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湖南省永州市公共英语五级(笔试)模拟考试(含答案)学校:________班级:________姓名:________考号:________
一、1.ListeningComprehension(15题)1.Womenhavemorefatcellssowomenhavelesswater.
A.RightB.Wrong
2.PartA
Directions:Youwillhearatalk.Asyoulisten,answerQuestions1-10bycirclingTRUEorFALSE.YouwillhearthetalkONLYONCE.Younowhave1minutetoreadQuestions1-10.
听力原文:W:Comein,please.
M:Goodmorning,Dr.Wilson.
W:Goodmorning,Wang.Hownicetomeetyouagain.Takeaseat…whydon'tyou,please.Whendidyougettotheuniversity?
M:Iarrivedyesterday.
W:Well…areyoulivinginthecollege?
M:No,IamwithanEnglishfamily…actually…becauseIwanttoimprovemyspeaking.
W:Oh,fine.Right,didyoutakealanguageproficiencytestbeforeyoucame?
M:Yes.Uhh…myOverallBandis6,but…unfortunatelymyspeakingscoreisonly5.
W:OK,youknow,hereinthisuniversity,youhavetotakeourownEnglishtestbeforeyouattendanylectures.So,firstofau.whatwe'vegottodois,wehavetomakeanarrangementforthetestdate.Umm…willtomorrowbeallfightforyou?
M:Yeah,Ihavetimetomorrowmorning.
W:Good,then.Tomorrowatten.Idon'tthinkthetestwillbeanyproblemforyou.Now,let'smakesureyoumakegooduseofyourtimehere.Let'sputitlikethis.Whatexactlydoyouwanttoaccomplishinthenext12months?
M:I'minterestedincomputerlanguagetranslation,Imean,fromEnglishtoChineseandChinesetoEnglish.I'lltry,ifpossible,toproducesoftwareoradevicewhichcanserveasaninterpreter.
W:Yes,couldyoubeabitmorespecificabout…er…thedevice?
M:Forinstance,whenyoutalktothedeviceinEnglishitwilltranslateyourwordsintoChineseandviceversa.
W:Uhuh…doyoumeanit'llbeascompetentas…er…ahumaninterpreter?
M:Yes…well,I'llletitdealwithgeneralsituations,atleast.
W:Fascinating…andhowbigwillthedeviceitselfbe,doyouthink?
M:Thesizeofacigarettepack,Ithink.Sopeoplecanputitintheirpocket.
W:Really?Well,thatcouldbeaPh.Dproject.Tellmewhatyouhavedonesofar.
M:Inmyfouryearsofundergraduatestudy,Istudiedelectronics,advancedmathematics,hardwaredesigning,somecomputerlanguagesandprogramwriting.
W:Yes,buthaveyoudoneanypracticaljobs?Imean,haveyouwrittenanyprogramsforpracticaluse?
M:IhadbeeninvolvedinaprojectforCADinashipyard.
W:Computeraideddesign.Thatwasprobablyagoodexperience,but,unfortunately,itmaynothelpyourpresentprojectmuch.AreyoufamiliarwiththeC-language?
M:No.
W:Uhuh…thephoneticprocessingsystem,doyouknowhowsuchasystemworks?
M:Whatdoyoumeanby“phoneticprocessingsystem”?
W:Well,youknow,Englishisspokenbydifferentpeoplewithdifferentaccents.YourEnglishaccentisdifferentfrommine,andofcoursemineisnotthesameasmycolleagues.SoasIseeit.yourdevicewouldhavetobeabletorecogniseandunderstanddifferentaccents.
M:Oh,Isee.IthinkIcanlearntheC-languageandthephoneticprocessingsystemhere.
W:Well,that'sprobablytrue,butyou'vegotonlytwelvemonthsandyouwantadegree,don'tyou?
M:Yes.
W:OK,sothere'retwowaysofstudyingforadegreehere.Youeithertakesixcourses,passtheirexamsandhaveyourdissertationacceptedortheotherwayisyoudosomeresearchworkandsubmityourprojectreport.
M:IthinkI'lltakethesecondway.
W:Fine,butareyousureyoucallfinishyourprojectintwelvemonths?
M:Idon'tknow.butIcanworktwelvehoursperdayandsevendaysperweek.
