2022-2023年内蒙古自治区兴安盟公共英语五级(笔试)知识点汇总（含答案）

2022-2023年内蒙古自治区兴安盟公共英语五级(笔试)知识点汇总（含答案）学校:________班级:________姓名:________考号:________

一、1.ListeningComprehension(15题)1.ThosewhovisitLondonwillcertainlygoto______．

A.theTowerofLondon

B.Harrods

C.BuckinghamPalace

D.TheGreenwichvillage

2.Thepast-orientedpeopleareflexiblein______．

3.PartC

Directions:Youwillhearatalk.Asyoulisten,answerthequestionsorcompletethenotesinyourtestbookletforQuestions21-30bywritingNOTMORETHANTHREEwordsinthespaceprovidedontheright.YouwillhearthetalkTWICE.

Younowhave1minutetoreadQuestions21-30.

听力原文：ForthoseofyouwhoareeitheralreadystudyingintheUnitedStatesorplanningtooneday,itmightbeinterestingtoknowsomethingabouttheforeignstudentpopulationintheUnitedStates.Fortheacademicyear1995/96therewasasumofapproximately344,000foreignstudentsstudyingintheUnitedStates.Thisfigureof344000mayseemlikeaverylargenumberuntilyoucompareitwiththetotalpopulationof241,000,000.Theforeignstudentpopulationhasbeengrowingforanumberofyearsandisstillgrowing,buttherateofincreasehasdroppedsharplyduringthe1990s.Duringthe1980s,thepopulationgrewquiterapidly.Forexample,between1985and1990.theaverageyearlyincreasewas12.5%.However,thepictureinthe1990sisquitedifferent.Therateofincreasehasdeclinedquitenoticeably.Infact,therateofincreasebetween1994/95and1995/96wasonly0.5%,orone-halfofonepercent.Althoughtheoverallrateofincreasehasdroppedtoonly0.5%.thenumberofstudentsfromsomepartsoftheworldisincreasingwhilethenumberofstudentsfromotherareasisdecreasing.Forexample,duringthissameperiod,thatisbetweentheacademicyears1994/95and1995/96,therewasadecreaseinthenumberofstudentsfromtheMiddleEast,whilethenumberofstudentsfromSouthandEastAsiaincreased.Thesechangesinthenumberofstudentscomingfromdifferentpartsoftheworldnodoubtreflectedchangingeconomicandpoliticalsituations.I'msureyouareawareofmanyofthesechanges,andperhapswecandiscussthematournextmeeting.Fortodaylet'sconfineourtalktofirst,adiscussionoftheoriginofthesestudents,or,inotherwords,wheretheycamefrom;second,thekindsofstudiestheypursue;and,finally,theacademiclevelstheyarefoundin.Ifwehavealittletimeleft,wemightquicklytalkaboutinwhichgeographicareasmostofthemgotoschool.

Let'sdiscusstheoriginsoftheforeignstudentpopulationintheUnitedStatesfortheacademicyear1995/96.Let'sdiscussitinorderfromthoseareassendingthemoststudentstothoseareassendingthefeweststudents.IfwelookatthefiguresprovidedbytheannualcensusofforeignstudentsintheUnitedStatesfortheyear1995/96,weseethatmostoftheforeignstudentsstudyingintheUnitedStatesduringthisyearwerefromSouthandEastAsia.ThisisaratherlargegeographicalareawhichincludessuchconutriesasChina,Korea,Pakistan,India,Malaysia,andIndonesia.Thetotalnumberofstudentsfromthisarea,SouthandEastAsiawas156,830.Inotherwords,roughly2outofevery5foreignstudentscomefromSouthandEastAsia.Almost24000ofthistotalwerefromChina.Malaysiawasclosebehindwithjustalittleover23000students.ThenextlargestnumberofstudentscamefromtheMiddleEast.ThenumberofstudentsfromtheMiddleEastcametoaboutone-thirdthenumberfromSouthandEastAsia.ThefourthlargestnumbercamefromSouthAmerica.NextcanleEurope,Africa,NorthAmerica,andOceania.Let'srecapitulatewhatwe'vesaid.ThelargestnumberofstudentsstudyingintheUnitedStatesduringtheacademicyear1995/96werefromSouthandEastAsia,followedbytheMiddleEast,SouthAmerica,Europe,Africa,NorthAmerica,andOceania.

