Oclarkston：2022年护肤行业趋势（EN）

2022Skincare

IndustryTrends

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verthepasttwoyears,theskincareindustryhasprovenitsabilitytoadapttothedisruptionandchangebroughtaboutbytheCOVID-19pandemic,particularlyasitrelatestoprioritizingtheever-changingwantsandneedsoftheconsumer.Theindustryhasseentheevolutionofanumberoftrendsamongitsconsumers,suchastheirincreasedemphasisonself-careandwellness,ordemandforproductsustainabilityandbrandtransparency.

Simplyput,consumershavebecomemoreawareofhowtheirskincareproductsnotonlyaffect

theirpersonallives,buthowthoseproductsaffecttheenvironment,too.Asaresult,

consumersintheskincareindustryhavetakena‘less-is-more'approachinallaspectsof

theirskincare,fromformulationtopackaging,andareprioritizingat-homecareand

personalizationintheirroutines.

Aswestepinto2022，thesearethetopiveskincareindustrytrendsbusinessshould

consider:

TREND#1

Consumersaredemandingbrandsminimizetheircarbon

footprint.

Inthepastyear,consumershavebecomemoreenvironmentallyconsciousandcontinuetoholdbusinessesaccountablefortheircarbonfootprint.ResearchshowsthatAmericansareshowinggreaterconcernabouttheenvironmentalproductstheypurchase;75%ofMillennialsstatedtheyarewillingto

paymoreforan

environmentallysustainableproduct,

comparedtoGenZ(63%),GenX(64%)andBoomers(57%).Asthisawarenesscontinuestogrow，sowilltheinancialincentiveandcompetitiveadvantagecapabilitiesforcompaniestocomplywithsustainabilitystandards.Withintheskincareindustry,wehavealreadybeguntoseeashiftinpackagingchoicesbycompaniesasaresponsetothistrend.

Inamovetowardglobalsustainablepackaging,

EstéeLauderjoinedthePulpexpartnerconsortium

tosupport

thedevelopmentandimplementationofrecyclablepaperbottletechnologyforitsproducts-aneffortrelectingthecompany’scommitmenttoreducetheamountofvirginpetroleumplasticinitsproductsto50%orlessbytheendof2030.Dr.BarbPaldus,founderofCodexBeauty,reportedthatby2021,Codexwillbeshiftingentirelyto

mono-materialpackaging,

whichcanreduceitscarbonfootprintbyanegative100%.

Thissustainabilitytrendhasthepossibilitytobeamassivecompetitiveadvantageandrevenuedriverforcompanies.Notsurprisingly,companieshavecaughtontotheseadvantagesso,astheyeargoeson,expecttoseemorecompaniesdevelopingrecyclable，reillable，andmono-materialpackagingtocapitalizeonthis

growingsustainabilityinterest.

2

TREND#2

Naturalandplant-basedingredientsareontherise.

Thegrowingawarenessamongstconsumershasledtoanall-naturalapproachtoskincareingredients.

Consumershavenowrealizedhowingredientsaffecttheiroverallhealthandwell-being,withadeeper

Approximately70% ofUSconsumersaged18–29wouldratherusenatural,organiccosmetics."(

Statista)

knowledgeinluencingtheirbuyingdecisions.Thedaysofconsumersnot

readingthelabelsorchoosingskincareproductswithahostofharsh

chemicalsareslowlycomingtoanend,andtheeraofintroducingnatural

ingredientsintotheirdailyskincareroutineswillcontinuetorise.

Basedonreports

,70%ofconsumers

aged18to29prefernaturalskincare

products,anditisestimatedthatby2024,theglobalorganicbeautyproduct

marketwillbeworthoVer$22billion.EVenthoughtheeicacyofnaturaland

organicproductsisstillinquestionforsome,companiesmustfocusonincorporating

certainplant-basedandnaturalingredientsintoformulationgoingforward.ProductlinesthatboastingredientslikeAloeVera,hemp,orCBD,forexample,aremorelikelytocatchtheattentionofconsumersandareworththeextrainterestofmajorcompanies.In2022,thistrendwillcontinuetodevelop,andwecanexpecttoseemorecompaniesdevelopingproductstocapturethisconsumerinterest.

TREND#3

Probioticsaretakingamoreprominentroleinformulation.

Theskincareindustryhasseenitsconsumersplacingagreatervalueonthehealthoftheirskin,notjustsimplytheaestheticoroVerallappearanceoftheirskin.Lookingatthepotentialhealthbeneitsthatcancomefromformulation,consumershavebecomeincreasinglyawareofwhataffectstheirskinhealthandmorecognizantoftheoVerallhealthbeneitsofastrongskinbarrier.

