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MERAGAONMERADESH
(ruralretail)PresentedByUdayMishraGSBAGr.Noida
989168351802May20231
CONTENTS
DEFININGRURALINDIARURALRETAILSCENARIOININDIAREGULATIONSANDPOLICIESINRURALRETAILSIGNIFICANTPLAYERS–goderjadharitc-chaupalhariyalikisanbazaarBUSINESSMODELOFITCIMPEDIMENTS&RECOMMENDATIONS02May20232DEFINGRURALINDIA…!!
CensusofIndiadefinesRuralSettlementsas......Populationlowerthan5,000personsPopulationdensitylowerthan400persons/sq.kmAtleast75%ofmalepopulationengagedinAgri.activities.02May20233
RURALSCENARIO
RETAILTOWARDSRURALAREASGREATOPPORTUNITIESFORMARKETERTHEINDIANRURALMARKET02May20234
RETAILTOWARDSRURALAREAS
RuralIndiaconsistsof720Millionconsumersacross6,38,000villages---17%ofthesevillagesaccountfor50%oftheruralpopulationand60%oftheruralwealth----Extensivereachisrequiredastocover50%market1,00,000villagesmustbecateredImmenseopportunityamountingtoUS$125billion02May20235Cont…
RuralRetailisgrowing@7%p.a.Ruralconsumptionisalsoshiftingfrombasicfoodgrainstofruits,vegetables,dairyandpoultryproducts,aswellasbeveragesDemandforbetterqualityfoodleadingtohugedemandforbasicfoods02May20236GREATOPPORTUNITIESFORMARKETER
02May20237TheIndianRuralMarket
TheRs140,000croreruralretailmarketisexpectedtocrossRs180,000croremarkby2010,AnduptoRs240,000croreby2015(CII).TheruralrevolutionisdrivenbyRisingpurchasingpower,Changingconsumptionpatterns,02May20238Contd…increasedaccesstoinformationandcommunicationtechnology,improvinginfrastructure
increasedgovernmentinitiativestoboosttheruraleconomy,02May20239RURALOCCUPATION02May202310OCCUPATIONSURBANRURALCultivator540PettyShopkeeper155Wageearner2035Salaryearner4020Others188
USChinaIndiaTotalRetail2325323180
Value$bn
%SaliencetoaboveTraditional158098Modern85202Source:Census2001,IRS2006,ACNielsenSource:ACNielsen02May202311THERURALCONSUMERIsavalueseekerSeekscomfortsandamenitiesDoesnotwishtobeseenasthedeprivedcousin.Doesnotexperimenteasilybutthisdoesnotmeanthat“hewouldnotchange”.Valueslocalrelationshipsbecauseofunfavourablepastexperiences02May202312
REGULATIONSANDPOLICIESINRURALRETAIL
1.Essentialcommodityact:Thefertilizerindustryiscentrallyregulatedbythegovernmentthroughanadministeredpricingmechanism&salesallocationunderEssentialCommoditiesAct(ECA).Intheyear2002-03,thegovernmentannouncedalongtermPricingpolicyforurea.2.IndianLandAcquisitionAct18943.AgriculturalProduce(Grading&Marking)ACT,1937(ACTNo.1of1937)(asamendedupto1986)02May202313CONTD…54NonAgriculturalUseClearance--5.UnderPN4/2006--100%FDIisallowedthroughtheautomaticroutein-Floriculture,Horticulture,DevelopmentofSeeds,AnimalHusbandryPisciculture,aqua-culture,cultivationofvegetables,mushrooms,undercontrolledconditionsandservicesrelatedtoagroandalliedSectors.6.Intrastateagriculturallandtaxes--vary,promptingthecurrentfinance-ministertomootforacommonGST(Goodsandservicestax)whichwouldhelpinbringingallthevariousstatetaxesunderacommonfoldincludingtheagriculturalincometaxesleviedindividuallystatetostate.02May202314SIGNIFICANTPLAYERSGODREJADHARITC-CHAUPALHARIYALIBAZAAR02May202315GodrejAadhar:FORMATOFGODREJADHARFMCGproducts,fertilizers,animalfeed,etc.Serviceslikebanking,insurance,pharmacy,postalservicesandpetrolpumps02May202316servicesofferedcropadvisoryservices,soil&watertestingservices;buybackofoutput,cropfinance,supplyofagriinputsandanimalfeeds,transferofinformation(weather,price,anddemandsupply),doordeliveryofproductsetc.02May202317ACOMPLETESOLUTIONPROVIDERFORTHEINDIANFARMERSprovidesprofessionalguidancewithanobjectivetoimproveproductivity,higherreturnsandimprovedcostbenefitratio.OPERATIONS24outletsineightrurallocationsacrossthecountryandeachoutletservices20villagesinitsvicinityGodrejAadharhasalreadyforgedJVswithApolloPharmacy,TataAgrico,BajajAllianzLifeInsuranceandHPCLforvalueaddedservicesattheoutlets.Thecompanyplanstosetupmorethan1,000storesby2010.
02May202318
HARIYALIKISANBAZAAR
(DSCLCorporation)
TheTrustedRuralBusinessHubHelpthecustomerincreasehisincome,educatethecustomer,beforeyouselltothecustomer02May202319Hari念yali舍Kis卸aan减Baza走arMr.革Aj泉ay薯Shr爬ira洽m,触Cha框irm心anMr.筛Vikr举amS技hrir绩am,忌Vice腰Cha排irma虽n&舰MDThe饲conc国ept这aims言to狼simp另lify搜thePriv勤ate貌labe例lse沟edsCon牧tra么ct后far耳min缩慧g–泄ve梅get证abl自esPro暗cur盏eme眠nt25A学pril状202如320DSC申Lp虏lan融st摧oe石xpa海nd挠to湖250臭-30恩0o那utl软ets鉴by跌th宝ee挽nd队of词FY客200倾8-0它9.Eac盏hs兆tor斧ec朵ove训rs歇an钞are梦ao律f3穷-4娘acr秆es南and垦is斤ma娃nag斤ed穷by上at岁eam祖of态7-滔8p殊eop起le捕who爆mt他he现Com珠pan脸yt硬rai列ns路con理tin绢uou纯sly熔.Itoff牌ers腔th副er敢ura定lh浑ous座eho搁ld趋all俭fa心rmi卫ng伙and食co曲nsu闻merprod玻ucts庙and姜rel评ated骆ser节vice拾sal炮ong锡with古fin垃anci舍als叨ervi涝ces胀unde附ron篮ero趋of.The鱼comp翼any杏also毯lau蜜nche玩dcr诞edit漂ser花vice源sdu割ring塘its异sec舱ond森quar述ter炉2007乘-08,步in捉asso毕ciat法ion眠with湖HDF予Cba育nk,若prov印idin哈glo看ans纽奉for晌vari拆ous抹purp杆oses袭.25犬Apr全il积202哗321Har率iya行li雕Kis仙aan街Ba站zaa声rTrig泪geri茄ngR明ural悬eco划nomyCrea哪tes勒Purc陪hasi圣ngP何ower婆by输focu浴sing防on偶incr修easi惑ngI猛ncom阅eLe灾vels25A铁pril流202咐322Ena坐bli航ng柏imp欧lem英ent偶ati已on隆of织New牌Te较chn跌olo孝gy异in门Agr阁icu末ltu纱re25叶Apr庙il谎202差323Giv搏ing浑th龟eC塌ust衬ome做rs融the丹ri栗ght问t蜓oc舌hoo蚊seThe扇numb伞ero轰fHa伟riya眼lio该utle耗tsn格ows像tand曲sat练177略,wh蜻ich旋the千comp沈any妇plan珍sto炎sca膝leu烘pag心gres培sive返lyt舟oar键ound链300权out爆lets惜by戒Marc茂h20这09.Lau零nch传ed煌in笔200故2-0布3‘Ha串riy妙ali笔’i孙sn至owpres留ent巧in8瓦sta辞tesacr经oss积In尽dia25秤Apr涛il纵202溉324Depl缝oyin竿gIT舞for缠rea湖lem禁powe另rmen抽t25根Apr静il纷202尚325NOWE–围CH舰AUP塔ALITC清Li报mit糠ed25恶Apr传il问202材326E-C金HAU援PALThi忍sc睁onc虏ept嫩ai赞ms蝴toProv朝ide山the项powe愁rof茶exp博ert陕know捧ledg滴eto任eve晌nt友he童sma棍lle到st择far盆mer2.I笋nfor洁mati喇onh哈elps箩far四mers佩sec棉uresbett炸erp皱rice冲,qu陵alit职yan散dpr抚oduc惭tivi艳ty25晨Apr响il浩202改327E–Cho塑upa捏lBen墓efi决ts趋to号far吩mer民si乌ncl贪udeBett陡erp昆urch乒ase耻pric但eof惰agr玩i-in肠putsAva过il矩inf印orm沃ati旁on控on厨bes槐tf须arm窄ing冈pr仆act赶ice阿sComm才and铅prev毒aili换ngm睛arke蹲tpr厘ices4mi灰llio黎nfa锈rmer合sbe怠nefi阅ted称thro当ugh悄6,50蹦0inst秩alla疼tion门sco岔veri奴nga巧roun雨d40群,000熊vil奴lage肥s25乎Apr张il备202梨328By只201滔2,柴ITC骆Vi升sio米ni跳st贼oc鸣ove钉r1像00途tho适usa庭nd将vil骂lag翼es,whi乱ch床rep南res轮ent勒1/区6th逗of签ru途ral税In队dia同,a象nd请cre眼ate临mo哭rethan施10帝mill桐ion脂e-fa勇rmer拼s25A娱pril冠202斑329BUS岗INE设SS揉MOD蒸EL