2022年8月外文研究报告reckitt benckiser

COMPANIES

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PRODUCTSReckittBenckiserCHAPTER

01MarketoverviewRevenueofthebeauty&personalcaremarketworldwidefrom2013to2026(inmillionU.S.dollars)Worldwidebeauty&personalcaremarketrevenue2013-2026800,000700,000600,000679,787651,650625,333599,627564,438507,996500,677503,589492,644487,951484,486471,858500,000400,000300,000200,000100,0000464,234458,044201320142015201620172018201920202021202220232024202520263Description:In2021,thevalueoftheglobalbeauty&personalcaremarketamountedtoover503.6billionU.S.dollars,aincreaseofalmostthreebilliondollarscomparedtothe2020revenue.AccordingtoestimatesoftheStatistaConsumerMarketOutlooktherevenueoftheglobalbeauty&personalcaremarketwillcontinuetoincreaseoverthenextfewyearsandby2026generateover679billionU.S.dollarsinrevenue.

ReadmoreNote(s):WorldwideSource(s):Statista;StatistaConsumerMarketOutlookRevenueofthebeauty&personalcaremarketworldwidebycountryin2021(inmillionU.S.dollars)Marketsizeofbeauty&personalcarein20countriesworldwide2021RevenueinmillionU.S.dollars010,00020,00030,00040,00050,00060,00070,00080,00090,000UnitedStatesChina80,21251,732Japan37,835India22,338Brazil18,11017,931GermanyUnitedKingdomFrance15,42515,23114,868RussiaSouthKoreaItaly11,94510,922SpainBangladesh8,1828,1704Description:In2021,revenuecreatedbythebeauty&personalcaremarketacrosstheglobewashighestintheUnitedStates,with80.2billionU.Sdollars.Chinacreatingarevenueof51.7billionU.S.dollarsrankedsecondinfrontofJapanwitharevenueof37.8billion.GermanyrankedfirstamongEuropeancountrieswithmorethan200milliondollarsmoreinannualrevenuethantheUnitedKingdom.ReadmoreNote(s):WorldwideSource(s):Statista;StatistaConsumerMarketOutlookRevenueofthehome&laundrycaremarketworldwidefrom2012to2025(inmillionU.S.dollars)Worldwidehome&laundrycaremarketrevenue2012-2025200,000180,000178,619176,237173,836171,096167,410162,380154,165160,000151,347148,401145,355142,248139,130136,053133,084140,000120,000100,00080,00060,00040,00020,0000201220132014201520162017201820192020202120222023202420255Description:In2020thevalueoftheglobalhome&laundrycaremarketamountedtoover162billionU.S.dollars,anincreaseofaround8billionsince2019.AccordingtoestimatesoftheStatistaConsumerMarketOutlooktherevenueoftheglobalhome&laundrycaremarketwillcontinuetoincrease.By2025,thevalueoftheworldwidehome&laundrycaremarketwillexceed178billionU.S.dollar.ReadmoreNote(s):Worldwide;*DataprovidedbyStatistaMarketOutlookareestimatesTheHomeandLaundryCaremarketcoverscleaningproductsforprivatehouseholds.Themarketisdifferentiatedbyapplicationfields:LaundryCarecoversdetergents[...]

ReadmoreSource(s):Statista;StatistaConsumerMarketOutlookRevenueofthehome&laundrycaremarketworldwidefrom2013to2026,bycountry(inmillionU.S.dollars)Revenueofthehome&laundrycaremarketworldwide2013-2026,bycountryRevenueinmillionU.S.dollars202620255,0002024202310,0002022202120202019201820172016201530,0002014201335,000015,00020,00025,00040,00033,51532,57831,62730,66729,73128,80827,89226,76626,00925,09024,24723,61423,24822,548UnitedStatesChina22,93522,11321,32220,55419,79718,93817,91816,43816,20015,04814,50514,49413,78312,7029,7159,3288,9498,5748,1977,7777,301India6Description:TheUnitedStatesledtheworldintermsofrevenuefromthehomeandlaundrycaremarketin2021witharevenueof28.8billionU.S.dollars.InsecondplaceinthatyearwasChinawitharevenueof18.9billiondollars.ThebiggestEuropeanmarketforhomeandlaundrycarewastheGermanmarketwitharevenueofaround6.3billionU.S.dollarsinrevenue.ReadmoreNote(s):WorldwideSource(s):Statista;StatistaConsumerMarketOutlookNumberofcontractmanufacturersofpersonalcareproductsworldwideasofMarch2022,bycountryGlobalpersonalcarecontractmanufacturers2022,bycountryNumberofmanufacturers150050100200250300350UnitedStatesCanada31517India9China5GermanyUnitedKingdomSwitzerlandFrance4534Turkey33ItalyJapan2SpainNewZealand227Description:ThisstatisticshowsthenumberofpersonalcarecontractmanufacturersworldwideasofMarch2022,bycountry.Thatyear,therewere315contractmanufacturersforpersonalcareproductsintheUnitedStates.

