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ShanghaiModularModularProject11ThisisthereportofourworkonProductDe-velopmentProject2014.WearegroupcalledKoolincluding6German,3and1FinnishstudentsworkingonaPDPProjectatTongjiUniversity.ThetaskwastodevelopanewdesignfridgeconcepttooursponsorHaier.Theaimofthisreportistoshowourprocessandgivethereaderanideawhatwehavedoneduringourthreemonthsofprojecttime.Wehadourchallengesontheteamformation,somejoinedlater,someleftbutintheendwemanagedtohaveefficientandfullteamworkingtowardsourcommongoal;newconceptfridge.
Asaresultwebuildtheconceptofmodularfridgetomeettodaysandfutureneedsofyoungurbanstudentsandfamilieslivingin.Wecombinedourcrazyideastorese-archandbuildourfuturisticconceptforHaiertoconsider,ontheirfuturefridgedevelopment.Wehopeyouenjoyreadingourrepotaswellasyoulikeourfutureconceptofnewgenera-tionsmodularfridge.BeKoolandstayfocused!TeamForfurtherinformationfeeltocontacttheteamviatheSino-FinnishCenter,Tongjiversity,versity,.TableTableofConceptFinal
PDPcourseTheTeamProcessBenarkingOnlineSurveyMeetingwithPartdescription/functionAssambly/ProductionFutureaspectsReviewthePDP–ProductDevelopmentCourseprovi-desitsstudentsanindebtintroductiontothedesignprocessemphasizingtheonhands-oncreativecomponents,team-work,andeffec-tivecommunication.Itprovidesanexperien-ceinthedynamiccycleofprojectnning,fromthebeginningtotheveryend.Designconceptsandtechniquesareintroduced;thestudent‘sdesignabilityisdevelopsduringtheprocessaswellasthestudentsabilitytogene-rateinnovativeideas,workonmultidisciplinarygroupaswellaslearnworkingviadesignpro-cesses.Learningfocusisonthemanagementofinnovationprocesses,tobeabletodevelopsustainableproducts,
fromproductdefinitiontosustainablema-nufacturingandfinancialmodels.Studyingisbasedonproblembasedlearning(PBL)philosophy.Mostoftheproblemsareandsponsoredbymanufacturingcompanies,whoaresearchingforinnovativecooperationwiththenextgenerationofproductdevelo-pers.Atstart,muchattentionisdirectedtotheformingofhighlymotivatedinterdisciplinaryteams.Aprojecttypicallyincludesphasesofnning,searchingforinformation,creationofconcepts,decision-makinganddetailedcom-puteraideddevelopment.Theprojectphasesofmanufacture,assembly,andtestingarestronglyrelatedtothemostvaluablelearningOurmainpurposewastodesignafuturefrid-ge,whichcanfullfilltheneedsofthemodernuserin.Ouraimwastodefineandfindsolutionsforuser-friendlierfridgeinthefuture.Findandfullfilltheneedsthattheusercan’tmaybereallyrealizeordemandbecauseofthelongtraditionalandmannerstousefridgeathome.Earliersurveysrevealsthatahugeamountsuserclaimsthattheirfridgespaceisnotenoughfortheirneed,isthattrue?
