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图表汇总Contents1P12P23P34P4AddyourtitleAddyourtitleAddyourtitleAddyourtitleContents1Addyourtitle2Addyourtitle3Addyourtitle4AddyourtitleContents1Addyourtitle2Addyourtitle3Addyourtitle4AddyourtitleContents1Addyourtitle2Addyourtitle3Addyourtitle4AddyourtitleContents1P1Addyourtitle2P5Addyourtitle3P8Addyourtitle4P10AddyourtitleContents1Addyourtitle2Addyourtitle3Addyourtitle4AddyourtitleContents1Addyourtitle2Addyourtitle3Addyourtitle4AddyourtitleContents1Addyourtitle2Addyourtitle3Addyourtitle4AddyourtitleContents1TextAddyourtitle2Text3TextAddyourtitleAddyourtitleContents2AddYourTitleP31AddYourTitleP13AddYourTitleP54AddYourTitleP9ContentsAddyourtitleAddyourtitleAddyourtitle11223344AddyourtitleContents1Addyourtitle3Addyourtitle2Addyourtitle4AddyourtitleINTERNALFACTORSEXTERNALFACTORSSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATSSWOTYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereHARMFULToachievingtheobjectivesHELPFULToachievingtheobjectives由北京锐得PPT论坛整顿发布SWOTAnalysisHARMFULToachievingtheobjectivesHELPFULToachievingtheobjectivesINTERNALFACTORSEXTERNALFACTORSSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATSSWOTAnalysis由北京锐得PPT论坛整顿发布NegativeSWOTAnalysisSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATSSWOTInternalfactorsExternalfactorsPositiveYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshere由北京锐得PPT论坛整顿发布SWOTAnalysisSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATSYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereNegativeInternalfactorsExternalfactorsPositive由北京锐得PPT论坛整顿发布SWOTAnalysisSWOTStrengthsYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshere由北京锐得PPT论坛整顿发布SWOTAnalysisSWOTWeaknessesYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereSWOTAnalysisSWOTOpportunitiesYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshere由北京锐得PPT论坛整顿发布SWOTAnalysisSWOTThreatsYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshereYourtextgoeshere由北京锐得PPT论坛整顿发布eBizService&Solutions10%15%20%55%2023WebService&SolutioneBizConsultingSIService&SolutionNetworkIntegration44.9%2.3%9.4%15.9%15.4%12.3%정보제공서비스정보제공서비스온라인정보처리네트워크서비스인터넷접속및관리부가통신응용서비스기타서비스출처:정보통신부50%15%10%10%15%30%20%30%7%10%5%SCMCMSERMERPKMSHRMSCM(SupplyChainManagement)20232023ERM(EnterpriseResourceManagement)30%30%40%50%(단위:%)1008060402001월2월3월4월CMSGW/KMSPMSSCM199619971998199920232023450400350300250200150100500(단위:천억엔)정보통신기기정보서비스방송서비스정보통신서비스출처:정보통신부자료9469739891,0781,1101,195199719981999202320232023개소수(천공)이용량(백만㎥/년)출처:한국수자원공사4,0003,0002,0001,000추출된키워드가수치일때그래프1997.31998.31999.32023.32023.3763명14위539명13위554명12위938명10위1,036명9위20232023202320232023(단위:백만원)5,0006,8005,5008,0006,5005,500ExtensionFrontendBackendB2C/e-Community/CyberIRWebBusiness/e-MarketingSystem(HW)/Network(LAN,WAN)Solutions/Applications경상이익