(CHAU雅PAL号SAGA乎R)IDEA筛BEH蚕IND爹CHAU陪PAL角SAGA月R--投MAK洋ET就HE否POT塌ENT欲IAL机CU慈STO欣MER剃S--PR偶OVID宜EDI危FFER庭ENT牛CUST醒OMER刊SER忆VICE稿S--RE牙APT龟HEB纪ENEF江ITF捐ROM训POTE族NTIA醋LCU者STOM庸ER25咸Apr旬il摄202幅330FACI药LITI牌ESA距TCH颤AUPA沫LSA居GARAWI煌DER禽ANGE挑OF棍PROD瞒UCTS证FOR控ALL脾SEG锁MENT仪STRA婶INI躁NG咬FAC细ILI金TIE街SF撒OR餐FAR青MIN掌GC烘OMM个UNI疲TY革ON舞SCI滥ENT寻IFI下CF扔ARM避ING拆PR削ACT悼ICE倘SGOD涝OWN搏SF鹊OR幅STO蚂RAG岭EO郊FF侮ARM畏PR块ODU梦CEINFO液RMAT烛ION敬CENT铃ERF锐ORO擦NLIN档EWE连ATHE青RIN冈FORM无ATIO烫NCON躲TIN看OUS卧SE茂RVI宇CES狱FR凡OM剧6AM校-9棒PM25A喉pril握202姑331FUT园URE牛PL露ANN链INGESTA类BLIS蹈HMEN蜡TOF仿ATM垦sAT估MA奥LLSAVA良ILI语BIL赞ITY钻OF短IN满SUR撇ANC片EP苹ROD拦UCT酬SFO燥RF娃ARM沉ERSTIE煎WI口TH帜PRI岩VAT企EH缓EAL锻TH秃CAR铜ES裤ERV涝ICE宏PR垦OVI尺DER开FO务RP其RIM拢ARY名HE近ALT棍HC法ARE慕FA执CIL伤ITYTIE喊WI绣TH今BPC兴LF慎OR打FUE姿LP卧UMP唇SEST许ABL雀ISH顷MEN烘TO疗FS坡OIL盐TE装STI尊NG肺LAB医ORA桃TRI皆ESPUBL浓ICE摄NTER艘TAIN彩MENT25蒸Apr灾il芦202丝式33225悬Apr逃il热202旁333ITCFARM程ERSINSU散RANC滴ECO凡MPAN霸YAGRI价-INP饭UTC初OMPA缎NYAGRI并CULT揭URE薪UNIV符ERSI姓TIES劲/STA决TEA倍GRIC梢ULTU盲RED往EPTINP徒UT诞SUP荡PLYTEC程HNC缩慧AL脆GUI兰DAN重CEMAR扛KET均ING谣AS陶SIS坚TEN简CETRAI顶NINGRur级al故Bus关ine钞ssCha脚lle森nge始s–I摘ncr养eas拐ing走co干sts睡of辽la便nd–Pa笑ceo广fex瓦pans动ion–H土igh商op情era名tin锋gc民ost税s–L割ow芦mar匆gin连of额ag牙ri-吉inp烘uts–L路ow钞pur碍cha慌sin声gp乞owe敲ro朝fc祥ons延ume库rs25终Apr千il拆202晃334CON测T…•La口cko氏fli否tera洋cya区nda盲ware经ness•Lo辆wpe摇rca析pita湖inc竹ome•W缘瑞ide耐ge康ogr某aph赶ic吩spr歪ead位.•G乓aps慨in祖ro胞ad幸and宫Te处lec婆omm匠uni体cat斑ion书sc护onn多ect烧ivi渣ty.•La肉cko甩fre胶liab阻lee居lect顿rici欧tya劈燕ndw者ater止sup单ply•L避imi日ted吹Di迷str锯ibu铺tio堵nn药etw企ork克fo程re顿xam图ple求co拜ld旁sto姑rag兔e.•Co碗mpet宅itio诵nfr衬oml伙ocal站pla倡yers25膏Apr隙il庄202贫335Impa钱cto炮fEn迫trep侮rene或uria脖lIn受itia饭tive道sonR图ural昂Ind仰iaFarm押ers咬get写agri现-inp纽奉uts畏atc袄ompe反titi刺ver湖ates扒andhav鸟er急ang狗eo完fp弱rod贼uct亿st嚼oc替hoo摘se庄fro晃mInc址rea骄sin巨gr盏ura秤lb分ank序ai俊d(廉loa高ns)喂he扇lps绿im己pro钻ve致thepur蔽cha地sin般gc宴apa段bil尝ity缓of市fa德rme献rsFar彻mer迟sa吼vai喝lo臭ft惯he仇ser巨vic腐es趴of咐agr盈ono璃mis性ts顶toimp笨rov比et样hei侵rf众arm拦ing牺pr菜act邪ice躬s,企the仿reb植yi排mpa吓cti庙ngon撒the补ir陵fin脾al仔pro微duc导eFarm提ers懒get荡abe晶tter爸pri敬cef妇ort娱heir垦pro影duct园san劳davo切id贼mid圣dle仙men25剪Apr浆il倒202微336Reco载mmen房诚dati珠ons•Int怕egr笼ati维on屑of户rur留al序ini矛tia也tiv炭es神int恨ob蓬usi乓nes缝sm缘瑞ode兔ll票ike璃IT盛C•C虽orp巡寿ora急te抢sho醒uld松su膝ppl
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