsEnquiriesOffers1234CONTENTSCounter-Offers5TermsofPayment6目录WritingPrinciplesofBusin目录EstablishmentofL/CandAmendmentsPackingShippingInsurance78910CONTENTSComplaintsandClaims11Agency12目录EstablishmentofL/CandAmLayoutandTransmissionofaBusinessLetterChapterILayoutandTransmissionofaB6TeachingAimsThepurposeofcommunicationistoobtaincompleteunderstandingbetweenthepartiesinvolved,andelicittheresponsesrequired.Althoughformalityinbusinessletter-writingisrapidlygivingwaytoalessconventionalandmorefriendlystyle,thelayoutstillfollowsamoreorlesssetpatterndeterminedbycustom.Itissafetofollowestablishedpracticesoastoavoidconfusionandawasteoftimeforbothsenderandreceiver.Throughthestudyofthischapter,studentswillbeabletounderstandthelayoutandtransmissionofabusinessletterandarrangeanEnglishbusinessletterinproperformandsendittothereceiversmoothly.TeachingAimsThepurposeofco7Main&DifficultPoints

1.FullBlockStyle.2.IndentedForm.3.ModifiedBlockStyle.4.Semi-blockStylewithIndentedParagraphs.Main&DifficultPoints1.Ful8BriefIntroduction1.PrinciplesofBusinessLetterWriting

(4"C")1)Clearnessoneideainasentence,onetopicinaparagraphandonematterinaletter.2)Concisenessnatural,humanandeasytoread.briefandtothepointUsedailyexpressionstoreplacejargons.concisewordywewillconsiderthedeliveryscheduleattoday'smeeting.wearegoingtogiveconsiderationtothedeliveryscheduleattoday'smeeting.theyattendtheGuangzhouTradefairtofindapartner.theyattendtheGuangzhouTradeaffairforthepurposeoffindingabusinesspartner.wehaveexportedourmachinetomanycountries.wehavegeguntoexportourmachinestocountriesabroad.BriefIntroduction1.Principle9BriefIntroduction1.PrinciplesofBusinessLetterWriting3)CorrectnessNogrammaticalmistakes.Notypingmistakes.Payspecialattentiontonumbers,suchasquantity,priceandsoon.4)Courtesypositive,friendlyandsincere.Insteadofsaying:Iaminreceiptofyourorderfor1,000tonsofBlackTea.Youbettersay:Thankyouforyourorderfor1,000tonsofBlackTea.BriefIntroduction1.Principle10BriefIntroduction2.ToLearnThisCourse,YouShould1)haveagoodcommandofEnglish;2)payattentiontothespecialtermsinthiscourse;3)understandthatthebestwaytolearnitistoreadmoreandwritemore.Onlyinthiswaycanyouhaveabetterunderstandingofwhatyouhavelearnedandbeabletousethem.Itisagoodideatorecitesomeletters.Itwillhelpyoualotwhenyouwritebusinesslettersyourself.BriefIntroduction2.ToLearn11

Contents1CompositionofabusinessletterLayoutofabusinessletter2EnvelopEmailFax345Contents1Compositionofab12OfaBusinessLetterCompositionOfaBusinessLetterCompositio13CompositionofaBusinessLetter

standardparts

LetterheadInsideaddressDateSalutationBodyoftheletterComplimentarycloseSignatureoptionalparts

(8)

Rreferencenumber(9)

Attentionline(10)

Subjectline(11)

Referencenotation(12)

Enclosure(13)

Carboncopy(14)

PostscriptCompositionofaBusinessLett14(1)Letterhead信头Thecompany’snameAddressPostcodeTelephonenumberFaxnumberE-mailaddressElements:(1)Letterhead信头Thecompany’15(1)Letterhead信头宁波市慈溪进出口股份有限公司

地址：慈溪市寺山路269号邮编：315300

电话：+86-574-63891000传真：+86-574-63813763

E-mail:sale@Website:

practice:ChinaNingboCixiImportandExportCorporationAdd:269SishanRoad,Cixi,Ningbo,Zhejiang,ChinaP.C.:315300