Whatfieldsaretheselargenumbersofforeignstudentsstudyingin?Itprobablywon'tsurpriseyouthatthelargestnumberareinthefieldofengineering.Infact,21.7%ofthetotalnumberarestudyingengineering.Businessandmanagementisclosebehind,however,withatotalof18.9%.Thethirdmostpopularfieldwasmathematicsand

4.PartB

Directions:Youwillhear3conversationsortalksandyoumustanswerthequestionsbychoosingA,B,CorD.YouwillheartherecordingONLYONCE.

听力原文：Doyoufindgettingupinthemorningdifficultandpainful?Thismightbecalledlaziness,butDr.Kleimanhasanewexplanation.Hehasprovedthateveryonehasadailyenergycycle.

Duringthehourswhenyoulaborthroughyourworkyoumaysaythatyou're“hot”.That'strue.Thetimeofdaywhenyoufeelmostenergeticiswhenyourcycleofbodytemperatureisatitspeak.Forsomepeoplethepeakcomesduringtheforenoon.Forothersitcomesintheafternoonorevening.Noonehasdiscoveredwhythisisso.Thepossibleexplanationisthatoneisathistemperature-and-energypeakintheevening.Muchfamilyquarrelingendswhenhusbandsandwivesrealizewhattheseenergycyclesmean,andwhichcycleeachmemberofthefamilyhas.

Youcan'tchangeyourenergycycle.butyoucanlearntomakeyourlifefititbetter.Habitcanhelp,Dr.Kleimanbelieves．Maybeyou'resleepyintheeveningbutfeelyoumuststayuplateanyway．Counteractyourcycletosomeextentbyhabituallystayinguplaterthanyouwantto.Ifyourenergyislowinthemorningbutyouhaveanimportantjobtodoearlyintheday,risebeforeyourusualhour.Thiswon'tchangeyourcycle,butyou'llgetupandworkbetteratyourlowpoint.

Getofftoaslowstartwhichsavesyourenergy.Getupwithaleisurelyyawnandstretch.Sitontheedgeofthebedaminutebeforeputtingyourfeetonthefloor.Avoidthetroubleforcleanclothesbylayingthemoutthenightbefore.Wheneverpossible,doroutineworkintheafternoonandsavetasksrequiringmoreenergyorconcentrationforyoursharperhours.

Whatshouldonedoifhewantstoworkmoreefficientlyathislowpointinthemorning?

A.Changehisenergycycle.

B.Overcomehislaziness.

C.Getupearlierthanusual.

D.Gotobedearlier.

5.PartC

Directions:Youwillhearatalk.Asyoulisten,answerthequestionsorcompletethenotesinyourtestbookletforQuestions21-30bywritingNOTMORETHANTHREEwordsinthespaceprovidedontheright.YouwillhearthetalkTWICE.

Younowhave1minutetoreadQuestions21-30.

听力原文：Thetenyearsofthe1960swasaperiodofprofoundchangeinmanypartsoftheworld．IntheUnitedStates，beginningwiththeCivilRightsMovementintheearly1960s，andextendingthroughtheVietnamWar，millionsofAmericansbegantochallengeestablishedauthority．Thesemovementswereinitiallypolitical．YoungAmericansdemandedthatgovernmentalpoliciesinracerelationsandinternationalrelationscorrespondtotheidealsofjusticecontainedintheDeclarationofIndependenceandtheConstitutionoftheUnitedStates．Bytheendofthedecade，however，challengestoauthoritywerecarriedfarbeyondpoliticalissuesandweredirectedatthesocialorderanddeeplyrootedculturalpatternsofthecountry．

Thegenerationthatcameofageinthe1960s，theBabyBoomgeneration，soughtchangeinalmosteveryaspectoflifeintheUnitedStates．Forexample，theyexperimentedwithcooperativeeconomicinstitutionsandcommunallivingarrangements，brokesexualtaboos，alteredtheprocessofeducation，explorednon-Westernspiritualtraditions，developedastrongrespectfortheenvironment，andtransformedpopularculture．Asawhole，thesechangesstoodforadifferentsetofculturalvaluesthatprovidedathoroughcritiqueofAmericansocietyasitexistedatthattime．Althoughmany“alternativelifestyles”wereshort-lived，culturalchangesthatbeganinthatperiodhavehadacontinuingeffectonmuchofAmericanlife，particularlyinattitudestowardmale-femalerelations．

