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绪论单元测试Howmanychaptersareincludedinthecourse?
A:16
B:12
C:18
D:15
答案:AThiscourseaimstodevelopstudents’
proficiencyintheuseofEnglishknowledgeandskillsinawiderangeofbusinessenvironments.
A:错
B:对
答案:BThiscourseisdesignated
forundergraduate
Englishmajors.
A:对
B:错
答案:B第一章测试Whatarethebasicelementsinaresume?
A:one’srelevantskillsandqualifications,relevantexperiences,relevantachievementsandrewardsandsoon
B:one’sname,age,gender,telephone
C:one’spersonalinformation,educationalbackground,jobintention,relevantskillsandqualifications,relevantexperiences,achievementsandrewardsandsoon
D:one’spersonalinformation,educationalbackground,relevantskillsandqualifications
答案:CWhichofthefollowingshouldNOTbehighlightedinyourself-introduction?
A:yourrelevantexperiences
B:yourabilities
C:yourpersonalachievements
D:yourhobbies
答案:DInthemodeof“STAR”,theletter”S”standsfor__________.
A:Situation
B:Study
C:Standard
D:Success
答案:AWhenyouareasked“whydoyouapplyforthispost?”
inthejobinterview,theinterviewerisactuallyaskingabout___________.
A:yourteamspirit
B:yourself-awareness
C:
youranti-stressability
D:yourcareerplanning
答案:DWhichofthefollowingshouldyoudointhejobinterview?
A:Weshouldwearheavymake-uptomakeourselvesevenmoreattractive.
B:Weshouldgotogetherwithourparentsorourfriendstohelpourselvescalmdown.
C:Weshouldtrytobefriendlyenoughtoasktheinterviewersomepersonalquestions.
D:Weshouldknowaboutthecompanyorpostappliedasmuchaspossible.
答案:DInthemodeof“STAR”,theletter“A”standsfor________.
A:Actions
B:Activities
C:Abilities
D:Achievements
答案:A
WhichofthefollowingisNOTafrequently-askedquestioninthejobinterview?
A:Howdoesyourbossevaluateyou?
B:Whatareyourhobbies?
C:Wouldyoupleasetalkaboutyourstrengthsandweaknesses?
D:Whydoyouapplyforthispost?
答案:BDuringthejobinterview,wecanasktheinterviewerdirectlyourfuturesalaryorpromotionsincewearereallyinterestedinit.
A:对
B:错
答案:BDon’tspeakwithtoomuchfacialexpressionandtoomanygesturesinthejobinterview.
A:错
B:对
答案:BUsesomesecular,freelanguageinsteadofformallanguagetointroduceyourself.
A:错
B:对
答案:A第二章测试Iftheownershipofthecompaniesisnotopentothepublic,wecallthemcloselyheldcompanies.
A:对
B:错
答案:ASubsidiaryreferstoacompanythatisownedorcontrolledbyanotherlargercompany,i.e.
parentcompany.
A:错
B:对
答案:BAcompanystructurechartwillshowthejobs,listedbyjobtitle,thereportingstructure,andcompanymanagement.
A:对
B:错
答案:AAjobtitleisatermthatdescribesinafewwordsorlessthepositionheldbyanemployee.
A:对
B:错
答案:AFinancialdepartmentisresponsiblefordeliveringgoodstothecustomers.
A:对
B:错
答案:BHumanResourcesManagersareresponsibleforcultivating,training,retaining,andcompensatinghumantalent.
A:对
B:错
答案:A“2Ls”refertoLanguagecompetenceandLearningcompetence.
A:错
B:对
答案:B“4Cs”refertoCriticalthinkingcompetence,Creativecompetence,CulturalcompetenceandCollaborativecompetence.
A:对
B:错
答案:AThefollowingstatementsareusuallyrelatedtoculturalcompetenceexcept______.
A:Treatsallpeoplewithdignityandrespect.
B:Workseffectivelywithpeoplefromallbackgrounds.
C:Examinesownbiasesandbehaviorstoavoidstereotypicalresponses.
D:Discriminatesagainstsomeindividualorgroup.
答案:DThefollowingstatementsareusuallyrelatedtocollaborativecompetenceexcept______.
A:Workscollaborativelywithcolleaguestoachieveorganizationalgoals.
B:Showsrespectforandunderstandingofdiversepointsofview.
C:Placesteamagendabeforepersonalagenda.
D:Isnotwillingtolearnfromothers
答案:D第三章测试Youcanmakeyourbusinesscall_________________.