W:Well,I'dsuggestyouspendsometimeinourlibrary,tryingtofindoutwhatotherstudentshavedonebeforeandperhapsreconsideryourownproject,tosomeextent.Youmightnarrowyourresearcharea,concentratingonsolvingoneortwomajorproblems.And,it'dbeagoodideatotalktoyourcolleaguesinthelab,first.Anyway,I'msurewecanworkoutsomethinggood.ShallIseey
A.RightB.Wrong
3.Youcanfindyournoseinthedarknessbecauseofyour"feltimage".
A.RightB.Wrong
4.Waterisasimportantasvitamins,mineralsandproteinsforlife.
A.TrueB.Fasle
5.PartA
Directions:Youwillhearatalk.Asyoulisten,answerQuestions1-10bycirclingTRUEorFALSE.YouwillhearthetalkONLYONCE.Younowhave1minutetoreadQuestions1-10.
听力原文:DoItYourselfMagazineorganizesacompetitioneverysummertoelectthe“Handymanoftheyear”.ThewinnerofthisyeariSMr.RoyMiller.aSheffieldpostman.Ajournalistandaphotographerhavecometohishouse.ThejournalistisinterviewingMr.Millerforanarticleinthemagazine.
W:Well,I'mveryimpressedbyalltheworkyou'vedoneonyourhouse,Mr.Miller.Howlonghaveyoubeenworkingonit?
M:IfirstbecameinterestedinDo-it-Yourselfseveralyearsago.Yousee,mysonPaulisdisabled.He'sinawheel-chairandIjusthadtomakealterationstothehouse.Icouldn'taffordtopayworkmentodoit.Ihadtolearntodoitmyself.
W:Hadyouhadanyexperienceinthiskindofwork?Didyouhaveanypracticalskills?
M:No.1gotafewbooksfromthelibrarybuttheydidn'thelpverymuch.SoIdecidedtogotoeveningclassessothatIcouldlearnbasiccarpentryandelectricalwiring.
W:Whatsortofchangesdidyoumaketothehouse?
M:Firstofall,practicalthingstohelpPaul.Youneverreallyrealizetheproblemshandicappedpeoplehaveuntilitattacksyourownfamily.Mostgovernmentbuildings,forexample,havestepsuptothedoor.Theydon'tplanbuildingssothatdisabledpeoplecangetinandout.Weusedtoliveinaflat,andofcourse,itwastotallyunsuitable.Justimaginetheproblemsadisabledpersonwouldhaveinyourhouse.WeneededalargerhousewithwidecorridorssothatPaulcouldgetfromoneroomtoanother.Wedidn'thavemuchmoneyandwehadtobuythisone.It'soverninetyyearsoldanditwasinaverybadstateofrepair.
W:Wheredidyoubegin?
M:Theelectrical.IcompletelyrewiredthehousesothatPaulcouldreachalltheswitches.Ihadtolowerthelightswitchesandraisethepower-points.IwentontodothewholehousesothatPaulcouldreachthingsandgowhereheneeded.
W:Whatelsedidyoudo?
M:BythetimeI'dalteredeverythingforPaul,do-it-yourselfhadbecomeahobby.Ireallyenjoyeddoingthingswithmyhands.Look,Ieveninstalledsmoke-alarms.
W:Whatwasthepurposeofthat?
M:Iwasveryworriedaboutfire.Yousee,Paulcan'tmoveveryfast.Ifittedthemsothatwewouldhaveplentyofwarningiftherewereafire.Iputinacompleteburglar-alarmsystem.Ittookweeks.Thefrontdooropensautomatically.andI'mgoingtoputadeviceonPaul'swheelchairsothathe'llbeabletoopenandcloseitwhenhewants.
W:Whatareyouworkingonnow?
M:I'vejustfinishedthekitchen.I'vedesigneditsothathecanreacheverything.NowI'mbuildinganextensionsothatPaulwillhavealargeroomonthegroundfloorwherehecanwork.
W:There'sa$10,000prize.Howareyougoingtospendit?
M:IamgoingtostartmyownbusinesssothatIcanconvertordinaryhousesfordisabledpeople.IthinkI'vebecomeanexpertonthesubject.
ThoughPaulisdisabled,hemanagedtomovearoundinthehouse.
A.RightB.Wrong
6.HowdidEmilyDickinsondifferfromWaltWhitman?