Allculturesarecomplex．Theyareacombinationofcloselyrelatedpatternsofsocialinteraction．Asaresult，changesinanimportantaspectofaparticularculturewillusuallyproducechangesthroughoutthesociety．TheWomen'sMovementthatbeganintheUnitedStatesduringthe1960sisatypicalexampleofthisphenomenon．Fromthebeginning，theWomen'sMovementwasinfluencedbyculturalchangesthathadoccurredearlierinthedecade．TheCivilRightsMovementforracialequalityandthedevelopmentofthebirthcontrolpillwereparticularlyimportant—theCivilRightsMovementbecausewomeninvolvedintheeffortforracialjusticebegantoseethemselvesasvictimsofsocialinjustice，andthebirthcontrolpillbecauseitgavewomenreliablecontroloverreproduction．

Social，economic，andlegalequalityandreproductiverightscontinuetobethebasicprinciplesoftheWomen'sMovement．Assomeofthesegoalshavebeenachieved，majorchangeshaveoccurredinbroaderculturalpatternssuchastheeconomyandthefamily．Atthepresenttime，mostofAmericanwomenareemployed．Employmentisnolongerconfinedtosuchtraditionalfemaleoccupationsasteacher，nurse，orsecretary．Womenarenowfoundineveryoccupationandatalllevelsofresponsibilityandauthority．Participationintheeconomyhasgivenmanywomenanindependencethathasallowedthemtochoosewhether，when，andhowtoform.afamily．Workingwomenwithinfamiliesnowarepartofaneconomicpartnershipwithmeninwhichbothadultsprovidesupportforthefamilyunitandareresponsibleforthequalityoflife．

TheWomen'sMovementhasaffectedtherelationshipbetweenmenandwomeninthefamilyinotherwaysaswell．Womenhavechallengedtraditionalsexrolesinthehousehold．Menarenowexpectedtoparticipateinchild-raisinganddomesticactivitiestoamuchgreaterextentthaninthepast．Childbearingisnowamatteroffamilychoice，withwomenhavingthefinaldecisioninfamilyplanning．

Alloftheseculturalchangesarestrengthenedinboththemediaandintheeducationalsystem．Childrenaregrowingupwithself-imagesandexpectationsfar

6.Wherewasthemailataplantationpassedontome?

7.Thespeakerwillintroducesixdepartmentalmanagersonebyone．

A.RightB.Wrong

8.Goodbookscandecreaseourcontentmentwhenwearehappyandlessenourtroubleswhenwearesad.

A.TrueB.Fasle

9.Howcanthemosteffectivecomplaintbemade?

A.Showingthefaultitemtothemanager.

B.Explainingexactlywhatiswrongwiththeitem.

C.Sayingfirmlythattheitemisofpoorquality.

D.Askingpolitelytochangetheitem.

10.Whatdoesbusinessconcernusuallydo?

11.Inwhataspectsdoesthespeakerthinkalloftheseculturalchangesarestrengthened?

12.Whydoesthespeakersuggestwerisewithayawnandstretch?

A.Becauseitwillhelpkeepyourenergyfortheday'swork.

B.Becauseitwillhelpyoutocontrolyourtemperearlyintheday.

C.Becauseitwillhelpyoutoconcentrateonyourroutinework.

D.Becauseitwillkeepyourenergycycleundercontrolallday.

13.PartA

Directions:Youwillhearatalk.Asyoulisten,answerQuestions1-10bycirclingTRUEorFALSE.YouwillhearthetalkONLYONCE.Younowhave1minutetoreadQuestions1-10.

听力原文：Goodmorning!

Um…AsManagingDirectorofourcompanyI'vebeenaskedtosayafewwordstoyoutodayaboutthewaythecompanyisorganized．SowhatI'vedoneistomakeasortoftable…youknow…toshowhowitisallarranged．It'sinyourbooks．Canyoufindit?

