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迪士尼英文介绍第1页/共39页Theestablishmentand
developmentofTheWaltDisneyCompany第2页/共39页Who
is
he?第3页/共39页HewasbornonDecember5,1901inChicago.HewasraisedonaMidwesternfarm.Hedroppedoutofhighschoolattheageof17toserveinWorldWarI.HewenttoHollywoodin1923.WithhiselderbrotherRoy,hemanagedtoresumecartoonproduction.HecreatedMickeyMouseinSteamboatWillieandthenbecamefamousintheworld.WaltDisney,thefounderofDisneycompany.第4页/共39页
1929:founded
by
Walt
Disney
and
his
brother
Roy
in
the
1930s
and
1940s
short
and
full-length
animated
cartoonsin
the
1950snature
documentaries
live-actionfilmtelevision
programs第5页/共39页1955
Disneylandand1971
Walt
Disney
World1966
declined
after
Disney's
deathin
the
1980srevitalized
under
new
management第6页/共39页Touchstone
PicturesHollywoodPicturesAmericanBroadcastingCorporationPixarAnimationStudiosMiramaxEntertainmentandSportsProgramingNetwork第7页/共39页Disney
Cartoons
第8页/共39页MickeyMouse
creatingamagicalworldofcartoon●comicanimalcartooncharacter●Createdin1928byWaltDisneyandUbIwerks●VoicedbyWaltDisney●oneofthemostrecognizablesymbolsintheworld●adventurous,positive,quickwits第9页/共39页DonaldDuck●
awhiteanthropomorphicduckwithayellow-orangebill,legs,andfeet.Heusuallywearsasailorshirt,cap,andaredorblackbowtie,butnopants(exceptwhenhegoesswimming).●
Famoustraits:hiseasilyprovokedandoccasionallyexplosivetemperhisidentifiablevoicesFamouscartoonstar第10页/共39页WinniethePoohWinniethePooh,thelovablebearwho'sstuffedwithfluff,isalsocalledPooh.Poohhimselfwouldtellyouheisa"bearoflittlebrain,"buthealsohasanuncommon,clear-eyedwisdom.Hisfriends;theirhappinessandfeelingsarePooh'schiefconcern,andthereisnobetterfriendthanWinniethePooh.Poohendlesslycraveshoneyorasmackerelofwhateverlittlesomethingisathandtosoothethatinsatiable"rumblyinhistumbly."Famouscartoonstar第11页/共39页DisneyPrincess
SnowWhiteBelleJasmineArielCinderellaTianaMuLanPocahontasArendelle第12页/共39页ClassicAnimation
第13页/共39页SnowWhiteAndTheSevenDwarfs——thefirstfull-lengthanimatedfilmwiththeplot第14页/共39页
Snowwastheprettiestgirlinthekingdom.Butajealousqueenwantedtoputherinjailtohideherbeauty.Sosherantotheforesthomeofsevenlittledwarfs.第15页/共39页ThelionkingWontwoOscarAwardsin1994.ThemusicaladaptedfromitwasshownintheBroadway.Itistheonlycartoonmoviewhichislistedinthetentop-grossingmovies
intheworldsofar.第16页/共39页第17页/共39页
DisneybegantocooperatewithPixarin
1991,whodowellinCGI
(ComputerGenerationImage)animation
(电脑动画).Incooperationperiod,sixflimsthatmadebyPixarwerereleasedbyDisney,Everyanimationflimwassopopularallacrosstheworld,andbroughthugewealthandthehonoroftheawardsbothforDisneyandPixar.第18页/共39页第19页/共39页第20页/共39页第21页/共39页第22页/共39页第23页/共39页PixarandDisneyhaddisagreementsaftertheproductionofToyStory2in2004.Andtheyweregoingtoterminatedcontractin2006aftertheproductionofCars.ButintheendDisneyboughtPixarforabout$7.4billion(74亿)inanall-stockdealin2006.NowPixarisDisney`sWholly-ownedcompany(全资子公司).Andthentheyproducedmorewonderfulcomputer-animatedfeaturefilms.第24页/共39页20072008Thefirst3DflimofPixar200920122013第25页/共39页2023/5/1DisneylandDoyouknowhowmanyDisneylandarethereintheworld?第26页/共39页2023/5/1SixDisneylandParksandResorts(度假区)LocationCompletedyearthemeparkLosAngeles1955Frontier-landAdventurelandFantasylandTomorrowlandFloridaOrlando1971EpcotAnimalKingdomHollywoodstudioMagicKingdomTokyo1983WorldBazaarAdventurelandWesternlandCritterCountryFantasylandToontownTomorrowlandParis1992MainStreetUSAAdventurelandFantasylandDiscoverylandFrontierlandHongkong2005FantasylandAdventurelandTomorrowlandMainStreetUSAShanghaiunderconstruction第27页/共39页2023/5/1Adventureland
冒险世界Adventurelandisdesignedtorecreatethefeelofanexotic(异国情调的)tropicalplaceinafar-offregionoftheworld.第28页/共39页2023/5/1Fantasyland
梦幻王国
theareaofDisneylandofwhichWaltDisneysaid,“WhatyoungsterhasnotdreamedofflyingwithPeterPanovermoonlit(月光照耀的),ortumbling(跌倒)intoAlice‘snonsensicalWonderland?
InFantasyland,theseclassicstoriesofeveryone'syouthhavebecomerealitiesforyoungsters–ofallages–toparticipatein."SleepingBeautyCastle
睡美人城堡
第29页/共39页2023/5/1
Mickey‘sToontown米奇卡通城
The"city"isalsohometocartooncharacter'shousessuchasthehouseofMickeyMouse,MinnieMouseandGoofy,aswellasDonaldDuck'sboat.第30页/共39页2023/5/1Epcot未来世界
Theepcotisasciencefictionthemedamusementcenter.itisdividedintotwoparts,oneisthefutureoftheworld,theotheroneisawindowtotheworld.Theformerbranch:Planetexpress,UniverseofEnergy,theland,fantasyworld,voyagetothebottomofthesea,andthefutureoftheworldcomputershow.Windowsoftheworldshowthe11nationalstylelandscape.第31页/共39页TheCoreoftheBrandAlthoughWaltDisneyCompanyfromitsinceptionin1928,hasgonethroughnearly80yearsofdevelopment,butthecoreoftheDisneybrandhasalwaysbeennochange第32页/共39页BusinessWeek
商业周刊eliminate淘汰novelty新奇的community共享eternal永恒的;不朽的propaganda宣传decency尊重connotation内涵第33页/共39页
InnovationQuality
CommunityStorytellingOptimismDecency第34页/共39页InnovationNever-endingDisneybuiltQualityForallproductsintheDisneybrand,highqualityismustbeguaranteedCommunityTheentertainmentDisneycreatedcanbesharedbyallgenerationsStorytellingEachpieceofDisneyproductswilltellastory
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