高考英语真题汇编广告宣传类型

类型11广告宣传考查要点方法技巧1.广告宣传的目的。1.浏览标题，了解大意。2.广告中提及的时间、地点、人物。2.找准关键词、关键句，把握住细3.所介绍的事物、产品的特征。节。4.所宣传的活动、项目的内容及其作3.通过分析、对比，筛选出可用信用。^息。［经典案例分析］（2017-全国卷ni-A）SanFranciscoFireEngineToursSanFranciscoWineryTourRunning：February1stthroughApril30thThisdelicioustourgoesthroughthecityonitswaytoTreasureIslandwherewewillstopatthefamousWinerySF.Hereyoucanenjoy4poursofsomeofthebestwineSanFranciscohastooffer.（Includedinticketprice）DepartingfromtheCannery：TourtimesuponrequestDuration（时长）：2hoursPrice：$90BacktotheFiftiesTourRunning：August16ththroughAugust31stThistourtransportsyoubackintimetooneofSanFrancisco'smostfantasticperiods,the1950s!EnjoyfunhistoryaswetakeyouthroughSanFranciscoforafreetasteoficecream.DepartingfromtheCannery：5：00pmand7：30pmDuration：2hoursPrice：$90SpookyHalloweenTourRunning：October10ththroughOctober31stJoinusforaridethroughthehistoricalPresidiodistrict.Authenticfiregear（月服装）18providedforyourwarmthasourentertainerstakeyoutosomeofthemostthrillingpartsofSanFrancisco.DepartingfromtheCannery：6：30pmand8：30pmDuration：1hourand30minutesPrice：AvailableuponrequestHolidayLightsTourRunning：December6ththroughDecember23rdThisattractivetourtakesyoutosomeofSanFrancisco'smostcheerfulholidayscenes.Authenticfiregearisprovidedforyourwarmthasyougetintotheholidayspirit.DepartingfromtheCannery：7：00pmand9：00pmDuration：1hourand30minutesAdvancereservationsrequired.【语篇解读】 本文是一篇应用文。文章介绍了美国旧金山的四条旅游路线。【长难句解读】ThisdelicioustourgoesthroughthecityonitswaytoTreasureIslandwherewewillstopatthefamousWinerySF.［分析］本句是一个复合句，包含where引导的限制性定语从句。［译文］这次愉快的旅行要穿过城市到达珍宝岛，在那里我们将会在著名的WinerySF停留。WhichofthetoursisavailableinMarch?SanFranciscoWineryTour.BacktotheFiftiesTour.SpookyHalloweenTour.HolidayLightsTour.［考查细节理解，命题点为广告中提及的时间。根据第一个标题SanFranciscoWineryTour下的February1stthroughApril30th可知，此项活动从2月1日持续到4月30日，所以如果3月份出游，要选择SanFranciscoWineryTour,故选A项。］WhatcantouristsdoonBacktotheFiftiesTour?GotoTreasureIsland.Enjoytheholidayscenes.Havefreeicecream.VisitthePresidiodistrict.［考查细节理解，解答此题的关键在于找准相关词句，把握住细节。根据第二个标题BacktotheFiftiesTour下的‘旧历。丫funhistoryaswetakeyouthroughSanFranciscoforafreetasteoficecream.”可知，游客在领略历史文化的同时，还有免费的冰激凌可吃，故选C项。］WhataretouristsrequiredtodotogoonHolidayLightsTour?A.Takesomedrinks.B．Setoffearlyinthemorning.C．Wearwarmclothes.D.Makereservationsinadvance.［考查细节理解。根据最后一个标题 HolidayLightsTour下的“Advancereservationsrequired.”可知，想参加这条路线，游客要提前预订，故选D项。］［题材对点训练］A（2017-山东省部分重点中学第一次调研联考）Don'tletyourkidsbeboredthissummer!JointheSummerFunHolidayClubatCanterburyCollege.Choosefromover30activitieswhichtakeplacebetween28Julyand8August.It'seasytobook:JustcompletetheRegistrationFormandreturnittoCanterburyCollegeinpersonorbypostwithpayments.Paymentsmustbemadeincash,bycheck,orbycreditcardbeforeyourchild'sfirstday.DownloadtheRegistrationForm.WhatdoIneedtoknow?Age：TheSummerFunHolidayClubisdesignedfor11-16-year-olds.Prices:£10perhalfday,£20perdayand£80per5days.Arrival&Parking:AllpeopleshouldarriveattheCollegemainreception15minutesbeforethestarttime.Wehavealargedrop-offandpick-uparea.Parkingonsiteisfordisabledvisitorsonly—publiccarparkscanbefoundafewminutes'walkfromsite.Lunch&Breaks:Youwillneedpackedlunchforthe30minutes'lunchbreak.Vendingmachines（自动售货机）areavailablefordrinksandsnacks.Collection：Childrenshouldbecollectedwithin15minutesofthefinishtime.RefundPolicy:Refundswillonlybegivenwithaminimumof48hours'notice.Tocancel1,call01227811259oremailsummer@canterburycollege.ac.uk.Clothing:Someactivitiesmaybemessy2,sopleaseensure5thatyourchildbringsclothingsuitablefortheiractivitiesandensuresensible3footwearisworn.FirstAid&Losses:CanterburyCollegehasadevotedfirstaideratalltimes,butwillnotbeliable（负有偿付责任）forthelossordamageofpersonalbelongings.Pleasenotethatwearecurrentlyfinalizingourlist:Pleaseemailsummer@canterburycollege.ac.uktoreceivethefinalizedleafletoftheevent.【语篇解读】本文是一个夏季俱乐部的招生广告。What'sthemainpurposeofthetext?Toattractcustomers.Toaskforadvice.C.Topresentschedules.Tointroduceanactivity.A［考查写作意图。根据第一段的“Don'tletyourkidsbeboredthissummer！JointheSummerFunHolidayClubatCanterburyCollege”可知，本文是一篇广告类文章，旨在吸引顾客。］Ifyouwanttocancelanactivity,youmayhaveto.A.gotothemainreceptionB．fillinanapplicationformC．provideacreditcardnumberD.contacttheclubatleast2daysinadvanceD［考查细节理解。根据倒数第四段的“RefundPolicy：Refundswillonlybegivenwithaminimumof48hours'notice.Tocancel,call01227811259oremailsummer@canterburycollege.ac.uk”可知，要取消活动至少要提前两天联系该俱乐部。］TheSummerFunHolidayCluboffersparticipants.A.timelyfirstaid B.freedrinksandsnacksC.breakfastandlunch D.anInternetconnectionA［考查细节理解。根据倒数第二段的'FirstAid&Losses:CanterburyCollegehasadevotedfirstaideratalltimes”可知，该俱乐部会提供及时的紧急救助服务。］［干扰项分析］本题容易误选B和C。根据“Vendingmachines（自动售货机）areavailablefordrinksandsnacks”可知，饮料和小吃是可以自己购买的，并不免费提供，B项错；根据"Youwillneedpackedlunchforthe30minutes'lunchbreak”可知，午餐是自己带的，俱乐部并不提供，C项错。B（2017-合肥市第一次教学质量检测）Bookstoresareatraveller'sbestfriend:theyprovideconvenientshelter6inbadweather,andtheyoftenhostreadingsandotherculturalevents.Hereisalookattheworld'ssixgreatestbookstores.AdrianHarrington—since1971.Rarebooks;rarefirsteditions;leather-boundsetsandgeneralantiques（古玩）.Address:64AKensingtonChurchStreet,Kensington,London,England,U.K.AnotherCountry—Kreuzberg,Berlin,Germany.AnotherCountryisanEnglishlanguagesecond-handbookshopwhichismostlyusedasalibrary.Theyhaveabout20,000booksthatyoucanbuyorborrow.Someregulareventsareheldattheshop,suchasreadings,culturalevents,socialeveningsandfilmnights.AtlantisBooks-Oia,Santorini,Greece.AtlantisBooksisanindependent7bookshopontheislandofSantorini,Greece,foundedin2004byagroupoffriendsfromCyprus,England,andtheUnitedStates.Throughouttheyearithashostedliteraryfestivals,filmscreenings,bookreadings,andgoodoldfashioneddanceparties.Bart'sBooks—Ojai,California,U.S.A.“TheWorld'sGreatestOutdoorBookstore”,abookstorefoundedbyRichardBartinsdalein1964.Shelvesofbooksfacethestreet,andregularcustomersareaskedtodropcoinsintothedoor'scoinboxtopayforanybookstheytakewheneverthestoreisclosed.10CorsoComo—Milan,Italy.Extensiveselectionofpublicationonart,architecture8,design,graphicsandfashion,alongwithastrongemphasis4onphotography.Itwasfoundedin1990inMilan,Italy,byCarlaSozzani.TheBookworm-Abookshop,library,bar,restaurantandeventspace,nowwithfivelocationsinthreecitiesinChina—Beijing,SuzhouandChengdu.Theinterconnectingroomswithfloortoceilingbooksoneverywallarelightandairyinsummer,yetwarmandcomfortableinwinter.【语篇解读】 本文是一篇应用文，主要介绍了世界上六个赫赫有名的书店。Whichofthefollowingbookstoreshasthelongesthistory?A.AdrianHarrington. B.AtlantisBooks.C.Bart'sBooks. D.10CorsoComo.C［考查细节理解。根据第二段的“AdrianHarrington