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CASE
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AREA
项目区 退线范 商业尺度研 概念草
PROJECT SITE COMMERCIAL DESIGN
OFFCIETYPICAL PLOT1AREA 区
SITE
SCALE
RESIDENTIAL
OFFICETOWER
PLOT2AREA
MAINROADSITESITE
COMMERCIALVALUEPEOPLE&CARFLOWPARK
商业街立面研究RETAILFACADEOFFICEFACADE
PROJECTPROJECT
省HUARUNCORP.WUHANGUANGGUCHANGDONG HUARUNHUARUNCORP.WUHANGUANGGUCHANGDONGPROJECT
“中国之心“HEART 心.授于清末的洋务运动促进了工业和经济发展,使最大的水陆交通枢纽.也曾经因为名主曾经是政WuhanislocatedintheHubeiProvince,itisamajorcityincentral;itisalsoknownasthe‘heartof’.DuetotheWesternizationMovementinlateQuinDynasty,itpromotesthelocaleconomicdevelopment.Wuhan esanimportanteconomiccityinthecentral,itturnsintothelargestwa-terandlandtransportationhub.TherevolutionsthathappenedaroundtheareahaveoncemadeWuhanintothegreatestpoliti-calcenterin.PROJECT“江“Cityof
被称之为水城,该城市区有着1/4的水域,形成了1200多座桥.长江支流至市境,将分成了武内河经济时代,大江经济时代和海洋经济时代.Wuhanisknownasthecityofrivers,theurbanareacontain1/4ofwatersurfaceandformedmorethan1200bridges.YangtzeRivertributewaterthroughoutthecenterofthecity,itdividesthecityintothree,Wuchang,HankouandHanyang.Wuhanisalsoknownasits‘HarborCulture’,itisdividedintothreeperiodoftime,fromtheinnerlandeconomicstotheworldeconomics.PROJECT“古“TheAncient
的盘龙城遗址,至今已有3500术紧紧相系,李白、崔灏、孟浩然等,著名诗人都在此作WuhanexisteversincetheNeolithicAge6000yearsago.ThePanlongchengRuinsarelocatedinnorthernsuburbithaveexistedfor3500years.Wuhanisalsoknownforitsliture.LiBai,CuiHao,Mengetal,arethewellknownpoets,theyhavecreatedtheirmasterpiecesinWuhan.“YellowCraneTower”becameafamousattractionbecauseofthesepoets.HUARUNCORP.WUHANGUANGGUCHANGDONG SITE地铁1地铁22HUARUNCORP.WUHANGUANGGUCHANGDONG HUARUNCORP.HUARUNCORP.WUHANGUANGGUCHANGDONG地块 地块
MAIN
HUARUNCORP.HUARUNCORP.WUHANGUANGGUCHANGDONGSITE
技大 技大学东校光谷世界 中医
地块 地块
医 商 办 住 学HUARUNHUARUNCORP.WUHANGUANGGUCHANGDONGSITE
光谷世界 中医
地块 地块
花 长飞光
建设 已建HUARUNHUARUNCORP.WUHANGUANGGUCHANGDONG华 华地块 地块
地铁2号 地铁 HUARUNHUARUNCORP.WUHANGUANGGUCHANGDONGSITE
地块红 多层退
5
5HUARUNHUARUNCORP.WUHANGUANGGUCHANGDONGSCALE
地块
地块共711520SQM 共43795 HUARUNHUARUNCORP.WUHANGUANGGUCHANGDONGCOMMERCIAL
PEOPLE
公共绿地共8546 HUARUNCORP.HUARUNCORP.WUHANGUANGGUCHANGDONGProjectIntroduction
ProgramPositioning
落成时间:2011占地面积:125sqmLocation:ShenzenCompltionYear:2011SiteArea:1.25sqkmHeight:3-7FloorLevels
商业,时尚,生态旅打造旅游名片:旅游信息中心,创展中心,红树林影院等多机构,举办旅游文化节,灯光秀等利用滨海长廊,红树林保护区,华侨城湿地等自然景观优势,引入海洋与沙滩文化Mixeduseprogram:Combiningentertainmentfacilities,commerceandenvironmentalsustainabletravelingexpericence.ItrepresentstheimageofShenzenfortravingbybuildinginformationcenter,galleyandcinama,aswellasholdingallkindsofevent.Establingthecultureofsustainablewaterfrontlifestylebyusingofthenatureresourceincludingwetlandand ScaleStudy