Especiallyfamilies’fridgeneedseemtobeex-pandingovertime.Theteamaimedtodesignafridgewithacapacitythatcouldbeadjustedaccordingtothespecificneedsofusers.Theteamalsoconsiderthewideruserexperience,servicesaroundthefridge,nottoforgettingtheenergyefficiencywastouseandmaintaintheTeamwasbuildby10studentsfrominternatio-nalUniversities;,GermanyandFinland.Moststudentsdidn‘tknoweachotherbeforesoitwasthefirsttimeforthemtoworkinthisteamtogether.Theproductdevelopmentprojectwasstructuredinawaythateverybodygotataskreferringtohisorheralspe-cification,yetstillworkingasteamoneverytasktheteamhadto
Teammeetingswereheldonaregularbasetokeepthegroupintouchandcontroloftheprocess.Theteamhadagoodworkingroutineandmanagedto etheculturalandprofessionaldifferences.Thegivenpositionswithintheteam:Projectmanager,ManagerofthePrototypeandManagerofReport.WhoWhoisName:FayeChenFrom:Shanghai,Year:2ndUniversity:TongjiUniversitySpecialtask:ProjectManagerName:ThomasFrom:Schwäbischgmünd,GermanyMajor:InctionDesignUniversity:HfGSchwäbischGmündYear:3rdSpecialtask:Name:JulianKuhnFrom:Frankfurt,GermanyMajor:ProductDesignUniversity:HfGOffenbachYear:3rdSpecialtask:3DModelingName:SherryWangFrom:Shanghai,Major:EngineeringYear:1stSpecialtask:EngineerName:DanielGemmeckeFrom:Frankfurt,GermanyMajor:ProductDesignUniversity:HfGOffenbachYear:3rdSpecialtask:3DName:HannaHuurinainenFrom:Helsinki,FinlandMajor:EntrepreneurshipYear:2rdUniversity:AaltoName:LukasMunserFrom:Frankfurt,GermanyMajor:ProductDesignYear:3rdSpecialtask:3DName:ThiloseifertMajor:InctionUniversity:HfGSchwäbischGmündYear:3rdSpecialtask:Name:LynnYangFrom:Shanghai,Major:ComputerScienceYear:2ndUniversity:TongjiUniversitySpecialtask:SurveyandysisName:FraukeTaplikFrom:Frankfurt,GermanyMajor:ProductDesignYear:3rdSpecialtask:ReportHaieristheworld‘s4thlargestwhitegoodsmanufacturerandthemostvaluablebrand.With29manufacturingnts,8com-prehensiveR&Dcenters,19overseastradingcompaniesacrosstheworldandmorethan50,000globalemployees,Haierhasde-velopedintoagiantmultinational.In2008,HaiergainedglobalrevenueofRMB119billion.GuidedbythebusinessphilosophyofCEOZhangRuimin,Mr.ZhangRuiminChair-manandChiefExecutiveOfficerZhangRui-min,aHan,wasbornonJanuary5,1949inLaizhou,Sh.HeholdsthetitleofsenioreconomistandwasawardedaMBAdegreefromtheTechnologyUniversityin1995.HeisnowtheChairmanofthe
ofDirectorsandCEOoftheHaierGroup.Haierhasexperiencedthedevelopmentsta-ges,notedasBrandBuilding,DiversificationandInternationalization.Attheendof2005,Haiercametoits4thstrategicstageofglobalbrandbuilding.Thanksto25yearsofefforts,itsreputationthroughouttheworldhasbeenheightenedsignificantly.In2008,thebrandvalueofHaieramountedtoimpressiveRMB80.3billion.Since2002,HaierhastoppedtheMostValuableBrandtallyforsevenconsecuti-veyears.NineteenHaierbrandedproducts,includingrefrigerator,airconditioner,washingmachi-ne,evision,waterheater,computer,phoneandhomeappliancesintegration,beenawardedasFamousBrandproducts.HaierrefrigeratorandwashingmachineareamongthefirstgroupofWorldFamousBrandproductsawardedbytheGeneralAdministrationofQualitySupervision,InspectionandoftheP.R.C.InMarch2008,Haierwasselectedasoneofthe„‘sTop10GlobalBrands“byFinancialTimesforthesecondtime.InJune2008,Forbesreleasedtheworld‘s„600MostRepu-tableCompanies“,ofwhichHaierrankedthe13thandthe1stamong InJuly2008,HaierrankedfirstintermsofoverallleadershipamongcompaniesintheWallStreetJournalAsia‘sannualsurveyof„Asia‘s200MostAdmiredCompanies“.Haierhas eaninternatio-nalbrand,anditsprestigeisrisingfastwithitsexpansionintotheinternationalmarket.