A:duringtheholidays
B:duringtheworkinghours
C:duringthedinnertime
D:duringtheresttime
答案:BWhenansweringthephone,youshouldnotsay:“___________.”
A:Whereareyoucallingfrom?
B:Whoareyou?
C:Whoisspeaking,please?
D:Who’sthat?
答案:BWhentakingamessageinabusinesscall,thecallershouldleavesomebasicinformationexcept____________.
A:thename
B:thepurposeofthecall
C:thecompanywherehe/sheisfrom
D:thecompanywherehe/shecalled
答案:DWhenmakingacall,sometimestherewillbesomethingwrongwiththephoneortelephoneline.Whichofthefollowingexpressionsisnotrightwhenexpressingtheproblems?
A:Sorry,wewerecutoff.
B:Shehaschangedhertelephonenumber.
C:I’vetriedtogetthroughseveraltimesbutit’salwaysengaged.
D:Thephoneisinorder.
答案:DWhenaskingforsomeoneduringthebusinesscall,youshouldnotsay:
“___________.”
A:CouldIspeaktosomeoneintheSalesDepartment,please?
B:
PleaseconnectmewiththeExportDepartment.
C:Issomebobyin?
D:Hello,isJackintheoffice?
答案:C
Whenmakingacall,sometimestherewillbesomethingwrongwiththephoneortelephoneline.Atthismoment,youcanNOTsay:
A:Thephoneisoutoforder.
B:I’vetriedtogetthroughseveraltimesbutit’salwaysengaged.
C:Sorry,wewerecutoff.
D:Wouldyouliketoleaveamessage?
答案:DYoushouldtrytospeakasloudaspossibleonthephonesoastomakeyourselfheardclearly.
A:错
B:对
答案:AInbusinesscallsifthepersonyouwantisnotavailable,trytoleaveamessageasdetailedaspossible.
A:对
B:错
答案:BUsuallyabusinesscallshouldnotbelongerthan3minutes.
A:对
B:错
答案:ADuringthebusinesscallweshouldsticktothesubjectanddonotallowtheconversationtodragoutwithmeaninglesschatter.
A:对
B:错
答案:A第四章测试Contactcanbeassimpleassendingeveryoneafriendlyreminderthroughofficee-mail,phonecalls,orapostcardreminderthroughthemail.
A:错
B:对
答案:BAsachairperson,beforeholdingameeting,youshouldalsodecidewhoshouldattendandwhatthepurposeofthemeetingis.
A:错
B:对
答案:BItisokthatyoubeginameetingfivetosevenminutesafteritwasscheduled.
A:对
B:错
答案:BItisnotnecessarytosticktotheagendaduringthemeeting.
A:错
B:对
答案:AWeshouldrespectdifferentviewsduringthemeeting.
A:错
B:对
答案:BAwell-plannedagenda,postedgroundrules,andusingabincanhelpmeetingruneffectively.
A:错
B:对
答案:BTherelaxingatmosphereisnotgoodforthemeetingtobeproductive.
A:错
B:对
答案:AYouneedn’tuseaconsistentformatwhentakingminutes.
A:对
B:错
答案:BYoushouldlistalloutcomesintheminute.
A:错
B:对
答案:AAwell-plannedagenda,postedgroundrules,usingabinand______arethefourmostimportantkeystorunningtheeffectivemeetings.
A:anintroduction
B:themeetingleader
C:aminute
D:
summary
答案:D第五章测试Ifyourbusinesstripisnotnecessary,itcanbereplacedbysomealternatives.
A:对
B:错
答案:AMakingapositiveandhonestdeclarationcanhelpyoufreefromsecuritycheck.
A:对
B:错
答案:BEverycountryhasspecificregulationsontheitemstobecarriedinandoutofthecountry.
A:错
B:对
答案:BIfit’syourfirsttimetoenteracountry,you’dbetterknowtherelevantrulesofdeclarationinadvance.
A:错
B:对
答案:BThereceptionistshouldintroducetheexecutivetothevisitorfirst.
A:错
B:对
答案:AIfthemeetingcannotbesatisfies,thereceptionistshouldalwaysexplaintherealreasontothevisitor.
A:错
B:对
答案:AThereceptionistshouldkeeparegisterwhichincludesdate,time,nameandthefirmthevisitorcomesto.
A:对
B:错
答案:BYoushouldstartthebusinesstalkwithyourbusinesspartnerimmediatelyaftermeetinghim.
