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TheCapital,原译为“汉城”,现译为“首尔”TheNationalFlag&PortraitofthePeopleKoreaisoneofthemosthomogeneouscountriesintheworld,raciallyandlinguistically.Ithasitsownculture,language,dressandcuisine,separateanddistinctfromitsneighboringcountries.Hardwork,filialpietyandmodestyarecharacteristicsesteemedbyKoreans.Theyareproudoftheirtraditionalcultureandtheirmoderneconomicsuccess.Educationishighlyvaluedasthepathtostatus,moneyandsuccess.ViewofNandaemunSouthGateSeoul

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inSeoulAViewofSeoulWorldTradeCenterSeoulWomenDressedinTraditionalFolkCostumeDanceofTraditionalGuardsBodyLanguageandNon-verbalCommunicationKoreansconsideritapersonalviolationtobetouchedbysomeonewhoisnotarelativeorclosefriend.Avoidtouching,pattingorbackslappingaKorean.Directeyecontactbetweenjuniorandseniorbusinesspeopleshouldbeavoided.Thisisseenasimpoliteorevenasachallenge.Donotcrossyourlegsorstretchyourlegsoutstraightinfrontofyou.Keepyourfeetonthefloor,neveronadeskorchair.Alwayspassandreceiveobjectswithyourrighthand(supportedbythelefthandatthewristorforearm)orwithtwohands.Tobeckonsomeone,extendyourarm,palmdown,andmoveyourfingersinascratchingmotion.Neverpointwithyourindexfinger.CorporateCultureandNegotiationStyleKoreansexpectWesternerstobepunctualforsocialoccasionsandbusinessmeetings.Callifyouwillbedelayed.However,youmaybekeptwaitinguptoahalfhour.Thisisnotasignofdisrespect,butreflectsthepressureoftimeonKoreanexecutives.Professionalsmeetingforthefirsttimeusuallyexchangebusinesscards.Presentyourcardandreceiveyourcolleague'scardwithbothhands.Buildingtrustandrelationshipsisvitaltoestablishingasuccessfulbusinessrelationship.Thisrequirespatience.Koreansprefertodobusinesswithpeopletheyknow.Thefirstmeetingistoestablishtrust,sobusinessshouldnotbediscussed.BeformalinmeetingsuntiltheKoreandelegationloosensup.Negotiationsaregenerallylongandrequireseveraltrips.Bepreparedforbusinessmeetingstogowellbeyondbusinesshours.Koreansgenerallystartnegotiationsatanunreasonablepositionandpreparetocompromise.Koreansaretoughnegotiatorsandadmireafirm,persistentnegotiator,butrefrainfrombeingtooaggressive.Alow,deepbowfromKoreansattheendofameetingindicatesasuccessfulmeeting.Aquick,shortpartingbowcouldmeandissatisfactionwithmeetings.SendameetingreviewoutliningalldiscussionsandagreementstoyourKoreancounterpartafteryouleaveKorea.Makeseveralvisitsduringnegotiationsandafterbusinessisestablished."Yes"isnotnecessarily“yes.”Koreansavoidsaying"no."Trytophrasequestionsinamannerthatdoesn'trequirea"yes"or"no"answer.Example:Insteadofsaying"CouldwesigntheagreementbynextFriday?”say"Whenistheearliestdatethatwecouldexpecttosignthisagreement?"OtherUsefulHintsNeverusewordslike"fellow,""guy,""thisman"or"thatman."Thisisconsidereddemeaning.ExpectKoreanstoaskpersonalquestions.Thisisviewedasshowingapoliteinterestinyourlife.KoreansarenotChinese.TheyaredistinctfromotherAsiansinfood,languageandculture.Denyacompliment.Don'tsay"thankyou."Itisimpoliteandshowsalackofhumility.NeverexpectKoreanstoadmittonotknowingananswerwhenquestioned.Theymaygiveanincorrectanswerorananswertheythinkyouwouldliketoheartomakeyoufeelgoodortosaveface.Don'ttalkaboutKoreansortheircustomsorculturewithinearshotofaKorean,evenifyouaresayinggoodthings.Donottalkaboutpolitics.SpecialAdviceforWomenForeignwomenmayhavedifficultydoingbusinessinKorea.AlthoughwomenarebecomingmoreacceptedintheKoreanbusinessplace,Koreanmengenerallyprefertonegotiatewithmen.Koreanwomenseldomshakehands.AWesternwomancanofferherhandtoaKoreanman,but

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