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ShanghaiModularModularProject1Thisisthereportofthegroupof10Chi-nes,GermanandFinnishstudentsworkingonaPDPProjectatTonjiuniversity2014.TheaimoftheReportistoshowourprocessandgiveanideawhatwehavendone.TheProjectwasfulfilledwithinhalfofthetime,afterallteammembersofthefirstoutoftwosemesterslefttheteam.TheteamworkedondeveloanewfridgeconceptinacooperationwithHaier.ModularFridgeistheresultoftherese-archabouttheuserneedsinamodernsociety.Itcanchangerelatedtothedyna-micuserneeds.

Wehopeyouenjoyreadingourrepotandyoulikeourconcept.Ifyouhaveanyques-tionsfeeltocontacttheteamviatheSino-Finnish-CenterattheTongjiuniver-sityinShanghai.TableTableoffinal

PDPcourseDesignBriefTheTeamProcessstreetlookinsidethefridgeMeetingwithPartdescription/functionAssambly/ProductionFutureaspectsParts(howwebuildit)reviewtheThiscourseprovidesanintroductiontothedesignprocessandconceptualdesignofproducts.Itprovidesanexperienceinpre-liminaryprojectnningofcomplexandrealisticsystems.Designconceptsandtechniquesareintroduced;thestudent‘sdesignabilityisdevelopedinadesignpro-jectorfeasibilitystudychosentoempha-siseinnovationandingenuity,andprovidewidecoverageofengineeringtopics.

Designoptimisationandsocial,environ-mental,economic,andpoliticalimplica-tionsareincluded.Thereisanemphasisonhands-oncreativecomponents,team-work,andeffectivecommunication.Thereisaspecialemphasisonthemanagementofinnovationprocessesforthedevelop-mentofsustainableproducts,fromproductdefinitiontosustainablemanufacturingandfinancialmodels.Bothindividualandgrouporalpresentationswillberequired.Ourmainpurposeistodesignafuturefridgewhichcanfullfilltheneedsoftheuserwhichcanunderstandandfulfiltheuserneedwhichtheyhaven‘tcompleyunderstandbythemselvesyet.Thesurveyrevealsthatahugeamountsuserclaimsthattheirfridgespaceisnotenoughfortheirneed.Especiallyforthosefamilieswhichareexpandingbytime,theneedforthespaceismeanwhileexpan-

Weareaimedtodesignafridge,thevolu-meofwhichcouldbeadjustedaccordingtothespecificuserneed.Inthiscase,thebetweensupportandneedcanbesolved.Also,energywastecanbecontrol-Teamwasbuildby10studentsfrominter-nationalUniversities,from,Germa-nyandFinland.Moststudentsdidn‘tknoweachotherbeforesoitwasthefisttimetoworkinthisteamtogether.TheProductdevelopmentprocesswasstructuredinawaythateverybodygotataskreferringtohisalspecification.

Teammeetingwereheldonaregularbasetokeepthegroupintouchandcontroltheprocess.Theteamhadagoodworkingroutineandmanagedtobridgetheculturaldifferences.ThegivenPositionswithintheteam:Projectmanager,ManagerofPrototype,ManagerofReport.WhoWhoisName:FayeChenFrom:Shanghai,Major:GermanicLanguageYear:InthesecondyearUniversity:TongjiuniversitySpecialtask:ProjectManagerName:ThomasFrom:Schwäbischgmünd,GermanyMajor:In ctionDesignUniversity:HfGSchwäbischgmündYear:3rdSpecialtask:Name:JulianKuhnFrom:Frankfurt,GermanyMajor:ProductDesignUniversity:HfGOffenbachYear:3rdSpecialtask:3DmodelingName:From:Shanghai,Major:EngineeringYear:1stSpecialtask:onlyName:DanielGemmeckeFrom:Frankfurt,GermanyMajor:ProductDesignUniversity:HfGOffenbachYear:3rdSpecialtask:3DName:HannaFrom:FinnandSpecialtask:Name:LukasMunserFrom:Frankfurt,GermanyMajor:ProductDesignYear:3rdSpecialtask:3DName:ThiloseifertFrom:Stuttgart,GermanyMajor: ctionDesignSpecialtask:Name:LynnYangFrom:Shanghai,puterscienceYear:2nd,masterUniversity:TongjiuniversitySpecialtask:survey Name:FraukeTaplikFrom:Frankfurt,GermanyMajor:ProductDesignYear:3rdSpecialtask:ReportHaieristheworld‘s4thlargestwhitegoodsmanufacturerandthemostvaluablebrandin.With29manufacturingnts,8comprehensiveR&Dcenters,19over-seastradingcompaniesacrosstheworldandmorethan50,000globalemployees,Haierhasdevelopedintoagiantmulti-national.In2008,HaiergainedglobalrevenueofRMB119billion.GuidedbythebusinessphilosophyofCEOZhangRuimin,Mr.ZhangRuiminChairmanandChiefExecutiveOfficerZhangRuimin,aHan,wasbornonJanuary5,1949inLaizhou,Sh.Heholdsthetitleofsenioreconomistandwas