A:错
B:对
答案:AThefollowingcanhelpyouplananefficientbusinesstripexcept________.
A:Delegatethearrangement.
B:Copyyourschedule.
C:Beinformed.
D:Minimizeyouritinerary.
答案:D“I’dliketochooseahospitablehotellocatedinthecitycenter,whichshouldbeequippedwithbusinesscenterandswimmingpool.”Inthisrequirementforroom,whichaspectisnotmentioned?
A:atmosphere
B:location
C:services
D:facilities
答案:C第六章测试Acompanypresentationreferstoapreparedspeechgivenonbehalfoflistener’sowncompanyformarketingandothercertainpurposes.
A:错
B:对
答案:AIfthebasicelementsarecoveredinacompanypresentation,itdefinitelymeansthispresentationisaneffectiveone.
A:对
B:错
答案:BInacompanypresentation,thespeakershouldmakethecontentwell-organized,clearlyidentifythemainpointsandsupportingpoints.
A:错
B:对
答案:BNonlinguistictechniquesmeanbodylanguageandeyecontact.
A:错
B:对
答案:BInthemainbodyofacompanypresentation,companyprofile,location,keypersonnel,marketapplicationareasshouldbecovered.
A:错
B:对
答案:BInacompanypresentation,sometechnicalsupportespeciallyslides,flipcharts,PPTsareveryimportant.
A:对
B:错
答案:AThepresenterissupposedtodeliverthepresentationassoonaspossible.
A:错
B:对
答案:AWhencompany’sperformanceshouldbeinvolved,somevividverbs,theline,bar,piegraphsarethemostfavorableoptions.
A:对
B:错
答案:AThebasicelementsofacompanypresentationcontain______________.
A:Q&Asession
B:
greetingandself-introduction
C:subject
D:mainbody
答案:ABCDWhatarethepreparationsbeforeacompanypresentation?
A:Makingadraft
B:Doingoralpractice
C:
Doingbriefnotes
D:Findingsomepictures
答案:ABC第七章测试Productpresentationmaybegiventotheinvestorstoattractadditionalfunding.
A:错
B:对
答案:BAcompleteproductpresentationshouldincludeall6parts:introduction,outline,body,summary,conclusion,questionandanswersession.
A:对
B:错
答案:BIt’sadvisabletostatetheoutlineatthebeginningwhengivingaproductpresentation.
A:错
B:对
答案:BUsingpicturesandvisualaidscanhelptoattracttheaudience’sattentionwhengivingaproductpresentation.
A:错
B:对
答案:BYoumaygiveafluentproductpresentationwithoutpracticeaheadoftime.
A:对
B:错
答案:BBodylanguagecanhelptoleaveadeepimpressionontheaudience.
A:错
B:对
答案:BAgoodproductpresentationshouldbekeptshort,simple,engagingandreal.
A:对
B:错
答案:AWhenusingPowerPointslides,youshouldtrytolimitslidestooneeveryminute.
A:错
B:对
答案:BKeepyourproductpresentationsimple.Here“simple”means__________
A:interactive
B:short
C:clear
D:organized
答案:CDWhengivingaproductpresentation,youcanusethefollowingnon-verbalcommunicationskills:_____________.
A:movingaround
B:confidentvoice
C:eyecontact
D:smile
答案:ABCD第八章测试Anannualreportisanin-depthandcomprehensiveoverviewofabusiness’oranorganization’skeymomentsandmetricsfromthepreviousyear.
A:错
B:对
答案:BForcloselyheldcompanies,periodicfinancialreportsarerequiredbylaw.
A:对
B:错
答案:BThebalancesheetprovidesasnapshotofthefirm’sassetsandliabilities.
A:错
B:对
答案:BTherearethreeElementsinbalancesheet,namelyassets,liabilitiesandowner’sequity.
A:对
B:错
答案:AAssets=liabilities+owners’equity
A:对
B:错
答案:AToomuchdebtinthecapitalstructurecanposeariskduringroughperiodsintheeconomy,toolittledebtmightbeasignthattoolittleleverageisbeingusedpossiblylimitingthecompany’sabilitytogrowasquicklyastheircompetitors.
A:错
B:对
答案:BAbusinesspresentationistypicallycarriedoutusingaudio/visualpresentationmaterial,suchasprojectorsandstatisticaldocumentscreatedwithpresentationsoftware.
A:对
B:错
答案:AAgoodpresentationcanhelpaprofessional,orabusinessstandoutfromthecompetition,connectwithnewclientsandmakeanimpressiononindustryleaders
A:对
B:错
答案:ATypicalannualreportswillincludesomebasicreportsandstatementsexcept______.