OK．Now，notallcompaniesareorganizedinthesameway，ofcourse．Theyallhavemoreorlessthesamebitsandpieces．buttheyputthemtogetherindifferentways．Infact，someManagingDirectorsarealwayschangingtheorganization，whichcanbeverydisturbingforeverybodyelseandsometimescausesawfulhold-ups．Sometimesit'snecessary，ofcourse．likewhenyoustartmakingsomethingdifferentorjoinupwithanothercompanyorsomething．Anyway，Ithinktheorganizationofmycompanyisfairlytypical，solet'stakealookathowwehaveorganizedit．

Atthetopofthescheme，aboveme，istheBoardofDirectors．Theirjobistoadministratethecompany，makegeneralpolicies，andsoon．Therearetwokindsofdirectors．actually．Onekindiswhatwecallnon-executivedirectors，whichmeansthattheyarenotfull-timeemployees．Theyarethesortofpeoplewhohavesomestandinginvariouspartsofthebusinessworldandareinapositiontohelpthecompanytosucceed．TheyonlyappearwhentherearemeetingsoftheBoard，andsomeofthemareontheboardsofothercompaniesatthesametime．Butthesecondlotofdirectors-theexecutivedirectors-arefull-timeemployeesofthecompany．Mostofthemaremanagersofourvariousdepartments．andyou'llbemeetingthemlater．

Theabsoluteheadofthecompany，ofcourse．istheChairmanoftheBoard．HeisappointedbytheBoard，andhisjobistotakethechairatmeetingsoftheshareholdersandtheBoardofDirectors，andtorepresentthecompany'sinterestsatoutsidefunctions．Hedoesnottakemuchpartintherunningofthebusiness．Heleavesmetogetonwiththejob．Mindyou，notallchairmenarelikethat．Ourlastonewasarealpain．alwayswantedeverythingdonehisownwayandhekeptoninterfering…butanyway，that'swhatthetopslotintheschemeisfor．

Thenthere'sme，theManagingDirector，orMDforshort-aslongasyoudon'tthinkI'madoctorofmedicine，haha…Um…Now，myjobistocoordinatethepoliciesdecidedbythedirectorsandseethattheyarecarriedout．Idothisthroughthevariousmanagersofdepartments-departmentalmanagers．AtthemomentI'vegotsix．andthereareslotsforthemalongthelineunderneathmeinyourscheme．Idon'tthinktheyareinanyparticularorder，sowe'llstartfromtheleftandwalkacross．Actually．they'reallgoingtocomeandtellyouabouttheirjobs．SoI'lljustsayafewwords．And…

Right．Thefirstoneis…

Thespeechismainlyabouttheorganizationofthecompany．

A.RightB.Wrong

14.Accordingtoanotherexplanation，wheredidthisexpressionprobablycomefrom?

A.Australia．B.Japan．C.Netherland．D.England．

15.WhatdoesDr.Hubercomparetheuniverseto?

二、2.UseofEnglish(10题)16.(44)

17.(41)

18.

【C17】

19.

【C8】

20.(35)

21.

【C7】

22.

【C9】

23.

【C2】

24.

【C10】

25.

【C18】

三、3.ReadingComprehension(15题)26.(72)

27.PartC

Directions:Answerquestions71-80byreferringtothefollowinggames.

Note:AnswereachquestionbychoosingA,BorCandmarkitonANSWERSHEET1.Somechoicesmayberequiredmorethanonce.

A=WashingtonD.C.B=NewYorkCityC=ChicagoD=LosAngelesWhichcity...

istheheadquarteroftheSupremeCourt?71.______

wasdiscoveredasearlyas1524?72.______

hasservedasthecapitalofthecountry?73.______

isnowthelargestindustrialcityinthecountry?74.______

leadsthecountryinthemanufactureofaircraftandspareparts?75.______

isthelargestcity?76.______

isthesecondlargestcityinpopulationinU.S.A.?77.______

hasbecomeoneoftheworld'sbusiestports?78.______

coversanareaofover69squaremiles?79.______

isnowconsideredthecenterofindustry,transportation,commerceandfinanceinthemid-westarea?80.______

A

WashingtonD.C.

