企业如何执行结果导向的执行文化

CreatingaCultureofExecutionJFKSpeechtoCongress“Ibelievethatthisnationshouldcommititselftoachievingthegoal,beforethisdecadeisout,oflandingamanonthemoonandreturninghimsafelytotheearth.”JFKATRICEUNIVERSITY“Wechoosetogotothemoon.Wechoosetogotothemooninthisdecadeanddotheotherthings,

notbecausetheyareeasy,butbecausetheyarehard,becausethatgoalwillservetoorganizeandmeasurethebestofourenergiesandskills,becausethatchallengeisonethatwearewillingtoaccept,oneweareunwillingtopostpone,andonewhichweintendtowin…Irealizethatthisis,insomemeasure,anactoffaithandvision,forwedonotknowwhatbenefitsawaitus.

ButifIweretosay,myfellowcitizens,thatweshallsendtothemoon,240,000milesawayfromthecontrolstationinHouston,agiantrocketmorethan300feettall,thelengthofthisfootballfield,madeofnewmetalalloys,someofwhichhavenotyetbeeninvented,capableofstandingheatandstressesseveraltimesmorethanhaveeverbeenexperienced,fittedtogetherwithaprecisionbetterthanthatofthefinestwatch,carryingalltheequipmentneededforpropulsion,guidance,control,communications,foodandsurvival,onanuntriedmission,toanunknowncelestialbody,andthenreturneditsafelytoearth,re-enteringatmosphereatspeedsofover25,000milesperhour,causingheatabouthalfthatofthetemperatureofthesunanddoallthis,anddoitright,anddoitfirstbeforethisdecadeisout,then

wemustbebold.” -PresidentJohnF.Kennedy“Upisnotaneasydirection.”TheChallenge:AbilitytoExecute“Leadershipwithoutthedisciplineofexecutionisincompleteandineffective.Withouttheabilitytoexecute,allotherattributesofleadershipbecomehollow”—LarryBossidyChairman,HoneywellInternationalTHEPOWEROFFOCUS01–22–3GoalsAchievedWithExcellence11–204–102–3NumberofGoalsAleaderwhosays“I’vegottenpriorities”doesn’tknowwhatheistalkingabout.Hedoesn’tknowhimselfwhatthemostimportantthingsare.You’vegottohavethesefew,clearlyrealisticgoalsandpriorities…LarryBossidy&RamCharan,Execution:TheDisciplineofGettingThingsDone,NewYork:CrownBusiness,2002OurPartnerWILDLYIMPORTANTimportant

adj.1:meaningagreatdeal;havingsignificance,value

wildlyimportant

adj.1:ofvisionaryandstrategicimport;carryingseriouseconomicconsequence;potentialforunbelievablesatisfactionofkeystakeholders;causingintenseexcitementandenthusiasm

WildlyImportantGoals=TheBIGWIGSWhyWIGS?HarrisInteractiveSMMcKinsey&CompanyRamCharanSynergy

Focus

8StandardsofExecutionClarity

Commitment

Translation

Discipline

Enabling

Collaboration

Trust

Accountability

Synergy

Focus

Dopeopleknowwhattodo?8StandardsofExecutionLackofClarityClarity

Commitment

Translation

Discipline

Enabling

Collaboration

Trust

Accountability

Synergy

Focus

8StandardsofExecutionDopeopleknowwhattodo?2.Dotheywanttodoit?3.Dotheyknowhowtodoit?4.Dotheysustainthecourse?5.Dotheyworktogether?Clarity

52Commitment

52Translation

43Discipline

65Enabling

32Collaboration

49Trust

59Accountability

57Synergy

49Focus

53XQ51

(NationalAverages)2xQResults:IndividualsinTypicalOrganizationsIclearlyunderstandmyorganization’smostimportantgoalsCannametheirorganization’smostimportantgoalsPercentoftimespentonorganization’smostimportantgoalsThegoalsofmyworkgrouparetranslatedintomyindividualworkgoalsMyindividualworkgoalsaretranslatedintodailytasksand/orperformancestandards 44%15%49%25%32%xQ:TeamsinTypicalOrganizationsMyorganization’smostimportantgoalsaretranslatedtothegoalsofmyworkgroupIndividualtasksarereviewedatleastmonthlywithmymanagerWeworkinanatmosphereoftrustwherepeoplecanexpressdifferencesofopinionfreelyWeholdeachotheraccountablefordoingwhatwecommittodo

27%12%56%46%xQ:TypicalOrganizationsMyorganizationhasdecidedwhatitsmostimportantgoalsareMyorganizationhasclearlycommunicateditsmostimportantgoalsPeoplegetrecognizedandrewardedfordoingthingsthatsupportkeygoalsMyorganizationconsistentlyachievesitsmostimportantgoals