aMBAdegreefromtheTechnologyUniversityin1995.HeisnowtheChair-manoftheBoardofDirectorsandCEOoftheHaierGroup.Haierhasexperiencedthedevelopmentstages,notedasBrandBuilding,DiversificationandInternationa-lization.Attheendof2005,Haiercametoits4thstrategicstageofglobalbrandbuilding.Thanksto25yearsofefforts,itsreputationthroughouttheworldhasbeenheightenedsignificantly.In2008,thebrandvalueofHaieramountedtoimpressiveRMB80.3billion.Since2002,HaierhastoppedtheMostValuableBrandtallyforsevenconsecutiveyears.NineteenHaierbrandedproducts,inclu-dingrefrigerator,airconditioner,washingmachine,evision,waterheater,compu-ter,phoneandhomeappliancesintegration,havebeenawardedasChine-seFamousBrandproducts.Haierrefri-geratorandwashingmachineareamongthefirstgroupofWorldFamousBrandproductsawardedbytheGeneralAdministrationofQualitySupervision,InspectionandoftheP.R.C.InMarch2008,Haierwasselectedasoneofthe„‘sTop10GlobalBrands“byFi-nancialTimesforthesecondtime.InJune2008,Forbesreleasedtheworld‘s„600MostReputableCompanies“,ofwhichHaierrankedthe13thandthe1stamongcompanies.InJuly2008,HaierrankedfirstintermsofoverallleadershipamongcompaniesintheWallStreetJournalAsia‘sannualsur-veyof„Asia‘s200MostAdmiredCompa-nies“.Haierhas eaninternationalbrand,anditsprestigeisrisingfastwithitsexpansionintotheinternationalmarket.

Haier‘smanagerialmodelsof„marketchain“and„individual-ordercom-bination“havebeenhighlyrecognizedworldwide.Itsexperiencehasalsobeenintroducedintocasestudiesofmanyforeigneducationalinstitutes,includingHarvardUniversity,UniversityofSouthernCalifornia,InternationalInstituteforMa-nagementDevelopment(IMD),theEuro-peanBusinessCollege(inFrance)andKobeUniversity.Its„marketchain“ma-nagementpracticehasalsobeenaccep-tedintotheEUcasestudylibrarystock.Haierbelievesthattheessenceofglobali-zationislocalization.ForHaier,thismeansa„Three-in-One“operationalframework:completelocalizationofdesign,manu-facture,andmarketing.Haieraimstouselocalfinancingandemployeesto apartofthelocalcommunitywhilecrea-tingaglobalbrand.ThePrototypeDevelopmentProcesswassplitindifferentphases.Inthebeginningthenewgroupmeteachotherandgettoknoweachother.Thetaskwasdiscussedandfirstideascollected.Afterthethisfiststepweremade,theteammemberbeca-mepositionsandtaskfromthegroup.Especiallyateammanagerwasimportanttocontroltheprocess.Thanthegroupyzedthefindingsoftheoldteamandsetasurveytogatherinformationaboutuserneeds.