Haier‘smanagerialmodelsof„OEC“,„mar-ketchain“and„individual-ordercombination“havebeenhighlyrecognizedworldwide.Itsexperiencehasalsobeenintroducedintocasestudiesofmanyforeigneducationalinstitutes,includingHarvardUniversity,UniversityofSouthernCalifornia,InternationalInstituteforManagementDevelopment(IMD),theEuro-peanBusinessCollege(inFrance)andKobeUniversity.Its„marketchain“managementpracticehasalsobeenacceptedintotheEUcasestudylibraryHaierbelievesthattheessenceofglobaliz-ationislocalization.ForHaier,thismeans„Three-in-One“operationalframework:com-pletelocalizationofdesign,manufacture,andmarketing.Haieraimstouselocalfinancingandemployeesto eapartofthelocalcommunitywhilecreatingaglobalbrand.Teamwasbuildby10studentsfrominternatio-nalUniversities;,GermanyandFinland.Moststudentsdidn‘tknoweachotherbeforesoitwasthefirsttimeforthemtoworkinthisteamtogether.Theproductdevelopmentprojectwasstructuredinawaythateverybodygotataskreferringtohisorheralspe-cification,yetstillworkingasteamoneverytasktheteamhadto
Teammeetingswereheldonaregularbasetokeepthegroupintouchandcontroloftheprocess.Theteamhadagoodworkingroutineandmanagedto etheculturalandprofessionaldifferences.Thegivenpositionswithintheteam:Projectmanager,ManagerofthePrototypeandManagerofReport.PresentationwithGala/PresentationwithGala/ firstmodelsTobeevenabletostartthewholedesignthin-kingprocessweneededtofindouttheactualtargetsgroups,itneeds,preferencesanddesi-resconcerningthefridgeasapartofworkingkitchenandcozyhome.WehadinformationflowcomingfromthepreviousHaierPDP-stu-dentgroupbutthatinformationwasreallyscatteredandneededmoreyzing.Weknewthatresearchwouldgiveusthekeystotheconsumerbehaviorandviathatbetterfridgesolution.ysis,fieldobservationsandbenarkingwouldbevitalforustogetintotheunderstandingofthewholelifecycleandusageofthefridge.
AftergoingtruethepreviousHaiergroups’researchwedidsomeofourown.Wedidbenarkingonlineaswellonthelocaldistri-butorsstore.Wecombinedthesetoindividualfindingsfromsearch,randomconver-sationsandfindings.Thedatatothefinalcon-ceptsolutionwasbasedon;benarking,oneonlinesurvey,2interviewsurveys(streetinterviewandalinterview)andoneobservationsurveybasedontheconsumerspicturesoutoftheirownfridges.Theteamcametoconclusionthatwewouldhavethreemainuserscenariosforourcon-cept,whichwewoulduseinPDPgala.Viathesethreescenariosdemonstratingthewholelifecycleofafridge esunderstandable.Tobeevenabletostartthewholedesignthin-kingprocessweneededtofindouttheactualtargetsgroups,itneeds,preferencesanddesi-resconcerningthefridgeasapartofworkingkitchenandcozyhome.WehadinformationflowcomingfromthepreviousHaierPDP-stu-dentgroupbutthatinformationwasreallyscatteredandneededmoreyzing.Weknewthatresearchwouldgiveusthekeystotheconsumerbehaviorandviathatbetterfridgesolution.ysis,fieldobservationsandbenarkingwouldbevitalforustogetintotheunderstandingofthewholelifecycleandusageofthefridge.
AftergoingtruethepreviousHaiergroups’researchwedidsomeofourown.Wedidbenarkingonlineaswellonthelocaldistri-butorsstore.Wecombinedthesetoindividualfindingsfromsearch,randomconver-sationsandfindings.Thedatatothefinalcon-ceptsolutionwasbasedon;benarking,oneonlinesurvey,2interviewsurveys(streetinterviewandalinterview)andoneobservationsurveybasedontheconsumerspicturesoutoftheirownfridges.Theteamcametoconclusionthatwewouldhavethreemainuserscenariosforourcon-cept,whichwewoulduseinPDPgala.Viathesethreescenariosdemonstratingthewholelifecycleofafridge esunderstandable.Wedidourbenarkingononlineobserva-tionsaswellasvisitingtwomainretailerstoresinShanghai,fromtheseobservationswelearnedthat:Nopossibilitytochoosethecolorofthefridge(otherthanwhiteandgrey)Sizeandthecapacityofthefridgesseemtobeemphasizedoneveryadd.Allofthefridgeswherestabile,onepieceThepromotionofHaierbrandoranotherfridgebranddidnotreallystandoutfromthe
Thisgaveusthestraightdemandformoreuniqueandcolorfulfridges.Alsothealusageofthefridgewoulddefinetheconsu-mer’sneedtomodulethefridgeaccordingtotheirneeds.Portablesolutions,likeweeseeit(asanmoduleofthefridgewithoutownengi-ne)wasnotfoundonthestoreswitchgaveusideathatourscouldreallystandoutfromthetoday’sfridgesolutions. 小小例6您来说(Howdoyoucareaboutits 45Weconductedanonlinesurvey(seeattachedquestionnaire)andcollected192answersbeforedesigningthewholeconceptofourFromtheresultwecansee,Haierisleadingthe refrigeratormarket,andotherforeignrefrigeratorbrandsfollowingbehindfromtheofbrandawareness.Haier’sbrandimageisimpressivebecauseofitspopularcartoonHaierBrothers,whichwasmadein1990s,whiletheremainingmajoritybrandsofrefrigeratorsarenotsome-morablebyitsusers.
Whenitcomestotheuserexperience,mostoftherespondentswantedthefurtherfridgestobemoreenergysaving,inligentandgoodlooking.Inthetwoopenquestions,amajorityofpeoplepointedouttheodorbetweendiffe-rentfoodswasbotheringthem;theywantedafresherrefrigerator.Regardingtotheidealsizeofafridge, consumersgenerallypreferalargerfridge,butduetoitsheavinessandexpensiveness,actuallytheyarehavingamedium-sizeddomesticfridges.tttoopentheotelectricitysaving
tootoomuchABriefReportofUserSurveyon本192本1.您 (1.您 (Whatdoyou选比学生36.98%在职50.52%无业5.73%其他6.77%2.你家的冰箱大小是?(What'thesizeofyour选比双开门大冰箱(Bigwithtwo2552%中等单开门冰箱(Mediumwithone66.15%迷你小冰箱52.6%我家没冰箱(No5.73%3如果空间允许,你愿意要更大点的冰箱吗?(Wouldyoulikeabiggerfridgeifspace项小愿意599%不愿意16.15%视价格而定(Dependsonthe15.63%无所谓(No8.33%你更注重冰箱的品牌还是功能?(Withsameprice,doyouprefertothebrandor品牌47.92%功能48.96%无所谓don't63.13%您在选择冰箱时,外观对您来说(Howdoyoucareaboutits计Carea48.96%一般Carebutnotso45.83%不重要Don't84.17%Notat21.04%你对现在的冰箱有什么不满意的地方吗?Whatdoyoudislikeaboutthecurrent项计大冰箱买了不好Toobigto29.17%有时候开门不方便Inconvenienttoopenthe38.54%开门冷气全部出来了,费电Notelectricity32.29%Toobigthatoccupytoomuch19.79%外观太丑ugly14.06%其它16.67%forothers:Odor,big-你希望未来的冰箱是怎样的?(请发挥想象至少说一点)Howdoyouimaginethefuture:省电/ElectricitysavingNoodorInligentHugeusagespace,语音控制Voicecontrol,外观漂亮Good-looking,etc.