ReadmoreNote(s):Worldwide;AsofMarch2022Source(s):HappiMagazineSalesoftheleadinghousehold/personalcarecompaniesworldwidein2021(inbillionU.S.dollars)Salesoftheleadinghousehold/personalcarecompaniesworldwide2021SalesinbillionU.S.dollars0102030405060708090Procter&GambleUnilever79.6262L'Oréal38.16RajeshExportsHenkel3023.72Kimberly-ClarkReckittBenckiserGroupTheEstéeLauderCompaniesColgate-PalmoliveStanleyBlack&DeckerEssity19.7918.217.7717.4216.8314.5913.212.91TechtronicIndustriesKao8/statistics/257973/sales-of-the-leading-household-personal-care-companies-worldwideThisstatisticshowsthesalesoftheleadinghousehold/personalcarecompaniesworldwidein2021.Inthatyear,Procter&Gamblewasthelargestglobalhousehold/personalcarecompanywithsalesthatamountedtoover79billionU.S.dollars.

ReadmoreNote(s):Worldwide;2021Source(s):ForbesCHAPTER

02CompanyoverviewReckittBenckiser'snetrevenueworldwidefrom2010to2021(inmillionBritishpounds)ReckittBenckiser'snetrevenueworldwide2010-202116,00014,00012,00013,99313,23412,84612,59711,4999,4859,5679,48010,0008,0006,0004,0002,00009,2668,8368,8748,453201020112012201320142015201620172018201920202021Year10Description:Overthelastdecade,theglobalrevenueofReckittBenckiserfluctuatedbutexperiencedanincreaseoverall,reachingavalueofapproximately13.2billionpoundsin2021,upfrom8.45billionBritishpoundsin2010.Thecompanyreacheditspeakin2020whenthisvalueaddeduptoalmost14billionBritishpounds.ReadmoreNote(s):Worldwide;2010to2021Source(s):ReckittBenckiserNetrevenueofReckittBenckiserworldwidefrom2017to2021,bycategory(inmillionBritishpounds)NetrevenueofReckittBenckiserworldwide2017to2021,bycategoryHealthHygieneNutrition16,00014,00012,0003,2875,8162,6775,9115,0314,83510,0008,0006,0004,0002,00004,8877,76220187,81520196,56220174,89020204,646202111Description:ThistimelineshowsthenetrevenueofReckittBenckiserworldwidefrom2017to2021,bycategory.In2021,thecompanygeneratedoverfivebillionBritishpoundsfromitshygieneproductscategory,slightlydownfromthepreviousyear.

ReadmoreNote(s):Worldwide;2017to2021;*Portfoliobrandsandfoodhavebeenintegratedfromfiscalyear2014andonward.ReadmoreSource(s):ReckittBenckiserNetrevenueofReckittBenckiserworldwidefrom2015to2021,bycountry(inmillionBritishpounds)NetrevenueofReckittBenckiserworldwidebycountry2015-2021UnitedKingdomUnitedStatesAllothercountriesGreaterChina*16,00014,00012,00010,0008,0001,5617,6661,1127,5101,5341,4317,2538197,3427,1266,4622,2796,0004,0002,00005,8072,3386,4392,1706,0562,0893,9553,8733,1763,2272,79272969165773971273774381173920152014201320162017201820192020202112/statistics/430731/net-revenue-of-reckitt-benckiser-worldwide-by-countryThistimelineshowsthenetrevenueofReckittBenckiserworldwidefrom2015to2021,bycountry.In2021,thecompanygeneratedapproximately3.87billionBritishpoundsfromtheUnitedStates,and739millionBritishpoundsfromtheUnitedKingdom.ReadmoreNote(s):Worldwide;2015to2021;*GreaterChinarepresentsMainlandChina,HongKongandTaiwan.FollowingtheacquisitionofMJN,GreaterChinahasbecomethesecondlargestcountryintheGroup,andisthereforedisclosedseparately.