Washington,thecapitaloftheUnitedStates,isinWashingtonD.C.andissituatedonthePotomacRiverbetweenthetwostatesofMarylandandVirginia.Thepopulationofthecityisabout800,000anditcoversanareaofover69squaremiles(including8squaremilesofwatersurface).ThesectionwasnamedtheDistrictofColumbiaafterChristopherColumbus,whodiscoveredthecontinent.ThecityitselfwasnamedWashingtonafterGeorgeWashington,thefirstpresidentofU.S.A.

Thebuildingofthecitywasaccomplishedin1800andsincethatyear,ithasservedasthecapitalofthecountry.ThomasJeffersonwasthefirstpresidentinauguratedthere.IntheWarof1812,theBritainarmyseizedthecity,burningtheWhiteHouseandmanyotherbuildings.

WashingtonistheheadquartersofallthebranchesoftheAmericanfederalsystem:Congress,theSupremeCourtandthePresidency.

Apartfromthegovernmentbuildings,therearealsosomeotherplacesofinterestsuchastheWashingtonMonument,theLincolnMemorial,theJeffersonMemorial,theLiteraryoftheCongressandMt.Vernon,homeofGeorgeWashington.

B

NewYorkCity

NewYorkCity,locatedinNewYorkState,isthelargestcityandthechiefportoftheUnitedStates.

ThecityofNewYorkhasapopulationofover7million(1970)andMetropolitan,12million.

Thecitywithitsgoodharborwasdiscoveredasearlyas1524,anditwasestablishedbyDutchwhonamedthecityNewAmsterdam.In1664,thecitywastakenbytheEnglishanditgotthenameNewYorkasitbearsnow.DuringtheAmericanRevolutionin1776,GeorgeWashingtonhadhishead-quartersforatimeinNewYorkCity.TheDeclarationofIndependencewasfirstreadthereinJuly4th,1776.Thecityremainedthenation'scapitaluntil1790.

NewYorkbecameanimportantportearlyinthelastcentury.AlargeportionofthenationalexportspassedthroughNewYorkHarbor.NewYorkhasbecomeoneoftheworld'sbusiestportsandalsothefinancial,manufacturing,andtravelcenterofthecountry.Someoftheplacesofinterestinthecityare:theStateofLiberty(152metershigh)whichwasgivenbytheFrenchpeopletotheAmericanpeopleasagiftin1877.ItwaserectedonLibertyIslandinthemiddleofNewYorkHarbor.Broadway,WallStreetandFifthAv

28.

Accordingtothepassage,speciallaborlawsprotectingwomenworkerstendgenerallytohavewhichofthefollowingeffects?

A.Theytendtomodifythestereotypesemployeesoftenholdconcerningwomen.

B.Theyincreasetheadvantagetoemployersofhiringmeninsteadofwomen,makingitlesslikelythatwomenwillbehired.

C.Theydecreasethelikelihoodthatemployerswilloffermoreprotectiontowomenworkersthanthatwhichisabsolutelyrequiredbylaw.

D.Theyincreasethetendencyofemployerstodenyhealthinsuranceanddisabilityplanstowomenworkers.

29.PartC

Directions:Answerquestions71-80byreferringtothefollowinggames.

Note:AnswereachquestionbychoosingA,BorCandmarkitonANSWERSHEET1.Somechoicesmayberequiredmorethanonce.

Answerquestions71～80byreferringtothefollowinggames.

Note:AnswereachquestionbychoosingA,B,CorDandmarkitonANSWERSHEET1.Somechoicesmayberequiredmorethanonce.