영업이익9,0005,0004,5007,500Product출처:정보통신정책연구원199920232023202320232023202320232023(단위:백만달러)수출:924수입:7426116619523836961192413373505515385435616457428621,007수출수입1,3001,2001,1001,000900800700600500400300200100WebSite~2023~2023EIPe-BizSIWebSIWeb~2023
eBizPlanningeBizIntegratione-Package/Solutione-learningSolutione-TotalMarketingWebIdentityWebContentsWebPromotionWebApplicationsWebSIPlanningWebSystemIntegrationSMS/eFax/MailingeCRM/IRM/CMSe-Marketing(PRM)WebSI&eSolution
e-bizTotalSolutioneBizValueeBizTransformation(단위:억원)2023202320231,000500영업순이익총매출액1,50020%12%6004003005001,00015%출처:정보통신정책연구원8007006005004003002001000-100-200-300-400199920232023202320232023202320232023182475730-34-192-305-343-385-289수출:924수입:742(단위:백만달러)KnowledgeManagemente-CommerceservicesCRMERPSCMBusinessIntelligenceenablementServiceWeb+ITIntegrationBusinessValueTechnologyValueSuppliersCustomers출처:한국IBMCustomerPartnerShareholderEmployee
service
sellproduction
supplyMateriale-BusinessSolutionsSCMe-PMSKMS/GWEDMSCRM/e-CRMe-MarketplaceCMSERPEIPe-marketingTechnology&CommunicationsInfrastructureeBizSolutionseBizIntegrationeBizStrategyB2EB2BB2CB2MProductLeadershipRelationshipmanagemente-BusinessTransformationMailingBusinessSCMe-AutomationPABXe-MarketERPMESIBSEDMSGroupDGWHRMPRMDWIRMKMSEIPWCMSRMSERMe-IPSe-Faxe-Searche-CTIe-CommunityEmployeeCustomerCRM:CustomerRelationshipManagemente-CRMCRM판촉팀CustomerCustomerCustomerCustomerCustomerCustomer마케팅팀관리팀기획팀영업팀고객지원팀
마케팅효율화와고객지원강화경쟁사대비우위확보전사적회원관리통합WebAgencyServiceDomainWebBuildingWebSolutionWebConsultingWebCIWebDesignWebapplicatione-BusinessConsultingMarketAnalysis3-DPieChartTitleAddYourTextAddYourTextAddYourTexte-MarketingE-CRMe-MarketplaceSCMSupplierCustomerSupplierCustomer협력업체및고객네트워크를통합,상호간의정보를공유하고협력을강화함으로써효율적인OrderFulfillment를수행하고고객니즈에신속하게대응e-BusinessValueChaineBizConsultinge-Marketing&PromotioneCreative&ContentseBizTotalServiceeBizSI&SolutionseBusinessTransformationSupplierSupplierSupplierstockholderEmployeesOn-lineOff-lineSCMERPIPSeCompanyEIP/KMS/GWIRM/RMS/PRMWebSiteCRM/CPPartnerseBizTotalServiceeBizStrategyeBizOperationeBizConsultingPlanningContentsSolutioneBusinessIntegratoreBizBuildingMarketingeBiztotalservicePACSERPCRMEIPMailingB2EmallIntegrationDevelopersWebServiceEnterpriseSolutionBusinessFields:SIDevelopment&SolutionseCompany가치체인망SCM/IPSDW/CRMCustomerStockholderSuppliereCompanyIRM/RISGW/KMSERP/EIPSMMUSIMUNIMUR&DMUeBizTotalServiceeBizTotalService창조적지식국가구현디지털지식정보자원확충표준화및기술개발지식정보자원유통활성화법-제도정비