ReadmoreSource(s):ReckittBenckiserReckittBenckiser'soperatingprofitworldwidefrom2010to2021(inmillionBritishpounds)ReckittBenckiser'soperatingprofitworldwide2010-20214,0003,0003,0582,7372,4422,3952,2412,2692,1302,1642,1601,8872,0001,0000-1,000-2,000-3,000-804-1,954201920102011201220132014201520162017201820202021Year13Description:ThistimelineshowsReckittBenckiser'soperatingprofitworldwidefrom2010to2021.In2021,thecompany'sglobaloperatingprofitamountedtoroughlyminus804millionBritishpounds.ReadmoreNote(s):Worldwide;2010to2021Source(s):ReckittBenckiserNumberofemployeesatReckittBenckiserworldwidefrom2012to2021(inthousands)NumberofemployeesatReckittBenckiserworldwide2012-2021504543.942.442.441.840.440353025201510537.137.235.934.734.202012201320142015201620172018201920202021Year14Description:ThistimelineshowsthenumberofemployeesatReckittBenckiserworldwidefrom2012to2021.In2021,thecompanyemployedover41thousandemployeesworldwide.

ReadmoreNote(s):Worldwide;2012to2021Source(s):ReckittBenckiserCHAPTER

03ReckittBenckiser'spositiononthemarketLeading20homecarebrandsworldwidein2021,byhouseholdreach(inmillionConsumerReachPoints)Mostchosenhomecarebrandsworldwidein2021,byconsumerreachpointsConsumerreachpointsinmillions*800

1,000

1,20002004006001,4001,6001,8002,000VimSunlightDownyTide1,8851,3941,289813ComfortAriel768630CloroxSurf515510Omo492HarpicFebrezeGladeLysol41240237634416Description:Thisstatisticpresentstheleadingtwentyhomecarebrandsworldwidein2021,rankedbyconsumerreachpoints.Thatyear,Vimwastheleadinghomecarebrandworldwide,withapproximately1.89billionconsumerreachpoints.SunlightandDownyrankedinsecondandthirdplace,with1.39billionand1.29billionconsumerreachpoints,respectively.ReadmoreNote(s):Worldwide;2021;*ConsumerReachPoints(CRPs)areameasurementofbrandpenetration(howmanyhouseholdsbuythebrand)andpurchasefrequency(howoftenconsumersbuythebrand).Youcanfinddetailedinformationabout[...]

ReadmoreSource(s):GfK;IRI;KantarWorldpanelLeading20homecarebrandsrankedbyconsumerreachpointsinEuropein2021(inmillions)MostchosenhomecarebrandsinEurope2021,byconsumerreachpointsConsumerreachpoints*inmillions150050100200250300350Fairy304Lenor243Zewa172Ariel149FinishDomestos146145BrefGlade112111AirWick100CifPersilAce92927777Duck|Pato|Canard17Description:Thisstatisticpresentstheleadingtwentyhomecarebrandsrankedbyconsumerreachpoints(ameasureofbrandpenetrationandconsumerchoice)inEuropein2021.Thatyear,FairywastheleadingbrandforhomecareinEurope,withapproximately304millionconsumerreachpoints.LenorandZewarankedinsecondandthirdplace,with243millionand172millionconsumerreachpoints,respectively.ReadmoreNote(s):Europe;2021;*Consumerreachpointsareametricusedtomeasurewhichbrandsshoppersarechoosingtobuyandwhy.Itiscalculatedbylookingatthreemainindicators:1.Population:thenumberofhouseholdsinacountry.2.[...]

ReadmoreSource(s):KantarWorldpanelLeading20homecarebrandsrankedbyconsumerreachpointsintheUnitedKingdom(UK)in2021(inmillions)MostchosenhomecarebrandsintheUnitedKingdom(UK)2021,byconsumerreachpointsConsumerreachpoints*inmillions40

6002080100120140Fairy122ComfortAndrex(Kimberly-Clark)Lenor595856DomestosDettol5245Flash40GladeFebrezeHarpicReginaNicky3533282828Bloo2718Description:Thisstatisticpresentstheleadingtwentyhomecarebrandsrankedbyconsumerreachpoints(ameasureofbrandpenetrationandconsumerchoice)intheUnitedKingdom(UK)in2021.Thatyear,FairywastheleadingbrandforhomecareintheUK,with122millionconsumerreachpoints.ComfortandAndrexrankedinsecondandthirdplace,with59millionand58millionconsumerreachpoints,respectively.ReadmoreNote(s):UnitedKingdom;2021;*Consumerreachpointsareametricusedtomeasurewhichbrandsshoppersarechoosingtobuyandwhy.Itiscalculatedbylookingatthreemainindicators:1.Population:thenumberofhouseholdsinacountry.[...]

