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UNITEDSTATES

SECURITIESANDEXCHANGECOMMISSION

Washington,D.C.20549

FORM20-F

(MarkOne)

REGISTRATIONSTATEMENTPURSUANTTOSECTION12(B)OR12(G)OFTHESECURITIESEXCHANGEACTOF1934

OR

ANNUALREPORTPURSUANTTOSECTION13OR15(D)OFTHESECURITIESEXCHANGEACTOF1934

ForthefiscalyearendedMarch31,2017

OR

TRANSITIONREPORTPURSUANTTOSECTION13OR15(D)OFTHESECURITIESEXCHANGEACTOF1934

OR

SHELLCOMPANYREPORTPURSUANTTOSECTION13OR15(D)OFTHESECURITIESEXCHANGEACTOF1934

Dateofeventrequiringthisshellcompanyreport

Forthetransitionperiodfrom

to

Commissionfilenumber001-36614

AlibabaGroupHoldingLimited

(ExactnameofRegistrantasspecifiedinitscharter)

CaymanIslands

(Jurisdictionofincorporationororganization)

c/oAlibabaGroupServicesLimited

26/FTowerOne,TimesSquare

1MathesonStreet,CausewayBay

HongKong

(Addressofprincipalexecutiveoffices)

TimothyA.Steinert,Esq.,GeneralCounselandSecretary

Telephone:+852-2215-5100

Facsimile:+852-2215-5200

AlibabaGroupHoldingLimited

c/oAlibabaGroupServicesLimited

26/FTowerOne,TimesSquare

1MathesonStreet,CausewayBay

HongKong

(Name,Telephone,E-mailand/orFacsimilenumberandAddressofCompanyContactPerson)

SecuritiesregisteredortoberegisteredpursuanttoSection12(b)oftheAct:

Titleofeachclass

Nameofeachexchangeonwhichregistered

OrdinaryShares,parvalueUS$0.000025pershare

AmericanDepositaryShares,eachrepresenting

oneOrdinaryShare

NewYorkStockExchange

SecuritiesregisteredortoberegisteredpursuanttoSection12(g)oftheAct:

None

SecuritiesforwhichthereisareportingobligationpursuanttoSection15(d)oftheAct:

None

Indicatethenumberofoutstandingsharesofeachoftheissuer’sclassesofcapitalorcommonstockasofthecloseoftheperiodcoveredbytheannual

report:2,529,364,189OrdinaryShares

Indicatebycheckmarkiftheregistrantisawell-knownseasonedissuer,asdefinedinRule405oftheSecuritiesAct.

፤YesអNo

Ifthisreportisanannualortransitionreport,indicatebycheckmarkiftheregistrantisnotrequiredtofilereportspursuanttoSection13or15(d)ofthe

SecuritiesExchangeActof1934.

អYes፤No

Indicatebycheckmarkwhethertheregistrant:(1)hasfiledallreportsrequiredtobefiledbySection13or15(d)oftheSecuritiesExchangeActof1934

duringthepreceding12months(orforsuchshorterperiodthattheregistrantwasrequiredtofilesuchreports),and(2)hasbeensubjecttosuchfiling

requirementsforthepast90days.

፤YesអNo

IndicatebycheckmarkwhethertheregistranthassubmittedelectronicallyandpostedonitscorporateWebsite,ifany,everyInteractiveDataFilerequired

tobesubmittedandpostedpursuanttoRule405ofRegulationS-T(§232.405ofthischapter)duringthepreceding12months(orforsuchshorterperiod

thattheregistrantwasrequiredtosubmitandpostsuchfiles).

፤YesអNo

Indicatebycheckmarkwhethertheregistrantisalargeacceleratedfiler,anacceleratedfiler,anon-acceleratedfiler,oranemerginggrowthcompany.See

thedefinitionsof‘‘largeacceleratedfiler,’’‘‘acceleratedfiler,’’and‘‘emerginggrowthcompany’’inRule12b-2oftheExchangeAct.