Withthousfindingsthegroupdefinedproblemstodevelopsolutionsfor.Afterthefirstconceptseemedto emorecleartheteamsetametingwithHaiertopresenttheconcept.Inthenextstepthechosenconceptwasfurtherdevelopedanddetailswerediscussedinthegroup.InthefinalphasethePrototypewasbuildandtheGalawasned.PresentationwithcheckpiontGala/PresentationwithcheckpiontGala/ firstmodelsFugiaintofficatiantiuscuscilmagnimolorenimaautreeictotatur?Quibus,aborroco-nemvolutacestrunteumquiquamditatio.Veniscienismilliseasuntusesequitotateexetetofficabo.Nam,earumlitmoluptur?Untoblamquamusducipidisadetdiasedmoloreicidquesoluptamfacestionratemapedetverumsinrepuditatemfuga.Amautidusuntusetfaccuptaenobistfugitatiisutpraeceptacusantlaututetetquamiumcoritipsainciomniaepudandeparcitescivoluptaquiasumquiseosdidus.

Nonsedmolorerodunturautquaturmodioditasitlaturrepudanihicipictatur,omnimodeserroracilitquidolorrumetursumeturmoloresitectemquevoluptatinussitemipsaeerrobeaquesanisciist,officaeverumquasdiatendustio.Cestfugiamusamidquuntiaquiinposquam,sitanimu whatisafridgefor?Fugiaintofficatiantiuscuscilmagnimolorenimaautreeictotatur?Quibus,aborroco-nemvolutacestrunteumquiquamditatio.Veniscienismilliseasuntusesequitotateexetetofficabo.Nam,earumlitmoluptur?Untoblamquamusducipidisadetdiasedmoloreicidquesoluptamfacestionratemapedetverumsinrepuditatemfuga.Amautidusuntusetfaccuptaenobistfugitatiisutpraeceptacusantlaututetetquamiumcoritipsainciomniaepudandeparcitescivoluptaquiasumquiseosdidus.Nonsedmolorerodunturautquaturmodioditasitlaturrepudanihicipictatur,omnimodeserroracilitquidolorrumetursumeturmoloresitectemquevoluptatinussitemipsaeerrobeaquesanisciist,officaeverumquasdiatendustio.Cestfugiamusamidquuntiaquiinposquam,sitanimuUcient,quideseaticusdaeetdebisullignienido-

eiiittieitiestcrtidrlicitl,lutasii.niseatiseosamObitiaconconsedipietvoluptaenobisremetetusciisutetdolesciadolestiusamex-perum,occaborsuseiunt,soluptacomnihitaquam,adeaquiconsequerepelitinumnevolorernatiataquiaporerumcusaperem.Hentiamendicataturrehentetur?Ucimustvoluptatatureoptatisaliquovolorroiducitiumvelessuntenosanisquostiumhilnsequiomnissinctemporehent.Accuptaspienecusnusautasinposqui-aesnonseditiumadquidexeroriadolupicimincturasutevelecatendae.Ihillandaeparumhitatiacusdaestoesinimagniano-bisetvellestiasandemetusrerumquevelmolupturmoloritvoloresvellenesimqueomnimoquoipsamusetplitderibusaudavelestiasvolestvit,sitiur?Uditdoluptasidelloremquoditutomnimoluptatiuraperspidipsuntlacerspicaboreruptibusautesexcessintvolupisquepacumquasdeestipsamaliquae.Onprorenatatur,quibusapienienientvolorepeliticonsequam,accatutatur,aesinctotatam,conemconsequatusetendaeexper-ferumlaboravolorporesaborevolutFugiaintofficatiantiuscuscilmagnimolorenimaautreeictotatur?Quibus,aborroco-nemvolutacestrunteumquiquamditatio.Veniscienismilliseasuntusesequitotateexetetofficabo.Nam,earumlitmoluptur?Untoblamquamusducipidisadetdiasedmoloreicidquesoluptamfacestionratemapedetverumsinrepuditatemfuga.Amautidusuntusetfaccuptaenobistfugitatiisutpraeceptacusantlaututetetquamiumcoritipsainciomniaepudandeparcitescivoluptaquiasumquiseosdidus.Nonsedmolorerodunturautquatur