A.Shepublishedpoemsfrequently.
B.Sheseldomlefthome.
C.Shelivedinanearlierera.
D.Shespokeadifferentlanguage.
7.WhyareAmericanstudentsusuallyunderpressureofwork?
A.Becausetheiracademicperformancewillaffecttheirfuturecareerinthefuture.
B.Becausetheyareheavilyinvolvedinstudentaffairs.
C.Becausetheyhavetoobservetheuniversitydiscipline.
D.Becausetheywanttorunforpositionsofauthority.
8.Accordingtothetalk,onlyrealcharactersportrayedinbooksmaybecomeourfriends.
A.TrueB.Fasle
9.Whatdoweknowaboutthedifferencebetweenmenandwomenintermsofpersonalrelationships?
A.Itiseasierforwomentomakefriendsamongwomen.
B.Womentendtorevealtheirfeelingsmoreeasily.
C.Personalrelationshipsaremorecentraltomostmen'slives.
D.It'seasiertoestablishpersonalrelationshipswithwomenthanwithmen.
10.Studentscanenjoyasimplebookingandenrolmentprocedureinsomechains.
A.RightB.Wrong
11.AlldirectorsontheBoardarefull-timeemployeesinthecompany.
A.RightB.Wrong
12.Whatwasusedtocarrymostmailafterthecoloniesbecameanation?
13.Thepast-orientedpeopletendtolookattheworldina______.
14.HowmanypeopledependonlocalriceandfoodinSouthAsiacurrently?
A.Morethan150millionpeople.
B.Lessthan150millionpeople.
C.About100millionpeople.
D.About120millionpeople.
15.Whichpowerdoesthemansuggest?
A.Waterpower.
B.Windpower.
C.Solarpower.
D.Electronicalpower.
二、2.UseofEnglish(10题)16.
【C2】
17.(38)
18.
【C9】
19.(39)
20.(33)
21.
【C14】
22.
【C11】
23.(36)
24.(47)
25.
【C19】
三、3.ReadingComprehension(15题)26.PartB
Directions:Inthefollowingarticlesomeparagraphshavebeenremoved.ForQuestions66-70,choosethemostsuitableparagraphfromthelistA-Ftofitintoeachofthenumberedgaps.Thereisoneparagraphwhichdoesnotfitinanyofthegaps.MarkyouranswersonANSWERSHEET1.
AccordingtotheAmericanAcademyofDermatology,anestimated10to50millionpeopleinthiscountryhaveanallergicreactiontopoisonivyeachyear.Poisonivyisoftenverydifficulttospot.Itcloselyresemblesseveralothercommongardenplants,andcanalsoblendinwithotherplantsandweeds.Butifyoucomeintocontactwithit,you'11soonknowbytheitchy,blisteryrashthatformsonyourskin.Poisonivyisared,itchyrashcausedbytheplantthatbearsitsname.Manypeoplegetitwhentheyarehikingorworkingintheirgardenandaccidentallycomeintodirectcontactwiththeplant'sleaves,roots,orstems.Thepoisonivyrashoftenlookslikeredlines,andsometimesitformsblisters.
66.______
About85percentofpeopleareallergictotheurushiolinpoisonivy,accordingtotheAmericanAcademyofDermatology.Onlyatinyamountofthischemical—1billionthofagram—isenoughtocausearashinmanypeople.Somepeoplemayboastthatthey'vebeenexposedtopoisonivymanytimesandhavenevergottentherash,butthatdoesn'tnecessarilymeanthey'renotallergic.Sometimestheallergydoesn'temergeuntilyou'vebeenexposedseveraltimes,andsomepeopledeveloparashaftertheirveryfirstexposure.Itmaytakeuptotendaysfortherashtoemergethefirsttime.
67.______
Herearesomeotherwaystoidentifythepoisonivyplant.Itgenerallygrowsinaclusteroflow,weed-likeplantsorawoodyvinewhichcanclimbtreesorfences.Itismostoftenfoundinmoistareas,suchasriverbanks,woods,andpastures.Theedgesoftheleavesaregenerallysmoothorhavetiny"teeth".Theircolorchangesbasedontheseason—reddishinthespring;greeninthesummer;andyellow,orange,orredinthefall.Itsberriesaretypicallywhite.