Largeacceleratedfiler፤

Acceleratedfilerអ

Non-acceleratedfilerអ

Emerginggrowthcompanyអ

IfanemerginggrowthcompanythatpreparesitsfinancialstatementsinaccordancewithU.S.GAAP,indicatebycheckmarkiftheregistranthaselected

nottousetheextendedtransitionperiodforcomplyingwithanyneworrevisedfinancialaccountingstandardsprovidedpursuanttoSection13(a)ofthe

ExchangeAct

Indicatebycheckmarkwhichbasisofaccountingtheregistranthasusedtopreparethefinancialstatementsincludedinthisfiling:

U.S.GAAP፤InternationalFinancialReportingStandardsasissued

bytheInternationalAccountingStandardsBoard

Otherអ

If‘‘Other’’hasbeencheckedinresponsetothepreviousquestion,indicatebycheckmarkwhichfinancialstatementitemtheregistranthaselected

tofollow.

អItem17អItem18

Ifthisisanannualreport,indicatebycheckmarkwhethertheregistrantisashellcompany(asdefinedinRule12b-2oftheSecuritiesExchangeAct

of1934).

អYes፤No

(APPLICABLEONLYTOISSUERSINVOLVEDINBANKRUPTCYPROCEEDINGSDURINGTHEPASTFIVEYEARS)

IndicatebycheckmarkwhethertheregistranthasfiledalldocumentsandreportsrequiredtobefiledbySections12,13or15(d)oftheSecurities

ExchangeActof1934subsequenttothedistributionofsecuritiesunderaplanconfirmedbyacourt.

អYesអNo

TABLEOFCONTENTS

Page

PARTI

ITEM1

ITEM2

ITEM3

ITEM4

IDENTITYOFDIRECTORS,SENIORMANAGEMENTANDADVISERS

..........

1

1

OFFERSTATISTICSANDEXPECTEDTIMETABLE..........................

KEYINFORMATION................................................

INFORMATIONONTHECOMPANY.....................................

1

56

ITEM4A.UNRESOLVEDSTAFFCOMMENTS.....................................

115

115

165

184

199

202

203

212

213

ITEM5

ITEM6

ITEM7

ITEM8

ITEM9

ITEM10

ITEM11

ITEM12

OPERATINGANDFINANCIALREVIEWANDPROSPECTS

DIRECTORS,SENIORMANAGEMENTANDEMPLOYEES....................

MAJORSHAREHOLDERSANDRELATEDPARTYTRANSACTIONS.............

...................

FINANCIALINFORMATION...........................................

THEOFFERANDLISTING...........................................

ADDITIONALINFORMATION.........................................

QUANTITATIVEANDQUALITATIVEDISCLOSURESABOUTMARKET.RISK....

DESCRIPTIONOFSECURITIESOTHERTHANEQUITYSECURITIES...........

PARTII

DEFAULTS,DIVIDENDARREARAGESANDDELINQUENCIES

ITEM13

ITEM14

................

216

MATERIALMODIFICATIONSTOTHERIGHTSOFSECURITYHOLDERSANDUSE

OFPROCEEDS...................................................

216

216

217

217

217

217

ITEM15

CONTROLSANDPROCEDURES.......................................

ITEM16A.AUDITCOMMITTEEFINANCIALEXPERT.

ITEM16B.CODEOFETHICS..................................................

ITEM16C.PRINCIPALACCOUNTANTFEESANDSERVICES..........................

...............................

ITEM16D.EXEMPTIONSFROMTHELISTINGSTANDARDSFORAUDITCOMMITTEE......

ITEM16E.PURCHASESOFEQUITYSECURITIESBYTHEISSUERANDAFFILIATED

PURCHASERS....................................................

217

218

218

219

ITEM16F.CHANGEINREGISTRANT’SCERTIFYINGACCOUNTANT...................

ITEM16G.CORPORATEGOVERNANCE..........................................

ITEM16H.MINESAFETYDISCLOSURE..........................................

