韩国经典设计模型

WebAgencyServiceDomainWebBuildingWebSolutionWebConsultingWebCIWebDesignWebapplicatione-BusinessConsultingMarketAnalysise-MarketingE-CRMe-MarketplaceSCMSupplierCustomerSupplierCustomer협력업체및고객네트워크를통합,상호간의정보를공유하고협력을강화함으로써효율적인OrderFulfillment를수행하고고객니즈에신속하게대응e-BusinessValueChainConsultingMarketingContentsFlashDesignCodingCTIUMSMailingServerD/BCreativeInteractionSystemebizIntegrationStrategySoppingeCRMIRMVOC/RMSe-LearningInteractiveFullService통일된프로세스기반하에ebiz전략수립,개발및솔루션을통합하여구축eSolutioneBizSector&Solution사이버아파트포탈사이트구축하이테크도시건설에필요한eSolution인프라구축LIFESystemINFORMATIONCOMMUNICATIONTechnoVillage공과금/민원서류공지/주민신고/처리쇼핑/공동구매/예약반상회/동호회영화/연극/음악화상회의/통화시스템Mail+SMS+Fax+메신저테크노빌리지뉴스생활토탈정보사이버교육정보종합DB검색원격경비시스템원격진료시스템재택근무시스템홈뱅킹/홈트레이딩eBizTotalServiceeBizStrategyeBizOperationeBizConsultingPlanningContentsSolutionMarketingeBusinessIntegratoreBizBuildingeBiztotalserviceeBusinessTransformationSupplierSupplierSupplierstockholderEmployeesOn-lineOff-lineSCMERPIPSeCompanyEIP/KMS/GWIRM/RMS/PRMWebSiteCRM/CPPartnersPACSERPCRMEIPMailingB2EmallIntegrationDevelopersWebServiceEnterpriseSolutionBusinessFields:SIDevelopment&SolutionseCompany가치체인망SCM/IPSDW/CRMCustomerStockholderSuppliereCompanyIRM/RISGW/KMSERP/EIP고객Data의IntegrationEnterpriseCRMeCRMDataWarehousing/IntegrationWebLog

DataDataBaseTransaction

Data

CustomerProfileSMMUSIMUNIMUR&DMUeBizTotalServiceeBizTotalService통합회원관리및활용방안ServiceSalesCRMDataWarehousing/IntegrationSMSChannelWebFAXChanneleMailChannelWebSiteChannelPostchannelConsumerInvestorPurchaserAnalystThepressClub투자자충성고객미래고객MarketingCustomerInteractionPlatformsInteractionManagementInfrastructureCustomerCommunicationse-CRME-Mail문서EDMSGW자료실KMS2단계(시스템연동)ERP1단계(솔루션개발)CRMSCME-PlanningOfficeManagementSystem자산관리고객관리업무관리인력관리손익관리CustomerACustomerBCustomerCSupplierASupplierBSupplierC55%15%20%10%eBizConsultingeBizSolutionseBizIntegrationeBizSolutions&ServiceInternetAreaBSPAreaSIAreaNIArea55%15%20%10%eCRMWCMSIRM/PRMMailingMESCTIPABXIBSNetworkIntegrationAutomationSystemEnterpriseNetworkCRM/DWEIP/EKPERP/SCMGW/KMSSIconsultingSIdevelopmentSImanagementWebconsultingWebdevelopmentWebmanagementNIAreaSIAreaWebSIAreaeBizSolutions&ServiceWebSIAreaSIAreaNIAreaSystemAreaDW/E-CRM/CRME-MarketplaceSCMElSGW/KMSERPCMSManagement&BusinessB2BMarketplaceIPSEIP/EKPPMSPartner&SupplierCustomerB2EB2CB2MeBizSector&Solutions2023중점사업분야사업부문별균형과내실아웃소싱을통한원가절감ConsultingeSolution2023WebBuildingWebintegrationPublishingDBgenerationWebDesignInnovationOperationOptimizationBusiness&ITStrategySupplyChainExecutioneBizEnterpriseManagementCRMForecasting,OpportunityManagement,Configuration,Generation……Forecasting,CustomerCareSpareManagement………ForecastingPersonalizationCampaignManagementMarketingEncyclopediaERPCMSSCMEIPeStrategySolution&Service-SIDevelopment&SolutionsMarketingSalesServicesOne-StopService10%10%5%5%BSPITconsultingITdevelopmentITmanagementN/WmanagementNewtechnologyWirelessInternetWebContentsWebMailingWebSIeBizSolutions&ServiceBSPAreaInternetAreaSIAreaNIAreaConsultingAreaBSPMU:(BusinessServiceProviderManagementUnit)InternetAreaBSPAreaSIAreaNIArea55%15%20%10%eBizSolutions&ServiceConsultingforeBizeStrategyConsulting.eManagementConsultingeBusinessRestructureConsultinge-CRM,e-MarketingConsultinge-Solution/e-Infra/e-InfraSIconsulting&managementNetworkIntegration/AutomationSystemITdevelopment&management

