2022年8月外文研究报告eservices event tickets

ESERVICES

SEGMENT

OUTLOOKEvent

Tickets–

SegmentData

Analysis

&

ForecastThe

segment

outlook

presents

up-to-date

figures

and

an

in-depth

analysis

onthe

Event

Tickets

segment

of

the

eServices

marketIntroductionTheEventTicket

market

already

hashigh

adoption

rates,andwe

expect

afurthershiftto

mobile

ticket

purchasingvia

ticketingappson

smartphones

or

IoT

devices.Thestrongly

consolidated

market

isdominated

byafew

key

players

likeTicketmaster,

Eventbrite,

CTS

Eventim

or

Damai,andlargeonline

providersfrequently

combine

primary

andsecondary

ticket

marketplaces

inorder

toincreasetheirinventory.

Potential

growth

stoppers

arewidespread

sale

offakeandduplicateticketsas

well

assecondary

ticketprice

speculation,

but

blockchaintechnology

could

offer

asolution

tothe

fraudissuesoon.Thisreport

provides

acomprehensive

overview

of

EventTickets

segment.

Besidesallrelevant

market

figureslike

totaland

average

revenues

andusernumbers

forthe

years

2021

to2026,

we

furthermore

give

detailed

information

oncurrenttrends,key

players

andimportantbackground

knowledge

oftheEvent

Ticektssegment.2Agenda01

SegmentReportOverviewAppendix47DemographicsMarketstructureProductoverview253031MarketSizesUserNumbersAverageRevenue

Per

UserPenetration

RateMarketDriversCompanyProfilesStartupanalysisDeepDives101214161822233Event

Tickets:

products

and

servicesOverview:

market

scopeMusicEventsSports

EventsCinemaTickets•

Saleof

onlineticketsforallmusic-related

events(concerts,

festivals,musicals,musicshows

andoperas)•

Onlinesaleof

ticketsforprofessional

sporting

events

•

Onlinesaleof

cinema

tickets(e.g.

football,basketball,baseball,motorsports,

etc.)•

Digitalticketswith

QR

codes•

Digitalticketswith

QR

codes•

Ticketsthatarepaidforonlineandprintedatthe•

Digitalticketswith

QR

codes•

Tickets

thatarepurchased

onlineandposted

toancinema•

Ticketsthatarepurchased

onlineandposted

toanaddressor

printedathome•

Prerequisite

is

anonline

checkout

processaddressor

printedathome•

Paperticketsthatare

purchased

onlineandavailable•

Paperticketsthatare

purchased

onlineandataphysicalcollection

pointavailableataphysicalcollection

point•

Prerequisite

is

anonline

checkout

process•

Prerequisite

is

anonline

checkout

process4Convenience

is

the

major

benefit

of

online

ticketing:

There

is

no

need

to

go

to

aticket

office

anymoreOverview:

customer

benefit

andmarket

developmentCustomer

benefitMarket

sizeandfuturedevelopmentThere

are

different

reasons

forcustomers

to

useonline

EventTicket

services.

Themainreason

forpurchasingevent

ticketsonline

isthatitisconvenient

inmanyways.

Customers

donotneed

togoallthe

way

to

aticket

office

to

get

theirticketsanddonotdepend

on

opening

times

oftheticket

office.

Furthermore,

customersreduce

waiting

times

byskipping

queues

and

increase

theirchancesof

gettinghigh-demand

tickets.

Inaddition,customers

usuallyhavethe

option

toreceive

amobileticket

or

reprint

theonlineticket.

Hence,

losing

aticketisnotarisk

anymore.

Also,mobile

ticketsare

instantlyavailabletothecustomers

andpurchasingticketsatthelastminuteismuch

easier.

Lastly,purchasingticketsonlinegives

the

customer

anadvantageregarding

reservations.Theglobalrevenue

intheEventTickets

segment

amountsto

US$26

billion

in2021.Withmost

ofallrevenues

generated

through

MusicEvents.Inaglobalcomparison,

most

oftherevenue

isgenerated

intheU.S.

withUS$10billion

in2021.TheU.S.isfollowed

byEurope,

which

hasarevenue

ofUS$7

billionin2021.Regarding

Europe,

theUKistheleading

country

witharevenue

of

US$1.6

billion

in2021,

followed

byGermany

with

US$930

million.Therevenue

inChina

isbyfarthesmallest

intheregional

comparison

with

US$3.2billion

in2021.Inaddition,purchasingaticket

onlinesaves

money.