PARTIII

ITEM17

ITEM18

ITEM19

FINANCIALSTATEMENTS............................................

FINANCIALSTATEMENTS............................................

EXHIBITS........................................................

220

220

220

i

CONVENTIONSTHATAPPLYTOTHISANNUALREPORTONFORM20-F

Unlessthecontextotherwiserequires,referencesinthisannualreportonForm20-Fto:

•‘‘ADSs’’aretotheAmericandepositaryshares,eachofwhichrepresentsoneordinaryshare;

•‘‘Alipay’’aretoACo.,Ltd.,acompanywithwhichwehavealong-termcontractualrelationship

andwhichisawholly-ownedsubsidiaryofAntFinancialServicesor,wherethecontextrequires,its

predecessorentities.WedonothaveanyequityinterestinorcontrolovereitherAntFinancialServices

orAlipay;

•‘‘annualactivebuyers’’aretouseraccountsthathadoneormoreconfirmedordersontherelevant

platformduringtheprevioustwelvemonths,regardlessofwhetherornotthebuyerandsellersettlethe

transaction;

•‘‘annualactivesellers’’aretoselleraccounts(representingstorefronts)thathadoneormoreconfirmed

ordersontherelevantplatformduringtheprevioustwelvemonthsandthatwereactiveattheendofthe

period,regardlessofwhetherornotthebuyerandsellersettlethetransaction;

•‘‘annualactiveusers’’forAntFinancialServicesaretouseraccountsthatusedoneormoreservices

providedbyAntFinancialServicesanditsinvestees,suchaspayment,wealthmanagement,lending,

insuranceandcreditsystem,duringtheprevioustwelvemonths;

•‘‘AntFinancialServices’’aretoAntSmallandMicroFinancialServicesGroupCo.,Ltd.(formerlyknownas

ZhejiangAntSmallandMicroFinancialServicesGroupCo.,Ltd.),acompanyorganizedunderthelawsof

thePRC;

•‘‘CainiaoNetwork’’aretoCainiaoSmartLogisticsNetworkLimited,acompanyincorporatedunderthe

lawsoftheCaymanIslands,andanaffiliateinwhichweownanapproximately47%equityinterestasof

March31,2017,togetherwithitssubsidiaries,includingCainiaoNetworkechTnologyCo.,Ltd.;

•‘‘China’’andthe‘‘PRC’’aretothePeople’sRepublicofChina,excluding,forthepurposesofthisannual

reportonly,TaiwanandthespecialadministrativeregionsofHongKongandMacau;

•‘‘Chinaretailmarketplaces’’aretoaoTbaoMarketplaceandTmall(includingJuhuasuan),collectively.

PromotionalslotsonJuhuasuanmayonlybepurchasedbyaobTaoMarketplaceandTmallmerchants,and

transactionsfromtrafficoriginatingonJuhuasuanarecompletedonthemerchants’storefrontsaobonaoT

MarketplaceorTmall;

•‘‘GMV’’aretothevalueofconfirmedordersofproductsandservicesonourmarketplaces,regardlessof

how,orwhether,thebuyerandsellersettlethetransaction.Unlessotherwisestated,GMVinreferenceto

ourmarketplacesincludesonlyGMVtransactedonourChinaretailmarketplaces.GMVgeneratedfrom

trafficthroughJuhuasuanisrecordedaseitheraoTbaoMarketplaceGMVorTmallGMVdependingon

whichofthesetwomarketplacesthetransactioniscompleted.OurcalculationofGMVforourChinaretail

marketplacesincludesshippingchargespaidbybuyerstosellers.Asaprudentialmatteraimedat

eliminatinganyinfluenceonourGMVofpotentiallyfraudulenttransactions,weexcludefromour

calculationofGMVtransactionsincertainproductcategoriesovercertainamountsandtransactionsby

buyersincertainproductcategoriesoveracertainamountperday;

