雅思高分作文：消费者受广告影响力降低

雅思高分作文：消费者受广告影响力降低雅思大作文题目：Youshouldspendabout40minutesonthistask.Writeaboutthefollowingtopic:Researchindicatesthatnowadayssomeconsumersaremuchlessinfluencedbyadvertisingthaninthepast.Whatdoyouthinkarethereasonsforthis?Doyouthinkthisisapositiveornegativedevelopment?Givereasonsforyouranswerandincludeanyrelevantexamplesfromyourownknowledgeorexperience.Writeatleast250words.【话题分类】媒体类【题目解析】题目大意：研究表明，相比以往，如今的一些消费者更少地受到广告影响。你认为这个情况的原因是什么？这是一个积极的还是消极的发展？本题是一个混合类题目，涉及到原因分析以及积极消极判断两个问题。话题方面虽然是广告类话题，但是出题角度较为新颖，并不像之前只是探讨广告的利弊，但仍然可以借助广告的一些特点对此现象进行分析。可以联想到人们认识到广告的功能以及本质，因此更不信任广告；由于网络和社交媒体发达，人们更在意其他顾客的评价而不是依赖广告进行购买决策；这个角度也可以说成是人们更加理性，关注商品质量而不是广告宣传。在利弊方面，如果认为是积极的，可以想到对于消费者来说，可以节省不必要的花销，避免被广告诱导。公司也会更关注提升产品服务质量而不是花大量钱进行宣传，这对于消费者和社会都是有益的。如果认为是消极的，则可以想到广告业的衰亡，一些新公司新产品可能无法被消费者所了解，阻碍企业的发展。【写作思路】开头段：转述题目，说明立场：认为是一个积极的发展。主体第一段：回答该现象的原因。主体第二段：指出是一个积极的发展，说明相关论点。结尾段：再次表明人们这一现象的原因以及肯定其积极作用。【参考范文】Comparedwiththepast,advertisementsnowhavealesssignificantimpactonmodernconsumers.Thisphenomenoninvolvesachangeinhowpeopleunderstandadvertisingandmakepurchasedecisions,andIconsideritapositivedevelopment.Advertisingbecominglessinfluentialrestschieflyonthefactthatconsumersofinsighthaverealizedthefunctionofadvertisingisnomorethanmarketingandsellingproducts.Theyalsounderstandthattheitemdepictedinadvertsisoftenexaggeratedtolooktemptingandinducebuying.Withsuchaconcept,itisnaturalforthemtopaylessattentiontoadvertisements.Additionally,socialmedia,whereindividualssharetheirthoughtsandexperiencesaboutgoodsandservices,becomestheplatformforconsumerstosearchforinformationbeforemakingapurchase.Often,itisthesereviews,ratherthanadvertisements,thatpeopledeemmorereliable.Iwouldarguethatthisdevelopmentisinthebestinterestofconsumersandsociety.Fromconsumers?perspective,theycansavemoneyotherwiseusedforartificialwantscreatedandmanipulatedbyadvertisements.Forinstance,peoplewhotendtoignoreadvertisementswillnotbeswayedbypersuasiveinformationaboutthelatestsmartphoneorkitchenappliances.Thewiserpurchasedecisionwillbenefitpeoplefinancially,andthereducedconsumptionwillultimatelyprotecttheenvironment.Besides,theshiftoffocusawayfromadvertisingcouldforcecompaniestoconcentrateonimprovingthequalityofgoodsandservicesinsteadofinvestingalargesuminpublicity,whichcanbeconducivetoprogressinvariousfields.Inconclusion,thealteredunderstandingofadvertisementsandthewidespread