反向世代视角年长者的网购行为研究论文参考文献,市场营销硕士论文_第1页
反向世代视角年长者的网购行为研究论文参考文献,市场营销硕士论文_第2页
反向世代视角年长者的网购行为研究论文参考文献,市场营销硕士论文_第3页
反向世代视角年长者的网购行为研究论文参考文献,市场营销硕士论文_第4页
反向世代视角年长者的网购行为研究论文参考文献,市场营销硕士论文_第5页
已阅读5页,还剩6页未读 继续免费阅读

下载本文档

版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领

文档简介

反向世代视角年长者的网购行为研究论文以下为参考文献,市场营销硕士论文本篇论文目录导航:【第1部分】【第2部分】【第3部分】【第4部分】【第5部分】【第6部分】【第7部分】反向世代视角年长者的网购行为研究论文以下为参考文献以下为参考文献[1]Ahuja,Roshan,CapellaLouisM.,TaylorRonaldD.ChildInfluences,AttitudinalandBehavioralComparisonsbetweenSingleParentandDualParentHouseholdsinGroceryShoppingDecision[J].JournalofMarketingTheoryandPracticeWinter,1998,6(1):48-62.[2]Beatty,SharonE.,SalilTalpad.AdolescentInfluenceisFamilyDecisionMaking:AReplicationwithExtension[J],JournalofConsumerResearch,1994,21(September):332-341.[3]BakosJ.Y.ReducingBuyerSearchCosts:ImplicationsforElectronicMarketplaces[J].ManagementScience,1997(43):1676-1692.[4]Childers,T.L.,Rao.A.R..TheInfluenceofFamilialandPeer-BasedReferenceGroupsonConsumerDecisions[J].JournalofConsumerResearch,1992,19(2):198-211.[5]Cameron,Debra.Electroniccommerce:TheNewBusinessPlatformfortheInternet[M].Charleston:ComputerTechnologyResearchCorp,1997.[6]Fournier5S.ConsumersandTheirBrands:DevelopingRelationshipTheoryinConsumerResearch[J].JournalofConsximerResearch,1998,24(Mar.),343-373.[7]Francis,S.BurnsL.D..EffectsofConsumerSocializationonClothingShoppingAttitude,ClothingAcquisitionandClothingSatisfaction[J].ClothingandTextileResearchJournal,1992,10(4):35-39.[8]Foxman,EllenR.,PatriyaS.TansuhajandKarinM.Ekstrom.FamilyMemberPerceptionsofAdolescentsInfluencesinFamilyDecisionMaking[J].JournalofConsumerResearch,1989,182-191.[9]GeorgeP.Moschis.TheRoleofFamilyCommunicationinConsumerSocializationofChildrenandAdolescents[J].JournalofConsumerResearch,1985,11(4):898-913.[10]GeorgeP.Moschis.MethodologicalIssuesinStudyingIntergenerationalInfluencesonConsumerBehavior[J].inNA-AdvancesinConsumerResearch,1988,15:569-573.[11]Hoffinan,D.L.,Novak,TP.andChatteijee,P.CommercialScenariosfortheWeb:OpportunitiesandChallengesfJ].JournalofComputerMediatedCommunication,1995.[12]Heckler,S.E.Childers,T.E.,Arunachalam.R.IntergenerationalInfluencesinAdultBuyingBehaviors:AnExaminationofModeratingFactors.AdvancesinConsumerResearch,1989,16:276-284.[13]Isler,Leslie,EdwardT.Popper,ScottWard.Children、PurchaseRequestsandParentalResponses[J].JournalofAdvertisingResearch,1987,27(October-November):28-39.[14]KayM.PalanandRobertE.Wilkes.Adolescent-ParentInteractioninFamilyDecisionMaking[J].JournalofConsume:Research,1997,159-169.[15]KarinM.Ekstrom.ParentalConsumerLearningorKeepingupwiththeChildren[J].JournalofConsumerBehavior,2007,6(4):203-207.[16]Kuppershmidt,B_R.MultigenerationEmployeerStategiesforEffectiveManagement[J].HealthCareManager,2000,19(1).[17]Kim,ChankonHanjoonLee,KatherineHall.AStudyofAdolescentsPower,InfluenceStrategy,andInfluenceonFamilyPurchaseDecisions.AMAWinterEducatorsProceedings,ed.TerryL.Childersetal.,Chicago:AmericanMarketingAssociation,1991:37-45.[18]Kupperschmidt,B.R.MultigenerationEmployees:StategiesforEffectiveManagement[J].HealthCareManager,2000,19(1):65-76.[19]Lee,ChristinaKwai-Choi,BrettA.Collins.FamilyDecisionMakingandCoalitionPatterns.EuropeanJournalofMarketing,2000,34(9/10):1181-1198.[20]LabrecqueJ.,RicardL..ChildrensInfluenceonFamilyDecisionMaking:ARestaurantStudy[J].JournalofBusinessResearch,2001,54(2):173-176.[21]Lei-daChen,JustinTan.TechnologyAdaptationinE-commerce:KeyDeterminantsofVirtualStoresAcceptance[J].EuropeanManagementJournal,2004,22(1).[22]Moore,ESWLWilkie,andJaalder.LightingtheTorch:HowdoIntergenerationalDevelop[J].AdvancesinConsumerReseareh,2001,28:287-293.[23]Moore,ES,WLWilkie,andRichardJ.Lutz.PassingtheTorch:IntergenerationalInfluencesasaSourceofBrandEquityfJ].JournalofMarketing,2002,66(2):17-37.