A:CompletelistofBoardofSupervisors.
B:FinancialStatements
C:Chairman’sStatement
D:NewBusinessReports
答案:AThefollowingstatementsareusuallyrelatedtoimprovingpresentationskillsexcept______.
A:self-confidence
B:connectingwiththeaudience
C:quickpreparation
D:effectivelyutilizingvisualaids
答案:C第九章测试Advertisingworksbestwhenit’sdevelopedtomeetonegoalatatime.
A:对
B:错
答案:AInternetadvertising,onceseenasthemainstayofmediaadvertising,isfacingnumerouschallengesfromalternativemedia,especiallyinteractiveandsocialmedia.
A:对
B:错
答案:BThetelevisionisthefastestgrowingadvertisingmedia
A:错
B:对
答案:AHandhelddevices,suchascellphones,smartphones,portablecomputersandotherwirelessdevices,makeupthegrowingmobiledevicemarket.
A:对
B:错
答案:AIndoorbillboardsarelargestructureslocatedneartransportationpointsintendingtoattracttheinterestofpeopletravelingonroadsorpublictransportation.
A:错
B:对
答案:AAdvertisingcanserveasaremindertoconsumers.
A:错
B:对
答案:BAdvertisementcandifferentiatetheproductfromitscompetitors.
A:错
B:对
答案:BAdvertisementcaninduceconsumerstotrytheproduct.
A:错
B:对
答案:BPrintpublicationssuchasmagazines,books,newspapersand________(suchasannuals)offeravarietyofadvertisingopportunities.
A:flyers
B:posters
C:leaflets
D:SpecialIssuepublications
答案:DAIDAisan
acronym
thatstandsfor
Attention,
Interest,
Desireand_______.
A:Achievement
B:Action
C:Aim
D:Ability
答案:B第十章测试4Psisdefinedbymanymarketersas“puttingtherightproductintherightplace,attherightpriceandrighttime.”
A:错
B:对
答案:BDistributionchannelisawayofsellingacompany’sproducteitherdirectlyorviadistributors.
A:错
B:对
答案:BMichaelDellwasnotastrongbelieverinthepowerofadvertisingandfrequentlystresseditsimportanceinthecompany’sstrategy.
A:对
B:错
答案:BMarketingshowshowtoreachtothecustomersandbuildlonglastingrelationshipwhilesalesjustmeanssellingistheultimateresultofmarketing.
A:错
B:对
答案:BMarketingismorethansales.
A:错
B:对
答案:BSegmentationmeansbreakingtheheterogeneousmarketintosmaller,homogeneousmarkets.
A:对
B:错
答案:AMarketTargetingonlymeanstodevelopmeasureofsegmentattractiveness.
A:错
B:对
答案:AMarketingplanisawrittendocumentthatactsasaguidebookofmarketingobjectivesforthemarketingmanager.
A:错
B:对
答案:BPromotiondecisionsinvolve________.
A:Marketingcommunicationbudget
B:PublicRelationsandPublicity
C:Advertising
D:PromotionStrategy
答案:ABCDThisprocessinvolves___________.
A:Markettargeting
B:Marketpositioning
C:Marketsegmentation
D:Sales
答案:ABC第十一章测试Exhibitorsusuallysellmoreproductsattradefairsthansalescalls.
A:对
B:错
答案:BIttakesacomparativelyshortamountoftimetoreachthecustomersattradefairs.
A:错
B:对
答案:BEveryonewhovisitsyourdisplayknowsthedetailofyourproductorservice.
A:对
B:错
答案:BThemostvaluablethingatradefairprovidesisopportunityforfuturecommunication
A:对
B:错
答案:ABeforesendingyourboothstaffers,youneedtoconsidertheweatheroftheplacewherethetradeshowisheld.
A:对
B:错
答案:BAskingthenon-competingexhibitorsabouttheprevioustradefairsisagoodwaytofindthebestfairstoattend.
A:错
B:对
答案:BThekeytofindthebesttradefairsliesinfindingtheonesthatpullinthemostdecisionmakersforyourindustry.
A:对
B:错
答案:AOfferingfoodtheattendeesisanexcellentidea.
A:错
B:对
答案:A
Directions:Choosetherightthingsfromtheinformationboxbelowforaseller/buyertodoatatradefair.Payattention,therearesomethingsneithersideshoulddo.Theseller:___________________
A:acknowledgethepresenceofvisitors.