SCMCRMe-SupplychainManagemente-CustomerRelationshipManagementE-biztransformationSystem-고객정보,고객관계는전략적자산-다양한채널을통합한고객서비스제공-파트너와의협력은전략적자산-SupplyChain를활용한경쟁우위확보ERP/EIPe-BusinessPerspectiveeBizConsultinge-Marketing&PromotioneCreative&ContentseBizTotalServiceeBizSI&SolutionseBizServiceDomaine-CRMfunctione-CustomerRelationshipManagemente-CRMe-CRMAdaptationAnalysisDataGatheringeBizSolutionanalysis_e-CRM로그분석및접속자통계분석회원의메뉴별/그룹별성향및접속통계분석회원성향분석을통한부문별통계및접근방법론회원의구매패턴이나관심분야를분석하여,거기에대응하는마케팅전략수립고객의소비성향과구매욕구분석및맞춤서비스다른분야간연관관계각종분석기능및분석데이터활용프로그램46%22%19%Source: ExecutiveIssuesSurveyCEOGlobalBusinessStudyTheAlexanderGroup,Incorporated,전략적제휴신상품신규고객유치기존고객의유지기업인수7%6%

Summary현재기업의주요관심은?CEO의주요관심사변화비교향후수익원천에관한설문결과1원가경쟁력2고객니즈의변화3주주의가치4규제/탈규제5산업Restructuring6새로운경쟁자들7세계화(Globalization)8환경적이슈9지정학적(Geopolitical)이슈과거1고객과의관계2원가경쟁력3정보기술의효과적인활용4변화관리5주주의가치6수익의증가7산업Restructuring8세계화(Globalization)9부가가치된공급자와의관계(Value-AddedSupplierRelationships)현재1.잠재고객5.고정고객현안전략4.반복고객3.구매고객2.신규고객1.잠재고객우리회사의(가장적합한)고객은누구인가?그들을유치하기위한방법은무엇인가?고객들은우리Site에서어떤행동을보이는가?고객들은우리Site와경쟁Site에서

어떤태도(정부수집,구매등)의차이를보이는가?반복구매를위한교차판매/상승판매방법은?고객의방문을어떻게개인화할것인가?이탈이예상되는고객은누구인가?휴면고객을활성화하는방법은무엇인가?신규고객유치전략경쟁사고객유치전략고객가치

증대전략우수고객유지전략휴면고객활성화전략고객이탈방지전략이탈고객

재유치전략eCRMe-CRM구축관점123템플턴그로스2호신탁유형원본보전환매90일이상경과시중도해지수수료없이환매가능주식에의투자:신탁자산의60%이상(평균80∼90%유지)없음채권에의투자:신탁자산의40%이하템플턴그로스2호3.신탁기간2.신탁유형4.가입대상5.가입금액6.추가입금1.상품명템플턴그로스주식2호최초설정일로부터해지일까지개인및법인(제한없음)주식형/추가형거치식:100만원이상/적립식:10만원이상추가입금가능/일부인출(선입선출)가능창조적지식국가구현디지털지식정보자원확충표준화및기술개발지식정보자원유통활성화법-제도정비국가지식정보자원관리의비전과목표지식정보자원관리체제정비출처:정보통신부자료5대핵심정책과제StrategyContentsSolutionBrandABrandB마케팅(홍보)및비지니스채널화Ebiz기반의웹사이트통합전략제고장기적안목으로통합시스템과솔루션검토사이트통합리뉴얼프로젝트BrandCSummary-웹사이트리뉴얼목표IntegrationBranding&IdentityOff-line과On-lineBusiness연계를위한단계적접근웹사이트및시스템통합설계에따른비용절감효과제고WCMS와e-CRM솔루션구축1.7개계열사이트통합구축(통합아이덴티티제고)2.WebSolution구축과시스템업그레이드병행OfflineBusiness와