68.______
Thebody'simmunesystemisnormallyinthebusinessofprotectingusfrombacteria,viruses,andtheirforeigninvadersthatcanmakeussick.Butwhenurushiolfromthepoisonivyplanttouchestheskin,itinstigatesanimmuneresponse,calleddermatitis,towhatwouldotherwisebeaharmlesssubstance.Hayfeverisanotherexampleofthistypeofresponse;inthecaseofhayfever,theimmunesystemoverreactstopollen,oranotherplant-producedsubstance.
69.______
Theallergicreactiontopoisonivyisknownasdelayedhypersensitivity.Unlikeimmediatehypersensitivity,whichcausesanallergicreactionwithinminutesofexposuretoanantigen,delayedhypersensitivityreactionsdon'temergeforseveralhoursorevendaysaftertheexposure.
70.______
Intheplaceswhereyourskinhascomeintocontactwithpoisonivyleavesorurushiol,withinonetotwodaysyou'lldeveloparash,whichwillusuallyitchrredden,burn,swell,andform.blisters.Therashshouldgoawaywithinaweek,butitcanlastlonger.Theseverityofthereactionoftenhastodowithhowmuchurushiolyou'vetouched.Therashmayappearsoonerinsomepartsofthebodythaninothers,butitdoesn'tspread—theurushiolsimplyabsorbsintotheskinatdifferentratesindifferentpartsofthebody.Thickerskinsuchastheskinontheonsolesofyourfeet,ishardertopenetratethanthinnerskinonyourarmsandlegs.
A.Becauseurushiolisfoundinallpartsofthepoisonivyplant—theleaves,stems,androots—it'sbesttoa-voidtheplantentirelytopreventarash.Thetroubleis,poisonivygrowsalmosteverywhereintheUnitedStates(withtheexceptionoftheSouthwest,Alaska,andHawaii),sogeographywon'thelpyou.Thegeneralruletoidentifypoisonivy,"leafletsthree,
27.PartC
Directions:Answerquestions71-80byreferringtothefollowinggames.
Note:AnswereachquestionbychoosingA,BorCandmarkitonANSWERSHEET1.Somechoicesmayberequiredmorethanonce.
Answerquestions71~80byreferringtothefollowinggames.
Note:AnswereachquestionbychoosingA,B,CorDandmarkitonANSWERSHEET1.Somechoicesmayberequiredmorethanonce.
A=BewitchedB=SavingPrivateRyanC=TeamAmerica:WorldPoliceD=Godfather
Whichmovie...
tellsthestoryaboutthelastgreatwar?71.______
illustrateshowviolencecandestroyahumansoul?72.______
describestheimageofAmericaasthedominatefigureintheworld?73.______
influencesmostmoviesconcerningthecriminalelementsnowadays?74.______
representsthetensionrelationbetweenAmericaandFrance?75.______
isconsideredasthetopfivemoviesallthetime?76.______
tellsthestoryaboutretrievingthelastoneoffourbrothersinthewar?77.______
describesthestoryofarealwitchwhowasaskedtoacttheroleofanimaginarywitchaccidentally?78.______
wassimplyregardedasamovieaboutgangstersonce?79.______
wasadaptedfromaclassicTVsituationcomedy?80.______
ABewitched
"Bewitched"isapainfullyembarrassingremakeoftheclassicTVsitcomthatranonABCfrom1964-1972.Theseries,abouta"mixed"marriagebetweenahigh-flyingsorceressandanearthboundmortal,boastssomeofthemostfamiliarandiconicimagesintelevisionhistory.
WriterNoraEphronhasover-thoughttheconcepttosuchanextentthatshehasmanagedtostripawaymostoftheelementsthatmadetheseriesworkinthefastplace.Themovieisn'ttechnicallya"remake"of"Bewitched"sincethewitchplayedbyNicoleKidmanisn'ttheSamanthaStevensoftheseriesbutratherasinglewomannamedIsabelBigelowwhogetstoplaySamanthaStephensonTV.It'sallverychicandcomplicated,yousee,butthestorygoessomethinglikethis.tiredofthelifeofinstantgratificationthatwitchcraftsoeasilyaffordsher,Isabelhasdecidedtostrikeoutonherownasatotallyself-reliantmortal,movingintoatracthomeintheSanFernandoValleyandvowingtogetthroughtheremainderofherdayswithoutthebenefitofwitchcraft.Oneafternoonwhileatabookstore,sheisspottedbyoneJackWyatt,apompous,self-centeredmovieactorwhosecareerandpersonallifehavebothbeeninthetankoflateandwhoishopingtoatleastjumpstarttheformerbytakingontheroleofDarrinStevensinanewversionoftheoldseries.OneglimpseofIsabel'snose-twitchingabilityconvinceshimthatthisnon-actresswouldbeperfectforthepart,sowewindup,intruePirandellianfashion,withafictionalTVwitchbeingplayedbyanhonest-to-Godreallifewitch.