Customers

saveon

the

servicefee,

which

isusuallyhigherforphysical

ticketsduetoproduction

andothercosts,e.g.

forlabor.We

expect

thatthe

global

EventTickets

market

will

grow

atanaverage

annualrateof

7%

to

reach

atotalmarket

sizeof

US$84

billion

by2027.Thefastest-growing

region

isChina

with

a25%

CAGR1

up

to2027,

resulting

inamarket

volume

of

US$12

billion

by2027.Anotheradvantageonline

ticket

services

canoffer

isacontribution

toreduce

thecarbon

footprint.

Asmobile

ticketscanbeaccessed

viaasmartphone,

noticketneeds

to

beprinted

and

nopaperand

inkwill

bewasted.5Notes:1:

CAGR:

Compound

Annual

GrowthRate

/average

growthrateperyear:

Digital

Market

Outlook

2022Sources:Besides

mobile

and

wearable

ticketing,

leveraging

analytics

and

blockchaintopics

will

shape

the

marketOverview:

assumptionsandtrendsAssumptionsTrendsAconsiderable

shareof

event

tickets

arestillpurchased

offline(especially

forsmaller

events

with

paymentsatthebox

office).

Thisaspect

holdspotential

fortheonlineEvent

Ticketsmarket.

Thehigherconvenience

ofanonline

booking

processlead

ustoanticipatethatmost

customers

will

switch

to

purchasing

EventTicketsWe

expect

online

ticketingservices

to

cooperate

with

social

networks.

Fandango,aU.S.-based

company,is

anexample

ofthis:They

cooperate

with

Facebook

sothatusers

canbuy

movie

ticketson

the

social

network.

Ticketmaster

provides

aninteractive

map,which

shows

where

yourFacebook

friendsare

currently

seeing

aonline.

WithintheSport

Eventssegment,

VIP

ticketsgenerate

amajor

share

oftotal

concert.revenue.

However,

online

salesof

VIPticketsare

comparatively

low.

ThisalsoholdsTheEventTickets

market

hasaproblem

with

widespread

fakeand

duplicateticketsaswell

ashigh

secondary

ticket

prices.

Regarding

this,anumber

ofnew

solutionsfrom

theblockchain

environment

with

start-upslike

GUTSor

Aventuswill

lead

thegreat

potential

fortheonlineEvent

Ticketsmarket.When

itcomes

to

key

playersintheEventTickets

market,Ticketmaster

(U.S.)istheleading

onlineticketing

platform.

Othersignificantplayersare

Eventbrite(U.S.),CTS

way

with

new

protocols

forsmart

ticketing.

TheUEFA

already

used

anew

ticketingEventim(Europe),

TicketZone

(Europe),

Mtime

(China)

andDamai

(China).system

with

blockchain

technology

forUEFASuperCup

matches.We

expect

afurthershiftfrom

the

onlinepurchase

ofEvent

TicketsviadesktopPCs/laptopsto

mobile

devices

and

hence

anincreasing

useofevent

ticket

apps

onOnlinemovie

ticket

booking

inChinaishighlysubsidized

and

noplayeris

likely

toturnasignificant

profit

inthenear

future.Cinema

Ticketsare

generally

offered

atsmartphones

andwearables

rather

than

event

ticketportals.

Eventticket

providers

greatly

reduced

prices

throughthird-party

ticketing

giantslikeWeChat,AliPayorwill

furtherinvest

inmobile

productstoincrease

visitsandconversion.Furthermore,

they

will

increase

theuseofanalytics,specifically

inthe

IoTenvironment

togain

more

consumer

insights.Gewara.

China

stillremains

farbehindwhen

itcomes

torevenue,

particularly

intheonlineMusic

and

Sport

Eventsticketmarket,

butitis

thefastest-growing

region.6Sources:DigitalMarket

Outlook

2022Music

Events

are

recovering

strong

with

a

revenue

of

US$32

billion

by

2027Market

sizes:

globalRevenue

forecast

inbillionUS$842083208120+7%(1)6578197418541317481244103232313029272721212651917153230312943174191716820172018201920202021MusicEvents2022Sport

Events2023Cinema

Tickets20242025202620277Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearDigitalMarket

Outlook

2022Sources:The

U.S.