•‘‘HK$’’and‘‘HongKongdollars’’aretothelegalcurrencyoftheHongKongSpecialAdministrativeRegion

ofthePeople’sRepublicofChina;

•‘‘ISVs’’aretoindependentsoftwarevendors;

•‘‘mobileGMV’’aretothatportionofGMVgeneratedbyordersthatwereconfirmedusingamobileappor

mobilebrowser;

ii

•‘‘mobileMAUs’’inagivenmontharetothenumberofuniquemobiledevicesthatwereusedtovisitor

accesscertainofourmobileapplicationsatleastonceduringthatmonth;

•‘‘mobilemonetizationrate’’aretomobilerevenuefromChinacommerceretailexpressedasapercentageof

mobileGMVforagivenperiod;

•‘‘mobilerevenue’’aretothatportionofrevenuegeneratedbyonlinemarketingservicesdeliveredona

mobileappormobilebrowser,andcommissionsonmobileGMVsettledthroughAlipaywithmerchants,as

capturedbyouronlineauctionsystem,real-timebiddingsystemandothersettlementsystems;

•‘‘monetizationrate’’aretorevenuefromChinacommerceretailexpressedasapercentageofGMVfora

givenperiod;

•‘‘orders’’aretoeachconfirmedorderfromatransactionbetweenabuyerandasellerforproductsand

servicesontherelevantplatform,eveniftheseordersincludemultipleitems,duringthespecifiedperiod,

whetherornotthetransactionissettled;

•‘‘retailmarketplaces’’aretoaTobaoMarketplace,Tmall(includingJuhuasuan),andAliExpress,collectively;

•‘‘RMB’’and‘‘Renminbi’’aretothelegalcurrencyofChina;

•‘‘S$’’and‘‘Singaporedollars’’aretothelegalcurrencyoftheRepublicofSingapore;

•‘‘SMEs’’aretosmallandmedium-sizedenterprises;

•‘‘SoftBank’’aretoSoftBankGroupCorp.(formerlyknownasSoftBankCorp.beforeJuly2,2015),SBBM

CorporationandWestRaptorHoldings,LLC,collectively;

•‘‘variableinterestentities’’aretoourvariableinterestentitiesthatare100%ownedbyPRCcitizensorby

PRCentitiesownedbyPRCcitizens,whereapplicable,thatholdtheInternetcontentproviderlicenses,or

ICPlicenses,orotherbusinessoperationlicensesorapprovals,andgenerallyoperatethevariouswebsites

forourInternetbusinessesorotherbusinessesinwhichforeigninvestmentisrestrictedorprohibited,and

areconsolidatedintoourconsolidatedfinancialstatementsinaccordancewithU.S.GAAPasiftheywere

ourwholly-ownedsubsidiaries;

•‘‘we,’’‘‘us,’’‘‘ourcompany’’and‘‘our’’aretoAlibabaGroupHoldingLimitedanditsconsolidated

subsidiariesanditsaffiliatedconsolidatedentities,includingourvariableinterestentitiesandtheir

subsidiaries;

•‘‘wholesalemarketplaces’’andA,collectively;

•‘‘Yahoo’’aretoYahoo!Inc.andAltabaHoldingsHongKongLimited(formerlyknownasYahoo!Hong

KongHoldingsLimited),collectively;and

•‘‘US$,’’‘‘dollars’’and‘‘U.S.dollars’’aretothelegalcurrencyoftheUnitedStates.

OurreportingcurrencyistheRenminbi.ThisannualreportcontainstranslationsofRenminbi,HongKong

dollarandSingaporedollaramountsintoU.S.dollarsfortheconvenienceofthereader.Unlessotherwisestated,

alltranslationsofRenminbi,HongKongdollarsandSingaporedollarsintoU.S.dollarsweremadeatRMB6.8832

toUS$1.00,HK$7.7714toUS$1.00,andS$1.3967toUS$1.00,therespectiveexchangeratesonMarch31,2017set

forthintheH.10statisticalreleaseoftheFederalReserveBoard.WemakenorepresentationthattheRenminbi,

