麦肯锡图表素材汇总

机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。DocumentDate * 资料来源： Unitofmeasure例子HighLowüû–LegendLegendLegendTextTextTextTextTextTitlex–÷+x–÷+TextTextTextTextText1EXHIBITTITLE * 资料来源： 2 * 资料来源： Unitofmeasure3TextTextTextTextTextTextTextTextTextText2X2CUBED * 资料来源： Unitofmeasure42X2TOWER * 资料来源： Unitofmeasure5PlacePriceProductPackagePositioningpromotionProductoffering5PsMARKETING * 资料来源： Unitofmeasure6StrategySkillsSystemsStaffSharedvaluesStructureStyle7S * 资料来源： Unitofmeasure7ARROW3D * 资料来源： Unitofmeasure8CUBES13D * 资料来源： Unitofmeasure9CUBES23D*资料来源：Unitofmeasure10*FootnoteSource:CUBES33D*资料来源：Unitofmeasure11TextTextTextTextCUTOUT3D*资料来源：Unitofmeasure12NewentrantSuppliersIndustry

competitorsBuyersSubstitutesFORCESATWORK*资料来源：Unitofmeasure13TextTextTextTextTextTextTextTextTextTextJOINT*资料来源：Unitofmeasure14TextTextTextTextLEVELSEPARATE4*资料来源：Unitofmeasure15TextTextTextLINEARA3D*资料来源：Unitofmeasure16TextTextTextTextLINEARB3D*资料来源：Unitofmeasure17TextTextTextLINEARC3D*资料来源：Unitofmeasure18TextTextTextLINEARD3D*资料来源：Unitofmeasure19TextTextTextTextLINEARE3D*资料来源：Unitofmeasure20TextTextTextLINEARG3D*资料来源：Unitofmeasure21TextTextLINEARI3D*资料来源：Unitofmeasure22TextTextTextTextLINEARJ3D*资料来源：Unitofmeasure23TextTextTextTextLINEARN3D*资料来源：Unitofmeasure24TextTextTextLINEARP3D*资料来源：Unitofmeasure25TextTextLINEARQ3D*资料来源：Unitofmeasure26TextTextLINEARQ3D*资料来源：Unitofmeasure27PlanImplementSupportLINKS3*资料来源：Unitofmeasure28PERSPECTIVE3D*资料来源：Unitofmeasure29TextTextTextPROPELLER3D*资料来源：Unitofmeasure30RINGS3D*资料来源：Unitofmeasure31TextTextSCALE*资料来源：Unitofmeasure32TextTextSCALES*资料来源：Unitofmeasure33TextTextTextTextTextTextSIZESIN*资料来源：Unitofmeasure34SPIRAL13D*资料来源：Unitofmeasure35SpiralBrakesTubeintubeSPIRAL23D*资料来源：Unitofmeasure36TextTextTextTextSPOTLIGHT*资料来源：Unitofmeasure37TextTextTextTextTextTextSTAIRCASE*资料来源：Unitofmeasure38Stars3D*资料来源：Unitofmeasure39TextTextWIRECUBES*资料来源：Unitofmeasure40TextTextTextTextTextTextTextARROWS*资料来源：Unitofmeasure41TextLEVEL1*资料来源：Unitofmeasure42TextTextLEVEL2*资料来源：Unitofmeasure43TextTextTextLEVEL3*资料来源：Unitofmeasure44TextTextTextTextLEVEL4*资料来源：Unitofmeasure45TextTextTextTextTextLEVEL5*资料来源：Unitofmeasure46TextTextTextTextTextTextLEVEL6*资料来源：Unitofmeasure47TextHeaderHeaderTextFLOW2*资料来源：Unitofmeasure48TextTextHeaderHeaderTextFLOW2TITLE*资料来源：Unitofmeasure49TextHeaderHeaderTextHeaderTextFLOW3*资料来源：Unitofmeasure50TextTextHeaderHeaderTextHeaderTextFLOW3TITLE*资料来源：Unitofmeasure51TextHeaderHeaderTextHeaderHeaderTextTextFLOW4*资料来源：Unitofmeasure52TextTextHeaderHeaderTextHeaderHeaderTextTextFLOW4TITLE*资料来源：Unitofmeasure53TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW5*资料来源：Unitofmeasure54TextTextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW5TITLE*资料来源：Unitofmeasure55TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW6*资料来源：Unitofmeasure56TextTextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW6TITLE*资料来源：Unitofmeasure57TextTextTextTextBLADES*资料来源：Unitofmeasure58TextTextTextTextBOX*资料来源：Unitofmeasure59TextTextTextTextBOX*资料来源：Unitofmeasure60TextTextTextCYCLE1*资料来源：Unitofmeasure61TextTextCYCLE2*资料来源：Unitofmeasure62TextTextTextCYCLE3*资料来源：Unitofmeasure63TextTextTextTextCYCLE4*资料来源：Unitofmeasure64TextTextTextTextTextCYCLE5*资料来源：Unitofmeasure65TextTextTextTextTextTextCYCLE6*资料来源：Unitofmeasure66TextTextTextTextTextTextTextCYCLE7*资料来源：Unitofmeasure67TextTextTextTextTextTextTextTextCYCLE8*资料来源：Unitofmeasure68TextTextTextTextTextTextINCOMING*资料来源：Unitofmeasure69TextTextTextTextTextRIBBON*资料来源：Unitofmeasure70TextTextTextTextTextRING*资料来源：Unitofmeasure71TextTextUPON2*资料来源：Unitofmeasure72TextTextTextTextTextTextTextTextCONTINUOUS*资料来源：Unitofmeasure73TextTextTextTextCUTOUT*资料来源：Unitofmeasure74TextTextTextLINEARA*资料来源：Unitofmeasure75TextTextTextTextLINEARB*资料来源：：Unitofmeasure76TextTextTextLINEARC*资料来源：：Unitofmeasure77TextTextTextLINEARD*资料来源：：Unitofmeasure78TextTextTextTextLINEARE*资料来源：：Unitofmeasure79TextTextTextLINEARF*资料来源：：Unitofmeasure80TextTextTextLINEARG*资料来源：：Unitofmeasure81TextTextTextTextLINEARH*资料来源：：Unitofmeasure82TextTextLINEARI*资料来源：：Unitofmeasure83TextTextTextTextLINEARJ*资料来源：：Unitofmeasure84TextTextTextTextTextTextLINEARK*资料来源：：Unitofmeasure85TextTextTextTextLINEARN*资料来源：：Unitofmeasure86TextTextTextLINEARP*资料来源：：Unitofmeasure87TextTextLINEARQ*资料来源源：Unitofmeasure88TextTextTextPROPELLER*资料来源源：Unitofmeasure89TextTextTextTextTextSTEP5*资料来源源：Unitofmeasure90TextTextTextText2ON1*资料来源源：Unitofmeasure91TextTextTextTextTextTextAGAINST*资料来源源：Unitofmeasure92TextTextTextTextTextATWORK*资料来源源：Unitofmeasure93TextTextCOUPLEDHORIZ*资料来源源：Unitofmeasure94TextTextCOUPLEDVERT*资料来源源：Unitofmeasure95TextTextTextTextFOCUSED*资料来源源：Unitofmeasure96NewentrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCESATWORK*资料来源源：Unitofmeasure97TextTextTextPARALLEL*资料来源源：Unitofmeasure98TextTextTextTextSPLIT*资料来源源：Unitofmeasure99TextSURROUND*资料来源源：Unitofmeasure100TextTextTWISTED*资料来源源：Unitofmeasure101TextTextUP&AWAY*资料来源源：Unitofmeasure102TextTextUP&DOWN*资料来源源：Unitofmeasure103CustomerClientsDistributorsCompetitorsSuppliers3CsTRIANGLE*资料来源源：Unitofmeasure104SkillsSharedvaluesStrategyStaffStructureSystemsStyleAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetitionTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesThewaymanagerscollectivelybehavewithrespecttouseoftime,attentionandsymbolicactionsTheprocessesandproceduresthroughwhichthingsgetdonefromday-to-dayThoseideasofwhatisrightanddesirable(incorporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.Somecompaniesperformextraordinaryfeatswithordinarypeople3S-4S*资料来源：Unitofmeasure105Thewaymanagerscollectivelybehavewithrespecttouseoftime,attention,andsymbolicactionsThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThoseideasofwhatisrightanddesirable(incorporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersTheprocessesandproceduresthroughwhichthingsgetdonefromdaytodayAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetitionCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.SomecompaniesperformextraordinaryfeatswithordinarypeopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5S*资料来源：Unitofmeasure106CompetitivepositionLowMediumHighProduct/marketattractivenessLowMediumHighBUSSPORTFOLIO*资料来源：Unitofmeasure107ChangevisionChiefExecutiveLeadershipgroupsDownthelineExternalconstitutionCommitmentConvictionCourageCapabilityIndividualactivityEnablingdevicesCHANGEBOARD*资料来源：Unitofmeasure108DeltaPVisionandLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblemSolvingProcessClientmanagers(particularlymiddlemanagement)have

