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麦肯锡报告:互联网对经济增长贡献率超20%据国外媒体报道,麦肯锡最新报告称,互联网经济已占到GDP的3.4%,超过农业和能源,成为经济的巨大推动力。过去5年中,互联网对经济增长的贡献超过20%,该比例还在不断增加。互联网每摧毁1个就业岗位,便新创造2.6个就业岗位。以下为报告摘要:1.・G8countries恥iwKetfaltheInternetcontributionin13countriesKorea(astheyaremostadvancedcounkiesintermsNbroadbaridpenetration)-G-hina,India,ardBrazil(emergingcounUtes)InternetcontributionIoGDP,2009sbillionCOHSLITLptiOriPrivaternvestmeniPublicenpendMure・G8countries恥iwKetfaltheInternetcontributionin13countriesKorea(astheyaremostadvancedcounkiesintermsNbroadbaridpenetration)-G-hina,India,ardBrazil(emergingcounUtes)InternetcontributionIoGDP,2009sbillionCOHSLITLptiOriPrivaternvestmeniPublicenpendMureTradebalanceTotal736迎I209i36I1.276ShareoftotdlSharecontribulionofGDP%%10D.53.4percentofGDPTotalestimatedworldwidecontributionofInternets(1i672billion@9percentoflotalGO即1Fcr白r站Iorlhev-ordgused地口 sn#巨£ onIn^rne;p^r^cr^LiDnin口Mn.coiTKCriGDPremaini^ci)..coiTKCriSOURCEMcKinseyanatysis在麦肯锡统计的13个国家中,互联网占到GDP的3.4%。在互联网经济中,个人消费占到53%,私有投资占到29%,公共支出占15%。2.
SectorcontribuliontoGDP%oftotalGDP,2009Realestate11111.0Financialservices6.41Healthcare6.3Construction5.4Discretemanufacturing5.2iTran&portaSionj3.9Educalicn3.01CommuniGatiQii3.01Agricullure2.2j1Utility2.1iMining1.7 :AInternet1:3.41IniernesshareincludespansBDlherMctors(eg..cornmunicatlan)SOURCEOrgansalnanforEconomicCooperat&anandDe^alop^wt:WKmse-yanalysis互联网经济占GDP的比重超过农业和公共事业。3.Tradet^ianoepu&iicexpenanure■PrivateInweslmeif.Privateconsurtipiion^ternetcontributeddirectlytobetween0.8percentand6.3ptJftentt>rGDPrdep^ridlnyunthecuuntryTradet^ianoepu&iicexpenanure■PrivateInweslmeif.PrivateconsurtipiionContributiontoGDP.200^%.:%ofGDP6.3%175.4%IM后 FranreCanadyChinaItalyBraidRuss-iaSoulhJapanUnilecJGer-Sive-UnitedSOURCEMCK6.3%175.4%IM后 FranreCanadyChinaItalyBraidRuss-iaSoulhJapanUnilecJGer-Sive-UnitedSOURCEMCK們S啊财3^S'S按国家不同,互联网对GDP的直接贡献范围为0.8%—6.3%,其中对中国的贡献为2.6%。在中国的互联网经济中,个人消费业务占到32%,美国该项比例为60%o
4.Int&rrieTcontributiontoGDPgrowthMarrInaIGDPgrowth.1995-2009LocalMatureCuuntrresAverage,matur&countriesSwedenGemianyUnitedKingdom4.Int&rrieTcontributiontoGDPgrowthMarrInaIGDPgrowth.1995-2009LocalMatureCuuntrresAverage,matur&countriesSwedenGemianyUnitedKingdomFrame1UnitedSlatesSouthKoreaCanadaItalyJapan2过去5年,在互联网发达的国家,互联网经济对GDP增长的贡献平均为21%。5.AverageP13countriesFcrFrance.tneimernetconlnburlion-iog『5州所irom2OOT-1o 25porceni.Negalivegrm^thckietodeflationSOURCE:NallonaieccounisOrg^nisaiionforEconomicCtiweradonandDewlopmem-McKinseyanatys-i在经济高速增长国家,互联网经济对GDP增长的贡献比例相对较低,但互联网增长的绝对数量仍很大。6.
