《商务英语综合教程》UNIT THREE Big Data

商务英语综合教程AnIntegratedCourseofBusinessEnglish2UNITTHREEBigDataPre-readingQuestionsNotestoTextAKeytoExercisesNotestoTEXTBPre-readingQuestionsQuestion1

Haveyoueverusedthesearchengine?Howmuchdoyouknowaboutit?

AwebsearchengineisasoftwaresystemthatisdesignedtosearchforinformationontheWorldWideWeb.Thesearchresultsaregenerallypresentedinalineofresultsoftenreferredtoassearchengineresultspages.Theinformationmaybeamixofwebpages,images,andothertypesoffiles.Somesearchenginesalsominedataavailableindatabasesoropendirectories.Unlikewebdirectories,whicharemaintainedonlybyhumaneditors,searchenginesalsomaintainreal-timeinformationbyrunninganalgorithmonawebcrawler.

?Pre-readingQuestions

Question2

Howoftendoyouuseyourmobilephones?Doyouagreethatthemobilephoneisthenextfrontierfortoday’sbusinessworld?

Mobilephonesareusedforavarietyofpurposesincludingforconductingbusiness.Somepeoplecarrymorethanonemobilephonefordifferentpurposes,suchasforbusinessandpersonaluse.?NotestoTextAAsSandyPentland,aprofessoratMIT’sMediaLab,putsit,ourcellphoneshavebecometheneuronsin“anemergingandtrulyglobalnervoussystem.”正如麻省理工学院媒体实验室教授桑迪.彭特兰所说，我们使用的手机已经成为“一个新兴的、真正全球性的神经系统”中的神经细胞。

put:toexpressanideaoraremarkHeadmittedthatthesecurityforcesmighthavemadesomemistakes,asheputit.如他所说的，他承认治安部队可能犯了一些错误。2.Inthepasttwoyears,however,there’sbeenaparadigmshiftasmobilecompaniesseeknewsourcesofrevenueandsmarter,morepowerfulphonesemboldenanewgenerationofsoftwaredesigners.然而在过去两年中，随着手机公司寻找着新的收入来源，而更加智能化、功能更强大的手机鼓励着新一代软件设计者，人们对手机信息的看法也出现了根本变化。NotestoTextAparadigmshift:aradicalchangeinunderlyingbeliefsortheory基础信念或理论的根本变化

embolden:togiveencouragementtoThepresidentwassteadilyemboldenedbythediscoverythathefacednoopposition.发现自己没有受到任何反对，总统渐渐有了信心。Astheworlddescendsintothebiggestfinancialtroughinageneration,thisfreshtechnologyprovidesaglimpseofawayforward.随着全球陷入三十多年来最严重的经济低谷，这项新兴技术让我们看到了前进的方向。

generation:Agenerationisaperiodoftime,usuallyconsideredtobeaboutthirtyyears.4.“Wewanttocreateanecosystemofservicesthatconnectpeopletopeopleandpeopletoplacesinnewways,”…“我们想要建立一个服务生态系统，让人与人、人与位置以新的方式联系起来，”…

NotestoTextARoad-sidecamerasandundergroundsensorsalreadysnooponcurrenttrafficconditions,butthosesystemsaretoocostlytoeverbetrulypervasive.路边摄像头和地下传感器已经在监视实时交通状况，但这些系统过于昂贵，不能做到真正普及。

snoopon:towatchsecretlyThegovernmenthasbeenknowntosnooponandharassinnocentcitizensinthepast.众所周知，政府过去一直监视和侵扰无辜市民。6.Bylassoingcellphones,navigationcompaniescanhaveaccesstoinstantaneous,near-universalcoverage.通过追踪手机信号，导航公司能够获得瞬时的、近乎覆盖全世界的信息数据。haveaccessto:tohavetheopportunityorrighttoseeoruse(informationorequipment)Thisisacodethatwouldgivepatientsaccesstotheirmedicalrecords.这是一项给病人们使用自己病历权利的守则。NotestoTextAItshowsthat,justbeforethemarketpeakinJul2008,urbanpartygoershitthetownatlater-than-evertimes.Velvet-ropelinesatnightclubsmightjustbethenewleadingindicatoroffinancialpanics.