skilltoleadprogramimplementationChangeinactualbehaviorActionplanssufficienttoachievegoalsAgreementonobjectivesbylinemanagementManagementofhigh-involvementprocessImplementationor

nearimplementation

ofrequiredstructureandsystemsFlowof2-waycommunicationsPeople’sunderstanding,beliefandcontributiontoactonvisionandactionplansAccuratemeasurementofactionandresultsClearaccountabilitiesEarlywinsVisibledemonstration

ofnewvisionandvaluesbyclient

leadershipDELTAP*资料来源：Unitofmeasure109NaturalownerRelativeabilitytoextractvalueLowMediumValue-creationpotentialinbusinessunitHighCorporatecenterskillsBusinessunitlinkagesTaxation/valuationdifferencesIndustryattractivenessCompetitivepositionRestructuring/rationalizationopportunities“Oneofthepack””RetainandgivetoppriorityRetainandgivepriorityRetainandmanageforcodeorliquidateProbably

divestDivestDivestorliquidateMACS*资料来源：Unitofmeasure110BusinessStrategyManufacturingStrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURINGSTRATEGY*资料来源：Unitofmeasure111Restructuringframework15432PENTAGON*资料来源：Unitofmeasure112BenefitPriceCompetitive

disadvantageCompetitive

advantagePRICEBENEFIT*资料来源：Unitofmeasure113AppraiseperformanceandprospectsDevelopstrategyRedesignpivotaljobsDesigntheskillbuildingprocessAssesschangereadinessTopdownactionprogramsBottomupactionprograms12456783SMILECHART*资料来源：Unitofmeasure1143.Createandpursueauniqueadvantage2.Resegmentthemarkettocreateaniche4.Exploituniqueadvantageindustrywide1.DomoreandbetterofthesameWhentocompeteSTRATGAMEBOARD*资料来源：：Unitofmeasure115Stage1Stage2Stage3Stage4ValuesystemStrategicmanage-mentExternallyorientatedplanningForecastbasedplanningBudgetplanningMeetbudgetandschedulePredictthefutureThinkstrategicallyCreatethefutureSTRATMANAGE*资料来源：：Unitofmeasure116SellingmarginContributionSalesSellingrateSalesAvailablesellingtimeEffectivenessContributionAvailablesellingtimeProductivityContributionTotalsellingcostsEfficiencyAvailablesellingtimeTotalsellingcostsUtilizationAvailablesellingtimeTotalsalestimeSupportintensitySupportcostsTotalsellingcostsSupportleverageTotalsalestimeSupportcostsTREEPRODUCTIVITY*资料来源：：Unitofmeasure117MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprovecorebusinessperformanceGrowthroughacquisitionand/ormergerAdoptsoundfinancingapproachVALUECREATION*资料来源：：Unitofmeasure118RealPerceivedClient’srelativeabilitytoextractvalueCorporatecenterskillsLinkagesbetweenbusinessunitsFinancialownershipfitIndustryrestructureInternalcontrollerSharedresourcesTransferofcapabilityVerticalintegrationDifferencesintaxpositionExistenceofnon-casesobjectivesInefficienciesinfinancialmarketsDifferenceinvaluationtechniqueVALUESOURCES*资料来源：：Unitofmeasure119<##><##><##><##><##><##><##><##><##><##><##>HeaderTextGANTT10*资料来源：：Unitofmeasure120HeaderText################################GANTT15*资料来源：：Unitofmeasure121TextTextTextTextLEFTTORIGHT*资料来源：Unitofmeasure122TextTextTextTextTextProcessobjectivesTextSub-objectivesSTUDYOBJECTIVE*资料来源：Unitofmeasure123TextTextTextTextTextTextTextTOPDOWN*资料来源：Unitofmeasure124TextTextTextTextTextTextTextTextTextText2X2*资料来源：Unitofmeasure125TextTextTextTextTextTextTextTextTextText2X2CUBED*资料来源：Unitofmeasure126TextTextTextTextTextTextTextTextTextTextTextText2X2EXTENDED*资料来源：Unitofmeasure127TextTextTextTextTextText2X2TOWER*资料来源：Unitofmeasure128TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3*资料来源：Unitofmeasure129TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3EXTENDED*资料来源：Unitofmeasure130TextTextDIFFRACTION*资料来源：Unitofmeasure131TextTextTextFLOWDOWN*资料来源：Unitofmeasure132TextTextPASSTHROUGH*资料来源：Unitofmeasure133Label1Label2Label3AREA*资料来源：Unitofmeasure134Label1Label2Label3Label4Label5BAR*资料来源：Unitofmeasure135Label1Label2Label3Label4Label5Label1Label2Label3Label4Label5TitleUnitofmeasureTitleUnitofmeasureBAR2*资料来源：Unitofmeasure136Label1Label2Label3Label4Label5BARBUTTED*资料来源：Unitofmeasure137Label1Label2Label3Label4Label5000000000000000SeriesSeriesSeriesBARSTACKED*资料来源：Unitofmeasure138Label1Label2Label3Label4Label5000000000000000100%=SeriesSeriesSeriesBARSTACKED100%*资料来源：Unitofmeasure139TitleUnitofmeasureTitleUnitofmeasureLabel1Label2Label3Label4Label5Label6BUBBLE*资料来源：Unitofmeasure140Label1Label2Label3Label4Label5COLUMN*资料来源：Unitofmeasure141Label1Label2Label3Label4Label5Label1Label2Label3Label4Label5TitleUnitofmeasureTitleUnitofmeasureCOLUMN2*资料来源：Unitofmeasure142Label1Label2Label3Label4Label5COLUMNBUTTED*资料来源：Unitofmeasure143Label1Label2Label3Label4Label5SeriesSeriesSeriesSeries000000000000000COLUMNSTACKED*资料来源：Unitofmeasure144Label1Label2Label3Label4Label5SeriesSeriesSeriesSeries100%=000000000000000COLUMNSTACKED100%*资料来源：Unitofmeasure145TitleUnitofmeasureLabel1Label2Label3Label4Label5TitleUnitofmeasure100%=000SeriesSeriesSeriesSeriesLabel1COMBOPIESEGMENTCOLUMN*资料来源：Unitofmeasure146TitleUnitofmeasureTitleUnitofmeasureLabel1Label2Label3Label4Label5COSTCURVE*资料来源：Unitofmeasure147ARROWS*资料来源：Unitofmeasure148Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalf