欧莱雅市场营销策略英文版

欧莱雅市场营销策略英文版2023/5/27欧莱雅市场营销策略英文版HistoryofL'OREAL

Marketstrategy-Product-Starendorsement-Publicrelations

欧莱雅市场营销策略英文版THEHISTORY欧莱雅市场营销策略英文版In1909,youngchemistandnaturalentrepreneurEugèneSchuellersetsupthecompanythatwilllaterbecomeL’Oréal.1900-1950-Firststeps:themodeltakesshape欧莱雅市场营销策略英文版Everythingbeginswithoneofthefirsthairdyes,whichhedesigns,producesandsellstohairdressersinParis.ThemoveforgesthefirstlinkinthechainthatistobecomeL’Oréal“DNA”:usingresearchandinnovationtoenhancebeauty.1900-1950-Firststeps:themodeltakesshape欧莱雅市场营销策略英文版Thesearetheformativeyearsof“LeGrandL’Oréal”.AttheinstigationofChairmanFrançoisDalle,theGroupstartstoexpandinternationally.Acquisitionsofstrategicbrandsmarkthebeginningofaperiodofspectaculargrowthforthecompany.Emblematicproductscomeintobeing.Thecompanymottois“Savoirsaisircequicommence”(seizenewopportunities).1957-1983-L’Oréalontheroadtogreatness欧莱雅市场营销策略英文版ThesetwelveyearsaremarkedbyagreatperiodofgrowthforL'Oréal,mainlydrivenbythesignificantinvestmentsmadebythegroupinthefieldofresearch.Alongsidetheseeffortsarestrategicproductlaunchesthatnotonlymakehistory,butalsosucceedinstrengtheningtheGroup’sbrandimage.In1988,FrançoisDalle'ssuccessor,theresearchanddevelopmentpioneerCharlesZviak,handsoverthereinsofthecompanytoLindsayOwen-Jones,atrulyoutstandingdirector.Underhismanagement,theGroupwouldcompletelychangeinscopetobecometheworldleaderincosmeticsthroughtheworldwidepresenceofitsbrandsandstrategicacquisitions.1984-2000-Becomingnumberoneinthebeautyindustry欧莱雅市场营销策略英文版1985“PalomaPicasso”thefragranceofanextraordinarywomanPalomaPicasso,fashionandjewellerydesigner,daughterofasymbolicfigureandherselfacharismaticspokeswomanofthe80s.Shegivesthefragrancehername,designsthebottle,selectsitscomposition–aheady,distinguishedchypré–andwrapsitinred,hersignaturecolour,unimaginableatthetimeinperfumery.Shepullsitoffmasterfully:thebrandisaninstantsuccessthroughouttheworld.欧莱雅市场营销策略英文版Withaportfolioofpowerful,internationalbrands,L’Oréalentersthe21stcenturybyembracingdiversityinitsglobalgrowthagenda.Headedsince2006byChairmanLindsayOwen-Jones,andChiefExecutiveOfficerJean-PaulAgon,theGroupcontinuestomakenewacquisitionstocovertheworld’svariedcosmeticneeds,andtoundertakenewsociallyresponsibleinitiativesintheinterestsofsustainabledevelopmentforall.2001-presentday--Thediversityofbeautythroughouttheworld欧莱雅市场营销策略英文版MARKETSTRATEGY欧莱雅市场营销策略英文版欧莱雅让世界更美好欧莱雅市场营销策略英文版4P+2PproductPricepromotionPlacepublicrelationsUsenewsmediapowerQualityfunctionstylebrandpackaging2.DifferentpriceleversTrialactivitiesExperienceactivitiesBuygiveStarsignthesalesAds(Starendorsement)ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.PoliticalPoweragoodrelationshipwithgovernment欧莱雅市场营销策略英文版Product欧莱雅市场营销策略英文版BrandsofL'OREAL欧莱雅市场营销策略英文版HR

LancomeBiotherm

Kerastase

L'OREAL

VICHY

LaRoche-Posay

L'OREAL

MaybellineNewYork

Yue-SaiGarnier

MininurseFirst-linebrandSecond-linebrandThird-linebrand欧莱雅市场营销策略英文版skincareproductsforgirls

欧莱雅市场营销策略英文版skincareproductsforboys

欧莱雅市场营销策略英文版make-upproducts欧莱雅市场营销策略英文版Starendorsement欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版Publicalrelations欧莱雅市场营销策略英文版2003TheResearchInstituteforEthnicSkinandHairopensinChicago(USA)

2003TheResearchInstituteforEthnicSkinandHairopensinChicago(USA)