BSavingPrivateRyan
WorldWarIIwasapivotaleventofthe20thcenturyandadefiningmomentforAmericaandtheworld.Itshiftedthebordersoftheglobe.Itforeverchangedthosewholivedthroughit,andshapedgenerationstocome.Ithasbeencalled"thelastgreatwar".
NothingcouldhavepreparedthesoldiersatOmahaBeachforthebattletheyareabouttowage.Filledwithhopeandresolve,noneofthemknowsiftheywillsurvivethesmallstripofbeachaheadofthem.AshiseyesscantheNormandycoast,CaptainJohnMiller(TOMHANKS)believesthatgettinghimselfandhismenpastthegauntletisthegreatestchallengehehasfacedinthewar.Buthismostdifficulttaskstillliesahead.
Evenasthealliedforcesbegintogetafootholda
28.(80)
29.(75)
30.(73)
31.(79)
32.
Ed'sencounterwiththerecyclingteamshowsthat______.
A.Edwasdesperatetocorrecthismistake.
B.EdonlywantedtogivemoneytoRaoul.
C.Edwasunwillingtotipthetruckdriver.
D.Ednolongerwantedtogivethemmoney.
33.
WhatdoesMacDonaldwarnpeoplewhentheyintendtobuylifeinsuranceproducts?
A.Itisexpensivetoinvestonlifeinsuranceproducts.
B.Someinsurancehassomespecificterms.
C.Someinsurancecompanieswillnotprovidesatisfactoryterms.
D.Peopleshouldnotuseinsurancepoliciespurelyasaninvestment.
34.ShortagesoffluvaccinearenothingnewinAmerica,butthisyear'sisawhopper.Untillastweek,itappearedthat100millionAmericanswouldhaveaccesstoflushotsthisfall.ThenBritishauthorities,concernedaboutquality-controlproblemsataproductionplantinLiverpool,barredallfurthershipmentsbytheChironCorp.Overnight,theU.S.vaccinesupplydwindledbynearlyhalfandfederalhealthofficialsfoundthemselvesmakinganunusualplea.Insteadofbeseechingusalltogetvaccinated,they'renowurgingmosthealthypeoplebetweentheagesof2and64notto."Thisreemphasizesthefragilityofourvaccinesupply,"saysDr.MartinMyersoftheNationalNetworkforImmunizationInformation,"andthelackofredundancyinoursystem."
Whyissuchabasichealthservicesoeasilyknockedout?Mainlybecauseprivatecompanieshavehadlittleincentivetopursueit.Tocreateasingledoseoffluvaccine,amanufacturerhastogrowlivevirusina2-week-oldfertilizedchickenegg,thencracktheegg,harvestthevirusandextracttheproteinsusedtoprovokeanimmuneresponse.Profitmarginsarenarrow,demandisfickleand,becauseeachyear'sfluvirusisdifferent,anyleftovervaccinegoestowaste.Asaresult,theUnitedStatesnowhasonlytwomajorsuppliers(ChironandAventisPasteur)--andwhenoneofthemrunsintotrouble,thereisn'tmuchtheothercandoaboutit."Avaccinemakercan'tjustcallupandorder40millionmorefertilizedeggs,"saysManonCox,ofConnecticut-basedProteinSciencesCorp."There'sawholeindustrythat'sscheduledtoproduceacertainnumberofeggsatacertaintime."
Sleekertechnologiesarenowintheworks,andexpertsarehopingthatthisyear'sfiascowillspeedthepaceofinnovation.Themainchallengeistoshiftproductionfromeggsintocellcultures--amediumalreadyusedtomakemostothervaccines.Fluvaccinesareharderthanmosttoproducethisway,butseveralbiotechcompaniesarenowpursuingthisstrategy,andoneculture-basedproduct(SolvayPharmaceuticals'Invivac)hasbeenclearedformarketinginEurope.