is

the

biggest

marketforonline

booked

Event

Tickets,

but

China

growsfastest

at

25%Market

sizes:

regional

comparison

(1/2)Revenue

forecast

inbillionUS$+21%(1)324+23%(1)234+21%(1)15184+25%(1)812.19.01017861311.00.13.22.181114642211.02.120212027202120272021202720212027U.S.EuropeROWChinaMusicEventsSport

EventsCinema

Tickets8Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearDigitalMarket

Outlook

2022Sources:The

music

events

revenue

in

the

UK

is

projected

to

grow

to

over

US$5

billion

inrevenue

by

2027Market

sizes:

regional

comparison

(2/2)Revenue

forecast

inmillionUS$+22%(1)5,140746+23%(1)3,902+25%(1)3,589+21%(1)1,250+25%(1)2,0665251,001400484365+18%(1)1,5884071091,0301,928+21%(1)1,5551,5831,073110269129424550113438284016423239592003101,1386909305144628662,3282027132284243204178

7122,03320275795071,3462027227954260188

34520212021202120212027202120272021202720212027UKGermanyJapanFranceIndiaSouth

KoreaBrazilMusicEventsSport

EventsCinema

Tickets9Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearDigitalMarket

Outlook

2022Sources:China

willdominate

the

Cinema

Tickets

market

in

2027

with

almost

203

millionusersUser

numbers:

regional

comparison

(1/2)Numberofusersforecast

inmillions27120314413694868876767258555347453431272622181713520212027202120272021202720212027U.S.EuropeROWChinaMusicEventsSport

EventsCinema

Tickets10Sources:DigitalMarket

Outlook

2022India

dominates

the

Event

Tickets

market

in

number

of

users,

Cinema

Ticketsusers

is

forecasted

to

be

119

million

users

by

2027User

numbers:

regional

comparison

(2/2)Numberofusersforecast

inmillions11942322522171516121212118898899665545

5444

344322

23

31211202120272021202720212027Japan20212027202120272021South

Korea202720212027UKGermanyFranceIndiaBrazilMusicEventsSport

EventsCinema

Tickets11Sources:DigitalMarket

Outlook

2022The

U.S.

dominates

the

Sports

Events,

Music

Events

in

spending

per

userAverage

revenue

per

user:

regional

comparison

(1/2)Averagerevenue

peruserinUS$57.437.112.843.638.538.120.327.020212027275.820212027121.193.12021202620212027134.2U.S.EuropeROWChina64.143.614.454.845.444.2324.3149.7117.927.930.4176.6MusicEventsSport

EventsCinema

Tickets12Sources:DigitalMarket

Outlook

2022Users

in

the

UK

spend

most

on

Event

Tickets,

especially

forSport

EventsAverage

revenue

per

user:

regional

comparison

(2/2)Averagerevenue

peruserinUS$52.541.449.051.189.248.555.220212027212.320212027141.3129.92021202720212027131.2119.7UK112.7GermanyJapan121.2France61.164.5252.0170.1171.8124.6156.7157.5152.4158.13.617.539.18.733.427.820212027202193.72021India8.1South

Korea41.0Brazil3.944.310.620.611.92027115.6202740.442.045.7Sport

EventsMusicEventsCinema

Tickets13Sources:DigitalMarket

Outlook

2022The

adoption

of

online

Event

Tickets

is

seeing

a

recovery

in

2021

due

to

theeasing

of

COVID-19

restrictionsPenetration

rates:

innovation

diffusionDiffusion(accumulated

users)32.6%26.1%23.0%21.4%17.9%13.4%12.9%7.9%6.1%EarlyadoptersEarlymajorityLatemajorityLaggards2.5%16.0%100.0%50.0%84.0%14

Notes:Sources:The

diffusion

ofinnovations

graphshows

successive

groupsofconsumers

adopting

devices

and

apps

fromthe

Digital

Fitness

and

Well-Being

market(the

graphabove

shows

the

userpenetration

rateofselected

countries).