COMMERCIALSPATIALSCALE0m Site
商业街尺 酒吧街尺ScaleofRetailStreet ScaleofStreeforFoodandHUARUNCORP.HUARUNCORP.WUHANGUANGGUCHANGDONGProjectIntroduction
ProgramPositioning
落成时间:2006总建筑面积:15万sqm(包含)Location:BeijingCompltionYear:2006TotallyFloorArea:150000sqmHeight:2-3FloorLevels
一站式休闲消费:影院、滑冰场、美容中心,引入LifeStyleShopCenter概Mixedprograms:includingflagshipshopsandartgalleies.Itisanallinone“LifeStyleShoppCenter”:Includingcina-ma,skatingrinkandfitnesscenterScaleStudy建筑类型:19栋2-3
COMMERCIALSPATIALSCALE
总基地面积:6.9万sqmBuidingTypology:19villaswith2-3floorWestArea:RetailStreet;EastArea:FoodandBeverage,0m Site
ScaleofStreetand
HUARUNCORP.HUARUNCORP.WUHANGUANGGUCHANGDONG建外SOHOProjectIntroduction
ProgramPositioning
落成时间:2006:16.9sqm高度:99mLocation:BeijingCompltion:SiteArea:79000sqmBuildingHeight:99
Mixedprograms,ShopsindependentdistribingalongtheFlexiableofficespace建外SOHOScaleStudy
物业种类:2栋写字楼,18栋公寓,4总面积:16.9万sqm,东区占地面积:6.9万Program:2officetowers,18apartments,4TotalSiteArea:169000sqm,Eastare:69000 Site
ScaleofStreetand
HUARUNCORP.WUHANGUANGGUCHANGDONG ProjectIntroduction
ProgramPositioning
落成时间:2012占地面积:12.6万Location:FuzhouCompltionYear:2012SiteArea:125987
Multi-useUrbanCangshanWandazaisWandaGroup’ssecondingcitycomplexprojectinFuzhou.ThecitycomplexincludesdifferenttypesofprogramsthatsatisfiestheneedofHUARUNCORP.WUHANGUANGGUCHANGDONG ScaleStudy
COMMERCIALSPATIALSCALE
SOHO总基地面积:12.6万sqm,东区占地面积:6.9万sqmProgram:2officetowers,18apartments,4TotalSiteArea:169000sqm,Eastare:69000 0m Site
ScaleofStreetand
RESIDENTIALCASEHUARUNHUARUNCORP.WUHANGUANGGUCHANGDONGProjectIntroduction
ProgramPositioning
落成时间:2011占地面积:8.4万Location:SingaporeSiteArea:84000sqm
吉宝湾映水苑设有六栋公寓和11座低层公寓共1,129户组成ReflectionsatKeppelBaycontains6highriseresidentialtowersand11lowriseapartments.Thewholecomplexcarriesabout1129
HUARUNCORP.HUARUNCORP.WUHANGUANGGUCHANGDONG94SQMThreebedroom128-130SQM
Threebedroom151SQMThreebedroom173-183SQM
ProjectIntroduction
ProgramPositioning
位置:建筑面积:12万Location:CompltionYear:2010SiteArea:24000sqmGFA:120000sqm
海景壹号位于陆家嘴CBD,正滨江绝版地段。直面浦江,一线江景ProjectissituatedinCDBofShanghaiLujiazui,thesiteisuniqueandvaluable,withsupremeviewtowardsthe
FourFour300FiveFive390Three247北辰三角洲项目E5ProjectIntroduction
ProgramPositioning
位置:Location:ShanghaiCompltionYear:2012GFA:259000sqm
