在线英语翻译：禽流感影响肯德基在华4月销售额

在线英语翻译：禽流感影响肯德基在华4月销售额YumsaysbirdfluhitsChinaAprilsales;Marchdown

肯德基母公司百盛集团警告说，中国新的禽流感疫情严峻影响本月餐厅销售额，该公司还宣布中国市场3月份同店销售额降幅超过预期，主要是受到食品安全恐慌的不利影响。

百胜集团在周三的监管文件中表示，过去一周中国爆发禽流感的相关宣传对肯德基的销售额产生严峻的负面影响。百盛集团一半以上的销售额来自中国市场，在中国开头的近5300多家餐厅大局部是肯德基餐厅，去年肯德基受到鸡肉化学药物残留的影响，在中国市场经营困难。百胜集团在中国市场的3月份销售额下降13%，超过ConsensusMatrix分析师估计的10%。

KFCparentYumBrandsIncwarnedthatanewbirdfluoutbreakinChinabadlyhitrestaurantsalestherethismonth,evenasthecompanyalsoreportedasharper-than-expectedslideinMarchsalesinthecountrycausedbythelingeringimpactofaseparatefoodsafetyscare.

“Withinthepastweek,publicityassociatedwithavianfluinChinahashadasignificant,negativeimpactonKFCsales,“thecompanysaidinaregulatoryfilingonWednesday.

Yumdidnotquantifytheimpact.

Thebirdfluoutbreakhasalreadysickened33andkillednine,asChineseauthoritiestrytoclampdownonrumorsaboutthedeadlyvirusanditspotentialspread.

YumreapsmorethanhalfitsoverallsalesinChina,wheremostofitsnearly5,300restaurantsareKFCs.Itwasalreadystrugglinginthecountryafterchemicalresiduewasfoundinasmallportionofitschickensupplylatelastyear.

“Thiswillsetthembackalittlebit.Ifthose(birdflucasualty)numbersgoup,thentheimpactcouldbelonger,“saidEdwardJonesanalystJackRusso.

SalesatYum”sChinarestaurantsopenatleastoneyearfell13percentinMarch,morethanthe10percentaveragedropexpectedbyanalystspolledbyConsensusMatrix.

TheMarchresultsincludeda16percentdropatKFCanda4percentriseatPizzaHut.

Thecompanyplanstoeducateconsumers,asithasdoneinthepast,thatproperlycookedchickenissafetoeat,YumsaidinWednesday”sfiling.

InFebruary,KFC”ssaleswereflatinChina,whichhadgivenanalystssomehopeaturnaroundwasalreadytakinghold.

WhiletheMarchresultsweredisappointing,theymayshowthattheeffectsofthetimingshiftoftheall-importantChineseNewYearholidayonJanuaryandFebruarywerebiggerthanexpected.

“Idon”tthinkweshouldinterpretthis,necessarily,asastepback,“SanfordBernsteinresearchanalystSaraSenatoresaid.

Yumsharesfellmorethan2percentto$65.20inextendedtradingfollowingt