营销学必备英语词汇

语词汇营销学必备英语词汇2007-06-0421:47:16AA.C.Nielson尼尔森市场研究公司absorptionofcosts成本分配accesibility可进入性accessoryequipmentmarkets附属设备市场谢谢阅读accountmanagementpolicies客户管理策略谢谢阅读Acer宏基acquisitionnew-productdevelopmentstrategy新产品开发收购战略感谢阅读activity-basedcosting以活动为基础的成本系统精品文档放心下载adaptability适应性adaptationtomarketvariations适应市场变化谢谢阅读adaptivepositioning适应性定位精品文档放心下载additionstoexistingproductlines现有产品线的增加感谢阅读adequatesize准确的大小/足够的规模administeredverticalmarketingsystems管理式垂直营销系统精品文档放心下载administrativerelationships管理关系精品文档放心下载adoptercategories采购者的类型adoptionprocess采购过程advertisingandmarketsegmentation广告与市场细分谢谢阅读advertisingandsalespromotion广告和销售促进谢谢阅读advertisingeffects广告效果advertisingethics广告伦理道德advertisingfeedback广告反馈advertisingfrequency广告频率谢谢阅读advertisingmedia广告媒体advertisingmessage广告信息advertisingreach广告接受人数advertisingsource广告信息来源advertising广告aerobicenthusiasts增氧健身运动爱好者谢谢阅读aesthetics美感affinityclub同族俱乐部aftertests事后测试agentmiddleman代理商agent/merchantmiddleman代理中间商感谢阅读allowance折让alteration退换AMACodeofEthics美国营销协会职业道德标准谢谢阅读A亚马逊公司AmericanAirlines美国航空公司AmericanExpress美国运通AmericanMarketingAssociation美国营销协会谢谢阅读Amoco阿莫科（英国石油公司）analysisofdata数据分析analyzerstrategy分析者战略Anderson安达信annualmarketingplan年度营销计划感谢阅读annualrequirementpurchasingarrangement年度采购需求计划精品文档放心下载anticipatorypositioning预见性定位谢谢阅读anti-pollutionlegislation反污染立法感谢阅读anti-trustlegislation反托拉斯立法感谢阅读AppleComputers苹果电脑areastructure地区结构aspiration/expectationlevel渴望/期望水平精品文档放心下载aspirationsofconsumers消费者渴望精品文档放心下载assurance保证AT&T美国电话电报公司ATM(automatictellermachine)银行自动柜员机精品文档放心下载attitudesofconsumers消费者态度谢谢阅读attributes属性audiences受众autorepair汽车维修automationservices自动服务automobileindustry汽车产业autonomy自主权availability可获得性/供货能力avanteguardian前卫派Avon雅芳awareness（产品）知晓度/知名度Bbabyboomers婴儿潮出生的一代人backwardchannelsforrecycling回收的后向渠道谢谢阅读backwardintegration后向垂直一体化感谢阅读banneradvertisements横幅标语广告精品文档放心下载barcodes条形码barter实物交易basicphysicalneeds基本生理需要精品文档放心下载Bausch&Lomb博士伦BCGGrow-ShareMatrix波士顿增长-份额矩阵谢谢阅读beforetests事前测试BehaviorScanInformationResourcesInc.行为扫描信息源公司精品文档放心下载behaviouralanalysis行为分析behaviouralhierarchies行为层级感谢阅读benchmarking基准benefitclusters利益群体benefits利益Benz奔驰billing帐单biologicalrevolution生物革命感谢阅读birthrate出生率blanketpurchaseorder一揽子采购合同感谢阅读blind-pairedcomparisontesting双盲比较测试精品文档放心下载Blockbusterbluecollars蓝领BMW宝马Boeing波音bottomline底线/盈亏一览结算线brandawareness品牌意识/认知brandextensions品牌扩展brandloyalty品牌忠诚度brandmark品牌标志brandname品牌名称brandpositioning品牌定位brandrecognition品牌识别brandstrategies品牌战略brand品牌brandingstrategy品牌化战略branding品牌化brand'sequity品牌的价值break-evenanalysis盈亏平衡分析