你一般在哪里买冰箱?Generally,wheredoyoubuya计大型电器卖场Electricalmallswithmany75%品牌专卖店Brand20.83%网上73.65%其他10.52%新买的冰箱是怎样送到家的?Howdoyoutransportitto卖家Sellers95.83%自己弄回家Self-73.65%其他方式10.52%你家的冰箱品牌是?What'sthebrandofyour选计海尔35.42%容声7.29%西门子11.98%美菱9.38%三星73.65%73.65%不记得了Don't15.63%其他Other13.02%提到海尔,你首先想到什么?Whatfirstcometoyourmindwhentalkingabout选计洗衣机Washing49.48%热水器Heat42.08%冰箱33.33%没想法No6.25%其它8.85%forothers:海尔兄弟动画片Cartoon:Haier你喜欢自己组装家具吗?Doyoulikeassembling计不喜欢37.5%喜欢46.35%无所谓16.15%Accordingtowhatwefoundinthissurvey,theinnovationsoffuturefridgescanbeconsideredinthefollowingtwoaspects:modularity(toclassifythestorageoffoodandreducetheodorproblem),detachable(tocustomizethesizeofyourownfridge,it’seasytotransportandtoexpand).Addedtothesetwomainconcepts,thefunctionslikeelectric
efficiency,inligentcontrolling,andgood-loo-kingappearanceofthefridgearealsocom-binedintoourfinalconceptdesign.Thepurpo-seofthissurveywastohelpustounderstandtheconsumersneedsbetteranddeterminethedirectionofourproduct.Thatiswhythequestionnairewasdesignedandimplementedfortheearlyproductconceptdesignphase.WeyzedthepreviousHaiergroup’srese-archresultsbycomparingittoonouronline alinterviewswheremadetogainmore alinformationfromtheyoungandurbanpeople.Firstroundwasmadepeopleallaroundthewordandthesecondgroupinterviewswherepurely,livinginShanghai.Firstroundofinterviewswasmadefromthepeopleofdifferentbackground,age,pro-fession,familymembersfrom10differentcountries,whereaskedabouttheircookingfrequencyandhabitsmoreclosely.Wewhereabletofindoutthatthefridgescapacityandit’slackofvariationseemtobeonconsu-
mersmind.Consumersseemedalsopaymuchattentiontothefridgefunctionssuchastemperaturecontrollingandfoodsfreshness.Differentingredientsshouldbeconservedindifferenttemperaturetopreserveitsnutrition.Fromsomeconsumerevenexpressedtheirdemandforseparatespaceformedicineandcosmeticinsideofthefridge.Thelastbutnottheleast,morefashionableappearanceisconcernedconsumers.Thislackofvariationwasnoticedwhenbuyinganewthefridge.Morecolorsandali-zedappetenceswouldhavebeenmoreattrac-tivetointerviewedconsumersthanthebasicwhitefridges.streetTheaveragemealsperdaywere2andalltheingredientsbeforeandafterthecookingwherestoredonthefridge,whichleadtothechallengeofspaceandcapacityofthefridge.Thecookingingredientswherealmosttotallyfresh,notfrozenfood.Thesizeoftheapart-ment(50m2-190m2)didnotreallyhavedirectlinktothecapacityorthesizeofthefridge.Thisinformationwassupportingourtwomainaspects;modularityanddetachability.Fromthisdatawecoulddrawnewfindingtotheusabilityofthefridge,onthatpointwhe-rereallyvaluableforus.Findingslike;fridgedooropensinawrongway,fine-adjustmentofthehandlewasneeded(ifyoudidn’tproperlyclosethedoor,thedoorwillcloseautomatical-ly),Bright/luminoushandle(soitwillglowatnight),notfastenoughcoolingsystem,clearscreenfortheactualtemperatureandthatthesoundofthefridgewasn’tseenasa