B:Askspecificquestions.
C:acceptthegreeting.
D:
takeaseat.
E:Thanktheboothattendants.
F:getabrochureorsamplewithoutmakingaconnection.
答案:ABDirections:Choosetherightthingsfromtheinformationboxbelowforaseller/buyertodoatatradefair.Payattention,therearesomethingsneithersideshoulddo.Thebuyer:__________________
A:takeaseat
B:acknowledgethepresenceofvisitors.
C:acceptthegreeting.
D:Thanktheboothattendants.
E:getabrochureorsamplewithoutmakingaconnection
答案:CD第十二章测试Inquiriesareusuallymadebysellersininternationaltrade.
A:对
B:错
答案:BInresponsetoaninquiry,aquotationmaybesent.
A:错
B:对
答案:BInreplytoaninquiry,youcanprovidemorethanwhatareaskedfor.
A:对
B:错
答案:AThereisnoneedtoreplyifyouhavenointerestintheinquiry.
A:错
B:对
答案:AAquotationisanindicationofpricewithoutobligation.
A:对
B:错
答案:AInmakingafirmoffer,clear,completeandfinaltradetermsarenotnecessary.
A:对
B:错
答案:BAnoffermayeitherbefirmorsoft.
A:对
B:错
答案:AAsoftofferisanofferwithoutengagement,soitisnon-firmoffer.
A:对
B:错
答案:AAninquiryisarequestforinformationregardingthesupplyofcertaingoods.
A:对
B:错
答案:AAcounter-offerisvirtuallyapartialrejectionoftheoriginaloffer.
A:对
B:错
答案:A第十三章测试Itisimportanttogotoanegotiationhavingdoneyourresearch.
A:错
B:对
答案:BWeshouldbuildtrustwiththeotherparty,sincetrustwillaidcommunication.
A:错
B:对
答案:BAfirmofferisnotbindingontheseller.
A:对
B:错
答案:BGenerallyspeaking,furtherorderswillfollowifthetrialorderprovessatisfactorytobothparties.
A:错
B:对
答案:BInbusinessletters,thehandwrittensignatureisbelowthecomplimentaryclose.
A:错
B:对
答案:BInabusinessletter,thesalutationgoesabovetheinsideaddress.
A:对
B:错
答案:BThebodypartofabusinessletterusuallybeginswithreferencetothepreviousletterreceived.
A:对
B:错
答案:AInthegeneraltradingprocess,usuallythesellermakesaninquiry.
A:对
B:错
答案:BAnordercontainsthefollowingitemsexcept________.
A:deliveryandpacking
B:nameandarticlenumber
C:qualityandquantity
D:
afirmoffer
答案:DThefollowingphasesareusuallyinvolvedinanegotiationprocessexcept______.
A:deliveringthegoods
B:bargainandcompromising
C:presentingone’sproposition
D:reachinganagreement
答案:A第十四章测试Inpaymentinadvancemethod,theimportermakesfullpaymenttothesupplierbeforetheshipmentofgoodsisdone.
A:对
B:错
答案:APaymentinadvanceusuallytakesplacewhentheimporterhasnotlongbeenestablished.
A:错
B:对
答案:BOpenaccountpaymenttakesplacewhentheimporterhasalongcredithistoryandiswellknowntotheseller.
A:错
B:对
答案:AThebankissuesdocumentarycreditstoacustomeraccordingtohiscredit-worthiness.
A:对
B:错
答案:ACollectioncanbedividedintoD/PandD/A.
A:对
B:错
答案:AL/Cisthemostfrequentlyusedmeansofpaymentininternationaltrade.
A:对
B:错
答案:AInL/Ctransactions,thesellerappliestotheissuingbanktoopenaletterofcredit.
A:错
B:对
答案:AInL/Ctransactions,theissuingbanddebitsthebuyer’saccountandreleasestherelevantdocumentssothatthebuyercanclaimthegoodsfromthecarrier.
A:对
B:错
答案:AThefollowingaredifferenttypesofremittanceexcept_______.
A:Demanddraft
B:
Mailtransfer
C:
LetterofCredit
D:Telegraphtransfer
答案:CInL/Ctransactions,_______isresponsibleforpayingmoneyandtenderingdocuments.
A:theseller
B:thebuyer
C:thebanker
D:nobody
答案:C第十五章测试Clearstipulationoftheshipmentclauseisanimportantconditionforthesmoothexecutionofthecontrac
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