Tel:+86-574-63891000Fax:+86-574-63813763

E-mail:sale@Website:(1)Letterhead信头宁波市慈溪进出口股份有限16(2)Insidenameandaddress封内地址

收信人的姓名和地址一般列在信的左上方

由于不同国家书写地址的习惯不同，收件人地址应按照对方公司信纸中的信头书写，切勿擅自更改。写国际地址时，不要忘记在最后一行写上国家名。(2)Insidenameandaddress封内17(2)Insidenameandaddress封内地址致某公司：Messrs.LakeKane＆Co.，Ltd.66MartinsLaneLondonEC3V7BH致公司中某职位：TheManagerEaglePressInc.66MartinsLaneLondonEC3V7BH致公司某人：Mrs.JuttaBrownEaglePressInc.66MartinsLaneLondonEC3V7BH

(2)Insidenameandaddress封内18(3)Date日期一般写法有:

A,5thMarch2008

B,5March2008

C,March5th,2008D,March5,2008

day/month/year(Englishpractice)month/day/year(Americanpractice)A.一般按日,月,年的顺序写出；日可用基数或序数；日亦可放在月份后面，当日年之间必须加逗号。B.年份应完全写出，不能用(12)代替(2012)

C.月份要写英文名称，不能用数字来代替，但可以用缩写。注意事项：(3)Date日期一般写法有:A.一般按日,月,年的19(4)Salutation称呼ForaddressingonepersonDearSir,DearMadam,ForaddressingtwoormorepersonsDearSirs,DearMadams,Gentlemen:(alwaysshouldbeinpluralform)AlessformalgreetingDearMr.DearMs.注意：

若不能确定阅信者是男是女，用DearMadamorSir;称呼后面的标点，一般使用逗号或分号，美加来信中Gentlemen后用冒号：(4)Salutation称呼Foraddressin20(5)Bodyoftheletter正文书信的主体(一般分为3部分)OpeningSentencesWehavereceivedyourletterofMay5th,2006…Wehaveyournameandaddressfrom…Iamwritingthisletterto…TheclosingSentencesWehopetoreceiveyourreplyearly.(5)Bodyoftheletter正文书信的主体21(6)Complimentaryclose结尾敬语结束语是一种客套用语它应与前面的称呼相呼应，后面加逗号。Salutation

FormalLessformalInformalDearSirorMadamDearMr.DearMary,DearSirs,DearMs.DearTom,Gentlemen,DearGreen,complimentaryYoursfaithfully,Yourssincerely,Sincerely,Faithfullyyours,Sincerelyyours,Cordially,Trulyyours,Cordiallyyours,Bestregards,(6)Complimentaryclose结尾敬语结束22(7)Signature签名Alettershouldbesignedbyhand,andinink.外国函件都必须由负责亲笔签名，用橡皮戳说明该信并非本人亲自过目，只是通函，不为人重视，不礼貌。

JulieWangforMaryHuang（此方式表示书信内容为MaryHuang的意思，JulieWang只是代为签字而已；一般商务书信，还应在签名下方将发信人的姓名用打字形式打出。签名者代表公司、某单位名义时，应在结束词下方打出全部大写的单位名称，然后再签名。当负责人不在而由经办人员代签名时，要加上by,for字样。(7)Signature签名Alettershoul238.Referencenumber

存档编号

信函编号常见的书写形式有两种：一种比较简单的形式“Re:XXX”，例如,Re:Invoice12345或Re:YourletterdatedJanuary20,2006。一种比较常用的形式“Yourref:XXX,Ourref:XXX”提供一组缩写信息，包括：文件编号、起草人、录入人的姓名缩写和部门代号等。8.Referencenumber存档编号信函编号24通常位于信内名称和地址与称呼之间，用于向收信的公司提示希望将信函交给某个具体的经办人或部门。例：Attention:WilliamSmith,GeneralManager或FortheAttentionofExportDepartment9.AttentionLine转发提示通常位于信内名称和地址与称呼之间，用于向收信的公司提示希望将2510.SubjectLine主题标题写在称呼语下面两行，一般是在信笺中间位置，事由要简单扼要，说明商品名称，数量，信用证或合同号等即可。e.g.(1)Subject:SewingMachines(2)Subject:OurcontractNo.123(3)SewingMachines10.SubjectLine主题标题写在称呼语下面两行2611.ReferenceNotation（经办人代号）经办人代号是由书信口述人和打字员的姓名的首字母组成的，用冒号或斜线分开。如自己打字，则省去这部分。写法有：WL/SMWL:SMWL/smWL:sm11.ReferenceNotation（经办人代号）经办2712.Enclosure附件如信中有附件时，应在签名下注明Encl.或Enc.如附件不止一件应注明2Enclsor3Encls,或详细列明如下：Encls:2InvoicesEnc:1B/L