ForAmericans,theimmediatechallengeistomakethemostofalimitedsupply.Thegovernmentestimatesthat95millionpeoplestillqualifyforshotsunderthevoluntaryrestrictionsannouncedlastweek.That'snearlytwicethenumberofdosesthatclinicswillhaveonhand,butonly60millionAmericansseekoutshotsinanormalyear.Infact,manyexpertsarehopingtheshortagewillserveasanawarenesscampaign--encouragingthepeoplewhoreallyneedaflushottogetone.
Shortagesoffluevaccineshowthat______.
A.Americareliestoomuchonforeignsuppliers
B.thedemandoffluevaccinesishighthisyear
C.qualityproblemisaseriousprobleminfluvaccineproduction
D.thesupplyoffluvaccinesisratherweakandAmericahasnoback-upmeasurestomakeitup
35.
Themainpointofthepassageisthatspecialprotectivelaborlawsforwomenworkersare______.
A.unnecessarybecausemostworkersarewellprotectedbyexistinglaborlaws
B.harmfultotheeconomicinterestsofwomenworkerswhileofferingthemlittleornoactualprotection
C.notworthpreservingeventhoughtheydorepresentahardwonlegacyofthe1abormovement
D.controversialbecausemaleworkersreceivelessprotectionthantheyrequire
36.
Whydoestheauthormentiongeneticengineeringandcomputerscience?
A.Tocomparethemwiththenewmaterials.
B.Toshowthesignificanceofthenewmaterialsonthefutureworld.
C.Tocomparethenewmaterialswiththem.
D.Toexplainhispoint.
37.
WhatadvicemightMaquetgivetothosewhohaveacrucialtestthenextday?
A.Memorizinggrammarwithgreatefforts.
B.Studytextbookswithcloseattention.
C.Havetheirbrainimagesrecorded.
D.Enjoytheirsleepatnightsoundly.
38.PartB
Directions:Inthefollowingarticlesomeparagraphshavebeenremoved.ForQuestions66-70,choosethemostsuitableparagraphfromthelistA-Ftofitintoeachofthenumberedgaps.Thereisoneparagraphwhichdoesnotfitinanyofthegaps.MarkyouranswersonANSWERSHEET1.
Itwasamomentmostbusinessexecutiveswouldpausetosavor:latelastyear,GermansportinggoodspioneerAdidaslearnedthatafteryearsofdecliningmarketshare,thecompanyhadsprintedpastU.S.ReebokInternationaltotakethesecondplacebehindNikeintheraceforworldwidesales.ButRobertLouis-Dreyfus,therumpledFrenchmanwhonowrunsAdidas,anddidn'tevenstopforoneofhistrademarkHavanacigarsincelebration,worriedthatthecompanywouldgrowcomplacent.Instead,heandagroupoffriendsboughtFrenchsoccerclubOlympicdeMarseille"Nowthat'ssomethingIhavedreamedaboutsinceIwasakid."Louis-Dreyfussayswithanadolescentgrin.
66.______
Withsalesinthefirstthreequartersof1996at$2.5billion,upablithering30.7%over1995,it'shardtorecallthedismalshapeAdidaswasinwhenLouis-DreyfustookoveraschairmaninApril1993.Foundedin1920byAdiDassler,theinventorofthefirstshoesdesignedespeciallyforsports,thecompanyenjoyedanearmonopolyinathleticshoesuntilanupstartcalledNikeappearedinthe1970sandrodetherunningfadtoriches.Bytheearly1990sAdidashadcomeunderthecontrolofFrenchbusinessmanBernardTapie,whowaslaterjailedforbribingthreeFrenchsoccerplayers.AlthoughthecompanytriedtospruceupitsstaidimagewithateamofAmericandesigners,Adidaslostmorethan$100millionin1992,promptingtheFrenchbanksthathadacquiredcontrolofthecompanyfromTapietobeginadesperatesearchforanewowner.