HongKongdollar,SingaporedollarorU.S.dollaramountsreferredtointhisannualreportcouldhavebeenor

couldbeconvertedintoU.S.dollars,Renminbi,HongKongdollarsorSingaporedollars,asthecasemaybe,at

anyparticularrateoratall.OnJune9,2017,thenoonbuyingrateforRenminbiwasRMB6.7970toUS$1.00.

iii

FORWARD-LOOKINGSTATEMENTS

ThisannualreportonForm20-Fcontainsforward-lookingstatementsthatinvolverisksanduncertainties,

includingstatementsbasedonourcurrentexpectations,assumptions,estimatesandprojectionsaboutus,our

industryandtheregulatoryenvironmentinwhichweandcompaniesintegraltoourecosystemoperate.All

statementsotherthanstatementsofhistoricalfactsareforward-lookingstatements.Theseforward-looking

statementsaremadeunderthe‘‘safeharbor’’provisionunderSection21EoftheSecuritiesExchangeActof1934,

asamended,andasdefinedinthePrivateSecuritiesLitigationReformActof1995.Thesestatementsinvolve

knownandunknownrisks,uncertaintiesandotherfactorsthatmaycauseouractualresults,performanceor

achievementstobemateriallydifferentfromthoseexpressedorimpliedbytheforward-lookingstatements.In

somecases,theseforward-lookingstatementscanbeidentifiedbywordsorphrasessuchas‘‘may,’’‘‘will,’’

‘‘expect,’’‘‘anticipate,’’‘‘aim,’’‘‘estimate,’’‘‘intend,’’‘‘plan,’’‘‘believe,’’‘‘potential,’’‘‘continue,’’‘‘is/arelikelyto’’or

othersimilarexpressions.Theforward-lookingstatementsincludedinthisannualreportrelateto,amongothers:

•ourgrowthstrategies;

•ourfuturebusinessdevelopment,resultsofoperationsandfinancialcondition;

•trendsinonlineandmobilecommerceandtheoverallInternetindustry,bothgloballyandinthePRC;

•competitioninourindustries;

•fluctuationsingeneraleconomicandbusinessconditionsinChinaandglobally;

•expectedchangesinourrevenuesandcertaincostandexpenseitemsandouroperatingmargins;

•theregulatoryenvironmentinwhichweandcompaniesintegraltoourecosystemoperate;and

•assumptionsunderlyingorrelatedtoanyoftheforegoing.

TheglobalandPRCInternet,retail,wholesale,onlineandmobilecommerce,cloudcomputing,digitalmedia

andentertainment,anddataindustriesmarketmaynotgrowattheratesprojectedbymarketdata,oratall.The

failureoftheseindustriesormarketstogrowattheprojectedratesmayhaveamaterialadverseeffectonour

business,financialconditionandresultsofoperationsandthemarketpriceofourADSs.Ifanyoneormoreof

theassumptionsunderlyingthemarketdataturnsouttobeincorrect,actualresultsmaydifferfromtheprojections

basedontheseassumptions.Youshouldnotplaceunduerelianceontheseforward-lookingstatements.

Theforward-lookingstatementsmadeinthisannualreportrelateonlytoeventsorinformationasofthedate

onwhichthestatementsaremadeinthisannualreport.Weundertakenoobligationtoupdateanyforward-

lookingstatementstoreflecteventsorcircumstancesafterthedateonwhichthestatementsaremadeortoreflect

theoccurrenceofunanticipatedevents.Youshouldreadthisannualreportandthedocumentsthatwehave

referredtointhisannualreportcompletelyandwiththeunderstandingthatouractualfutureresultsmaybe

materiallydifferentfromwhatweexpect.

iv

PARTI

ITEM1IDENTITYOFDIRECTORS,SENIORMANAGEMENTANDADVISERS

NotApplicable.

ITEM2OFFERSTATISTICSANDEXPECTEDTIMETABLE

NotApplicable.

