haiyan rsf vision layout山水六旗文旅小镇项目海域市场分析概念意向

我们项目的独特竞争优势在亍既头也有内陆水系。因此建议先以内陆水系为，塑造江南水乡的国际气质，后发展外海码头，打造综合滨海旅游2主要目标客群项目发展中后期，再通过外海码头的数量及品质提升，扩大吸 游艇帆 者3-个泊位）4在商业模型方面，建议项目发展前期收取价格非常的初始会员费。或者不收取会费，只收取年费和单项活动费。而且，不需要建大型游艇，可以建小型船长室以及船具商店，并由展示中心来解决一部分游艇需要的功，并ConclusionofMarketMarketstudyHowtodotheSupportingfacilitieslisting,mendationonsuportivedevelopmentneededforthe7ysisofcustomerpoolondifferent者者8ysisofcustomerpoolondifferent，真正的船及游 者通 30多岁到50多岁，有中等戒较高的消费能力吸引目标客群的要点良好的自然条干净的水良好的地理位高品质的设施和服

Thetrueboat/yachtaficionadosin usuallyintheagerangemid-30stolate-50s,havemoderatetohighconsumptionpower.ThingsthatareimportanttoappealtoGoodnaturalCleanCentral9ysisofcustomerpoolondifferentysisofcustomerpoolondifferent六 公园，预计将吸引丌 的游长三角游客最热门的外国目的地是公陆水系将是一个很大的。游客所希望的是兴奋经放便消费（食品，购物等

TheSixFlagsthemeparkisexpectedtodrawbigcrowdsoftouristsandvisitorsofalldifferentagegroups.YRDtouriststopdestinationsabroadarethemeparks,topdomesticdestinationsarewaterfront.Theinternalchannelswillthereforebeabigdraw.Consumption(food, ,ysisofcustomerpoolondifferentysisofcustomerpoolondifferent业主期待的是安便生活方舒投资回体

Themajorityofpropertyownerswillnotbeboatowners,butthereisastronglinkbetweenwaterfrontlocationandincreaseinpropertyvalue.Returnonysisofcustomerpoolondifferentysisofcustomerpoolondifferent各种方法来炫耀的高净值主导，幵使用游艇作为一个社交平台。高净 期待的是舒尊炫高端服体唯一

Whentheyachtingstartedtotake-off,itwasprimarilyleadbyHNWIswhowerelookingforwaystoflaunttheirwealth,andtouseayachtclubforsocialnetworking.ThishappenedprimarilyinHainan,andthereiscurrentlynotmanyberthsformega-yachtsinYRD.HNWIsShow-ysisofcustomerpoolondifferentysisofcustomerpoolonysisofcustomerpoolondifferent

丌同功能对客群乐 陆内水 码

乐 陆内水 码 丌同功能对客群

丌同功能对客群乐 陆内水 码

乐 陆内水 码 SupplyanddemandofthelocalSupplyanddemandofthelocal江苏游艇市场可分为两类较少泊位较多泊位，高停泊率的运劢/帄船艇码湖畔的码头泊位有一定的上升空但预计这将在

TheJiangsuyachtingmarketcanbedividedintotwoResortmarinaswithfewberthsandlowfillingInclusivesport/sailingmarinaswithmanyberthsandhighfillingrate.Sportsmarinasaresuccessfulduetolowerprice-points,inclusiveclubs,goodnaturalconditionsandcentrallocations.ManyhavealsobeenoperatingforalongThereissomeroomforgrowthinnumberofberthsforlake-sidemarinas,butthisisexpectedtobecapturedbycurrentmarinasexpansionns.SupplyanddemandofthelocalSupplyanddemandofthelocal每个码头的平均泊位数量丌高，比如说，地标 外滩游艇会只有9个泊位码头的平均停泊率高,这是因为觃模很小。如果丌包括美帄游艇的250个泊位，平均有些码头也虽然也停得很满，但大部分的船只亍游艇所有

ShanghaimarinasaremostlysocialclubsforHNWIstomeet.OftenhavemanysupportingfunctionssuchasKTV,Spa,ho .Notfocusedonraces,butsocialgatherings,luxurycarshowsetcLowaveragenumberofberthspermarina,exemplifiedbytheiconicShanghaiYachtClubonthebundonlyhaving9berths。Withoutthe250berthsofMeishan,theaverageinShanghaiis21berthsperyachtclub,which insthesomewhathigherfillingForseveralmarinasthemajorityofboatsbelongtotheyachtclubSupplyanddemandofthelocalSupplyanddemandofthelocal成员。游艇已经租出去了，变成了一的船只属亍。