Secondroundofinterviewswasmadefromtheonly peoplelivingin.Theseinterviewsrevealedmorethingsforustoconsidersuchas;ThefridgeistoosmallthezeristoosmallKidsneedalotofstuff.Fridgeneedstobereliable.Storagecontainerforcheesewouldbenicetoavoidtheodorspreadinginsideofthefridge.Teethwhiteninggelandmedicineforkidswouldneedtheirownspaceinsideofthefridge.Nicelooking,stylish,bigandfunctionableincludingwaterandicedispenser.Needstolooknice,goeswiththekitchen’sstyle,hastobereliable.CustomershaddifficultiesonfindingtherightlookinsideThesecondroundinterviewalsoincludedthenewmethodtocollectdata.Themethodwastocollectandyzepicturesoftheinsideofvariousrefrigeratorsofdifferenthomes.Themainnewfindingswhenyzingtheinter-viewsandcomparedtothepictures;Theinsi-deofahouseholdsfridgeissomethingprivateandisnotoftenshowntothepublic.Inordertogetadeeperunderstandingofusershabits,theteamgatheredpicturesofvolunteersbeingreadytotakeapictureoftherefridgesinsides.Thecollectedpictureswereyzedfromtheteamto eawareofthedailyproblemsuserdealwithusingtherefridge.
Theconclusionwasmadethatmostfridgesareeithertoosmallortobig.Theunderloadingofafridgeleadstoawastofenergy,becauseenergyisusedtocoolabigspaceforalittlecontent.Overloadingthefridgecausedahealthrisk,aircannotcirculateproperlyandfoodisnotcooleddownfastenoughtokeepthefoodfresh.Thefollowingpagesshowsomeexamplesofunderoroverloaded Totallywe yzed42interviews,25pic-turesand192ownonlinesurveyanswers.Wecouldmakeourconclusionsthatthetreetargetgroups;studentandemployedyoungurbanadults,andfamilieswouldpreferourtwonnedconceptsmodularityandportability.Allofthesefindingsgaveusthecouragetodesignsomethingreallynewcoolanduser-fri-endly.Eventeachtheconsumersabittousethefridgebetter.Emphasizingthenewdesign,usability,outlookandefficientusageofthefrid-gecapacity.Mostpeoplewouldwantabiggerfridgeifthespacewouldallowhavingone.Whatwasalsointerestingonthewasthatthebrandandusabilityofthefridgewherealmostevenwhenaskedwhatthecustomerwouldprefer.Thisleadustotheconclusionthatifthefridgehasacon-vincingconceptandwherebrandedrightthecustomerswouldnotthinktwicewhilebuyingthefridge.Assemblingfurnitureisonconsu-mersfavorlikeIkeahavebeenprovingtous
nowover70years.Yetfridgeisnotjustandfurniture,itinvolvestechnicalsolution,whichmightevenbedangeroustotheconsumeriftreatedwrong.Thatiswhywethinkthatonlinemodeling(likeIkeahastoit’swardrobes)wouldbeoptimaltooforurbanconsumerstodesign,measureandordertheirownmodulestothefridgeonline.Thelocalelectricalmallsalsoshowedusthatthefridgeswherenottoomuchintroducednorthebrand,uniquenesshighline.Thiswaspartlyforobviouscostreasons,partlybecausetheirretailcontracts.Wewantedtohighlightthebrand,outlook,usability,designanduniquenessofourfrid-geconcept.Thiswouldmeanthatweshouldrevolutionizethebuyingexperienceandwellasthesellingchandelles.Thisledustotheconclusionsthatourmodulefridgewouldonlyhaveshowroomstointroducethetangiblepro-ductandtheactualthebuyingwouldhappenonlyonline.ConceptConceptTheteamuseddifferentmethodstogenerateTheteamuseddifferentmethodstogenerateideasandfindsolutionsforthegivendesignbrief.Brainstormingandcreativetoolshelpedustofindunexpectedwaystotacklethetopic.Theteammembersuseddifferentmethodstoexpresstheythoughts,usingtext,pictures,drawingsorsmall3dmodelstocommunicate.Everybodyparticipatedandmanyideaswere