GrowthandexportsofSMEsanalyzedbyclusterofmaturilyofInternetAnafy^isjnclud-es12couniriesandmorelhan4.S00SMEsWeb-intensily:Low(W爾弥<2O%5Web-intensily:Low(W爾弥<2O%5Medium(\A/ebindex20-40^6)High(WebindexAnnualgrowthoverthelast3years%Revenuesduetoexports%oftoEaETrueacrosssectors(|nparticiJfsr,Commerce,services,andindus(ry)%ofrespondents42%31%27%rVaiuecapturedbypureInternetcompanies(connpariies(hatrVaiuecapturedbypureInternetcompanies(connpariies(hatonlye«islbecauseoftheInte-rnet,e.g...purea-commerc^player)1MdCinse;.nti&x.defh&daeeatding拍屮皂njn:b&fa* 號!juynmpanl^antitl'jujr^aiirtjac-hnorogies(i.e.ibenurr-berofemp!ciye&3jcustomerswsuppliershavingaccesstothosecechnotogiQS.source.mckms^ysmesuMy *"*^1.comTcn运用互联网多的小企业业绩好于竞争对手。7.ShareofInternetprofitabilitygacnbetweencompanies100%.=TolalInternetvalueForallcampaniesValueCdpluredbytraditionalcompanies(companiesihatwouldeKistwilhouttheInternet)SOURCE;McKinseySMESurrey传统企业获取了互联网的大部分价值(75.4%),纯粹的互联网企业获得了24.6%。对于历史悠久的企业来说,互联网是一个机会而不是威胁。9.9.8.Incffcalors(indexes)PreparationforthefuturisMcKinsey
Internet
leadership
supplyindeix3UnitedStates|l0OS岫日如3IJnl]弓。Kingdom17India5Japan|47China19SouthKorea12Franee14Germany16Canada5Italy7Russia2Brazil4IrnportancePerfor-manesGrovwlh1Eachindexist-hcaverageofcampDnantsub-jndexes.S&aappendixForde的ilonsub-indexes?ArithmedcmesnofthefexjrindscacocsSOURCE:OganrsationforEconomicCwper-atiDnandDeweOpmerit:McKinaeyanternec-relatedlop250#加KimsayanalysiSi美国仍是互联网领域的领导者。11.11.CountrieswithahighInternetcontributiontoGDPcorrelate♦右心山>w%tothosewithastrongInternetsupplyecosystemEnternetccntributiontoGDP%EnternetccntributiontoGDP%TelecDm^a<edrivinghighco-ntributranSimilarhardware-driven卩rcfil賊:SouthKqr做growingfast卽口JapanIscapturingl^ighproporricnofIntEFreVlCIUulisdec:刨erahngmai-mydeetolowpcrfonnance706.05.04.03.02.01.0slrcjngecosyilemandIcnvini-erne!consufnption1015202530354045沁5560McKinseyfnternetecosystemsupplyInd^x•TheUnitedSlalesiscapturing-40%oflnternel/1CTshare,Lowercon-sumpTJoiiofInterne!byin^vidualsandhigherpercapitaGDPgeneraletowercomributlonthanintheUnliedKingdomDrSweden■France.GennanyandCanada^r^ould■France.GennanyandCanada^r^ouldleveragestrongusagetop-arucipa^emoreInlhesupp:ysl^eSOURCEik-icftinscyanalysis,ChinaandIndizfastcaichrngupbothintermsofGDPccnkibutionandsupplyecosystetn.followedbyBrszl!wlihs^nggrowth创造了强大的互联网生态系统的国家获得了巨大的经济利益。10.
WebuiltaMcKinseyi4FindextogaugethecapacityofindividualcountriesonthefourfoundationsoftheInternetDual:lydnvers口Dual:lydnvers口QuanlilydriersHuman匚mpil珈FinancialcapitaInfrastructure'Business
Environment■Governmentpiiocurennentofadvanced(echpioducts■Governmentpiiocurennentofadvanced(echpioducts,Dvef^llinfra^lructurEquality,Quality口felectricitysupply•S^Gu-reinierneiserverspercapita,UniveFsit^/indusLryresearchcoliaD&rah&nFDiandlech.nologytrans聘r5raindrain,QuaJityofmathandscienceeducation,T^rtfaryedu匚NtiQnenroniTkentrate1AvailabilityofStientiiSlsandengineersRes&arcnersinRADpercapitaP&fsonnelinR&DFTEp?r瑯晦Rese-archersinR&EJ,PersonnelinRiDFTE,G^aduatEinScienceDaclorateinallS&ECiEldSEaseolaccessloloans,VenturecapitalavailabUlty,FinancingthroughICKWlequhymarketV;iluepercapitaofventurecapita(VC)invcstmenitsemiconductor;othereleerroniti.Internetsofl/ja^ecomputerhajdwarerampuier),NumberofVCcleatspercapita50%-ValueofVCinvestmemCSemiconductor/otherelectronics,Inlernet,SaffwarecompLrter.Hardwarecnmpuler)1Numtierof\/CdealsSlateofclusterdevelopmentTjmerequiredioslartmnewbusinesshSurdenofgnvernin&n1regiflaUonsin(el1&ctualpropertyproieciian'Effectiveness,of
aniltmstpolicy,EaseordoingbusinessmdexCapacity找mnn\attanInegularpaymenlsandbribes1inrrasju^tureisvewedasbc^ngathrasriold"fsclorv?hefemcreasesaboveace^amihresholddonotconfer3(M<-ona-亦用nsage.auraoingssbowe6Q{curdefinedthreshold)ar&setiniw. 畠SOURCEWwldEcohditiIcForum-UmfcdNanonaEduubanal.SciErrificandCuiura:Organusdon-也euoljjkjaIrternatlonalirslflut&fofManage^ejnDevelapmeniWortdBank-McKinseyana^sis _com?n创建互联网生态系统,最重要的因素有人力资本、金融资本、基础设施和商业环境。1212Indicalors(indexes)Humsn Financialcapital capitalIngBusinessstructure3environmenlMcKim啓i+FIrte-mel
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