oditasitlaturrepudanihicipictatur,omnimodeserroracilitquidolorrumetursumeturmoloresitectemquevoluptatinussitemipsaeerrobeaquesanisciist,officaeverumquasdiatendustio.Cestfugiamusamidquuntiaquiinposquam,sitanimuWeconductedanonlinesurvey(seeatta-chedquestionnaire)andcollected192fee-dbackbeforedesigningthewholeconceptofourproduct.Theresultdatasourcesisauthenticandreliable,youcanfindithereonthewebsite.Butbecauseofthelimiteddataset,pleaseexpectslightlydeviationofthefinal Fromtheresultwecansee,Hairisleadingthecurrentrefrigeratormarket,withandotherforeignrefrigeratorbrandsfollowingbehind.Fromtheper-spectiveofbrandawareness.Haier’sbrandimageisimpressivebecauseofitspopularcartoonHaierBrothers,whichwasmadein1990s,whiletheremainingmajoritybrandsofrefrigeratorsarenotsome-morablebyitsusers.Whenitcomestotheuserexperien-ce,mostoftherespondentswantedthefurtherrefrigeratorstobemoreenergysaving,in ligentandgoodlooking.Inthetwoopenquestions,amajorityofpeoplepointedouttheodorbetweendifferentfoodwasbotheringthem,theywantedamorefreshrefrigerator.

Regardingtotheidealsizeofafridge,Chi-neseconsumersgenerallypreferalargerrefrigerator,butduetoitsheavinessandexpensiveness,actuallytheyarehavingamediumsizeddomesticfridge.Soaccordingtowhatwefoundinthesurvey,theinnovationoffuturerefrigera-torscanbeconsideredinthefollowingtwoaspects:modularity(toclassifythestora-geoffoodandreducetheodorproblem),detachable(tocustomisethesizeofyourownrefrigerator,it’seasytotransportandexpand).Ofcoursebasedontheabovetwoconcepts,thefunctionalitiesofelectricitysaving,in ligentcontrolling,goodlookingarealsocombinedintoourfinaldesign.Thepurposeofthissurveyistobetterun-derstandconsumerneedsanddeterminethedirectionofourproduct.Sotheques-tionnaireisdesignedandimplementedfortheearlyproductconceptdesignphase.Aftertheourconceptisfurtherrealisedandprototyped,asecondroundofdetailedanddeeperusertestissupposedtocarryon,andwe’llrefineandi teourproductdesignbasedonthat,whichisanotherworktodointhefuture.家家验告ABriefReportofUserSurveyon作者:Lynn时间:3/19-背此报告是海尔冰箱产品开发小组成员为反映国内冰箱用户的体验现状以寻求创新优化而设计。本次调查采用网上、分析相结合的方法,在两天时间内面向所有互联网用户和高校学生用户进行意见。我们针对本次调查数据为基础,对目前国内用户在加油冰箱使用的体验方面进行了初步分析,并最终形成此初步调研报告。背192来 来与:与您的(Whatdoyou选比学生36.98%在职50.52%无业5.73%其他6.77%(What'thesizeofyour双开门大冰箱(Bigwithtwo25.52%中等单开门冰箱(Mediumwithone66.15%迷你小冰箱52.6%我家没冰箱(No5.73%如果空间允许,你愿意要更大点的冰箱吗?(Wouldyoulikeabiggerfridgeifspace愿意59.9%不愿意16.15%视价格而定(Dependsonthe15.63%无所谓(No8.33%你更注重冰箱的品牌还是功能?(Withsameprice,doyouprefertothebrandor计品牌47.92%功能48.96%无所谓don't63.13%(Howdoyoucareaboutits计Carea48.96%Carebutnotso45.83%不重要Don't84.17%Notat21.04%Whatdoyoudislikeaboutthecurrent大冰箱买了不好Toobigto29.17%Inconvenienttoopenthe38.54%Notelectricity32.29%Toobigthatoccupytoomuch19.79%外观太丑ugly14.06%其它16.67%forothers:Odor,big-你希望未来的冰箱是怎样的?(请发挥想象至少说一点)Howdoyouimaginethefuture:省电/自动调温Electricitysaving,不串味Noodor,智能化Inligent,大空间Hugeusagespace,语音控制Voicecontrol,外观漂亮Good-looking,etc.你一般在哪里买冰箱?Generally,wheredoyoubuyaElectricalmallswithmany75%品牌专卖店Brand20.83%73.65%其他10.52%Howdoyoutransportitto项卖家Sellers95.83%自己弄回家Self-73.65%其他方式10.52%What'sthebrandofyour比海尔35.42%容声7.29%西门子11.98%美菱9.38%三星73.65%73.65%不记得了Don't15.63%其他Other13.02%Whatfirstcometoyourmindwhentalkingabout计比洗衣机Washing49.48%热水器Heat42.08%冰箱33.33%没想法No6.25%其它8.85%forothers:海尔兄弟动画片Cartoon:HaierDoyoulikeassembling项计不喜欢37.5%喜欢46.35%无所谓16.15%lookinsideFugiaintofficatiantiuscuscilmagnimolorenimaautreeictotatur?Quibus,aborroco-nemvolutacestrunteumquiquamditatio.Veniscienismilliseasuntusesequitotateexetetofficabo.Nam,earumlitmoluptur?Untoblamquamusducipidisadetdiasedmoloreicidquesoluptamfacestionratemapedetverumsinrepuditatemfuga.Amautidusuntusetfaccuptaenobistfugitatiis