项目,将车库位置移至道路平面以上,同时将住区中心庭院抬高.实现真正意义上的人车分流,Thisprojectusesthestrategyofseparatingpeopleandcarcirculation;basementparkinghavebeenmovetogroundfloorandthegreenzahavebeenmovetothelevelabove.Thisstrategyalsousestheriveronsitetoenhancethegardenlandscape,itcreatesacomfortableenvironmentforliving.HUARUNHUARUNCORP.WUHANGUANGGUCHANGDONG
HUARUNCORP.HUARUNCORP.WUHANGUANGGUCHANGDONG
ProjectIntroduction
ProgramPositioning
Location:XiamenCompltionYear:2016GFA:109474sqm
‘XiamenInternationalHarborCity”isopposedbycommercialsand中国富力ProjectIntroduction落成时间:2008建筑面积:130Location:BeijingCompltionYear:2008GFA:
ProgramPositioningAresidentialcommunitywithinthecomplexof ,officesand
ProjectIntroductionLocation:BeijingGFA:466000sqm
ProgramPositioningAresidentialcommunitynexttoStarlightPalace
中国铁狮门麓岭ProjectIntroductionLocation:BeijingCompltionYear:2008GFA:385480sqm
ProgramPositioning
Threebedroom
ThreebedroomFourbedroom
Threebedroom
TwobedroomNNINGPROGRAMDESIGN
HUARUNHUARUNCORP.WUHANGUANGGUCHANGDONG OPT OPT OPT
HUARUNCORP.WUHANGUANGGUCHANGDONG
OPT
PROGRAMOPT OPT
HUARUNCORP.WUHANGUANGGUCHANGDONG FACADEHUARUNCORP.HUARUNCORP.WUHANGUANGGUCHANGDONGOPTOPT
OPTOPT
办 办公立面研OFFICEFACADEOPT OPT OPT OPT
住 立面分
CONCEPTFACADEHUARUNCORP.HUARUNCORP.WUHANGUANGGUCHANGDONG100PPOfficeBuilding,
TheRotterdam,
YangGuangShangDong,
CentralPark(OneCentral),Sydney,
Lumiere ce,Sydney,
ettoTower,London,
TheMet,
CMA-CGMHeadOffice,
C.F.MøllerArchitectsResidentialTower,
168DwellingsinHospitaletdeLlobregat,
IREOVictory
SPLOTPLOTOFFICETOWERTYPOLOGY1600
1800190150 HUARUNCORP.WUHANGUANGGUCHANGDONG RETAILSTREETTYPOLOGY
11UNIFORMRETAIL OPENRETAIL
2ENLARGESHOPFRONT244一带二商 增加二层连廊
ADDING-OUTER:TWO-LEVEL-INNER:SINGLELEVELHUARUNCORP.HUARUNCORP.WUHANGUANGGUCHANGDONG 办公人 商业人OFFICE
HUARUNCORP.HUARUNCORP.WUHANGUANGGUCHANGDONG
GREEN
OPT
WUHANGUANGGUCHANGDONG OPTUHANGUANGGUCHANGDONG
OPT
WUHANGUANGGUCHANGDONG OPTUHANGUANGGUCHANGDONG
景观大道下方为半停车,为停车空间引入自然CENTRALSUNKENCARPARKINGINTRODUCENATURALLIGHTINTOPARKINGEXPRESSESCALATORSHOOTPEOPLEFROMCORNERZATOTHE3RDOFFICEGRANDLOBBYISONTHE3RDFLOOR/TRIPLESTO-REYHEIGHTSPACEACTIVATETHE3RDTO5THLEVELANCHORHUARUNCORP.WUHANGUANGGUCHANGDONG
Town
WUHANGUANGGUCHANGDONG
RETAILTRAFFICWUHANWUHANGUANGGUCHANGDONG办通分OFFICE
办通流OFFICE WUHANWUHANGUANGGUCHANGDONG
KINDERGARTENTRAFFICRESIDENTIAL
STREETFRONT INNER STREETFRONTINNERWUHANGUANGGUCHANGDONG
STREETFRONTRETAILINNERRETAILSTREETFRONTINNERFIRETRUCK
FIRERESCUEFIRETRUCKTRAFFICWUHANGUANGGUCHANGDONG FIRETRUCKFIRERESCUEFIRETRUCKTRAFFICWUHANGUANGWUHANGUANGGUCHANGDONG
PUBLICWUHANGUANGWUHANGUANGGUCHANGDONG
MechanicalparkingrampRegularRegularHUARUNCORP.WUHANGUANGGUCHANGDONG
NHUARUNCORP.HUAR
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