1Photo

1Certificate12.Enclosure附件如信中有附件时，应在签名下2813.CarbonCopy抄送如果函件要抄送其他有关单位，同时使对方也知道已抄送其他单位，可在信件最后的左下角注明“CCtoxxx”or“CCxxx”CCMr.J.Cooper(thatmeansMr.J.Cooperwhowillreceivethecopiesof

theletter.)13.CarbonCopy抄送如果函件要抄送其他有关单2914.Postscript附言信写完后，如果想起还有要紧的要说，可以在信末加P.S.引出补叙的话，然后由发信人签署本人简笔签名(本人姓名的第一个字母)。Note:

Don’tuseP.S.ifyouforgettomentionapointinthe

bodyoftheletter.rewritetheletterinstead.14.Postscript附言信写完后，如果想起还有要紧30LayoutofabusinessLetterLayoutofa31信头(Letterhead)存档编号(Ref.No.)日期(Date)

封内名称和地址(InsideNameandAddress)转发提示(AttentionLine)称呼(Salutation)事由标题(SubjectLine)

正文部分(BodyoftheLetter)………………………

结尾敬语(ComplimentaryClose)签名(Signature)经办人代号(ReferenceNotation)附件(Enclosure)抄送(Carboncopy)附言(Postscript)外贸业务书信的基本结构：信头(Letterhead)外贸业务书信的基本结构：32Full-blockstyle（全齐头式）Indentedform

（缩行式）Modifiedblockstyle

（改良的齐头式）Semi-blockformatwithindentedparagraphs（半齐头式或混合式）常用的四种商务信函格式Theformofabusinessletter

Full-blockstyle常用的四种商务信函格式Th33XiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,TonganIndustrialCenter,Xiamen,ChinaTelFaxmail:sales@Webs:

July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,

XiamenPolykingCo.,Ltd.(Signature)

EricChen

GeneralManage

1.fullblockedstyleXiamenPolykingCo.,Ltd.1.ful34XiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,IndustrialCenter,Xiamen,ChinaTelFaxmail:sales@Webs:

July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,

XiamenPolykingCo.,Ltd.(Signature)

EricChen

GeneralManage

2.indentedstyle

35XiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,TonganIndustrialCenter,Xiamen,ChinaTelFaxmail:sales@Webs:

July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,

XiamenPolykingCo.,Ltd.(Signature)

EricChen

GeneralManage

3.ModifiedbolickedstyleXiamenPolykingCo.,Ltd.3.Mo36XiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,TonganIndustrialCenter,Xiamen,ChinaTelFaxmail:sales@Webs:

July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,

XiamenPolykingCo.,Ltd.(Signature)

EricChen

GeneralManage

4.SemiblockstylewithindentedparagraphsXiamenPolykingCo.,Ltd.4.Se37

AddressingEnvelopesThethreeimportantrequirementsofenvelopeaddressingareaccuracy,clearness,andgoodappearance.Businessstationeryordinarilyhasthereturnaddressprintedintheupperleftcorneroftheenvelope.Nameandaddressofthereceivershouldbetypedabovehalfwaydowntheenvelope,leavingenoughspaceforthepostmarkandstamps.Postnotationssuchas“Registered”,“Certified”,or“Confidential”shouldbeplacedinthebottomleft-handcorner.AddressingEnvelopesThethree38Sender’sAddressStampReceiver’saddressRemarksFormofEnvelopMailingdirectionsPrivatePersonalconfidentialRegisteredExpressOrdinarymailImmediate(urgent)PrintedmattersampleSender’sAddressStampReceiver’39Receiver’saddress如果信件不是通过邮寄，而是托某人转交，则在信封上不写收信人的地址，只在收信人的名称之下写：ByPolitenessof/ByKindnessof/ThroughtheCourtesyof/PerKindnessof/Forwardedby/PerFavorof/By(or:With)Favorof/Favoredby加上带信人的姓名，例如：Dr.JohnSmithKindnessofMr.ZhengHe