Theteamusedthisopenprocesstocombinetheideasandgainabetterunderstandingofthepossiblesolutions.TheTeamdecidedtrueevaluationprocess,whichideasarethemostusefulandinterestingtoworkon.Intheendthreeconceptideaswerechosenforthefurtherdeveloped. collectionoficbasketrefrigerator–lightportablerefrigerationunitthatisshapedlikea basketorcoolingbox.Canholdenoughitemsfora icorcamtripandwillbeabletokeepfoodfresh.Canhavecompartmentswithdifferenttemperaturesineach(winecooler,zer,freshfoods).Canusepoweredorsolarpower.Handpowereddrinkcooler–smalldrinkhol-derorsleevebutalsokeepsthedrinkschill.Canbeusedduringoutdooractivities.Canrechargedbymanually.SizedforcansorbeerElectricice/hotcubes–icecubesizeddrinkcoolers/warmersthatcansubstituteicecubesorwarmingtheliquid.Canberecharged.Tem-peraturecontrolfordrinkwithout watereddown.CanbeusedforhotandcoldPortablelunchboxfridge–Lunchboxsizefridgeunit,lightandportable.Canbeconnec-tedtocentralfridgesystem.Canrecognizeuserthroughtouchorfingerprintscantopreventothersfromtakingyourlunch.Canbebroughttotheofficeortoschoolkeefoodfreshandheateduntilitsreadytobeeaten.Alternativeenergysource(USB/solar/hand/
Sidetablefridge–sidetableforlivingroomorbedroom.CankeepitemsthatuserswouldliketohaveaccessibleduringthenightorwhilewatchingTV.Mustbedesignedtofittheroomthatitisintendedfor. icfridge–fridgeunitdesignedtofitinthebackseatofthebicycle.Poweredbypedalingthebicycle.Itcanhavecompart-mentsfordifferenttemperaturesandfordiffe-rentfood.Canfoldoutto ictable.CanalsohaveaheatingfunctionforModularfridge–fridgeunitpartofaseriesofcompartmentsthatcanbeconnected.Themo-duleswouldshareheating,coolingandenergydependingonnecessity.Foodsensorfridge–fridgethatsensorsfoodswithinit.Can menddifferentfoodsfordietaryorhealthconcerns.Can recipesdependingontheavailableingredientswithinthefridge.WillbeconnectedtotheInternet.Canreminduseroffoodsthatareabouttoexpireorhavealreadyexpired.Canreminduseronhis/hersmartphoneofthingstheyneedtobuyorcandirectlyorderthemUndergroundfridge–spaceandenergysa-vingfridgeforlandedhousing.Usesgroundlowertemperatureandhigherinsulation.Canbeopenedupwardandcan eflatwiththefloor.alizedfridge–Largecommunalsizefridge.Moveitemstoanaccessibleareaac-cordingtowhoopensthedoor.Coffeebeantumbler–Tumblerthatkeepsbe-veragesattherighttemperatureforextendedperiodoftime.Horizontalfridge–energysaving.Keepscoldairfromescawhenopened.Inductioncoolingandheatingpacks–cen-tralfridgesystemwithseparatecontainerswhichhaveelectromagneticinductionsystemforenergytransfer.Eachfoodboxcanhavedifferenttemperaturesdependingonwhatisinsideofthem.Thecentralfridgecanidentifyeachboxseparayandadjusttheheatingandcoolingneeds.Petfriendlyfridge–foruserswithpets.Therefrigeratorcanprovidefoodforthepetswhentheusersarenothome.ChildfriendlyRefrigerator-haschildsizedoor,withchildsafeproductsinside.