국가지식정보자원관리의비전과목표지식정보자원관리체제정비출처:정보통신부자료5대핵심정책과제55%15%20%10%eCRMWCMSIRM/PRMMailingMESCTIPABXIBSNetworkIntegrationAutomationSystemEnterpriseNetworkCRM/DWEIP/EKPERP/SCMGW/KMSSIconsultingSIdevelopmentSImanagementWebconsultingWebdevelopmentWebmanagementNIAreaSIAreaWebSIAreaeBizSolutions&ServiceWebSIAreaSIAreaNIAreaSystemAreaSupplierCustomereCompany협업관리자원관리지식경영전문화고객만족PartnerStockholderEmployeeIPSSCMIRMPRMe-MarketingGW+KMSEDMSBuySideSellSideERPEIPe-BusinessSector&Solutionse-CRMfunctione-CustomerRelationshipManagemente-CRMe-CRMAdaptationAnalysisDataGatheringeBizSolutionanalysis_e-CRM
로그분석및접속자통계분석회원의메뉴별/그룹별성향및접속통계분석회원성향분석을통한부문별통계및접근방법론회원의구매패턴이나관심분야를분석하여,
거기에대응하는마케팅전략수립고객의소비성향과구매욕구분석및맞춤서비스다른분야간연관관계각종분석기능및분석데이터활용프로그램46%22%19%Source: ExecutiveIssuesSurveyCEOGlobalBusinessStudyTheAlexanderGroup,Incorporated,전략적제휴신상품신규고객유치기존고객의유지기업인수7%6%
현재기업의주요관심은?CEO의주요관심사변화비교향후수익원천에관한설문결과1원가경쟁력2고객니즈의변화3주주의가치4규제/탈규제5산업Restructuring6새로운경쟁자들7세계화(Globalization)8환경적이슈9지정학적(Geopolitical)이슈과거1고객과의관계2원가경쟁력3정보기술의효과적인활용4변화관리5주주의가치6수익의증가7산업Restructuring8세계화(Globalization)9부가가치된공급자와의관계
(Value-AddedSupplierRelationships)현재1.잠재고객5.고정고객현안전략4.반복고객3.구매고객2.신규고객1.잠재고객
우리회사의(가장적합한)고객은누구인가?
그들을유치하기위한방법은무엇인가?
고객들은우리Site에서어떤행동을보이는가?
고객들은우리Site와경쟁Site에서
어떤태도(정부수집,구매등)의차이를보이는가?
반복구매를위한교차판매/상승판매방법은?
고객의방문을어떻게개인화할것인가?
이탈이예상되는고객은누구인가?
휴면고객을활성화하는방법은무엇인가?
신규고객유치전략경쟁사고객유치전략고객가치
증대전략우수고객유지전략휴면고객활성화전략고객이탈방지전략이탈고객
재유치전략eCRM성장형:목표설정,장래실행계획,일의결과표현RadialDiagramsGangnamSalesOfficeSCMCRMe-SupplychainManagemente-CustomerRelationshipManagementE-biztransformationSystem-고객정보,고객관계는전략적자산-다양한채널을통합한고객서비스제공-파트너와의협력은전략적자산-SupplyChain를활용한경쟁우위확보ERP/EIPDiagramAddYourTextAddYourTextAddYourTextThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DiagramTextTextTextGangnamSalesOffice1CycleGangnamSalesOfficeGangnamSalesOfficeGangnamSalesOfficeVennDiagrams-TrianglesGangnamSalesOfficeGangnamSalesOfficeBlockDiagramTEXTTEXTTEXTTEXTTEXTTEXTTEXTTEXTDiagramAddYourTitleTextTextTextTextTableConceptConceptconceptConceptDiagramTitleAddyourtextTitleAddyourtextTitleAddyourtextTitleAddyourtextDiagram2023.10AddYourText2023.10AddYourText2023.10AddYourText2023202320232023CompanyHistory2023.10AddYourText2023.10AddYourText2023.10AddYourText2023.10AddYourText2023.10AddYourText2023.10AddYourText2023.10AddYourText2023.10AddYourText2023.10AddYourTextDiagramYourTextYourTextYourTextYourTextYourTextYourTextYourTextYourText2023202320232023Timelines-3DSpheresOperatorOperatorOperatorOperatorGoingUp구조화키워드추출컬러화멀티미디어활용DiagramAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextCycleDiagramConceptBECDAAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextOff-line과On-lineBusiness연계를위한단계적접근웹사이트및시스템통합설계에따른비용절감효과제고WCMS와e-CRM솔루션구축1.7개계열사이트통합구축(통합아이덴티티제고)2.WebSolution구축과시스템업그레이드병행OfflineBusiness와