A=BOOK1B=BOOK2C=BOOK3D=BOOK4

Whichbook(s)say(s)that...

theclimateaffectsthefuturesustainableagriculturaldevelopment?71.______

environmentalcontrolisrelatedwiththenationalrevenues?72.______

theenvironmentalproblemsarenotcausedovernight?73.______

avarietyofspeciesareonthedecrease?74.______

agricultureisalsoafactorforfiledegradationofenvironment?75.______

pollutioncanbecontrolledbyincreasingtheproductioncostofpollutinggoods?76.______

pollutioncontrolneedsthesupportoftechnologyandtechniques?77.______

provideslessonsforagriculture,trade,landu~eandtaxpolicyfromaneconomicperspective?78.______

thedegradationofenvironmentcausesthechangeofclimate?79.______

theapproachestoresearchshouldbeadjustedtothechangingsituation?80.______

ABOOK1

Thebookoffersacomprehensiveperspectiveontheconsequencesandpossiblepolicysolutionsforclimaticchangeaswemoveintothetwenty-firstcentury.Itassessestheimpactofpotentialfeatureglobalclimatechangeonagricultureandtheneedtosustainagriculturalgrowthfortheeconomicdevelopment.

Thebookbeginsbyexaminingtheroleofinternationalresearchinstitutionsinovercomingenvironmentalconstraintsonsustainableagriculturalgrowthandeconomicdevelopment.Theauthorsthendiscusshowagriculturalresearchsystemsmayberestructuredtorespondtoglobalenvironmentalproblemssuchasclimatechangeandlossofgeneticdiversity.Thediscussionthenextendstoconsiderenvironmentalaccountingandindexing,toillustratehowenvironmentalqualitycanbeincludedformallyinmeasuresofnationalincome,socialwelfareandsustainability.Thethirdpartofthebookfocusesontheeffectsofandpolicyresponsestoclimatechange.Chaptersinthispartexaminetheeffectofclimatechangeonproduction,trade,landusepatternsandlivelihoods.Theyconsiderimpactsonthedistributionofincomebetweendevelopedanddevelopingcountriesremainamajoreconomicactivity.Authorstakeonaneconomy-wideperspectivetodrawlessonsforagriculture,trade,landuseandtaxpolicy.

BBOOK2

Theozonelayeristhreatenedbychemicalemissions;theclimateisendangeredfromfossilanddeforestation,andglobalbiodiversityisbeinglostbyreasonofthousandsofyearsofhabitatconversions.Globalenvironmentalproblemsariseoutoftheaccumulatedimpactsfrommanyyears'andmanycountries'economicdevelopment.Inordertoaddresstheseproblemsthestatesoftheworldmustcooperatetomanagetheirdevelopmentprocessestogether--thisiswhataninternationalenvironmentalagreementmustdo.Butcantheworld'scountriescooperatesuccessfullytomanageglobaldevelopment?Howshouldtheymanageit?Whoshouldpayfortheprocess,aswellasfortheunderlyingproblems?

Thisbookpresentsanexaminationofboththeproblemandtheprocessunderlyinginternationalenvironmentallawmaking:therecognitionofinternationalinterdependence,thenegotiationofinternationalagreementsandtheevolutionofinternationalresourcemanagement.Itexaminesthegeneralproblemofglobalresourcemanagementbymeansofgeneralprinciplesandcasestudiesandby

30.(75)

31.(74)

32.(69)

33.

Theword"fib"inthefourthsentenceofParagraph5,probablymeans______.

A.totellthetruth

B.toreduce

C.toincrease

D.totellasmalllie

34.(78)

35.PartB

Directions:Inthefollowingarticlesomeparagraphshavebeenremoved.ForQuestions66-70,choosethemostsuitableparagraphfromthelistA-Ftofitintoeachofthenumberedgaps.Thereisoneparagraphwhichdoesnotfitinanyofthegaps.MarkyouranswersonANSWERSHEET1.

Inthefollowingarticlesomeparagraphshavebeenremoved.ForQuestions66～70,choosethemostsuitableparagraphfromthelistA～Ftofitintoeachofthenumberedgaps.Thereisoneparagraphwhichdoesnotfitinanyofthegaps.MarkyouranswersonANSWERSHEET1.

Itwasamomentmostbusinessexecutiveswouldpausetosavor:latelastyear,GermansportinggoodspioneerAdidaslearnedthatafteryearsofdecliningmarketshare,thecompanyhadsprintedpastU.S.ReebokInternationaltotakethesecondplacebehindNikeintheraceforworldwidesales.ButRobertLouis-Dreyfus,therumpledFrenchmanwhonowrunsAdidas,anddidn'tevenstopforoneofhistrademarkHavanacigarsincelebration,worriedthatthecompanywouldgrowcomplacent.Instead,heandagroupoffriendsboughtFrenchsoccerclubOlympicdeMarseille"Nowthat'ssomethingIhavedreamedaboutsinceIwasakid."Louis-Dreyfussayswithanadolescentgrin.