谢谢阅读break-evenvolume盈亏平衡产量breathofproductassortment产品线的宽度谢谢阅读breathordiversityofproductlines产品线的宽度或多样性精品文档放心下载bribery贿赂BritishAirways英国航空公司brokers经纪人budgeting预算bundle捆绑BureauofCensus人口统计局BurgerKing汉堡王businesstrengthrating商业能力评分谢谢阅读businessplan商业计划businessposition经营地位businesssector商业部门businessservicesmarkets商业服务市场精品文档放心下载businessstrategies经营战略businessunitstrategy经营单位战略精品文档放心下载BusinessWeek《商业周刊》buybackallowances回购折让buybackarrangements产品返销buyers'bargainingpower买方的讨价还价能力精品文档放心下载buyers采购者buyingbehavior购买行为buyingcenter采购中心buyinginertia购买惯性buyingintention购买意图buyingoffices连锁商店的进货中心buyingpowerindes(BPI)购买力指数精品文档放心下载buyingsituation采购情况/类型buyingtask采购任务CcableTV有线电视Cadillac凯迪拉克Campbell'sSoup金宝汤业公司capitalgains资本收益capitalinvestedinproduct产品投入资本精品文档放心下载Carnival嘉年华cashcows现金牛类cashdiscounts现金折扣cataloguesales目录销售categorizationofperception感知分类感谢阅读categorization分门别类CaterpillarTractor卡特皮勒公司精品文档放心下载CathayAirlines国泰航空公司CBSRecords唱片公司CBS哥伦比亚广播公司centralization集中化chameleons/followers变色龙/跟随者谢谢阅读channelalternatives可选择的营销渠道精品文档放心下载channelconflicts渠道冲突channeldecisions渠道决策channelfunctions渠道功能channelinstitutions渠道组织结构感谢阅读channelmanagement渠道管理channelobjectives渠道目标channelofdistribution分销渠道谢谢阅读channelpower渠道权力channel-controlstrategies渠道控制战略感谢阅读channel-designdecisions渠道设计决策感谢阅读channel-managementdecisions渠道管理决策谢谢阅读channelsofcommunication传播渠道谢谢阅读CharlesSnow查尔斯·斯诺Cherokee切诺基chevrolet雪佛莱choicecriteria选择标准ChristianDior克里斯汀·迪奥（世界著名时装品牌）精品文档放心下载Chrysler克莱斯勒CitiCorp花旗银行closingasale结束销售clothingretailers服装零售商CNN美国有线新闻网co-branding联合品牌codeofethics（职业）道德标准coercivepower强制权cognitivedissonance认识的不协调感谢阅读Colgate-Palmolive高露洁collectionofdata数据收集collection收款co-marketingalliances联合营销联盟谢谢阅读combinationcompensationplan结合式薪酬方案感谢阅读Comdex计算机展销会commercialization商业化commitment承诺communicationchannels传播渠道精品文档放心下载communicationprocess传播过程谢谢阅读communication信息交流/沟通communicationsmedia传播媒体companypersonnel公司员工Compaq康柏comparativeadvertisements比较广告精品文档放心下载comparisonofbrands品牌比较compensationdeals补偿处理compensationplan酬金方案compensation/rewards酬金/奖励感谢阅读compensatory补偿性的competitionandindustryevolution竞争和行业演变精品文档放心下载competition-orientatedpricing竞争导向定价法谢谢阅读competitiveadvantage竞争优势谢谢阅读competitive(supply-side)evolution竞争（供方）演变感谢阅读competitivefactors竞争因素competitiveintelligence竞争情报/信息精品文档放心下载competitiveparitypromotionbudgeting竞争均势促销预算法感谢阅读competitivestrategy竞争战略competitivestrength竞争优势/能力精品文档放心下载competitoranalysis竞争者分析complainthandling投诉处理componentmaterialsandpartsmarkets组成材料和零部件市场感谢阅读computerizedordering计算机化的订购感谢阅读conclusiveresearch确定性研究conditionsofdemand需求情况conflictandresolutionstrategies冲突和解决战略感谢阅读conformancetospecifications与规格一致精品文档放心下载conformance一致性confrontationstrategy对抗战略感谢阅读conjointmeasurement联合测度法感谢阅读conjunctivemodel联合模型consumerdecision-making消费者（购买）决策精品文档放心下载consumergoodschannels消费品分销渠道感谢阅读ConsumerGoodsPricingAct,USA美国消费品定价法案感谢阅读consumergoods消费品consumermarkets消费品市场consumerneeds消费者需求consumerpackaged-goodsfirms消费者包装食品公司谢谢阅读consumerpromotion消费者促销consumertests消费者测试consumer/householdmarket消费者/家庭市场感谢阅读consumers'perceptions消费者感知感谢阅读consumption消费contests竞赛contingencyplanning权变计划contractconstruction契约建筑业谢谢阅读contractmanufacturing契约制造业感谢阅读contraction/strategicwithdrawalstrategy收缩/战略性撤退战略谢谢阅读contractualentrymodes契约式进入模式精品文档放心下载contractualverticalmarketingsystems合约式垂直营销系统精品文档放心下载contributionmarginanalysis边际贡献（贡献毛利）分析感谢阅读contributrionmargin边际贡献controlstrategies控制战略conveniencefoodstores便利食品商店精品文档放心下载conveniencegoods便利品convenience服务的便利性CoolWhip清凉维普co-operativeadvertising合作性广告谢谢阅读co-ordinationandconflictresolution协调与冲突解决谢谢阅读co-production合作生产corebenefitproposition(CBP)核心利益方案/提议感谢阅读corollary-datamethod推定数据法感谢阅读corporateHQ公司总部corporatescope公司（经营）范围corporatestrategy公司战略corporateverticalmarketingsystems公司式垂直营销系统精品文档放心下载corporate/institutionaladvertising团体/社会公共机构广告谢谢阅读correctiveaction矫正行动costanalysis成本分析costeffectiveness成本有效性costleadershipstrategy成本领先战略感谢阅读costofcapital资本成本costofgoodssold(COGS)产品销售成本谢谢阅读costreductions降低成本产品cost-and-volumerelationship成本-数量关系谢谢阅读cost-orientedpricing成本导向定价法精品文档放心下载cost-plus/mark-uppricing成本加成/溢价定价法感谢阅读costsandbenefitsofmarketingfunctions营销职能的成本和效益谢谢阅读costsofcompetitors竞争者成本感谢阅读costsofdistribution分销成本感谢阅读countertrade对等贸易coupons优惠券courtesy礼貌coverageofgeographicmarket地域性市场的范围谢谢阅读coverageofrelevantretailers相关零售商的销售范围精品文档放心下载credibility信誉creditterms信贷条款criticalassumptions关键假设cross-elasticity交叉弹性customarypricing习惯性定价法customeranalysis顾客分析customercontact顾客接触customerdemand顾客需求customerintimacy顾客亲密度customerloyalty顾客忠诚度customerneed顾客需要customerorganizationofsalesforce按客户组织销售队伍精品文档放心下载customerretention顾客维系/保留精品文档放心下载customersatisfaction顾客满意度感谢阅读customersegmentpricing顾客细分市场定价精品文档放心下载customerservice顾客服务customer-orientedpricing顾客导向定价法精品文档放心下载customers'perception顾客感知精品文档放心下载customers'preferences顾客偏好感谢阅读customers'pricesensitivity顾客的价格敏感度谢谢阅读customizing定制Ddatacollection数据收集dataconfidentiality数据保密dataresearch数据研究datasources数据来源dealers经销商deceptiveadvertisements欺骗性广告谢谢阅读deciders决策者decliningmarkets衰退市场decoding解码defectrate缺陷率defenderstrategy防御型战略defensivenew-productdevelopmentstrategy防御性新产品开发战略谢谢阅读defensivepositioning防御性定位感谢阅读deliverytime交付时间delivery配送DellComputers戴尔计算机公司DeltaAirlines三角洲航空公司demandcharacteristics需求特征精品文档放心下载demandcurve需求曲线demand-orientedpricing需求导向定价法谢谢阅读demographicenvironment人口统计环境精品文档放心下载departmentstores百货商店dependability可靠性deregulation放松管制deriveddemand衍生需求descriptiveresearch描述性研究谢谢阅读designdecisions设计决策desiredpercentagemark-uponretail预期零售利润率精品文档放心下载desiredpercentagereturn预期回报率精品文档放心下载determinantattributes关键属性感谢阅读determinants决定因素differentresponses差别反应differentiateddefenderstrategy差异化防御战略谢谢阅读differentiatedmarketing差异化营销谢谢阅读differentiationovertime不同时间的差异谢谢阅读differentiationstrategy差异化战略精品文档放心下载differentiation差异化diffusionofinnovationtheory创新扩散理论精品文档放心下载dimension因素dimensionsofquality质量维度精品文档放心下载directcostingprofitabilityanalysis直接成本盈利性分析谢谢阅读directmail直接邮寄directmarketingviaadvertisingmedia通过广告媒体的直接营销精品文档放心下载directmarketing直接营销directproductprofitability(DPP)直接产品盈利性/利润率精品文档放心下载directselling直销discountrate贴现率discountstores折扣商店discount折扣discount/premiumpricepolicies折扣/溢价策略精品文档放心下载discriminantanalysis差异分析法感谢阅读discriminatoryadjustments歧视价格调整谢谢阅读discriminatorypricingadjustments歧视定价调整感谢阅读disjunctivemodel分离模型displayspace陈列空间disposableincome可支配收入dissonance-attributionhierarchy不和谐-归属层次结构精品文档放心下载distributionchanneldesigns分销渠道设计感谢阅读distributionchannelobjectives分销渠道的目标谢谢阅读distributionchannel分销渠道distributiondecisions分销决策感谢阅读distributionpolicies分销策略感谢阅读distribution分销distributor/store(privatelables)brands分销商/私有品牌精品文档放心下载distributors分销商diversification多元化divest撤退divest出让divestmentorliquidation收回投资或清算谢谢阅读dividend红利dogs瘦狗类domestictargetmarketingstrategies国内目标市场定位的营销战略感谢阅读droppingproducts放弃产品drycleaning干洗dual/twochanneldistributionsystems双重分销系统精品文档放心下载duplication（媒体）重复DuPont杜邦公司durability耐用性Eearlyvslateadoption早期采购与后期采购谢谢阅读earningspershare每股收益economicandtechnologicalfactors经济技术因素感谢阅读economicpower经济权economiesofscale规模经济educationservices教育服务effectiveness有效性efficiency效率Electrolux伊莱克斯emergencygoods急需品EmersonElectric爱默生电气emotionalappeals情感诉求empathy移情作用empiricalevidence经验性实例empowerment授权encoding编码enduse最终使用endorsement赞同engineering（产品）工程设计entrepreneurialstrategy企业家战略谢谢阅读entrystrategies进入战略environmentandpackagingdisposal环境与包装处理感谢阅读environmentfactors环境因素environmentalscanning环境扫描/分析感谢阅读environmentalstrategy环境战略精品文档放心下载establishment机构ethicalaudit（公司）伦理审计ethicsofmarketing营销伦理道德精品文档放心下载ethniccomposition种族构成EuropeanCommunity欧共体evaluationandrewardsystems评估与奖励体系谢谢阅读evaluationandselectionofsupplier评估和选择供应商感谢阅读evaluationofalternatives评估替代品/各种选择感谢阅读evaluationofbrands品牌评估eventsponsorship