utpraeceptacusantlaututetetquamiumcoritipsainciomniaepudandeparcitescivoluptaquiasumquiseosdidus.Nonsedmolorerodunturautquaturmodioditasitlaturrepudanihicipictatur,omnimodeserroracilitquidolorrumetursumeturmoloresitectemquevoluptatinussitemipsaeerrobeaquesanisciist,officaeverumquasdiatendustio.Cestfugiamusamidquuntiaquiinposquam,sitanimu Fugiaintofficatiantiuscuscilmagnimolorenimaautreeictotatur?Quibus,aborroco-nemvolutacestrunteumquiquamditatio.Veniscienismilliseasuntusesequitotateexetetofficabo.Nam,earumlitmoluptur?Untoblamquamusducipidisadetdiasedmoloreicidquesoluptamfacestionratemapedetverumsinrepuditatemfuga.Amautidusuntusetfaccuptaenobistfugitatiisutpraeceptacusantlaututetetquamiumcoritipsainciomniaepudandeparcitescivoluptaquiasumquiseosdidus.Nonsedmolorerodunturautquatur

oditasitlaturrepudanihicipictatur,omnimodeserroracilitquidolorrumetursumeturmoloresitectemquevoluptatinussitemipsaeerrobeaquesanisciist,officaeverumquasdiatendustio.Cestfugiamusamidquuntiaquiinposquam,sitanimustreetFormoreinformationofcustomerneed&feedbackofHaierPeopleofdifferentbackgroundsizeofthehouse36people,22-54yr,from10differentcoun-tries,in13differentprofessionsDetailedquestionscookingfrequencyandcommoningre-theneedandwishforadvancedfridgetheunsatisfyingpartandproblemsaboutexistingfridgefactorsthatmatterwhenchoosingafridgepricerangeforabetterfridgeimpressionofHaieranditsshortageThepiechartshowsthetop7wishesforabetterfridge

Ascanbeseenfromthechart,VOLU-MEandCOMPARTMENTarethefirstandsecondthatneedsimprovement.So,modularfridgeisreallyagoodchoice.Asitcanbedividedintoseveralpartsaswellasusingtogether.SothevolumecanbeBesides,peoplealsopaymuchattentiontothefunctionsuchastemperaturecont-rollingandfreshnessretaining.Differentin-gredientsshouldbeconservedindifferenttemperaturetopreserveitsnutrition.Andsomeinterviewersexpresstheirdemandformedicineandcosmeticzones.Thelastbutnottheleast,morefashionab-leappearanceisalsoonthelist.Peoplehavegotboredwiththebigwhitecubes.Somethingcolorfuland alizedmayattracttheirinterest.So,theresultfinallyleadstothemodularfridgeofadvantagesaslisted: UserPeopleStoreStoreunprocessedStorecannedStoreKeepfreshfoodfreshforlonger MorePeopleUnprocessedHealthattention(especiallywithMoreorganizedtimeParentalguidance(forSomethingtotakeawaythesmellsortoKeeptheintegrityoffoodHumidityGoodintuitiveandattractiveSpaceSpaceefficiency/customizableQuickdefrost,timecontrolTimecontrolsystemandheatingCustomizableorganizationofHealthComparmentalizedtemperatureUseoffridgeinAutomaticclosingSelfCustomizableSelfcleaningandeasytoDifferentmodes(partymode/holydaymodetoadjustfoodOdorReminderforcookingandeatingthefoodclosetoToletknowwhatfoodisRemindwhatyoudonnothaveintheConnectedtoEasierwaytoseewhatyouhaveintheWaterPetfoodInterviewdataAtleast2mealsaTheyputeverythingintheirWesellFRIDGEStoFAMILIES:atleast3or4PeoplethatneedtobepaidmoreattentionpeopleareSatisfactoryatalthoughpeoplearenot

VOLUME:asbigaspossibleCONTROLLING:TemperatureSIZE(VOLUME/SIZE)Howmanypeopleintheirhome/Familymembersorroommates?23343322Howbigistheapartment?Howmanytimesaweekdotheycookathome/Howmanymealsaday2Whatdoyoueatathome?Processedfood,unprocessed,frozen,fruit,meats,vege-tables,etc.Meats,vegetablesMum-madefoodFreshmeatPorridge,noodles,fruits,eggsIdon’tFreshWhataboutyourfridgenowisunsatisfying?IcemakerisbrokenCheesesmellspreadstothewholefridgeIt’sgoodsofarToosmallHygiene,slownesstounze,structureofstorageOutdatedfoodsWhatfunctiondoyouneedorusethemostinfridge? KeepWhatisinsideyourfridgeIcecream,meat,vegetables,eggs,milk2lofmilk,4lofwater,2orangejuices,1saladfromNosh2eggs,eggs,beer,butter,coca-cola,vegetables,milkFruits,water,beerSalmon,fruit,milk,Whatisinyourfridgethatmaybeisnotinotherpeople’sfridge?Orderedfoodandcheeses(notnow)0Celsiusdrawer(non-zer)Waterdispenser?Idon’tknowWhatdoyouwishyourfridgecouldGivemearecipe,basedonwhatisinside-> mendationwhattolmewhatisinsideandwhenisthelastdaytob.lifsomethinghasgoneAutomaticallyletmeknowwhatfoodwouldbegoing–AlarmofoutdatedTomakeiceNoWouldyoubuyafridgethatcoulddothat?Yep,ifIwouldneedtobuyanewfridgeIfyes,I-Whatfactorsdoyouconsiderifyouarebuyingafridge?Energysaving;bigenough;newfuctionPrice,outsidematerial(metalcolororwhite)Price,performance(savingelectricity)WhatkindsofproblemsdoyouhaveintheShenmashenmashenma(IcanshowthistoTanConTherefrigeratordooropeninwrongway;sonottowardstableandstoveToooilyAlarmfortoomuchoilandsmokeinairringsalltheway?CleaningupToolittlespaceforpropercookingWhatappliancesdoyouhaveintheNormalMicrowave,stove,oven,fridge,watercooler,vacuumhooverontopofthestoveFridges,cookers,tubs,air-exchangemachine– Coffeemachine,toaster,waterboilerMicrowaveoven,ovenOven,Whichonesdoyouusethemost?Fridge,microwave,waterCookers&fridges&tubs.BasicallyallofthemPots,pans,knives Caroline(23)worksasaninternatJohnson&JohnsoncorporationMartin(26)Spanish,AppdesignerMarina(41)Russian,RealestateagentClement(23)French,StudentCarlos(30)Colombian,ArchitectRaisa(24)Indonesian,DoctorPatricia(54)American,MathteacherAnny(27),worksatRushana(25)Kazakh,AdministratorattherestaurantSilvia(20)Malagasy,StudentSandra(34),EnglishteacherIryna(26)Ukrainian,WorksatStephenie(22)American,WorksasafashiondesignerinHowmanypeopleintheirhome/FamilymembersorroommatesHowbigistheapartment2people(roommates)2bedrooms55sq.4people(family:me,mother,father,sister)4bedrooms100sqm3people(family:mother,father,daughter)2bedrooms60sq.m2people(meandmygf)2bedrooms55sqm 1bedroom50sq 1bedroom45sq3people(me,sonandhisgf)2bedrooms80sq2people(meandmybf)1bedroom45sq3people(meand2roommates)3bedrooms95sq2people(meandmysister)2bedrooms55sq3people(me,myhusbandandourson)2bedrooms65sqm3people(meand2roommates)3bedrooms80sqm2people(meand1roommate)2bedrooms70sqHowmanytimesaweekdotheycookathome/HowmanymealsadayPeople<30yrcookathomeabout3-4timesaweekPeople>30yrcook3timesadayWhatdoyoueatathome?Processedfood,unprocessed,frozen,fruit,meats,vegetab-les,etcMostlyunprocessedfood(cookspaghetti,ricewithmeatandvegetables,soup,porridge(madeofanycereal),omlet)Ifprocessedfoodthantinfish,tomatosauce,yoghurt,cereal,pickles,potatochips,ies,differentjams,cheese,dumplingsWhataboutyourfridgenowisunsatisfying?WhatfunctionsdoyouneedorusemostinyourHasbadsmellinside(noair-conditionerHasaboringThesizeofthewholefridgeshouldbeSmallsizeoftheHavetodezeNoquickcoolingandheating(warming)Nobigshelfforbigjarsandbottles(ofmilk,juice)whichisNoshelfformedicine,it’simportanttokeepthemedicinefarawayfromtheBright/luminoushandle(soitwillglowatfine-adjustmentofthehandle(ifyoudidn’tproperlyclosethedoor,thedoorwillclosethehardcoverofthedoorshouldberesistanttodirt(sothatitwon’tgetdirtyorthedirtwon’tbethatobvious)thedoorshouldopenfromtwosides,sothefridgeisveryeasytoceintheapart-lowshouldhaveaminibarWhatisinsideyourfridgeMilk,eggs,yoghurt,juice(plusothercannedandbottleddrinks),chocolate,freshvegetablesandfruits,sauces(ketchup,mayonnaiseetc),dairyproducts,jams,pickles,medicine,leftoversfromdinnerorfoodfromrestaurants.Inzer:meats,fish,frozenvegetablesandfruits,dumplings,ice-cream,Whatisinyourfridgethatmaybeisnotinotherpeople’sMakeupproducts(facemasks,lotions)Coconutoil/honeyGrapesinthezerFrozenpeasBread(in zer,tokeepitWhatdoyouwishyourfridgecouldQuicklycoolandheatfood(forex.Quicklywarmmilkorwaterforsmallkidswhocantdrinkcoldbeverages,orcoolthewarmwater/juice)ItshouldletyouknowwhatproductsyouhaveShouldpushtheshelfautomaticallywhenyoupressabutton(sothatyoucanseealltheproductsclearlyandchoosewhichoneyouneed)HasseveralshelveswithdifferenttemperatureCouldworkasanoven(hasmicrowaveoveninside)Hassmallindividualcontainershiddeninthewallsofthefridgesothatyoucanputsthinthefridgewithouthavingtoputitinacontainerorwrapitwithsaranwrap.HaveawaterdispenserHasapetfooddispenserWouldyoubuyafridgethatcoulddoYes,butonlyifit’sreasonablypriced(thepriceshouldbemax30%higherthanapriceofanaveragefridge)WhatfactorsdoyouconsiderifyouarebuyingaDesign(color,shape,size,modernlooketc)Portable(forfamilieswithkids)WhatkindsofproblemsdoyouhaveintheThereisnotenoughspace(especiallyifpeopleeatinthekitchen,notinthelivingGeneralTounderstandtheneedsofpeoplewhohaveanduserefrigeratorsathomeandhowtheexperienceandutilitycanbeimprovedsothatwecanbetterunderstandhowtodesignarefrigeratorofthefuture.Theteamofresearchersconsistsofmultitalentedstudentsfromarchitectural,mechani-calengineering,industrialdesign,medicalandbusinessbackgrounds.Thefirstmethodofresearchthatweareapplyingisinterviews.Wewilldesignaninter-viewtocollectqualitativedataonthepeoplewhohaveanduseafridge.Thequestionswillbedesignedtoillicittheirattitudestowardthekitchenandtoday’srefrigerator.Fromtheseinterviewswewillextrapolatetheneedsoftheusersfromtheanswersthattheygiveus.Thesecondmethodisbycollectingandyzingpicturesoftheinsideofvariousrefri-geratorsofdifferenthomes.Thiswillbedonebystartingonlineforumsinwhichpeopleareaskedtosubmitaquickpictureofwhatisinsidetheirrefrigerator.Wehopetofindtrendsonhowmanypeopleareusingthespaceinsidetherefrigerator.Wealsohopetofindproblemsthatpeoplehavewiththespaceinsidetheirfridge.Thethirdmethodweusedisthatwewilldobenarkingresearch.Wewilllookatwhatisalreadyonthemarketandhowtheycompareintermsofprice,innovation,designandengineering.WewilluseprimaryresourcessuchaselectronicsstoresaroundShanghaiandwewillalsolookonlineformoreinformation.Belowarethequestionswehavedevelopedforourinterviews:Howmanypeopleintheirhome/FamilymembersorroommatesHowbigistheapartmentHowmanytimesaweekdotheycookathome/HowmanymealsadayWhatdoyoueatathome?WhataboutyourfridgenowisWhatfunctionsdoyouneedorusemostinyourfridge?Whatisinsideyourfridgenow?Whatisinyourfridgethatmaybeisnotinotherpeople’sfridge?Whatdoyouwishyourfridgecoulddo?WouldyoubuyafridgethatcoulddoWhatfactorsdoyouconsiderifyouarebuyingafridge?Whatkindsofproblemsdoyouhaveinthekitchen?Whatappliancesdoyouhaveinthekitchen?Whichonesdoyouusethemost?Theteamwentoutonmultipleoccasionstoconductatotalof42interviews.Theinter-vieweesarepeoplewholivein ,agesrangingfrom23–65yearsold.Asampletranscriptionoftheinterviewsisshownbelow,theremainderoftheinterviewsareavailableintheappendix.Name(optional/Age/PROFESSIONCarla/31/stayathomemomHowmanypeopleintheirhome/Familymembersorroommates4peopleinthehome2kidsHowbigistheapartment266sqm3bedroomHowmanytimesaweekdotheycookathome/HowmanymealsadayCookathome2outof3mealsaday,everydayWhatdoyoueatathome?Processedfood,unprocessed,frozen,fruit,meats,vegetab-les,etcPastafruitsfishnotsomuchmeat90%vege,QuesadillasmacncheeseWhataboutyourfridgenowisunsatisfying?ThefridgeistoosmallthezeristoosmallKidsneedalotofstuffWhatfunctionsdoyouneedorusemostinyourfridge?Fridgeneedstobereliable.StaycoldWhatisinsideyourfridgenow?Currypaste,sourcreamcreamcheese,dairy,yogurt,fruits,vegetables,onions,condi-ments,juices,bread,Leftovers,pomelo,eggsWhatisinyourfridgethatmaybeisnotinotherpeople’sStoragecontainerforcheese–maybeforodorcontainment,Teethwhiteninggel,Medici-neforkidsthatneedstobecoldWhatdoyouwishyourfridgecouldNicelooking,stylish,bigandfunctionable,waterandicedispenser,Crushedice,BiggerandmiddledrawerwouldbeniceWouldyoubuyafridgethatcoulddoYes,ifitwasn’ttoomuchmoreexpensive,andprobablyonlywhenwearedtobuyafridge.WhatfactorsdoyouconsiderifyouarebuyingaNeedstolooknice,goeswiththekitchen’sstyle,hastobereliable.Whatkindsofproblemsdoyouhaveinthekitchen?Minorproblems,nothinginWhatappliancesdoyouhaveintheBlender,toaster,ricecooker,kitchenaidmixer,skillet,wafflemaker,microwave,ovenWhichonesdoyouusethemost?ToasterandblendermicrowaveandovenAftercollectingtheinterviews,we yzedthembyextrapolat

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