66.______

Withsalesinthefirstthreequartersof1996at$2.5billion,upablithering30.7%over1995,it'shardtorecallthedismalshapeAdidaswasinwhenLouis-DreyfustookoveraschairmaninApril1993.Foundedin1920byAdiDassler,theinventorofthefirstshoesdesignedespeciallyforsports,thecompanyenjoyedanearmonopolyinathleticshoesuntilanupstartcalledNikeappearedinthe1970sandrodetherunningfadtoriches.Bytheearly1990sAdidashadcomeunderthecontrolofFrenchbusinessmanBernardTapie,whowaslaterjailedforbribingthreeFrenchsoccerplayers.AlthoughthecompanytriedtospruceupitsstaidimagewithateamofAmericandesigners,Adidaslostmorethan$100millionin1992,promptingtheFrenchbanksthathadacquiredcontrolofthecompanyfromTapietobeginadesperatesearchforanewowner.

67.______

Thepoker-lovingLouis-Dreyfusknewhehadbeendealtawinninghand.FollowingtheleadsetbyNikeinthe1970s,hemovedproductiontolow-wagefactoriesinChina,IndonesiaandThailandandsoldAdidas'EuropeanfactoriesforatokenoneDeutschemarkapiece.HehiredPeterMoore,aformerproductdesigneratNike,ascreativedirector,andsetupstudiosinGermanyfortheEuropeanmarketandinPortland,Oregon,fortheU.S.Hethenriskedeverythingbydoublinghisadvertisingbudget."Wewentfromamanufacturingcompanytoamarketingcompany,"saysLouis-Dreyfus."Itdidn'ttakeagenius--youjusthadtolookatwhatNikeandReebokweredoing.Itwaseasierforsomeonecomingfromtheoutside,withnobaggage,todoit,thanforsomebodyfrominsidethecompany."

68.______

"ThemarketingatAdidasisvery,verygoodrightnow,"saysEugenioDiMaria,editorofSportingGoodIntelligence,anindustrynewsletterperceivingAdidasasaveryyoungbrand."Thecompanyisparticularlystronginapparel,muchstrongerthanNikeandReebok."

Although90%ofAdidasproductsforwearonstreetinsteadofsportsfields,Louis-DreyfusfeltthepreviousmanagementhadlostsightofAdidas'rootsasasportingproductscompany.Afterall,AdiDasslerinventedthescrew-instudforthesoccershoeandshodAmericanchampionJesseOwensinthe1936Olympics.Sohesoldofforfoldedothernon-corebrandsthatAdidashaddeveloped,includingLeCoqSportif,ArenaandPony.Europeisstillthecompany'slargestmarketbecauseAdidasdominatestheapparelindustryandthankstosoccer'smassivepopularitythere,Louis-Dreyfttsisquicktosharecreditfortheturnaroundwithasmallgroupoffriendswhoboughtthecompanywithhimin1993.Oneofthosefellowinvestorsisaform

36.PartA

Directions:ReadthefollowingtextsandanswerthequestionswhichaccompanythembychoosingA,B,CorD.MarkyouranswersonANSWERSHEET1.

TodayTVaudiencesallovertheworldareaccustomedtothesightofAmericanastronautsintip-topcondition,withfairhair,crew-cuts,goodteeth,anuncomplicatedsenseofhumourandaseverelylimitednon-technicalvocabulary.

Whatmarksoutanastronautfromhisearthboundfellowhumanbeingsissomethingofadifficultproblem.Shouldyouwishtointerviewhim,youmustapplybeforehand,andyoumustbepreparedforalongishwait,evenifyourapplicationmeetswithsuccess.Itis,inanycase,outofthequestiontointerviewanastronautabouthisfamilylifeorpersonalactivities,becausealltheastronautshavecontractswithanAmericanmagazineunderconditionsforbiddinganyunauthorizeddisclosuresabouttheirprivatelives.

Certainobviousqualitiesarenee