Innovations

in

generalare

notadoptedbyall

individuals

at

the

same

time.Instead,

they

tend

to

adopt

in

a

time

sequence,

and

can

be

classified

into

adopter

categoriesbased

onhow

long

it

takesuntil

they

begin

using

the

service.DigitalMarket

Outlook

2022The

penetration

rate

is

highest

in

the

United

States

followed

by

Hong

Kong

andthe

NordicsPenetration

rates:

global

comparisonEventTicketspenetration

rate(1)

in20210.3%33%15

NotesSources:(1)

Shareofactive

customers

(oraccounts)

in

total

populationDigitalMarket

Outlook

2022With

COVID-19

restrictions

easing,

therewas

a

33%

growth

to

global

music

tourrevenues,

most

of

it

coming

from

North

AmericaMarket

drivers:

musictourgross

revenuesGlobal

music

tourgrossrevenues

inbillionUS$5.55.65.14.53.9+33%1.61.2201520162017201820192020202116

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearDigitalMarket

Outlook

2022The

number

of

indoor

cinemas

is

not

changing

significantly

over

timeMarket

drivers:

cinemas

percapita95.919.895.619.495.119.094.918.794.818.494.718.211.311.411.511.611.611.748.348.047.847.647.547.32.72.82.82.72.72.713.814.114.114.314.614.9202020212022202320242025Africa&

MiddleEastAsiaEuropeSouthAmericaNorth

America17

Notes:Sources:DigitalMarket

Outlook

2022Live

Nation

Entertainment

had

a

total

of

310

million

fans

in

2021Company

profiles:

LiveNation

(1/2)Keyfacts

2021Global

presenceRevenue:CAGR1:US$6.3

billion502%Internet

Tickets

sold:Activecountries:Employees:282

million458,200Headquarters:Founded:Los

Angeles,

U.S.2010Product:

TicketmasterDigital

strategyLiveNation

Entertainment

is

aglobalentertainment

company,formed

afterthemerger

ofLiveNation

andTicketmaster

in2010.

Itoperates

throughfourbusinesssegments:

Concerts,

Ticketing,Artist

Nation,andSponsorship

andAdvertising.

Theselling

of

EventTickets

isorganized

byTicketmaster

with

itsonline

platformandmobile

app.They

partnerwith

Facebook

toallow

users

to

purchase

theirticketsdirectly

onthesocial

network.

Ticketmaster

International

operates

in20

differentcountries

with

local

eCommerce

sites,

servicing

over

230+

million

customers

peryear

with30

international

offices

and1,500

local

experts

thatengage

across

thepartnersocial

media

platforms.LiveNation

Entertainment

Concerts

is

continuously

expandingitsglobal

marketshare,

adding

almost

5million

fans

globally

in2019

toatotalofover

98

millionfans.Revenues

are

up

byUS$4.4

billion

in2021

to

atotal

ofUS$6.3

billion.T

isthegloballeader

inevent

ticketing

and

one

oftheworld’s

topfiveeCommerce

sites,

withover

27

million

monthly

uniquevisitors.

Theplatformiscontinuously

implementing

new

digitalfeatures

todrivethe

expansion

ofmobileticket

transactionsand

toincrease

conversion.

Mobile

visitors

havealreadyoutnumbered

desktop

users..18Sources:

Company

informationLive

Nation

Entertainment’s

ticketing

revenue

took

a

big

hit

in

2020,

down

87.8%with

an

astonishing

500%

recovery

in

2021Company

profiles:

LiveNation

(2/2)Global

retail

salesinmillionUS$-87.8%1,639.61,557.31,545.21,529.61,407.81,374.11,346.51,319.3+502.1%1,134.21,166.01,039.9188.420202010201120122013201420152016201720182019202119Sources:

Company

informationCTS

Eventim

is

Europe’s

market

leader

in

ticketing

and

live

entertainmCompany

profiles:

CTSEventim(1/2)Keyfacts

2021Global

presenceRevenue:CAGR1:€407million59%Internet

Tickets

sold:Activecountries:Employees:32212,813Headquarters:Founded:Bremen,

Germany1999Product:

TicketmasterDigital

strategyCTSEventimisone

oftheleadinginternational

providers

of

ticketing

services

andliveentertainment

basedinGermany.

Eventim'sbusinessis

dividedintotwomainareas:

ticketingandliveentertainment.

Asthe

European

market

leader

inthefieldof

ticketing,

Eventim

isactivethroughsubsidiaries

suchasEventim

U.K.in25Eventim's

distributionchannels

areinternet

portalsincluding

theGerman

portalseventim.de

andgetgo.de.

Inthe

ticketing

segment,

revenue

decreased

to€126million

duetothe

strict

regulationstofight

thecurrent

global

pandemic.

Asaresult,Eventimfocused

onimproving

user

experience

and

furtherdevelop

theirproduct.countries.