OnlineBusiness의최적화VisionMissionPlanning1.Summary-웹솔루션도입에따른비젼과미션SupplierCustomereCompany협업관리자원관리지식경영전문화고객만족e-BusinessSector&SolutionsPartnerStockholderEmployeeIPSSCMIRMPRMe-MarketingGW+KMSEDMSBuySideSellSideERPEIPCustomerPartnerShareholderEmployee

service

sellproductionsupplyMateriale-BusinessSolutionsSCMe-PMSKMS/GWEDMSCRM/e-CRMe-MarketplaceCMSERPEIPe-marketingSalesTeamSystemTeamConsultingTeamSIMUNetworkTeamAutomationSystemTeamEnterpriseNetworkTeamNIMUeBizCRMEIPR&DeBizCollaborationNetworkWebsiteStrategySiteESiteBSiteHSiteFSiteASiteGE-bizTransformationASISTOBESiteCSiteDStrategyandImplementatione-ShoppingInformationeBusinessBusinessFunction&StrategyHimart2.하이마트는충성고객이이끌어간다.성장과이익충성고객서비스품질매우만족내부고객만족[팀웍,동료애]왜친절해야하는가?PublishInteractTransactIntegrateCustomerInformationAccessHSECommunicationCustomerandTechnicalSupportSupplierRelationshipManagementElectronicOrdertoCashElectronicProcurementSupplierBidding&SelectionIntegratedPlanningandForecastingIntegratedPlantManagement출처:앤더슨컨설팅e-Business구현단계_FulfillDemand각사이트별구축/운영온라인홍보채널시스템호스팅e-Branding최적화국내외B2B/B2E기반최적화Web기반업무최적화(EIP정착)personalization(e-CRM/DM)2023제안E-Biz극대화통합구축및운영202320232023Proposal-WebSite및System통합안123통합Branding&Identity(WebCI)홍보채널과Business채널분리사이트별/메뉴별선택과집중(SiteConcept정의)통합System&SolutionsValueWebSite~2023~2023EIPe-BizSIWebSIWeb~2023

eBizPlanningeBizIntegratione-Package/Solutione-learningSolutione-TotalMarketingWebIdentityWebContentsWebPromotionWebApplicationsWebSIPlanningWebSystemIntegrationSMS/eFax/MailingeCRM/IRM/CMSe-Marketing(PRM)WebSI&eSolution

e-bizTotalSolutioneBizValueeBizTransformatione-Business의발전단계ConvergenceIndustry

TransformationValueChain

IntegrationChannelEnhancementDevelopmentImplementationEvaluationDesignAnalysis자료참고:PwCeBizTransformationSolutionDevelopment30%60%30%60%CustomerCustomerSupplierSupplierLoyaltySystemIntegrationeCRMIRMPRMSolutionDevelopmenteOffice

eConsultingeVentureeSolutioneCompanyBusinessDomaineBizStrategyConsulting.eBizManagementConsultingeBizRestructureConsulting

eCRM(Webcallcenter)eCommunityeFAX(DialFax)eIRMWCMSRealestateportalNetworkswapserviceInternetFaxTourportalInternetbroadcastingCommunityportal

