电大1378《管理英语3》开放大学期末考试真题2021年1月(含答案)

电大1378《管理英语3》开放大学期末考试真题2021年1月(含答案)我为大家整理了一些有关于电大1378《管理英语3》开放大学期末考试真题2021年1月(含答案)，希望能帮助到大家。

1.-1supposethere11bealotofarguments.

A.Noproblem.

B.1shouldimagineso.

C.Thatsagoodidea.

2.-Sorry,1madeamistakeagain.Practicemoreandyou11succeed.

A.Nevermínd.

B.Certaínlynot.

C.Yourewelcome.

3.-Doyoumindif1smokehere?

A.No,thanks.

B.Yes,please.

c.Yes,betternot.

4.-Howdídyoumissyourtraín?

A.Nevermind

B.Whatsyourproposal?

C.We11,1wascaughtinthetrafficjam.

5.-GoodMatters,howcan1helpyou?morning,ldliketofíndout

A.how1couldpayonline

B.how1couldbecomeavolunteer

C.how1couldmakeanappointment1181

6.1tstopointtoortalkaboutstrangersinpublic.

A.notpolite

B.polite

C.good

7.John,aswellasMike

A.havejustbeenbackfromanimportantmeeting.

B.has

C.had

8.-Whendowehavetopaythebill?December30.

A.By

B.1n

C.During

9.______isknowntoall,toomuchfatcausesheartproblems.

A.Of

B.As

C.For

10.Hegaveuphisstudyincollegein

A.bundle

C.despair

B.desperate

11.Youcangoyoupromisetobebackbefore120clock.

A.sofaras

C.aslongas

12.1yourearlycoming.

A.lookingforward

C.lookforwardto

B.asfaras

B.lookingforwardto

13.1didntfinishmyhomework.1182

A.didhe

C.hedid

B.didnthe

14.Letsdiscusstheseproblemsatthemeeting,?

A.dowe

C.willyou

B.shallwe

15.Ifyouneedfurtherinformation,pleaseoffice

.A.contact

C.constant

B.construct

16.knowhowoftenthebusrunsduringrushhour.

A.occur

B.happen

C.takeplace

17.lmusedearlynow.

A.get

B.getting

C.toget

18.Letsthereportsonthelatestwork.

A.to

B.with

C.overitisforkidstoimaginefreely!

A.How

B.What

C.Whatan

20.Themanagerurgedhisstaffnottosplendidopportunity.

A.get

B.escape

C.miss

Passage1Withoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.

15Herearethreestepsthathelptomakeagoodmarketingbudget.

Step1:OrganizefinancialinformationThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.

Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue-theminimumamountofmoneyyourcompanymakeseachmonth.16Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,17notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.

Step2:DeterminewhereyouwanttospendmarketingfundsAfteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.

Step3:AssessdataandmakeappropriatechangesThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.18Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.19Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.

21.Whatshouldthebudgetplanbebasedon?

A.Thecompanysreliableexpense.

B.Thecompanysreliableincome.

c.Thecompanysreliablecost.

22.Whatdoes"disposableincome"meaninparagraph3?

A.Totalincome

C.Netincome.

B.Previousincome.

23.Youhavetobeclearwhenorganizingfinancialinformation.

A.theincomeandexpenses

C.thebudgetmanagement

B.themarketingfund

24.ThethreemainfactorsthatdecidehowyouspendmarketingfundsA.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpendB.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudienceC.theassetsyouhave,theproductandtheincome

25.Keepingthebudgetinmindwhenmakingmarketingdecisionswillavoid

A.usinglessthanyouearn

C.usingmorethanyouearn

B.usingmoneyunnecessarily

Passage2

1thinkthemostterriblethinginlifeformylittlebrotherisgettingupinthemorning.Heisalmostsickwhenmymotherca11s,"Herbert!Itsseven0clock!Getup!"Herbertanswers,"1mcoming!"andgoesrightbacktosleep.lmnotata11likemybrother.1dontliketogotobedatnightbut1dontmindgettingupinthemorning.1usual1ywakeupbeforemymothercallsme.1jumpoutofbedandgointothebathroomtotakeashower.1getdressed,brushmyteeth,combmyhair,andgetreadytogodownstairsforbreakfastassoonasmymothercalls.

ButnotHerbert.Hejustsleeps.Amilitarybandinourbedroomcouldnotwakehimup.1callhimandsay,"Getup!Mumwillbeupheretopullyououtofbedifyoudontgetupimmediately!"Buthejustsleeps.AftercallingafewmoretimesmymotherhastocomeupstairsandpullHerbertoutofbed.Itsthatwayeverydaywithmylittlebrother.Perhapssomedayhelllearntogetupontime,but1reallydontthinkso.

26.Themostterriblethinginlifeformylittlebrotherisgoingtoschool.

27.Whenmothercalls,Herbertdoesntanswerandremainsinbed.

28.MymotheroftenhastopullHerbertoutofbedasherefusestogetup.

29.SometimeswehavetosendforamilitarybandtowakeHerbertup.

30.ThewriterthinkssomedayHerbertwilllearntoget