OnlineBusiness의최적화VisionMissionPlanning1.Summary-웹솔루션도입에따른비젼과미션PublishInteractTransactIntegrateCustomerInformationAccessHSECommunicationCustomerandTechnicalSupportSupplierRelationshipManagementElectronicOrdertoCashElectronicProcurementSupplierBidding&SelectionIntegratedPlanningandForecastingIntegratedPlantManagement출처:앤더슨컨설팅e-Business구현단계_FulfillDemandeOffice
eConsultingeVentureeSolutioneCompanyBusinessDomaineBizStrategyConsulting.eBizManagementConsultingeBizRestructureConsulting
eCRM(Webcallcenter)eCommunityeFAX(DialFax)eIRMWCMSRealestateportalNetworkswapserviceInternetFaxTourportalInternetbroadcastingCommunityportal
EDMSGroupWareEnterpriseKnowledgeInternetPurchasingSystemApplicationWebDBIntegrationMobileApplicationCustomerIntegratedHomePageSystemSolutione-brandingWebStyleGuideOn-lineMarketingDB/WebServerMultimediaServerWireless/Securitye-CRMe-MarketingWCMS….e-BusinessTransformationMarketingInnovationChannelInnovation
직원의근태및야근관리직원의인사평가및경력관리장비와비품관리
개인별팀별업무관리영업및손익관리프로젝트및리스크관리eOfficeSolutionPlanning인력관리의최적화업무관리의효율화
일일업무프로젝트관리일정관리업무검색…..업무관리
예산(원가)관리경비관리매출/매입관리교육비관리
….손익관리
근태관리교육관리이력서관리인사평가관리
……인력관리
고객사관리영업망관리협력사관리명함관리…..영업관리45%15%5%35%
업무관리접속률이높게나타남.Himart2.하이마트는충성고객이이끌어간다.성장과이익충성고객서비스품질매우만족내부고객만족[팀웍,동료애]
왜친절해야하는가?계층형:상하로막혀구분,아래가위를지탱할경우InnovatorEarlyadopterCustomerHowtoreachonlineuserandprovideCustomisedIn-depthproductinformation?HowtosellproductsandprocessordersOvertheWeb?Whatarenewofferings,uniquetotheWeb?Howtorevolutionisebusinessmodelsandshiftvaluecreation?Product/ServiceInnovationBusinessModelInnovationMarketingInnovationChannelInnovationSource:ArthurD.LittleeBusinessPerspective(e-Business혁신단계)BlockDiagramAddYourTextAddYourTextconceptConceptConceptConcepte-Business의발전단계ConvergenceIndustry
TransformationValueChain
Integration
ChannelEnhancementDevelopmentImplementationEvaluationDesignAnalysis자료참고:PwCeBizTransformationOrganizationINFRAMUsales1teamSales2teamAutomationteamNetworkteamConsultingMU
Consulting1teamConsulting2teamConsulting3teamR&DeBizteamMbizteamSIMUSales1teamSales2teamSISystemteamSIDevelopteamBSPMUCSteamBiz1teamBiz2teamBiz3teamRadialDiagramsGangnamSalesOfficePutsomethinghereContentsorconceptsThisisforpresentaionsandmyco-workersTeamNo.3TeamNo.1TeamNo.4TeamNo.2OPTeamThisisforpresentaionsandmyco-workersPutsomethinghereContentsorconceptsRadialDiagramsGangnamSalesOfficeDefenseDefense,theAgencyfornational
securityinstitutionetc.
FinanceBank,Insurance,Security,CreditCard,InvestmentTrustetc.
