购物中心六一儿童节游园会（鹿过童年主题）活动策划方案

-鹿特丹六一儿童主题活动-鹿过童年DeerLiveChildhoode7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A欢喜游园会鹿特丹家庭型客群。我们要通过六一活动再次抓住这群人。家庭型的特点为“一切以孩子为中心”何为孩子的一切？“玩”！我们的活动为谁而做？e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A我们的目的如何让他们在六一到鹿特丹来玩？如何让家长愿意带他们来玩？那么六一，我们要做的不仅仅是“好玩”。HowcantheycometoRotterdamonJune1?Howtomakeparentswillingtotakethemtoplay?OnJune1,then,weneedtodomorethanjusthavefun.e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A玩起来！

综上，我们要做的六一，不仅仅给孩子带去童趣，并能让大人积极参与，与孩子一同欢喜游园会。三大版块内容，持续现场热度，带来更多吸引力。e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A第一板块e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785AYOURTime主题演绎：每天两场，场场不一样，吸引客户多次到访，积客引流第二板块e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A童趣巡游活跃全场氛围，配合小礼物派发，增强昭示性惊喜互动好玩的游戏，寓教于乐的体验，商户外摆参与，带给孩子不一样的六一儿童节e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A第三板块目录·Catalog活动概述KV设计场地规划内容规划e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A内容细节宣传建议PARTONEe7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A活动概述活动概述929301234567891112131415161718192021222325262829303112MTWTFSS3456789JUNE日期：6月1日&2日地点：鹿特丹商场负一层目标客群：家庭型客群内容：儿童剧、惊喜互动、寓教于乐调性：儿童/活力/趣味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设计设计元素选取e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A结合活动针对“家庭型”客群，但活动形式不仅仅局限于儿童，所以现场设计元素虽要结合儿童喜好，却又不能趋于低龄化。因此现场以“像素格”为设计元素。童趣中又不失现代流行风潮。能够带动家长兴趣，积极参与到活动中来。色彩搭配e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A黄色/黄色光的光感最强，给人以光明、、轻快、纯洁的印象蓝色/蓝色是永恒的象征，纯净的蓝色表现出一种美丽、文静。水粉色/粉色代表着可爱甜美、温柔和纯真；纯纯的粉色系像女孩的美梦一样。橙色/创造力、吸引力、快乐、积极、平衡、华丽、慷慨、振奋、豪爽。融合了热情的红色和明媚的黄色的橙色，显示出你是个很特别的孩子哦！做一个拥有永恒纯洁、美梦一般特别的孩子KV效果示意e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A/整体KV采用纯色底处理，可根据需求的不同进行颜色更换，使用及延展起来更灵活；/所有商户信息及活动内容均以像素风形式呈现，更契合儿童节童趣可爱的调性；/活动时间及主题采用显眼的白色处理，让顾客更明确的抓取活动信息点。PARTTHREEe7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A场地规划e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A场地意向规划海洋球池童真指引互动点位舞台区域/此意向图空间规划上接近本次活动场地。活动场地以地贴形式进行区域划分，使顾客动线较为简单化，以“轻互动”的形式不影响顾客的购物需求。/场地两处尽头为海洋球池及舞台的规划。中间区域为互动点位及商户外展点位，并加以导视装饰，丰富活动现场，凸显主题，带动客户参与积极性。e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997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围，为接下来的儿童剧制作氛围铺垫。笑一个吧e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A现场设置移动照相机，以独特的造型穿梭在人群中，现场并配备微信打印机，扫描关注二维码即可现场打印照片。内容铺排e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A趣味互动惊喜互动Please冲吧！少年e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A现场制作卡通车模型作为游玩道具，营造童真氛围。身临其境下感受跑道上飞驰的感受。商户合作建议/可与儿童游戏品牌做联动，现场通关可以赠送相应的免费体验计时，同时在现场设备上可进行品牌logo的露出。惊喜互动一起游戏吧e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A现场制作大型游戏机，将手掌上的游戏进行放大投放。引起顾客好奇。制造视觉上的冲击。商户合作建议/可与娱乐教育类商户做联动，通关送体验卡或免费试听券。惊喜海洋球e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A利用现场已有海洋球池，在海洋池内投放“表情包海洋球”，现场参与者极其5个微笑表情，即获得相应商户代金券。提高活动参与度。商户合作建议/每个商户对应一种表情，只要在规定时间内找到一定数量的表情，即可获赠相应商户代金券、折扣券等内容。建议可根据实际情况推出免排队券、免费续杯券等。钓一个小心愿e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A现场参与垂钓的顾客，可凭借自己垂钓到的小怪兽，兑换一次抽取“心愿球”的机会。商户合作建议/每种颜色的小鱼分别对应一个种类的商户，在领取心愿球的时候即可获得对应种类商户的小礼物。我有一个小秘密e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A扭蛋球中隐藏着小秘密，各种不同的文案语录、小玩具藏满这整个扭蛋机。每个来抽取的孩子都充满了好奇。商户合作建议/可与全场商户做结合，购物满额可抽奖，将礼品分为若干等级，保证100%中奖率。外展联合—花点心思e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A活动现场联动花艺商户进行外展，现场摆放特殊花材，可对到场儿童进行花材识别教学。达到寓教于乐效果。并现场派发优惠券，促进顾客消费外展联合—舌尖上的甜点e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A活动现场联动甜点商家，进行现场试吃活动。商家服饰建议为面包等相关品相定制服装。带动活动现场氛围，也可为自己品牌进行宣传。同时派发优惠券，促进顾客消费。PARTSIXe7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A宣传建议活动铺排ActivityLayoutActivityLayoutActivityLayoutActivityLayoutActivityLayoutActivityLayoutActivityLayoute7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A6.2-活动宣传第一阶段活动宣传第二阶段活动后续发酵5.275.285.29大V、小红书抖音朋友圈530-5.316.1-6.2活动当天朋友圈、大V抖音直播线上宣传：“孩子的幸福指数”测试线下宣传：长白岛附近DM单派发。线上宣传：儿童笑脸海报释放，并表明主题“鹿特丹与你一起成长，一起微笑线下宣传：沈阳商圈进行快闪巡游，扩大推广范围线上宣传：活动当天，进行抖音直播，提高关注度。宣传目的：后续事件报道。媒体报道第一阶段线上宣传e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A5月27-29日（第一阶段线上宣传）线上宣传推广平台：微信大V、抖音、朋友圈测试转发推广内容：“孩子的幸福指数”引发孩子家长关注。测试后页面最终跳转到“六一一起到鹿特丹一起鹿过童年吧”让你的幸福永远幸福。宣传目的：活动预热，释放活动悬念，引发关注媒体推荐媒体推荐：沈阳大活动家、沈阳攻略、沈阳生活攻略e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E399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