pew：社会化媒体影响下的媒体消费习惯演变课件

TheStateofMobileAmericaLeeRainie,Director,PewInternetProject3.16.12NFAIS–Philadelphia/webinarEmail:Twitter:@LrainieTheVeryNatureofInformationHasChangedAllaroundusCheaporfreeShapedandcontrolledbyconsumersandnetworksDesignedforsharing,participationandfeedbackImmediateEmbeddedinourworldsScarceExpensiveShapedandcontrolledbyelitesDesignedforone-way,massconsumptionSlowmovingExternaltoourworldsInformationwas…Informationis…WhatIthinkIknowabouttheriseofmobilelearningMobileconnectivityischangingsocialandinformationspacesbyenhancing/enabling…NewaccesspointstoknowledgeReal-timeinformationsharingJust-in-timesearchesPerpetual,pervasiveawarenessofsocialnetworksAugmentedrealityWhatIthinkIknowabouttheriseofmobilelearningMobileconnectivityischangingpublicandprivatespace/timecontinuumWhatIthinkIknowabouttheriseofmobilelearningNewkindsoflearnersareemerginginthedigitalenvironmentInformationisWovenIntoOurLivesMobileistheneedle,SocialNetworksarethethreadSocialNetworks…SurrounduswithinformationthroughourmanyconnectionsBringusinformationfrommultiple,variedsourcesProvideinstantfeedback,meaningandcontextAllowustoshapeandcreateinformationourselvesandamplifyothers’messagesMobile…MovesinformationwithusMakesinformationaccessibleANYTIMEandANYWHEREPutsinformationatourfingertipsMagnifiesthedemandfortimelyinformationMakesinformationlocation-sensitiveMobilephones–88%ofadults

327.6TotalU.S.population:315.5million2011MobileistheNeedle:88%ofUSAdultsHaveaCellPhoneTeendataJuly2011AdultdataFeb2012%ineachagegroupwhohaveacellphoneChangesinsmartphoneownership56%ofadultsownlaptops–upfrom30%in200644%ofadultsownMP3players–upfrom11%in200552%ofadultsownDVRs–upfrom3%in200242%ofadultsowngameconsoles19%ofadultsowne-bookreaders-Kindle19%ofadultsowntabletcomputer-iPad

Apps–50%ofadultsAppsdownloadersbyageAppsprovidedirectconnectionstoinformationBasedonAugust2011PewInternetTrackingSurveyApps:FromSuperhighwaytoBypassMobilepolitics-26%ofadultsusedcellphonesforpoliticalpurposesin20103/9/201121InternetandPolitics14%usedtheircellphonestotellothersthattheyvoted12%usedtheircellphonestokeepupwithpoliticalnews10%senttextmessagesrelatingtotheelection6%usedtheircellstoletothersknowaboutconditionsattheirlocalvotingstationsonelectionday4%usedtheirphonestomonitorresultsonelectionnight3%usedtheircellstoshoot/sharephotos/videosaboutelection1%usedacell-phoneappthatprovidedupdatesaboutelectionnews1%contributedmoneybytextmessageNewsandlocalnewsAlladults84%ownacellphoneand/ortabletcomputer47%getlocalnewsorinformationontheircellphoneortabletMobileloca