Backpackfridge–refrigerationunitinthesizeofabackpack.Itcanberechargeableorpoweredbykineticenergyofuser.Itcanbeusedtocooltheuserinthesummerandwarmtheminthewinter.DesignedtocarryfoodforSelfcleaningfridge–fridgecancleanitselfwithoutuserorcanbepromptedbyusertocleantheinsides.Canuseornon-vola-tileorganiccompoundsforcleaningsurfaceswithinfridge.Canhaveodorsensorandodorneutralizerorcirculateairtoeliminateunwan-tedsmells.BarcodeFridge–fridgecanscanitemsstoredinitwithbarcodesonthem.Canwarnaboutexpirationdates,giverecentnewsaboutpro-ducts,healthconcernsandcanalso mendrecipes.PhotosynthesisFridge–Vegetablesstayfreshlongeriftheyareexposedtolight,vegetabledrawerwithlight24hoursinaday.Fridgedoorthatopensfromallsides–itcanbecedinthecenteroftheroomorasaDefrostingFridge-hasatimerfordefrostingcertainitemsforlaterusage.Thethreebestconceptswherechosentobeworkedforward.Theideawastooncompareandmeasuresthemwithtwomainquestions.Onequestionishowafridgecanbeadaptedtothechangesonusersneeds.Splittingthefridgeintodifferentsectionsorcompartmentsavarietyofproblemscanbesolvedatthesametime.Theothermainquestionwas;howtosafespacewhenthefridgeisshippedorstored.Bothquestionsaimtoreducecostfortheproducingandtheend-users,bymakingafridgemoreflexibleanduseful.
Oursolutionsforcostreductionandincreasingthevalueoftheproduct,leadthedesignandtheconcepttoabsolutenewstyleoffridges.Userinction,technicaldetailsandproduc-tionaswellasmarketpositionandlifestylewereconsideratewhencreatinganewfridge.Theteamworkedondetailsforallthefollo-wingthreeconceptswhichwherepresentedtoModularModularThemodularfridgecombinesdifferentthoughtsaboutincreasingtheusabilityofafridgeforfamiliesinamoderntime.Themainideaistosplitthefridgeintodifferentcompart-mentstomakeitpossibletoadjustthefridgeaccordingtothedynamicfamilyneeds.The canusethissystemtoprovi-deavarietyoffridgewithsimilarbasemodu-les.Modularityleadstoadomofdesignandusageofeverymodule.Itispossibletothinkoutoftheboxandcreateunseenfridgecompartmentssuchasmedicinestorageordormitoryversionsfridges.SelfassablySelfassablyTheselfassamblyfridgeaimstoreduceship-costbya um,around60%volumereduction.Thesides,thebackandthefrontpartcanbetakenapartandthemainvolumeoftheboxcanbesplitinto4parts.The6partsofthefridgecanbeputinaflatboxandlessairwillbeshipped.Thissolutionincreasestheefficiencyofthewholedistributionchainandbythisitalsolowersthecarbonfootprintoftheproduct.Simplemechanismsareusedtoholdthefridgeboxtogether.Itispossibletobuildandrebuildthefridgese-veraltimes;tobeabletoreachhighinsulationstandardsitwilltakearound30minutesand stoassambleonefromscratch.Consideringthecommonprincipleofship-tothefinalcustomerin andthelowcostsforservice,thisfridgecanstillbechea-perthantheaveragemassconsumptionfridgeisatthemoment.CollabsableCollabsableThecollabsablefridgeaimstotakethecon-ceptofthecollapsablefridgetoafurtherlevel.Notonlythemanufacturing needstoshipfridgesmoreeasilybutalsoforusageofbigbuttemporaryeventsneed.Forexamplefestivals
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