Receiver’saddress如果信件不是通过邮寄，40Receiver’saddress如果不写出带信人的姓名，则只需在收信人姓名之上写：PleaseForward，例如：PleaseForwardMr.ChenReceiver’saddress如果不写出带信人的姓名，41Receiver’saddress如果信件通过邮局寄给第三者转交给收信人，则要在收信人姓名下面写明转交人的姓名，其前面加c/o(=careof由……转交)，例如：Mr.JohnSmithc/oMr.Chen128WuyiRoadFuzhou,Fujian,ChinaReceiver’saddress如果信件通过邮局寄给第三42

ExampleofEnvelopesWilliam&Sons(Stamp)58LancasterHouse,Manchester,LondonTheNationalTransportCo.120BroadwayStreet(Registered)Rangoon,BurmaExampleofEnvelopesWilliam&43TheformofE-mailTo:收件人的e-mail信箱CaptionorSubject主题Copy抄送Body正文EnclosureorAttachment附件E-mailTheformofE-mailE-mail44To:dieter@achilles-concept.frSubject:AD103Easy-carrierCopy:(Omit)Body:Gentlemen:WethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Enclosedpleasefindourlatestcatalogue.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,

XiamenPolykingCo.,Ltd.(Signature)

EricChen

GeneralManage

ExampleTo:dieter@achilles-concept.fr45FaxorFaxor46GESiliconesGeneralElectricCompany1001-3ThreeSquare，H.K.Tel:(652)8436760Fax:(852)8775780CERTIFICATEOFORIGINDate:June5,2014RE: UltraglazaSSG4000StructuralGlazingSealant Quantity:1512kgs Batch:DG550 SilprufSCS2000One-componentSiliconeWeatherproofingSealant

Quantity:N/A Batch:N/AWecertifythattheaboveproductsweremanufacturedbyGESilicones(GeneralElectricCompany)atyourfacilitylocatedatWaterfordNY,UnitedStatesofAmerica.CountryofOriginandManufacturer—GeneralElectricCompany,U.S.A.(Signature)GeneralElectricCompanyExampleGESiliconesExample47ExercisesExercises48

I.Arrangethefollowinginproperformastheyshouldbesetoutinaletter:1.Sender’sname:ChinaFujianChemicalImp.&Exp.Corp.2.Sender’saddress:128WuyiRoad,Fuzhou,China3.Sender’sFaxSender’stelephonenumberDate:March23,20036.Receiver’snameH.GWilkinsonCompanyLimited7.Receiver’saddress:245LombartStreet,Lagos,Nigeria8.Subject-matter:SewingMachines9.Themessage:WethankyouforyourletterofMarch16enquiringforthecaptionedgoods.TheenclosedbookletcontainsdetailsofallourSewingMachinesandwillenableyoutomakeasuitableselection.Welookforwardtoreceivingyourspecificenquirywithkeeninterest.KeyI.Arrangethefollowinginp49Key

ChinaFujianChemicalImp.&Exp.Corp.128WuyiRoad,Fuzhou,ChinaFaxel/p>

March23,2013H.GWilkinsonCompanyLimited245LombartStreet,Lagos,NigeriaDearSirs,

Re:SewingMachinesWethankyouforyourletterofMarch16enquiringforthecaptionedgoods.TheenclosedbookletcontainsdetailsofallourSewingMachinesandwillenableyoutomakeasuitableselection.Welookforwardtoreceivingyourspecificenquirywithkeeninterest.Yoursfaithfully,KeyChinaFujianChemicalImp.50II.

Addressanenvelopefortheaboveletter.KeyII.

Addressanenvelopefort51KeyChinaFujianChemical（Stamp）Imp.&Exp.Corp.128WuyiRoadFuzhou,China

H.GWilkinsonCompanyLimited245LombartStreet,Lagos,Nigeria(Registered)KeyChinaFujianChemical52ProfessionalAdviceAletterfunctionswellifitcandeeplyimpressorinfluenceitsrecipient.Togainsuchafavorableimpressionandreply,youshouldputyourselfinthepositionoftherecipient,takingintoconsiderationhisdemand,hope,interests,etc.Whenwriting,youshouldpayattentiontothefollowing:ProfessionalAdviceAletterfu53insteadingofsaying:Yousay:Taketherecipient’sattitude,i.e.“You”