52%43%33%21%FourDisciplinesofExecutionFocusonthe“wildlyimportant”notthemerelyimportant.Buildmeasuresthatmotivate.Translate30,000footgoalsintonewfrontlinebehaviors.Winasateam.Mymanager...RankingIsahardworker1Prioritizesworksoourtimeisspentonthemostimportantissues74Setsclearexpectationswhenassigningtasks75Plansaheadtoreducehavingtoworkinacrisismode76Providesfeedbackonourgroup’sperformance77MANAGERSWORKHARDBUTFAILTOPROVIDEFOCUSANDDIRECTION

Morethan2.5millionworkerswereaskedtoranktheirmanagersonascaleof77pre-determinedcharacteristicsinthisFranklinCoveyProfilestudy.(Source:FranklinCoveyProfileCenterAggregateReport,2002)Whereitbegan…Wor抗kC凉omp象ass珍—Ex忆ecu颂tio私nT趴oolFou嫂rD春isc计ipl哑ine察so宪fE童xec孟uti猛on#1:Foc障us部on含the疏Wi遵ldl念yI迎mpo析rta素nt“Afterfiveyearsofresearch,I’mabsolutelyconvincedthatifwejustfocusourattentionontherightthings—andstopdoingthesenselessthingsthatconsumesomuchtimeandenergy—wecancreateapowerfulFlywheelEffect.”JimCollinsGoodtoGreatExe湾cut杀ion掉Di名sci吊pli锐ne裳#1:玩F写ocu侨so同nt吧he桃Wil需dly体Im教por芹tan曲tIden炕tify桶2o洒r3姨“MUS弟TDO搂”go兴alsSta竟te龙the算ms柳ot蚕hat梦th听ey缺are关se灯lf-弹ori趋ent耽ing仪an颜dg团alv罚ani痛zin梅gGai虏nl赛ine蹈-of败-si聪ght割un尤der向sta柄ndi勉ng之and乘co逼mmi李tme煤nt证all民th污ew束ay籍to府fro槽nt-鹊lin昨eAli餐gn狂res损our塌ces伪,r币eco称gni足tio治n,宰and病in切cen泛tiv拒es哨to上rei赤nfo门rce精co武mmi价tme捉ntFour靠Dis葬cipl宰ines眠of蔽Exec碌utio蜜n#2:Buil在dMe加asur楚est利hat婶Moti魔vate#2:Bui医ld森Mea浙sur众es赠tha且tM脆oti锤vat刃eOnc薪ey裹ou卧rea疼ch仰ac鲜 -LanceArmstrong- Fou蒸rD酸isc书ipl轻ine价so枯fE拳xec党uti赛on#3:Tran井slat月e30诊,000乒foo鱼tgo恼als归into壤new舰and费bet羞ter丘fron不t-li骨neb态ehav篮iors#3:Tra锹nsl圈ate尚Go贷als卵in幻玉to桂New尽an勤dB世ett奔er性Act蚊ivi当tie宽sa控nd舌Beh愧avi蚁orsThe认go误als鼠of府my赔wo副rk伪gro饺up秀are足tr魔ans蓬lat身ed架int抖om晴yi伴ndi退vid率ual猴wo押rk过goa川ls:应25%Myi浪ndiv粒idua粗lwo载rkg出oals标are国tra 32%Tran宏slat梁ing快Goal枕sin贿toN神ewa估ndB境ette岛rBe问havi桂ors“The除best骗thi舒nga告boutnotplan剂ning绒is混that币fai艇lure泄com诵esa扒sa画comp懂lete霜sur绒pris咱e,n继otp缠rece挣ded伴bya撞per祝iod痒ofw栽orry泄and用dep籍ress提ion.争”-Au蜂tho肆ru鞠nkn庭ownTRA舒NSL当ATE搜GO麻ALS同IN冒TO签ACT无ION拳—Ac王tiv炸iti剪es哄&T拾ask县sSet唱up赤WO贿Wdisp规layPurc水hasepro域duc雕tSet蚂upW室OWdis骑pla锯yPur统cha芽sepro鞋duc松tRun孔an循adRun纹an所adFou事rD燥isc累ipl砖ine简so牙fE组xec朝uti坚on#4:Win路Toge圈therWe燥hol排de页ach袄ot券her穿ac欣cou误nta请ble拦fo瓦rd纺oin翼gw柏 46%Individualtasksarereviewedatleastmonthlywithmymanager: 12%Weworkinanatmosphereoftrustwherepeoplecanexpressdifferencesofopinionfreely 46%Fou御rD望isc才ipl蚕ine挥so刮fE蒸xec模uti鼓onFocu魄son塌the壤“wi排ldly莫imp妻orta师nt”已not悟the零mere杰lyi数mpor赠tant孕.Buil惯dme征asur选est眯hat拜moti响vate总.Tra圾nsl诊ate构30陵,00晴0f父oot宿go球als