ITEM3KEYINFORMATION

A.SelectedFinancialData

TheselectedconsolidatedstatementsofoperationsdatafortheyearsendedMarch31,2015,2016and2017,

andtheselectedconsolidatedbalancesheetdataasofMarch31,2016and2017havebeenderivedfromour

auditedconsolidatedfinancialstatementsincludedelsewhereinthisannualreport.Ourselectedconsolidated

statementsofoperationsdatafortheyearsendedMarch31,2013and2014andtheselectedconsolidatedbalance

sheetdataasofMarch31,2013,2014and2015havebeenderivedfromourauditedconsolidatedfinancial

statementsnotincludedinthisannualreport.Ourfinancialstatementshavebeenpreparedinaccordancewith

generallyacceptedaccountingprinciplesintheUnitedStates,orU.S..

GAAP

Thefollowingselectedconsolidatedfinancialdatafortheperiodsandasofthedatesindicatedarequalified

byreferencetoandshouldbereadinconjunctionwithourauditedconsolidatedfinancialstatementsandrelated

notesand‘‘Item5.OperatingandFinancialReviewandProspects,’’bothofwhichareincludedelsewhereinthis

annualreport.

Ourhistoricalresultsforanypriorperioddonotnecessarilyindicateourresultstobeexpectedforany

futureperiod.

1

ConsolidatedStatementsofOperationsData:

YearendedMarch31,

2013

2014

2015

2016

2017

RMB

RMB

RMB

RMB

RMB

US$

(inmillions,exceptpersharedata)

Revenue................................34,51752,50476,204101,143158,27322,994

Costofrevenue...........................(9,719)(13,369)(23,834)(34,355)(59,483)(8,642)

Productdevelopmentexpenses.................(3,753)(5,093)(10,658)(13,788)(17,060)(2,479)

Salesandmarketingexpenses..................(3,613)(4,545)(8,513)(11,307)(16,314)(2,370)

Generalandadministrativeexpenses(1)............(2,889)(4,218)(7,800)(9,205)(12,239)(1,778)

Amortizationofintangibleassets...............

Impairmentofgoodwillandintangibleassets.......

YahooTIPLAamendmentpayment............(3,487)

(2)

(130)

(175)

(315)(2,089)(2,931)(5,122)(744)

(44)

(175)

(455)

Incomefromoperations......................10,75124,92023,135

Interestandinvestmentincome,net.............

29,102

52,254

48,055

8,559

6,981

1,244

39

1,648

9,455

Interestexpense...........................(1,572)(2,195)(2,750)(1,946)(2,671)(388)

Otherincome,net.........................

894

2,429

2,486

2,058

6,086

884

Incomebeforeincometaxandshareofresultsof

equityinvestees..........................10,11226,80232,326

81,468

60,029

8,721

Incometaxexpenses........................(1,457)(3,196)(6,416)(8,449)(13,776)(2,002)

Shareofresultsofequityinvestees..............

(6)

(203)(1,590)(1,730)(5,027)(730)

Netincome..............................

Net(income)lossattributabletononcontrolling

interests...............................

8,64923,40324,320

71,289

41,226

5,989

(117)

(88)

(59)

171

2,449

356

NetincomeattributabletoAlibabaGroupHolding

Limited...............................

Accretionofconvertiblepreferenceshares(3)........

8,53223,31524,261

71,460

43,675

6,345

(17)

(31)

(15)

(97)

Dividendsaccruedonconvertiblepreferenceshares.

(3)

(111)

(208)

Netincomeattributabletoordinaryshareholders....

8,40423,07624,149

71,460

43,675

6,345

Earningspershare/ADSattributabletoordinary

shareholders:

Basic..................................

Diluted.................................

3.66

3.57

10.61

10.00

10.33

9.70

29.07

27.89

17.52

16.97

2.55

2.47

Weightedaveragenumberofsharesusedincomputing

earningspershare:

Basic..................................

Diluted.................................