ChemistryPetrochemical,heavychemical/explosive/energyetc.Service
Distribution/service/leisure/educationalinstitutionetc.Publicsector
Governmentorganization/governmentinvestmentinstitutionetc.Industry
Machine,construction,assembling,equipmentetc.SIMUBusinessFieldsBusinessFields:SIMUDiagramTitleAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextTimelines-Globeabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz19971997199719971997199719973.무선인터넷과비즈니스모델무선SI컨설팅(대외프로젝트)MBL(모바일오피스/그룹웨어/인트라넷)무선인터넷포털사이트운영무선인터넷광고솔루션MailStudio2023WAPEdition(유무선메일서버)무선인터넷검색엔진/브라우저개발IMT2023차세대무선인터넷솔루션모바일뱅킹및전자상거래시스템무선인터넷&IMT2023ElectronicDecisionMakingE-mailE-boardScheduleManagementMISNameCardManagementCareerManagementHumanRelationshipManagementSurveymessengerGWeagleOfficeSolution&Service-eagleOffice확산형:하나에서여러개로,중심에서주변으로PRAGENCYPRconsultingCrisismanagementMediarelationsEventmanagementMarketingpromotionOn-linePRInvestorrelationsDatabasemarketingProductionAdvertisingOrganizationPlanning&PublicSupportingTeamPresident&CEOCSteamBiz1teamBiz2teamBiz3teamSales1teamSales2teamSISystemteamSIDevelopteamSales1teamSales2teamAutomationteamNetworkteam
Consulting1teamConsulting2teamConsulting3teameBizteamSolutionteamSIMUINFRAMUConsultingMUR&DMUBSPMUDiagramTitleThemeGallery
isaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.TitleThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.TitleThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.RadialDiagramsGangnamSalesOffice123신탁유형원본보전환매90일이상경과시중도해지수수료없이환매가능
주식에의투자:신탁자산의60%이상
(평균80∼90%유지)
없음
채권에의투자:신탁자산의40%이하키워드추출시세부내용보다는중심제목에서추출해요약중요한내용이아니면최대한버리고,간단명료한글사용서술형어미를생략해명사형종결어미로정리단어의순서조정하고의미에큰변화가없는한조사생략쉼표,마침표,따옴표와같은문장부호생략12345RadialDiagramsOperatorOperatorOperatorOperatorOperator템플턴그로스2호3.신탁기간2.신탁유형4.가입대상5.가입금액6.추가입금1.상품명템플턴그로스주식2호최초설정일로부터해지일까지개인및법인(제한없음)주식형/추가형거치식:100만원이상/적립식:10만원이상추가입금가능/일부인출(선입선출)가능ProgressDiagramPhase1Phase2Phase3
대학생멘토링인성지도인생진로상담인성교육프로그램
영어,과학,수학등기초학업과정지도교과목교육프로그램
스포츠,음악,영화
도서관,박물관시설이용특기특활교육프로그램초중고생의다양한교육기회제공학부모의사교육부담경감대학의시대적사회적책임이행정책목표비전서울형Edu-CareProgram
사교육(비)경감방안모델제시교육봉사활동을통한시대의인재상제시정책과제다양한교육욕구해소적성과특기개발
대학초중고(학생)학부모사회적책임수행지성과인성을갖춘인재양성사교육비부담해소교육불안심리해소교육격차해소
교육소외계층의초중고생에게교육기회제공교육지원체제구축대학과학교의역할모델사례전파사회통합을위한교육서울시의역할도식화타이틀도식화타이틀
도식화타이틀도식화타이틀도식화타이틀도식화타이틀
학생들의인성지도진로상담관련프로그램대학생멘토링인성교육프로그램특기특활교육프로그램교과목교육프로그램초중고생을위한대학과함께하는교육지원사업3단계(정착기)2단계(확산기)1단계(도입기)
지역별거점대학지정
10개내외교육프로그램
교육여건열악지역우선지원
서울소재44개4년제대학
1단계사업평가후확대모든분야,모든학생대상
서울소재54개전대학
교육여건열악지역:서남권,동북권지역고교선택비율이타지역에비해상대적으로낮음서울대,중앙대,숭실대등지역대학과연계한교육프로그램
영어,과학등기초학업과정학생주도의교육
영화,스포츠,음악등취미활동연계프로그램도서관,박물관등시설도식화타이틀
進入階段成長階段成熟階段衰退階段PLC分析總市場銷售額時間Matrix-PositioningmatrixStep2Step1Step3Step4Step5Step6PROGRAM1PROGRAM2PROGRAM3PROGRAM4PROGRAM5PROGRAM6YOURMESSAGELadders51%49%100%3DSpheres–filllevels12%88%Phrase130%70%Phrase271%29%Phrase351%49%100%3DSpheres–filllevels12%88%Phrase130%70%Phrase271%29%Phrase332%68%56%44%3DSpheres–filllevel
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