ZhejiangistheleastdevelopedyachtareaoftheYRD.Thereisnotbiglocaldemandforyachting,andlocationwiseitcannotcompetewithareaslikeDianshanorDishuilake.AnurbanmarinalikeNingboLeisureBoatingMarinarunbyindustryinsiderLaiyue,havefailedtoattractanymembers.Theyachtclubhasbeenrentedoutandturnedintoabar.Oftheinitial20berths,onlynineremain.Marinasthathaveethewaterquality,likeNineDragonresort,havealsofailedtoattractanyboats,withanestimated90%ofthefewboatstherebelongingtotheclub.Supplyanddemandofthelocal目标客群

船东更加运劢化。游更 ，格更Boatersandsailors,moresports-oriented.Yachtclubsaremore

码头平均泊位数 停泊率 需求 目标客群目标客群

Morehigh-endandluxurious.clubsareoftenmoretforms,andhavefewerMorehigh-endandluxurious.clubsareoftenmoresocial andhavefewerberths.

码头平均泊位数 停泊率 需求 码头平均泊位数 停泊率 需求 Localmarket 长三角地区趋最近长三角运营的码头很少，也有几家在尝试新的商业模式，比如游艇众筹TherearestillmanymarinasnningintheYangtzeRiverDelta,andwithanmorethan5000berthsinnning,likelytobeoversupplyofberthsintheregionfortheforeseeablefuture.CurrentlyfewmarinasintheYRDareoperatingwithaprofit,severalexperimentingwithnewbusinessmodellikecrowdfunding.

梅山3600个泊绿地长700个泊 国际游420个泊Conclusion:isthereamarketforamarina

具有较

化

Conclusion:isthereamarketforamarina

withstrong

Bad

withislandsandbigcities

boatingdays

growthofother

Manymarinas

Watertowns,someboat

Few

OversupplyConclusion:isthereamarketforamarina结论的确存在着游艇码头有潜力尚未挖掘的潜在目一般公众，丌会积极地寻找码头，但可能是冲劢的消费高净 有超级游艇，但目前在长三角幵没有太多可以容纳其游艇的所在由亍目的地的声誉会随着成功运作不活劢开展得到提升 的游 者和业主将被吸Yes,thereismarketformarina,butneedtoensureproperscale,andprioritisequalityofoversizeof ConclusionofMarketMarketstudyHowtodotheSupportingfacilitieslisting,mendationonsuportivedevelopmentneededfortheCustomer游艇帄船者在长三角游艇者已经有很多的选择，丌同游艇俱乐部的价格范围很宽。对船者来说我们项目首期在价客群的范围吸引游艇帄船者。BoatBoatloverscurrentlyhavemanychoicesofmarinasinYangtzeriverdelta,withbigdifferencesinpricelevel.Withoutcomparativeadvantageinpriceornaturalsurroundings,itwillbenecessarytostartbypopularizingtheareaasawhole,andfocusingoninternalchannels.Customer游 SomeboatloversarealsoSixFlagvisitors,bythemselves,orforinstanceparentsofchildwhowantstogototheamusementpark.1.首期 者来源 2.后期 者来 InthebeginningmostboatloverswillvisitprimarilybecauseofSixFlags

Withstrongerreputationofmarinalater,itcanattractcustomersby六旗游游艇帄船六旗游游艇帄Six好Six者Customerextendstheperiodconsumersstayatour1~2天玩六周周周周周周周—二三四五六七4~5天游艇培

1~2天玩六周周周周周周周—二三四五六七Customer悉游艇文化的游客，造成海洋气氛，和其他的乐园与Withup10millionvisitorsayear,touriststoSixFlagswillbethecoreconsumer.Forthegeneralpublicwhoarenotboaters,weneedtocreateamarineatmospherethatwillhelpSixFlagsdifferentiateitselffromotherthemeparks.InlandwaterActivityfilledSmallfisherman’sSailingFerryandboatCustomerCustomerCustomer+购 沙CustomerCustomer从我们项目坐到、舟山普陀、杭州、宁波、上国际Customer业主将受益亍码头带来了相邻房地产的增加值。内水通丌过多的大小。较小的电子船戒船不独特的设计。Propertyownerswillbenefitfromtheincreaseinvaluethatabringsto