[24]Moschis,GeorgePLindaG.Mitchell.TelevisionAdvertisingandInterpersonalInfluencesonTeenagers,ParticipationinFamilyConsumerDecisions[J].AdvancesinConsumerResearch,1986,(13):181-186.[25]Moore-Shay,E.S.,B.M.Berchmans.TheRoleoftheFamilyEnvironmentintheDevelopmentofSharedConsumptionValues:AnIntergenerationalStudy.AdvancesinConsumerResearch,1996,23:484-490.[26]Mittal,Banwari,MariaB.Royne.ConsumingasAFamily:ModesofIntergenerationalInfluenceonYoungAdults[J].JournalofConsumerBehavior,2018,9(4):239-257.[27]MadhubalanViswanathan,TerryL.Childers,ElizabethS.Moore.TheMeasurementofIntergenerationalCommunicationandInfluenceonConsumption:Development,Validation,andCross-CulturalComparisonoftheIGENScale[J].JournaloftheAcademyofMarketingScience,2000,406-424.[28]MannheinijK.TheProblemofGenerations[A].EssaysontheSociologyofKnowledge[C].London:RoutledgeandLeganPaul,1997.[29]Moore,R丄,L.F.Stephens.SomeCommunicationandDemographicDeterminantsofAdolescentConsumerLearning[J],TheJournalofConsumerResearch,2(2),80-92.[30]01sen,BBrandLoyaltyandLineage:ExploringNewDimensionsforResearch[J].AdvancesinConsumerResearch,1993,20:575-579.[31]Palan,KeyMWilkesRobertE.Adolescent-parentInteractioninFamilyDecisionMakingfJ].JournalofConsumerResearch,1997,24(September):159-170.[32]PhilipKotler.MarketingManagementAnalysis,PlanningandControlfJ].Prentice-Hall,NewJersey,1985.[33]Peterson,R.A.,Albaum,G,andRidgway,N.M.ConsumersWhoBuyFromDirectSalesCompanies[J].JournalofRetailing,1989,65/2:273-286.[34]Pavlou,P.A.ConsumerAcceptanceofElectronicCommercerlntegratingTrustandRiskwiththeTechnologyAcceptanceModel[J].InternationalJournalofElectronicCommerce,2003,7(3),pp.101-134.[35]R.BravoGil,E.FrajAndresandE.MartinezSalinas.FamilyasASourceofConsumer-basedBrandEquity[J]JournalofProductBrandManagement,2007a:188-199.[36]Reisenwitz,T.H.andIyer,R.DifferencesinGenerationXandGenerationY:ImplicationsfortheOrganizationandMarketers[J].TheMarketingManagementJournal,2018,19(2).[37]Sorce,Patricia,LynetteLoomis,PhilipR.Tyler.IntergenerationalInfluenceonConsumerDecisionMaking[J].AdvancesinConsumerResearch,1989,(16):271-275.[38]Smith,J.W.,andClurman,A.Generationalmarketing[J].MarketingManagement,1997,Apr:87-91.[39]SharonE.BeattyandSalilTalpade.AdolescentInfluenceinFamilyDecisionMaking:AReplicationwithExtension[J].JournalofConsumerResearch,1994,332-341.[40]Solomon,M.R.ConsumerBehavior.3rd[M].Prentice-HallInternational,Inc,1995.[41]Thomson,ElizabethS.,AngusW.LaingandLoraaMcKee.FamilyPurchaseDecisionMaking:ExploringChildInfluenceBehavior[J].JournalofConsumerBehavior,2007,6(4):182-202.[42]ThompsonR.L.,Higgins,C.A.,andHowell,J.M.InfluenceofExperienceonPersonalComputerUtilization:TestingaConceptualModel[J].JounalofManagementInformationSystems,1994,11,1:167-187.[43]Verma,D.P.S.,SheetalKapoor.DimensionsofBuyingRolesinFamilyDecision-makingfJ].IIMBManagementReview,2003,December:7-14.[44]WillicanStrauss,NeilHowe.MillennialsRising[M].Prentice-HallInternational,Inc51999.[45]Webster,C,andLBWright.TheEffectsofStrengthofFamilyRelationshiponIntergenerationalInfluence[J].AdvancesinConsumerResearch,1999,26:373-378.[46]邓勇,陈倩,叶生洪.消费者世代划分标准研究综述[J].中国商贸,2020(35):246-248.[47]官振华.使用者运用电子购物意愿之研究以人格特质、购买涉入与网络使用行为讨论[D].桃园:大学,1996.[48]Jagdish,N.3anwari,M.消费者行为管理视角[M].机械工业出版社,2004年.[49]郭朝阳.不同世代消费者社会化经过分析[J].中国经济问题,2006第2期,33-38.[50]郭朝阳,陈畅.代际影响在消费者社会化中的作用以我们国家城市母女消费者为例m.经济管理,2007第8期,4048.[51]何佳讯,秦翕嫣,才源源.中国文化背景下消费行为的反向代际影响:一种新的品牌资产来源及构造[J].南开管理评论,2020:129-140.[52]何佳讯.消费行为代际影响与品牌资产传承研究述评[J].外国经济与管理,2007第5期,47-54.[53]卢泓,徐光芳.青少年反向社会化的动力机制探

温馨提示

  • 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
  • 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
  • 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
  • 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
  • 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
  • 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
  • 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。

评论

0/150

提交评论