ReadmoreSource(s):KantarMostpopularhealthandbeautybrandsamongwomenintheUnitedKingdom(UK)inthe2ndquarter2022LeadinghealthandbeautybrandsamongwomenintheUKQ22022Shareofrespondents40%

50%0%10%20%30%60%70%80%90%100%BootsAndrexDettolKleenexVaselineNivea86%85%83%82%82%82%DoveSure81%80%SuperdrugColgateOral-BSimpleSensodyne77%76%74%74%72%19Description:AccordingtothefindingsofarecentsurveyonhealthandbeautybrandsintheUnitedKingdom,theleadinghealthandhygienebrandamongwomeninthesecondquarterof2022wasBoots,whichreceivedapositiveopinionfromaround86percentofrespondents.AndrexandDettolrankedsecondandthird,respectively.ReadmoreNote(s):UnitedKingdom;Q22022;Approx.1,300*;18-64years;UKfemaleconsumersSource(s):YouGovMostpopularhealthandbeautybrandsamongmenintheUnitedKingdom(UK)inthe2ndquarter2022LeadinghealthandbeautybrandsamongmenintheUKQ22022Shareofrespondents30%

40%0%10%20%50%60%70%80%ColgateDove74%72%NiveaBootsAndrexE4568%68%67%66%DettolGilletteSure66%66%66%KleenexAquafreshOral-BVaseline65%64%64%64%20Description:AccordingtoarecentsurveyonhealthandbeautybrandsintheUnitedKingdom(UK),theleadinghealthandhygienebrandamongmaleconsumersinthesecondquarterof2022wasColgate,whichreceivedapositiveopinionfromaround74percentofrespondents.ThebrandsDoveandNivearankedsecondandthird,respectively.ReadmoreNote(s):UnitedKingdom;Q22022;Approx.1,300*;18-64years;UKmaleconsumersSource(s):YouGovLeadingacnetreatmentbrandsintheUnitedStatesin2021,basedonsales(inmillionU.S.dollars)LeadingacnetreatmentbrandsintheU.S.2021,basedonsalesSalesinmillionU.S.dollars60

8002040100120140160NeutrogenaPrivatelabelDifferin148.3146.9471.55Panoxyl46.2440.86Clean&ClearCeraVe25.5525.28ClearasilAveeno19.3519.0416.61St.IvesLaRochePosay21Description:ThisstatisticshowsthesalesoftheleadingacnetreatmentbrandsintheUnitedStatesin2021.Inthatyear,theleadingacnebrandintheUnitedStateswasNeutrogenawithsalesthatamountedtoabout148millionU.S.dollars.Acneisalong-termskindiseasethatoccurswhenhairfolliclesarecloggedwithdeadskincellsandoilfromtheskin.Manytreatmentoptionsforacneareavailable,includinglifestylechanges,medications,andmedicalprocedures.ReadmoreNote(s):UnitedStates;52weeksendedJanuary23,2022Source(s):HappiMagazineUnitsalesoftheleadingacnetreatmentbrandsintheUnitedStatesin2021(inmillions)LeadingU.S.acnetreatmentbrands2021,byunitsalesUnitsalesinmillions1005152025PrivatelabelNeutrogenaClean&ClearPanoxyl21.2820.446.714.64Differin4.274.18St.IvesClearasil3.6Aveeno2.171.93CeraVeLaRochePosay0.7622Description:ThisstatisticshowstheunitsalesoftheleadingacnetreatmentbrandsintheUnitedStatesin2021.Inthatyear,thebrandNeutrogenahadunitsalesthatamountedtoabout20millionunits.ReadmoreNote(s):UnitedStates;52weeksendedJanuary23,2022Source(s):HappiMagazineDollarsalesofcondommanufacturersinU.S.conveniencestores(C-stores)in2021(inmillionU.S.dollars)DollarsalesofcondommanufacturersinU.S.C-stores2021SalesinmillionU.S.dollars600204080100120140Church&DwightCo.Inc.LifeStylesHealthcareReckitt-BenckiserInc.123.89.98.623Description:ThisstatisticshowsthedollarsalesofcondommanufacturersinU.S.conveniencestoresin2021.Inthatyear,Church&Dwightgenerated123.8millionU.S.dollarsfromcondomsalesatU.S.conveniencestores.

ReadmoreNote(s):UnitedStates;52weeksendingDecember26,2021Source(s):CSP;IRIUnitsalesofcondommanufacturersinU.S.conveniencestores(C-stores)in2021(inmillions)UnitsalesofcondommanufacturersinU.S.C-stores2021Unitsalesinmillions100515202530Church&DwightCo.Inc.LifeStylesHealthcareReckitt-BenckiserInc.2521.624Description:ThisstatisticshowstheunitsalesofcondommanufacturersinU.S.conveniencestoresin2021.Inthatyear,Church&Dwightsoldapproximately25millionunitsatU.S.conveniencestores.ReadmoreNote(s):UnitedStates;52weeksendingDecember26,2021Source(s):CSP;IRICHAPTER

04CompetitorsProcter&Gamble'snetsalesworldwidefrom2012to2022(inbillionU.S.dollars)Procter&Gamble'snetsalesworldwide2012-2022908080.1976.1274.473.973.170.770.9567.770605040302010066.865.365.12012201320142015201620172018201920202021202226Description:ThistimelineshowsProcter&Gamble'snetsalesworldwidefrom2012to2022.In2022,itsglobalnetsalesamountedtoabout80.2billionU.S.dollars.

ReadmoreNote(s):Worldwide;2012to2022Source(s):Procter&GambleProcter&Gamble'sshareofnetsalesworldwidefrom2014to2022,bybusinessunitProcter&Gamble'snetsalesshareworldwide2014-2022,bybusinessunitFabriccareOralcareHomecareShavecareBabycareFemininecareHaircarePersonalhealthcareSkinandpersonalcare

FamilycareAllother120%100%80%60%40%20%0%20142015201620172018Year201920202021202227Description:ThisstatisticshowsProcter&Gamble'sshareofnetsalesworldwidefrom2014to2022,bybusinessunit.In2022,aroundtenpercentofProcter&Gamble'sglobalnetsaleswereattributabletothebabycaresegment.

ReadmoreNote(s):Worldwide;2014to2022Source(s):Procter&GambleGlobalrevenueoftheUnileverGroupfrom2010to2021,byproductsegment(inmillioneuros)RevenueoftheUnileverGroupworldwide2010-2021,byproductsegmentPersonalcareHomecareFoodsandrefreshment60,00050,00022,44410,57419,28710,82519,97110,57223,03910,15922,53210,00920,22710,13119,14010,46040,00030,00020,00010,000024,1709,05722,7958,94621,5339,16422,7908,20622,7697,72621,868201921,124202021,901202120,074201520,172201620,697201720,624201818,097201218,056201317,739201415,471201113,7672010Productsegment28Description:ThisstatisticdepictstherevenueoftheUnileverGroupworldwidefrom2010to2021,byproductsegment.In2021,theglobalrevenuegeneratedbytheUnileverGroup'spersonalcareproductsegmentwasabout21.9billioneuros.

ReadmoreNote(s):Worldwide;2010to2021Source(s):UnileverGlobaloperatingprofitofUnileverGroupfrom2011to2021,byproductsegment(inmillioneuros)Unilever:operatingprofit2011-2021,byproductsegmentBeauty&personalcareHomecareFoods&refreshment14,00012,00010,0008,0006,0004,0002,00007,2452,8112,8112,9371,2943,6161,1382,7491,2433,1489494,1453,1387403,9153,5093,4081,1874,1655765245434794,52020194,47120214,31120204,10320173,63720153,70420163,2592,9253,0782,5332011201220132014201829Description:In2021,theglobaloperatingprofitgeneratedbytheUnileverGroup'sbeautyandpersonalcaresegmentamountedtoapproximately4.47billioneuros,markinganincreaseofmorethan150millioneurosonthefigurerecordedayearearlier.Incontrast,thehomecarecategoryreachedanoperatingprofitofabout1.29billioneuros.Fortheyear2021,Unilever'soperatingprofitamountedtoaround9.37billioneuros.

ReadmoreNote(s):Worldwide;2011to2021Source(s):UnileverSalesshareofHenkelworldwidefrom2012to2021,byregionGlobalsalesshareofHenkelfrom2012-2021,byregionEmergingmarkets*WesternEuropeNorthAmericaJapan/Australia/NewZealandCorporate**120%100%80%60%40%20%0%201220132014201520162017201820192020202130Description:ThisstatisticdepictsthesalesshareofHenkelworldwidefrom2012to2021,byregion.In2021,approximately41percentofHenkel'sglobalsales