67.______
Thepoker-lovingLouis-Dreyfusknewhehadbeendealtawinninghand.FollowingtheleadsetbyNikeinthe1970s,hemovedproductiontolow-wagefactoriesinChina,IndonesiaandThailandandsoldAdidas'EuropeanfactoriesforatokenoneDeutschemarkapiece.HehiredPeterMoore,aformerproductdesigneratNike,ascreativedirector,andsetupstudiosinGermanyfortheEuropeanmarketandinPortland,Oregon,fortheU.S.Hethenriskedeverythingbydoublinghisadvertisingbudget."Wewentfromamanufacturingcompanytoamarketingcompany,"saysLouis-Dreyfus."Itdidn'ttakeagenius—youjusthadtolookatwhatNikeandReebokweredoing.Itwaseasierforsomeonecomingfromtheoutside,withnobaggage,todoit,thanforsomebodyfrominsidethecompany."
68.______
"ThemarketingatAdidasisvery,verygoodrightnow,"saysEugenioDiMaria,editorofSportingGoodIntelligence,anindustrynewsletterperceivingAdidasasaveryyoungbrand."Thecompanyisparticularlystronginapparel,muchstrongerthanNikeandReebok."
Although90%ofAdidasproductsforwearonstreetinsteadofsportsfields,Louis-DreyfusfeltthepreviousmanagementhadlostsightofAdidas'rootsasasportingproductscompany.Afterall,AdiDasslerinventedthescrew-instudforthesoccershoeandshodAmericanchampionJesseOwensinthe1936Olympics.Sohesoldofforfoldedothernon-corebrandsthatAdidashaddeveloped,includingLeCoqSportif,ArenaandPony.Europeisstillthecompany'slargestmarketbecauseAdidasdominatestheapparelindustryandthankstosoccer'smassivepopularitythere,Louis-Dreyfttsisquicktosharecreditfortheturnaroundwithasmallgroupoffriendswhoboughtthecompanywithhimin1993.OneofthosefellowinvestorsisaformerIMScolleague,ChristianTourres,nowsalesdirectoratAdidas."We'reprettycomplementarybecauseI'mabitofadreamer,soit'sgoodtohavesomebodyknockingonyourheadtoremindyouthere'sabudget,"saysLouis-Dreyfus.
Commutingtothefirm
39.(67)
40.PartB
Directions:Inthefollowingarticlesomeparagraphshavebeenremoved.ForQuestions66-70,choosethemostsuitableparagraphfromthelistA-Ftofitintoeachofthenumberedgaps.Thereisoneparagraphwhichdoesnotfitinanyofthegaps.MarkyouranswersonANSWERSHEET1.
Periodicallyinhistory,therecomeperiodsofgreattransitioninwhichworkchangesitsmeaning.Therewasatime,perhaps10,000yearsago,whenhumanbeingsstoppedfeedingthemselvesbyhuntinggameandgatheringplants,andincreasinglyturnedtoagriculture.Inaway,thatrepresentedtheinventionof"work".
Then,inthelatterdecadesofthe18thcentury,astheIndustrialRevolutionbeganinGreatBritain,therewasanothertransitioninwhichthesymbolsofworkwerenolongerthehoeandtheplow;theywerereplacedbythemillandtheassemblyline.
66.______
WiththeIndustrialRevolution,machinery—poweredfirstbysteam,thenbyelectricityandinternalcombustionengines—tookoverthehardphysicaltasksandrelievedthestrainonhumanandanimalmuscles.
67.______
Andyet,suchjobshavebeencharacteristicofthehumanconditioninthefirstthree-quartersofthe20thcentury.They'vemadetoolittledemandonthehumanmindandspirittokeepthemfreshandalive,madetoomuchdemandforanymachinetoservethepurposeuntilnow.
Theelectroniccomputer,inventedinthe1940'sandimprovedatbreakneckspeed,wasamachinethat,forthefirsttime,seemedcapableofdoingworkthathaduntilmenbeenthepreserveofthehumanmind.Withthecomingofthemicrochipinthe1970's,computersbecamecompactenough,versatileenoughand(mostimportantofall)cheapenoughtoserveasthebrainsofaffordablemachinesthatcouldtaketheirplaceontheassemblylineandintheoffice.
68.______
First,whatwillhappentothehumanbeingswhohavebeenworkingatthesedisappearingjobs?Second,wherewillwegetthehumanbeingsthatwilldothenewjobsthatwillappear
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