Ticketing

involves

themarketing

anddistributionof

ticketsforalltypesof

Eventimalsosecured

partnershipsformajor

European

sportingevents,

suchas

theevents.

These

includenot

only

concerts

andtheaterperformances

but

also

sportevents.

Customers

canpurchase

EventTickets

on

theonlineplatformor

viaappson

different

devices.European

HandballChampionshipsin2022

and2024,

andfornext

year’s

EuropeanBasketball

Championships.There

isyetalot

of

uncertainty,with

variantsof

theviruscausingstricter

measures

which

would

affecttheevent

ticketsindustry.20Sources:

Company

informationCTS

Eventim’s

ticketing

revenue

took

a

big

hit

in

2020

to

€126.6

million;

recoverybegan

in

2021

with

a

growth

of

77%Company

profiles:

CTSEventim(2/2)Global

retail

salesinmillionsUS$-73.8%482.4447.1418.4395.1346.2319.2269.7+77.0%228.7231.5224.1193.9126.620202010201120122013201420152016201720182019202121Sources:

Company

informationAtom

Tickets

aims

to

simplify

every

part

of

the

movie

theater

experienceStart-upanalysis:

AtomTicketsOverviewAnalysisAtomTicketswas

foundedin2014

inSanta

Monica,

California,andwas

rolled

out

in

Is

theproductrare2016

inthe

U.S.

Itis

amovie

ticket

booking

service

(website

andapp)

with

socialTheticket

service

israre

initsnatureofcombining

somany

different

features.

Yet,features

likeinvitingfriends,sharinglistings,pollsor

group

payments.

Atomstreamlines

theprocess

of

purchasingticketswith

the

possibility

toskiptheboxoffice

laneanduseexpress

concession

lanesviaQRcode.

Atomhasalsointegratedfood

anddrinkssales

into

itsservice

andaloyalty-rewards

program.

AtomTicketshasraised

more

thanUS$110

million

of

funding

and

currently

partnerswith

theaterchainsincludingAMCTheaters,

Regal

Cinemas,Southern

Theatres,

ShowcaseCinemas

andB&B

Theatres,

among

others.singlefeatures

are

offered

alsobyother

competitive

services

like

Fandango.Newusers

mustbewon

throughmassive

marketing

efforts

to

get

astand

againstNBCUniversal

and

Warner

BrosWhat

are

itsadvantages,

andcanithandle

possibleconstraints?Itisexpected

thatotherticketing

services

will

integrate

features

Atomalreadycombines.

Bog

tech

playersare

likely

toincorporate

ticketing

purchasefunctionindifferent

ways.

Nevertheless,

Movie

ticketadmissions

inthe

U.S.

hittheirlowestnumbersince

1995

in2017.

Box

officesales

havebeen

hurtbythe

increasingnumberof

streaming

video

platformswith

muchlower

coststhanmovie

tickets.AtomTicketsmustfaceastruggling

cinema

market.

Chancesarethatitgivesstudiosamuch-needed

new

marketing

channelthatcanprovide

themwithvaluabledata

aboutadvertising

targeting

andticketsales.

Atommustmassivelyexpandwith

itsfunding

tofight

againstlessmoviegoers

andcompetitive

threats.22Sources:

Company

information,

CrunchbaseVivid

Seats

is

the

most

well-funded

company

for

Event

Tickets

in

the

U.S.

with

afunding

of

US$850

millionDeep

dives:

list

ofselected

companies

andstart-upsinthe

Event

TicketsspaceFunding

AmountinmillionUS$CompanyCountry

HQFunding

roundsFoundedIPOVividSeatsWePiao2UnitedStatesChina-802671--33-20012014201620062014200820072000201320142021MaoyanChina20192018EventbriteUnitedStatesAtomTickets

UnitedStates11087493265Ticketfly3Gewara2FandangoGametimeDiceUnitedStatesChina52UnitedStatesUnitedStatesUnitedKingdom454213523

Notes1:

As

ofJuly

2022

2:

Wepiao

and

Gewaramergedin

December2015

3:

Acquired

by

EventbriteSources:

Company

information,

Crunchbase,

TechCrunchTicket

prices

have

gone

up

for

nearly

all

events,

but

customers

are

still

willing

topay

moreDeep

dives:

price

developmentTicketing

pricedevelopmentReasons

for

rising

pricesof

musiceventsTicket

prices

havegoneupfornearly

all

bigevents

andvenues

inthe

lastyears:Rising

prices

forconcert

ticketshavedifferent

reasons.

Oneexample

is

the

rise

ofmusicstreaming

services.

Artistscannolonger

live

onselling

records

only,becauseof

astrong

salesdecline.

Therefore,

concerts

havebecome

theirmainsource

ofincome.

As

tickets

arebecoming

more

expensive,

soare

the

costsof

hostingaconcert.

Booking

avenue

forashow

hasbecome

thelargest

cost

partfor

musicpromoters.•

In2021,

itcost

anaverage

ofUS$78.30

tosee

anartistattheirtourconcert,

whilein2019

the

price

was

ataboutUS$68.46.

Naturally,theprices

forconcert

ticketsvary

strongly

depending

onthecity,artist

and

placecategory

thatisbooked.•

In2016,

the

average

ticketprice

foranNFLgame

was

US$92.98

while

in2021

itwas

US$107.05.

InthefirstGerman

Bundesliga

aseason

ticket

forFCBayernMünchen

forthecheapest

seat

category

(standing)cost

€120

in2011,

while

in2019

itis€145

intherunning

season.Anotherimportant

reason

forincreasingly

expensive

concert

tickets

isthecompetitive

structure

ofthebusiness.

Concert

ticketsare

inhigh

demand,but

thereareonly

afew

ticket

providers.

There

arenearly

noofficialstatements

on

howmuchmoney

ticket

providers

win

on

sold

tickets,but

marginsare

estimated

to

beabout10-15%

forindustrygiants

suchas

CTS

Eventim.

These

marginsareinfluenced

bymany

variableslike:

How

well

known

(and

therefore

how

expensive)istheartist?How

manysound

and

lightning

engineers,

construction

helpers

orsecurity

guardsareneeded?

How

expensive

is

the

venue

and

theadvertising?Allofthese

factorsincluding

pre-sale

fees

vary

greatly

from

concert

to

concert.•

Theaverage

annualcinema

ticket

price

intheUSwas

US$6.41

in2005.

In2010

itwas

US$7.89

and

US$9.57

in2021.

Cinema

ticket

priceshavebeen

risingconsistently

since2001,

with

the

strongest

rise

occurring

in2010

when

theaverage

ticketprice

increased

byover

5%

year-on-year.Except

the

constantrise

inticket

prices,

customers

arestill

willing

to

paymore,

asgrowing

user

numbersindicate.24Sources:

CupoNation,

Pollstar,TMR,UKCinema

Association,

uebersteiger.de,

Company

informationAgenda01

SegmentReportOverviewAppendix47DemographicsMarketstructureProductoverview253031MarketSizesUserNumbersAverageRevenue

Per

UserPenetration

RateMarketDriversCompanyProfilesStartupanalysisDeepDives1012141618222325Event

Ticket

user

demographics

U.S.1-line

subheadingUsersbygenderUsersbyincomeMedium

incomeHighincome35.0%47.0%20.0%Female48.0%Low

income18.0%52.0%

MaleUsersbyage26.0%25.0%15.0%14.0%18

-24

years

25-34

years

35-44

years

45-54

years

55-64

years26

Notes:"Which

ofthe

following

serviceshave

youbooked

online

in

the

past12

months?“;

Multi

pick;

n=2,895Global

Consumer

Survey,

as

atJune

2021Sources:

Source:Event

Ticket

user

demographics

China1-line

subheadingUsersbygenderUsersbyincomeMedium

income25.0%HighincomeLow

income39.0%26.0%FemaleMale49.0%51.0%Usersbyage36.0%25.0%18.0%14.0%6.0%18

-24

years

25-34

years

35-44

years

45-54

years

55-64

years27

Notes:"Which

ofthe

following

serviceshave

youbooked

online

in

the

past12

months?“;

Multi

pick;

n=2,895Sources:

Source:Global

Consumer

Survey,

as

atJune

2021Event

Ticket

user

demographics

U.K.1-line

subheadingUsersbygenderUsersbyincomeMedium

income34.0%Highincome45.0%21.0%Low

incomeFemale21.0%50.0%50.0%

MaleUsersbyage24.0%23.0%16.0%15.0%18

-24

years

25-34

years

35-44

years

45-54

years

55-64

years28

Notes:Sources:"Which

ofthe

following

serviceshave

youbooked

online

in

the

past12

months?“;

Multi

pick;

n=2,895GlobalCon