事件赞助event活动everydaylow-price(EDLP)天天低价精品文档放心下载evokedset引发的组合evolutionofmarket市场演变exchange交换exclusivedealing独家销售exclusivedistribution独家分销谢谢阅读executivesummary执行摘要exhibitionmedia展示广告媒体existingmarket现有市场exitbarriers退出壁垒expansionpath扩张途径expectationmeasures（顾客）预期测度感谢阅读expectationsofcustomers顾客期望感谢阅读expectedunitsales预计产量expectedvalue期望价值experiencecurve经验曲线experimentalresearch实验性研究谢谢阅读expertpower专长权exploratoryresearch探索性研究谢谢阅读exportagents出口代理（商）exportjobbers出口批发商exportmanagementcompany出口管理公司感谢阅读exportmerchants出口贸易商export出口exporting出口商品extendedusestrategy扩大使用战略谢谢阅读extendingvolumegrowth扩大市场份额感谢阅读externaldatasources外部数据来源精品文档放心下载externalenvironment外部环境extrapolationofpastsalestrends过去销售趋势推测法精品文档放心下载Ffacilitatingagencies辅助/中介机构精品文档放心下载factoranalysis因素分析法fads时尚familybranding家族品牌familylifecycle家庭生命周期familystructure家庭结构farmproducts农产品fast-movingconsumergoods(FMCG)快速变动的消费品谢谢阅读fearappeals恐惧/顾虑诉求features特征FederalDepartmentStores联邦百货商店感谢阅读FederalTradeCode（FTC)联邦贸易法案谢谢阅读FedEx(FederalExpress)联邦快递感谢阅读feedbackdata反馈数据fieldtestmarketing实地市场测试精品文档放心下载financing融资fisheries渔业fitandfinish结实度与外观fixedcosts固定成本fixedsalary固定工资flankerstrategy侧翼进攻战略flanker/fightingbrand战斗品牌谢谢阅读flankingandencirclementstrategies侧翼进攻与围堵战略谢谢阅读flatorganizationalstructure扁平的组织结构谢谢阅读FOBoriginpricingFOB产地定价法谢谢阅读focusstrategy集中战略followers追随者Ford福特公司foreignmiddlemen国外中间商forestry林业formalization形式/规范化formulate制定fortress/position-defencestrategy防御堡垒战略感谢阅读Fortune《财富》杂志forwardintegration向前一体化franchisesystems特许系统franchising特许经营freecallnumbers免费电话号码freegoods免费商品freight-absorptionpricing免收运费定价法精品文档放心下载fringebenefits小额津贴frontalattackstrategy正面进攻战略感谢阅读fullcostingprofitabilityanalysis全成本盈利性分析谢谢阅读full-servicewholesalers全方位服务的批发商谢谢阅读functionalcompetenciesandresourceallocation职能能力与资源精品文档放心下载分配functionalefficiency职能效率感谢阅读functionalorganizationofsalesforce按销售职能组织销售队伍感谢阅读functionalorganizationalstructure职能型组织结构感谢阅读functionalperformance功能性能谢谢阅读functionalstrategy职能战略Ggames比赛gap差距gatekeepers信息传递者generalbehavioraldescriptors一般行为变量谢谢阅读GeneralElectric(GE)通用电气感谢阅读GeneralFoodsCorporation通用食品谢谢阅读generalmerchandisediscountchains大众商品折扣连锁店精品文档放心下载GeneralMotors通用汽车geodemographics区域人口统计特征geographicadjustments地理调整精品文档放心下载geographicdistribution地理分布感谢阅读geographicalorganizationofsalesforce按地区组织销售队伍感谢阅读Gillette吉列剔须刀globaladjustments全球调整globaleliteconsumersegment全球精英消费品市场精品文档放心下载globalexpansion全球扩张globalmarketingcontrol全球营销控制感谢阅读globalmarkets全球市场globalnichestrategy全球机会战略感谢阅读globalstandardizationstrategy全球标准化战略精品文档放心下载globalteenagesegment全球青少年市场精品文档放心下载