迪士尼英文介绍

迪士尼英文介绍第1页/共39页Theestablishmentand

developmentofTheWaltDisneyCompany第2页/共39页Who

is

he?第3页/共39页HewasbornonDecember5,1901inChicago.HewasraisedonaMidwesternfarm.Hedroppedoutofhighschoolattheageof17toserveinWorldWarI.HewenttoHollywoodin1923.WithhiselderbrotherRoy,hemanagedtoresumecartoonproduction.HecreatedMickeyMouseinSteamboatWillieandthenbecamefamousintheworld.WaltDisney,thefounderofDisneycompany.第4页/共39页

1929：founded

by

Walt

Disney

and

his

brother

Roy

in

the

1930s

and

1940s

short

and

full-length

animated

cartoonsin

the

1950snature

documentaries

live-actionfilmtelevision

programs第5页/共39页1955

Disneylandand1971

Walt

Disney

World1966

declined

after

Disney's

deathin

the

1980srevitalized

under

new

management第6页/共39页Touchstone

PicturesHollywoodPicturesAmericanBroadcastingCorporationPixarAnimationStudiosMiramaxEntertainmentandSportsProgramingNetwork第7页/共39页Disney

Cartoons

第8页/共39页MickeyMouse

creatingamagicalworldofcartoon●comicanimalcartooncharacter●Createdin1928byWaltDisneyandUbIwerks●VoicedbyWaltDisney●oneofthemostrecognizablesymbolsintheworld●adventurous,positive,quickwits第9页/共39页DonaldDuck●

awhiteanthropomorphicduckwithayellow-orangebill,legs,andfeet.Heusuallywearsasailorshirt,cap,andaredorblackbowtie,butnopants(exceptwhenhegoesswimming).●

Famoustraits：hiseasilyprovokedandoccasionallyexplosivetemperhisidentifiablevoicesFamouscartoonstar第10页/共39页WinniethePoohWinniethePooh,thelovablebearwho'sstuffedwithfluff,isalsocalledPooh.Poohhimselfwouldtellyouheisa"bearoflittlebrain,"buthealsohasanuncommon,clear-eyedwisdom.Hisfriends;theirhappinessandfeelingsarePooh'schiefconcern,andthereisnobetterfriendthanWinniethePooh.Poohendlesslycraveshoneyorasmackerelofwhateverlittlesomethingisathandtosoothethatinsatiable"rumblyinhistumbly."Famouscartoonstar第11页/共39页DisneyPrincess

SnowWhiteBelleJasmineArielCinderellaTianaMuLanPocahontasArendelle第12页/共39页ClassicAnimation

第13页/共39页SnowWhiteAndTheSevenDwarfs——thefirstfull-lengthanimatedfilmwiththeplot第14页/共39页

Snowwastheprettiestgirlinthekingdom.Butajealousqueenwantedtoputherinjailtohideherbeauty.Sosherantotheforesthomeofsevenlittledwarfs.第15页/共39页ThelionkingWontwoOscarAwardsin1994.ThemusicaladaptedfromitwasshownintheBroadway.Itistheonlycartoonmoviewhichislistedinthetentop-grossingmovies

intheworldsofar.第16页/共39页第17页/共39页

DisneybegantocooperatewithPixarin

1991，whodowellinCGI

（ComputerGenerationImage）animation

(电脑动画).Incooperationperiod,sixflimsthatmadebyPixarwerereleasedbyDisney,Everyanimationflimwassopopularallacrosstheworld,andbroughthugewealthandthehonoroftheawardsbothforDisneyandPixar.第18页/共39页第19页/共39页第20页/共39页第21页/共39页第22页/共39页第23页/共39页PixarandDisneyhaddisagreementsaftertheproductionofToyStory2in2004.Andtheyweregoingtoterminatedcontractin2006aftertheproductionofCars.ButintheendDisneyboughtPixarforabout$7.4billion(74亿)inanall-stockdealin2006.NowPixarisDisney`sWholly-ownedcompany(全资子公司).Andthentheyproducedmorewonderfulcomputer-animatedfeaturefilms.第24页/共39页20072008Thefirst3DflimofPixar200920122013第25页/共39页2023/5/1DisneylandDoyouknowhowmanyDisneylandarethereintheworld?第26页/共39页2023/5/1SixDisneylandParksandResorts(度假区)LocationCompletedyearthemeparkLosAngeles1955Frontier-landAdventurelandFantasylandTomorrowlandFloridaOrlando1971EpcotAnimalKingdomHollywoodstudioMagicKingdomTokyo1983WorldBazaarAdventurelandWesternlandCritterCountryFantasylandToontownTomorrowlandParis1992MainStreetUSAAdventurelandFantasylandDiscoverylandFrontierlandHongkong2005FantasylandAdventurelandTomorrowlandMainStreetUSAShanghaiunderconstruction第27页/共39页2023/5/1Adventureland

冒险世界Adventurelandisdesignedtorecreatethefeelofanexotic（异国情调的）tropicalplaceinafar-offregionoftheworld.第28页/共39页2023/5/1Fantasyland

梦幻王国

theareaofDisneylandofwhichWaltDisneysaid,“WhatyoungsterhasnotdreamedofflyingwithPeterPanovermoonlit（月光照耀的）,ortumbling（跌倒）intoAlice‘snonsensicalWonderland?

InFantasyland,theseclassicstoriesofeveryone'syouthhavebecomerealitiesforyoungsters–ofallages–toparticipatein."SleepingBeautyCastle

睡美人城堡

第29页/共39页2023/5/1

Mickey‘sToontown米奇卡通城

The"city"isalsohometocartooncharacter'shousessuchasthehouseofMickeyMouse,MinnieMouseandGoofy,aswellasDonaldDuck'sboat.第30页/共39页2023/5/1Epcot未来世界

Theepcotisasciencefictionthemedamusementcenter.itisdividedintotwoparts,oneisthefutureoftheworld,theotheroneisawindowtotheworld.Theformerbranch:Planetexpress,UniverseofEnergy,theland,fantasyworld,voyagetothebottomofthesea,andthefutureoftheworldcomputershow.Windowsoftheworldshowthe11nationalstylelandscape.第31页/共39页TheCoreoftheBrandAlthoughWaltDisneyCompanyfromitsinceptionin1928,hasgonethroughnearly80yearsofdevelopment,butthecoreoftheDisneybrandhasalwaysbeennochange第32页/共39页BusinessWeek

商业周刊eliminate淘汰novelty新奇的community共享eternal永恒的；不朽的propaganda宣传decency尊重connotation内涵第33页/共39页

InnovationQuality

CommunityStorytellingOptimismDecency第34页/共39页InnovationNever-endingDisneybuiltQualityForallproductsintheDisneybrand,highqualityismustbeguaranteedCommunityTheentertainmentDisneycreatedcanbesharedbyallgenerationsStorytellingEachpieceofDisneyproductswilltellastory