2,294

2,389

2,175

2,332

2,337

2,500

2,458

2,562

2,493

2,573

Supplementalinformation:(4)

AdjustedEBITDA.........................16,60730,73140,753

52,340

74,45610,817

AdjustedEBITA...........................15,80229,39238,42748,57069,17210,049

Non-GAAPnetincome......................13,85328,26334,876

Non-GAAPdilutedEPS.....................

Freecashflow............................19,74532,26948,121

42,791

16.77

51,279

57,871

23.44

68,790

8,408

3.41

9,994

5.75

12.08

13.93

(1)Infiscalyear2014,theseexpensesincludedanequity-settleddonationexpenseofRMB1,269millionrelatingtothegrantofoptionsto

purchase50,000,000ofourordinarysharestoanon-profitorganizationdesignatedbyJackMaandJoeTsai.

(2)WeenteredintotheYahooTIPLAinOctober2005,pursuanttowhichwepaidroyaltyfeestoYahoo.WeandYahooamendedtheexisting

TIPLAinSeptember2012,pursuanttowhichwemadealumpsumpaymentintheamountofUS$550million.

(3)UponthecompletionofourinitialpublicofferinginSeptember2014,allofourthenoutstandingconvertiblepreferenceshareswere

convertedintoordinaryshares.

(4)See‘‘Non-GAAPMeasures’’below.

2

Non-GAAPMeasures

WeuseadjustedEBITDA(includingadjustedEBITDAmargin),adjustedEBITA(includingadjustedEBITA

margin),non-GAAPnetincome,non-GAAPdilutedEPSandfreecashflow,eachanon-GAAPfinancialmeasure,

inevaluatingouroperatingresultsandforfinancialandoperationaldecision-makingpurposes.

WebelievethatadjustedEBITDA,adjustedEBITA,non-GAAPnetincomeandnon-GAAPdilutedEPShelp

identifyunderlyingtrendsinourbusinessthatcouldotherwisebedistortedbytheeffectofcertainincomeor

expensesthatweincludeinincomefromoperations,netincomeanddilutedEPS.Webelievethatadjusted

EBITDA,adjustedEBITA,non-GAAPnetincomeandnon-GAAPdilutedEPSprovideusefulinformationabout

ourcoreoperatingresults,enhancetheoverallunderstandingofourpastperformanceandfutureprospectsand

allowforgreatervisibilitywithrespecttokeymetricsusedbyourmanagementinitsfinancialandoperational

decision-making.

Weconsiderfreecashflowtobealiquiditymeasurethatprovidesusefulinformationtomanagementand

investorsabouttheamountofcashgeneratedbyourbusinessthatcanbeusedforstrategiccorporatetransactions,

includinginvestinginournewbusinessinitiatives,makingstrategicinvestmentsandacquisitionsandstrengthening

ourbalancesheet.

AdjustedEBITDA,adjustedEBITA,non-GAAPnetincome,non-GAAPdilutedEPSandfreecashflow

shouldnotbeconsideredinisolationorconstruedasanalternativetoincomefromoperations,netincome,diluted

EPS,cashflowsoranyothermeasureofperformanceorasanindicatorofouroperatingperformance.These

non-GAAPfinancialmeasurespresentedheremaynotbecomparabletosimilarlytitledmeasurespresentedby

othercompanies.Othercompaniesmaycalculatesimilarlytitledmeasuresdifferently,limitingtheirusefulnessas

comparativemeasurestoourdata.

AdjustedEBITDArepresentsnetincomebefore(i)interestandinvestmentincome,net,interestexpense,

otherincome,net,incometaxexpensesandshareofresultsofequityinvestees,(ii)certainnon-cashexpenses,

consistingofshare-basedcompensationexpense,amortization,depreciation,impairmentofgoodwillandintangible

assetsand(iii)one-timeexpenseitemsconsistingoftheYahooTIPLAamendmentpaymentandanequity-settled

donationexpense,whichwedonotbelievearereflectiveofourcoreoperatin

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