EDMSGroupWareEnterpriseKnowledgeInternetPurchasingSystemApplicationWebDBIntegrationMobileApplicationCustomerIntegratedHomePageSystemSolutione-brandingWebStyleGuideOn-lineMarketingDB/WebServerMultimediaServerWireless/Securitye-CRMe-MarketingWCMS….e-BusinessTransformationMarketingInnovationChannelInnovationeOfficeSolutionPlanning인력관리의최적화업무관리의효율화일일업무프로젝트관리일정관리업무검색…..업무관리예산(원가)관리경비관리매출/매입관리교육비관리….손익관리근태관리교육관리이력서관리인사평가관리……인력관리고객사관리영업망관리협력사관리명함관리…..영업관리45%15%5%35%업무관리접속률이높게나타남.직원의근태및야근관리직원의인사평가및경력관리장비와비품관리개인별팀별업무관리영업및손익관리프로젝트및리스크관리KMSEISEDMSNon-formalInformationEnterpriseKnowledge/InformationPortalSolution&Service-

SIDevelopment&SolutionsGWEKP-EIPHowconvenientwoulditbe,ifwecanviewallthenumerousinformationscatteredontheinternet,suchasIntranet,GroupWare,(ERP),(CRM),(SCM)gatheredinsinglescreen?SCMCRMERPeBizSolution도입단계eCRM202320232023SMSCMSPMSEIPERPSCMElectronicDecisionMakingE-mailE-boardScheduleManagementMISNameCardManagementCareerManagementHumanRelationshipManagementSurveymessengerGWeagleOfficeSolution&Service-eagleOfficeDefenseDefense,theAgencyfornational

securityinstitutionetc.

FinanceBank,Insurance,Security,CreditCard,InvestmentTrustetc.

ChemistryPetrochemical,heavychemical/explosive/energyetc.Service

Distribution/service/leisure/educationalinstitutionetc.Publicsector

Governmentorganization/governmentinvestmentinstitutionetc.Industry

Machine,construction,assembling,equipmentetc.SIMUBusinessFieldsBusinessFields:SIMUOrganizationPlanning&PublicSupportingTeamPresident&CEOCSteamBiz1teamBiz2teamBiz3teamSales1teamSales2teamSISystemteamSIDevelopteamSales1teamSales2teamAutomationteamNetworkteam

Consulting1teamConsulting2teamConsulting3teameBizteamSolutionteamSIMUINFRAMUConsultingMUR&DMUBSPMUINFRAMUsales1teamSales2teamAutomationteamNetworkteamConsultingMU

Consulting1teamConsulting2teamConsulting3teamR&DeBizteamMbizteamSIMUSales1teamSales2teamSISystemteamSIDevelopteamBSPMUCSteamBiz1teamBiz2teamBiz3teamOrganizationHowtoreachonlineuserandprovideCustomisedIn-depthproductinformation?HowtosellproductsandprocessordersOvertheWeb?Whatarenewofferings,uniquetotheWeb?Howtorevolutionisebusinessmodelsandshiftvaluecreation?Product/ServiceInnovationBusinessModelInnovationMarketingInnovationChannelInnovationSource:ArthurD.LittleeBusinessPerspective(e-Business혁신단계)ChannelEnhancementValueChainIntegrationConvergenceIndustryTransformation소액투자로다소의매출증대온라인상에서고객의행동을학습비용절감매출증대공급업체와의Win-Win관계가치창출활동에집중제품및서비스의재구성(예:개별화)최초진입자의이익,시장지배사업자핵심역량및경쟁력의확보출처:PwCeBusiness의기회요인WebSI-WebSIConsulting-WebApplications-WebSolutionse-Biz/M-biz-e-BizConsulting-e-BizIntegration-e-BizSolutionse-BizTotal

-e-TotalConsulting-e-BizTotalIntegration-e-BizTotalSolutionBusinessValue100명250명300명성장가시화단계안정적성장단계120억400억700억DegreeofInnovation성장기반조성단계별사업추진계획Webbuild-WebPlanning-Design/Component44.9%2.3%9.4%15.9%15.4%12.3%정보제공서비스부가통신서비스별매출액비중정보제공서비스온라인정보처리네트워크서비스인터넷접속및관리부가통신응용서비스기타서비스출처:정보통신부eBizService&Solutions10%15%20%55%2023WebService&SolutioneBizConsultingSIService&SolutionNetworkIntegration50%15%10%10%15%30%20%30%7%10%5%SCMCMSERMERPKMSHRMSCM(SupplyChainManagement)20232023ERM(EnterpriseResourceManagement)