ProductsthatcanproVideboththebeneitofprotectingandhealingtheskinwhileimproVingitsoVerallappearancewillreceiveincreasedinterestfromconsumers.Thisinteresthasledtoarisein“microbiomeskincare,”skincareproductsthatclaimtofocusonnon-disruptionofthehealthybacteriathatliveontheskin'ssurface.Microbiomeskincarehasseengrowthbasedonconsumers’increasedabilitytoresearchtheirskinhealth,alongwiththerealizationthatmanyoftheskincareissuesthey’vepreviouslyexperiencedareduetoharshchemicalsinproductsthathavedisruptedtheirmicrobiome.

Thistrendisn’tnew,beginningin2017,andwillyears.Accordingto

360ResearchReports,

the

productmarketwasvaluedat$1.92milliongrowwithaCAGRof19.62%

“Theglobalprobioticskincarecosmetic

onlycontinuetogrowinthecomingglobalprobioticskincare

in2020,anditisexpectedtofrom2020to2027.For

productmarketwasvaluedat1.92MillionUSDin

companiesto

capitalizeonthistrend,wecanexpecttoseemajorskincarebrands

2020andwillgrowwithaCAGRof19.62%from2020to2027.”

(360ResearchReports)

addingprobioticsintoproduct

ingredientstocapturethis

interestfromconsumers.

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TREND#4

Diversifyyourconsumerbasebyofferingpersonalizedskincare.

Withintherealmofformulation,therewillbeacontinuedgrowthofdiversitywithinskincare.

Previously,consumershavedemandedthatcompaniestakeapublicstanceandmakea

declarationinsupportofitsdiversityandinclusionefforts.Thistrendisnow

"Personalizedskincare

extendingandtakingamoredemonstrativeturnfrommarketingto

reliesheavilyonresearch, .strongdatabasesforcapturingandanalyzing customerdata,andrecommendations."

overallskincareformulation.Personalized,custom,andDNA-based

skincare,asitisoftenreferredto,focusonproductswithoneorfew

activeingredientsmadetotargetspeciicskintypesorskincare

conditions.

Theconsumerswhounderstandskincareisnota“onesizeitsall”

solutionarenowgravitatingtowardcustomskincaresolutionstosolvetheirunderlyingskin

issues.Thechallengehereforcompaniesisthatpersonalizedskincarereliesheavilyonresearch,strongdatabasesforcapturingandanalyzingcustomerdata,andrecommendations.Companieswhowouldliketoenterthisspaceneedtoinvestheavilyintheseprocessestobecomeleaders.Also,therateatwhichcompaniescanscalewillpossiblybeconstrainedbytheircapabilitytobelexiblewithintheirmanufacturingprocessesasdemandnaturallyluctuates.Forcompaniesthatcandemonstratethislexibilityandwanttodiversifytheirconsumerbase,theywillbepleasedthatthistrendhasa

projectedCAGRof6.6%from2021to2028.

TREND#5

Thebeautydeviceindustryshowsnosignsofslowingdown.

Thecoronaviruspandemichascausedlastingeffectsonconsumers’skincareroutines.Beingstuckathomeandforcedtoforgobeautytreatmentsperformedbydermatologistsandaestheticiansformorethanayear,coupledwiththeincreasedtimespentoncamera,forcedconsumerstotakeactionintotheirownhands.At-homefacemasks,digitalLEDmasks,microdermabrasion,andotherskincaredevicesbecameincreasingly

typopular4

screens.Manybrandshaveseizedtheopportunitytolaunchpersonalskincaregadgetstocarryoutthesebeautyregimesathome,easilyandcomfortably.

Thereisalsopotentialhereforcompaniestocapturethebudget-consciousconsumer.Beautytreatmentsareoftenexpensivebuthavebecomemoreaffordableandaccessiblefortheaverageconsumerwiththeintroductionofat-homeskincaredevices.Asthistrenddevelops,wewillcontinuetoseecompaniesrolloutat-homeskincarelines,andtherewillbecontinuedcompetitivenessinattractingbudget-consciousconsumers.

Conclusion

Whilethepandemichashadlastingeffectsontheskincareindustryanditsconsumers,theskincareindustrycontinuestogrowandevolveeachyear.Ayearathomehaschangedconsumerbehavior,leadingconsumerstobecomemorehealthandenvironmentallyconscious,whileaskingbrandstodothesame.Inthisage,companiesmustrememberthatmanyconsumersarestuckathomeandhavebecomeself-taughtexpertsintheskincareield.SO,tOcapturecustOmerinterestastheyearprOgresses,cOmpanieswillhaVetOgainadeeperunderstandingofcustomerneedsrelatedtoformulationandsustainablepackaging.

Thedaysoflabelswithlong,complicatedingredientsarefadingout,andanewageofnaturalandplant-basedskincareisstartingtogainmoretraction.Consumersaresteppingawayfromharshchemicalsinskincareandfocusingonoverallhealthandbalanceintheirregimes,andtheyareactivel