这句话表明在经济鼎盛时期到来之前，人们往往会忙于工作，很晚才去夜总会消遣。与此相反，大量的人涌向夜总会则可能预示着金融危机的到来。8.Aglobalnervoussystemwouldprovidemorethanaclue,andmightreshapethebusinessfirmamentatthesametime.一个全球的数据系统不仅会让我们看到政府是否有作为，也可能同时重塑商界。练习答案I.Decidewhethereachofthefollowingstatementsistrueorfalse.1.T 2.F 3.F 4.T 5.F6.F 7.T8.F

II.Answerthefollowingquestions.

答案见课文III.Explaintheunderlinedpartineachsentenceinyourownwords.1.

alargeandpowerfulindustry2.itistooexpensivetoinstallthesystemeverywhereinacity3.goodnews4.notefficienttoolsforthestudyofcustomerbehavior5.newandfreshTextComprehension

I.Matchthewordsandexpressionsontheleftwiththeexplanationsontheright.1.e2.b3.a4.j5.c6.f7.h8.i9.d10.gII.DeterminethepartofspeechofeachoftheunderlinedwordsandtranslateeachsentenceintoChinese.1.n.狗以其灵敏的嗅觉而出名。2.v.他四下看了看，感觉到有危险。3.n.布朗先生提出的观点我们一个都不同意。4.n.再留下来就没有意义了。5.n.我上学时理科从来都不是我的强项。6.n.疼痛是从他右大腿的某处开始的。7.v.他指向一把椅子，示意她坐下。8.v.教练昨晚指出，他们的投球是在世界杯上取得成功的关键。9.n.渔夫费了很大的劲才把他的小船划到暗礁旁。Vocabulary10.n.这里保留着各种各样的传统手工业。11.v.很多代表都想要制订出一个折中方案。12.v.展柜中陈列着17世纪的青花瓷。v.在政党改革中，他表现出了非凡的勇气。n.她的注意力被商店橱窗里陈列的新式女服所吸引。III.Completeeachofthefollowingsentenceswithanappropriateformofthewordgivenintheparentheses.1.sensible2.aptly3.central4.referred5.accessible6.behavior7.biased8.imminence9.appropriately10.epidemicIV.Givethesynonymsandantonymsofthefollowing.1.wise,stupid2.danger,safety3.expensive,cheap4.climax,troughV.Completeeachofthefollowingsentenceswiththewordsorphrasesprovidedinthebox,changingtheformifnecessary.1.centeron2.figureout3.makesfor4.areaptto5.sloughoff6.ondisplay7.cullfrom8.haveaccessto9.snoopon10.inreferencetoCloze1.D2.A3.A4.B5.C6.C7.D8.B9.D10.D11.B12.A13.B14.D15.AGrammarI.Fillineachblankwithanappropriateformoftheverbgiveninthebrackets.1.thinking/nottoleave 2.passing/tomention 3.ling/standing 5.marry6.tobe7.totell 8.talk9.toobey 10.beliked

II.Rewritethefollowingsentencesusing“adjective+infinitive”constructions.1.Iwassorrytolearnthathehadhadanaccident.2.Theriverisnarrowtosailup.3.Hewashesitanttotakeaction.4.Sheishappytofindsuchaniceplacetolivein.5.Theclothesareeasytowash.III.Choosethebestanswer.1.D2.A3.C4.B5.B6.D7.A8.C9.B10.BTranslationI.TranslatethefollowingintoChinese.无论是通过确定某人所处位置的方式来提供交通信息还是记录消费者行为，个人隐私都迅速成为令人担忧之事。出于这个原因,Pentland(SenseNetworks的创始人之一)呼吁像对待私人财产一样对待信息数据——它归信息发出者所有,但企业可以借用它。他说：“你应该把信息数据看成钱一样。它归你所有，你也可以把它外借，但是要有交换条件，例如得到一个更有用的搜索引擎或实时交通信息。”II.

TranslatethefollowingintoEnglish.1.Inbusinessnegotiations,compromisesometimesmakesforsuccess.2.Fourdaysofnon-stopdemonstrationshaveemboldenedtheanti-governmentprotesters.3.Shecouldsloughoffhersadnessandreplaceitbyahope.4.Weareapttowishforwhatwecan'thave.5.Thediscussionwillcenteronhowtouseaseffectivelyaspossiblegovernmentfundsandcapitalfromtheprivatesector.6.Sorry,Ihavenothingtosayinreferencetothatincident.7.Ifyoudon'thaveaccesstothosefacilities,orifyouwanttoexerci