SIDevelopment&Solutions고용및매출액규모별IT중소.벤처기업분포출처:정보통신부고용규모별IT중소벤처기업분포매출액규모별IT중소벤처기업분포10인이하20인이하50인이하100인이하100인이상고용규모별43%24%22%6%4%100인이상(845개업체)20%34%40%10억이하(4,159개업체)5억이하10억이하100억이하200억이하200억이상매출액규모별30%30%40%50%(단위:%)1008060402001월2월3월4월Solution부문매출CMSGW/KMSPMSSCM연도별지하수이용현황9469739891,0781,1101,195199719981999202320232023개소수(천공)이용량(백만㎥/년)출처:한국수자원공사4,0003,0002,0001,000일본의정보통신산업성장추이199619971998199920232023450400350300250200150100500(단위:천억엔)정보통신기기정보서비스방송서비스정보통신서비스출처:정보통신부자료2023년1월솔루션부문매출액10,00020,000Solution(21,626)(18,122)(9,807)(7,984)(7,467)(10,266)(14,073)(7,810)ERPCRM/DWKMS/GWEDMSWCMSMailingCommunityB2BFAX(단위:만원)50%100%97%87%75%52%55%75%65%100%목표대비달성률SolutionERPCRM/DWKMS/GWEDMSWCMSMailingCommunityB2BFAX20232023202320232023Product(단위:백만원)5,0006,8005,5008,0006,5005,500ExtensionFrontendBackendB2C/e-Community/CyberIRWebBusiness/e-MarketingSystem(HW)/Network(LAN,WAN)Solutions/Applications경상이익

영업이익9,0005,0004,5007,5002023년이익구조분석출처:정보통신정책연구원1,3001,2001,1001,000900800700600500400300200100199920232023202320232023202320232023(단위:백만달러)수출:924수입:7426116619523836961192413373505515385435616457428621,007수출수입

소프트웨어수급전망_수출입분석광대역IT신성장목표22824204159674052134174731372283101622610117166수출생산※연평균증가율:16%※연평균증가율:16.6%출처:KISDI400조원1,000억달러9대IT신성장분야네트워크장비등정보통신서비스S/W,콘텐츠반도체,SoC차세대이동통신디지털TVPost-PC,로봇S/W,콘텐츠기타20232023202320232023년매출및인원계획(단위:억원)2023202320231,000500영업순이익총매출액1,50020%12%6004003005001,00015%2003IT산업수출추이IT수출1009080706050403020100240200160120804001431월2월3월4월5월6월7월8월9월10월11월133154157147157154153171190186전체수출IT수출증감율(단위:억원)출처:정보통신부자료34.727.720.812.916.210.018.227.426.731.324.72023202320234007001,500250명ValueProfit350명500명Solution부문매출계획2,000(단위:억원)2023700명CMSGW/KMSERPCRM/DWUMSEIPSCMPMSCMS

소프트웨어수급전망_무역수지분석출처:정보통신정책연구원8007006005004003002001000-100-200-300-400199920232023202320232023202320232023182475730-34-192-305-343-385-289수출:924수입:742(단위:백만달러)KnowledgeManagemente-CommerceservicesCRMERPSCMBusinessIntelligenceenablementServiceWeb+ITIntegrationBusinessValueTechnologyValueCustomers출처:한국IBMe-BusinessPerspectiveSuppliersTechnology&CommunicationsInfrastructureeBizSolutionseBizIntegrationeBizStrategyB2EB2BB2CB2MProductLeadershipRelationshipmanagemente-BusinessTransformatione-BusinessplanningMailingBusinessSCMe-AutomationPABXe-MarketERPMESIBSEDMSGroupDGWHRMPRMDWIRMKMSEIPWCMSRMSERMe-IPSe-Faxe-Searche-CTIe-CommunityEmployeeCustomereBizSolutionanalysis_CRMCRM:CustomerRelationshipManagemente-CRMCRMeBizSolutionanalysis_CRMAnalyticalCRMCollaborativeCRMOperationalCRMDataWarehousingIntegration협업CRM은분석과운영시스템의통합CustomerRelationshipManagement전방위업무를지원하는시스템데이터마이닝기술이이슈e-CR