globalization全球化global-marketexpansion全球市场扩张精品文档放心下载goals总目标going-rate/competitiveparitypricing竞争性平价定价法感谢阅读goodsproducers产品制造商Goodyear固特异轮胎governmentagencies政府机构governmentbuyers政府采购者governmentmarket政府市场governmentregulation政府管制精品文档放心下载greenhouseeffect温室效应greymarket灰色市场grossdomesticproduct(GDP)国内生产总值感谢阅读grossmargin毛利grossnationalproduct(GNP)国民生产总值感谢阅读grossprofit毛利grossratingpoints(GRPs)总级别指数谢谢阅读group/categoryproductmanager类别产品经理谢谢阅读growingmarkets成长市场growthrateofmarket市场增长率精品文档放心下载growthstageofproductlifecycle产品生命周期的成长阶段精品文档放心下载growth-extensionstrategies增长扩张战略谢谢阅读growth-marketstrategiesformarketleaders市场领导者的市场增感谢阅读长战略growth-marketstrategy成长性市场战略精品文档放心下载growth-markettargetingstrategy成长性市场定位战略谢谢阅读guarantee/warranty保证/担保guarantees保证Gucci古琦（世界著名时装品牌）HHaagen-Dazs哈根达斯hardtechnology硬技术HarvardBusinessReview《哈佛商业评论》感谢阅读harvest收获harvestingpricing收获定价法harvestingstrategy收获战略healthcare医疗保健healthmaintenanceorganizations(HMOs)（美国）卫生保健组织谢谢阅读heavybuyer大客户HeilemanBrewingCompanyHeinz亨氏食品helpfulness有益性Henkel汉高Hertz赫兹（美国汽车租赁巨头）Hewlett-Packard惠普公司hierarchyofstrategy战略的层次感谢阅读highmargin/low-turnoverretailers高利润/低周转率的零售商感谢阅读highmarketshareglobalstrategy高市场份额全球战略精品文档放心下载high-contactservicesystem高接触服务系统精品文档放心下载high-involvementproduct高参与产品感谢阅读high-involvementpurchase高参与购买谢谢阅读hightmarketshare高市场份额战略谢谢阅读Hilton希尔顿HolidayInns假日旅馆homogeneousmarket同质市场Honda本田household/familylifecycle家庭生命周期谢谢阅读household家庭hybridtechnology混合技术IIBM国际商用机器ideageneration创意的产生/生成ideasfornewproducts新产品创意/构想谢谢阅读idea-screeningprocess创意筛选过程精品文档放心下载identificationofsegments识别细分市场谢谢阅读IllinoisToolWorks伊利诺斯工具厂感谢阅读imagepricing形象定价imitativepositioning模仿定位精品文档放心下载imitativestrategy模仿战略impactevaluation影响评估impersonalsources非个人的信息来源精品文档放心下载implementationandcontrolofmarketingprograms营销计划的执行精品文档放心下载和控制implementation实施improvementsinorrevisionsofexistingproducts现有产品的改感谢阅读良或修正impulsebuying冲动购买impulsegoods冲动购买品incentives激励income收入increasedpenetrationstrategy增加渗透战略感谢阅读indirectcostingprofitabilityanalysis间接成本盈利性分析谢谢阅读individualbrand个别品牌individualvalue个人价值industrialgoods&services工业产品和服务感谢阅读industrialgoodschannels工业品分销渠道谢谢阅读industryattractiveness行业吸引力精品文档放心下载industryattractiveness-businesspositionmatrix行业吸引力-业感谢阅读务地位矩阵industrydynamics产业动态industryevaluation产业评估industryevolution产业演变inelastic缺乏价格弹性influencers影响者infocommunicationsindustry信息通信行业感谢阅读infomercials商业信息广告informationage信息时代informationsearch信息搜集informationtechnology信息技术感谢阅读information信息informative告知性的ingredient成份in-homepersonalinterview个人家庭访谈谢谢阅读in-houseusetests内部使用测试innovation创新innovativeness创新性installation设施in-storedisplay店内展示in-storepositioning店内布局in-storepromotion店内促销intangibles无形integratedmarketingcommunicationplan(IMC)整合营销传播计划谢谢阅读integrationofperception感知整合谢谢阅读integration整合Intel因特尔intensityofmarketposition市场地位的集中程度感谢阅读intensity集中程度intensivedistribution密集型分销谢谢阅读interactionsacrossmultipletargetmarkets多目标市场间的相互感谢阅读作用interactivemedia交互式媒体interestrates利率internaldatasources内部数据来源谢谢阅读internalmarketing内部营销internalorganizationalstructure内部组织结构精品文档放心下载internationaladvertising国际广告精品文档放心下载internationalchannels国际分销渠道精品文档放心下载internationaldivision国际分部感谢阅读internationalmarketing国际营销谢谢阅读internationalorganizationaldesign国际组织设计精品文档放心下载internationalizationofservices服务的国际化感谢阅读introductorystageofproductlifecycle产品生命周期的推出阶段精品文档放心下载inventorylevel库存水平investorrelationsadvertising投资关系广告谢谢阅读issueadvertising观点广告JJaquar美洲豹Jell-O吉露jobbers批发商Johnson&Johnson强生jointventures合资juryofexecutiveopinion行政管理人员群体意见法谢谢阅读justnoticeabledifference(JND)恰巧注意到的差异感谢阅读just-in-time(JIT)managementsystem准时制管理体系精品文档放心下载just-in-timepurchasingarrangements及时采购安排感谢阅读KKao花王Keiritsu凯莱通Kellogg凯洛格公司KentuckyFriedChicken(KFC)肯德基谢谢阅读keyaccountmanagement主要客户管理感谢阅读keyaccounts关键客户keybenefits核心利益keyenvironmentalissueidentification确定主要的环境问题感谢阅读keyvariables关键变量key/houseaccounts关键/机构客户感谢阅读Kmart凯玛特Kodak柯达Komatsu小松公司Kraft卡芙Llaboratorytests实验室测试leapfrogstrategy蛙跳战略learninghierarchy学习层级结构legalservices法律服务legislation立法legitimatepower法定权levelofcompensation酬金水平感谢阅读leveloftechnicalsophistication技术的复杂程度感谢阅读LeviStrauss李维·史特劳斯Levi's列维斯（全球最大的牛仔服制造商）lexicographicmodel词典编纂模型谢谢阅读lifestyle生活方式limited-servicewholesalers有限服务的批发商谢谢阅读lineextension产品线扩展linefilling产品线填充linestretching产品线延伸listprice订价Lloyd'sofLondon伦敦劳埃德保险公司谢谢阅读localizaitonstrategy本地化战略精品文档放心下载locationpricing场所定价location位置lodging房屋出租logisticalalliances后勤联盟long-termmemory长期记忆lostcustomer失去的顾客LouisVuitton路易·威登（法国著名时尚品牌）谢谢阅读low-contactservicesystem低接触服务系统感谢阅读low-costdefender低成本防御型low-costposition低成本地位low-involvementhierarchy低参与程度层级结构精品文档放心下载LucentTechnologies朗讯科技Mmacrorisks宏观风险macroenvironment宏观环境macrosegmentation宏观细分mail-orderretailers邮购零售商谢谢阅读maintainingmarketshare保持市场份额精品文档放心下载maintenancestrategy保持战略managementoverhead管理费mandatoryadaptation强制性适应感谢阅读manufacturerbrand制造商/全国性品牌感谢阅读manufacturers'agents/representatives生产商的代理商/销售代表感谢阅读manufacturers'exportagents(MEA)制造商出口代理谢谢阅读manufacturers'salesoffices/branches生产商的销售办事处/分支机感谢阅读构manufacturingprocess制造过程谢谢阅读manufacturing制造业marketaggregationstrategy整体市场战略精品文档放心下载marketattractivenessfactors市场吸引力因素谢谢阅读marketattractiveness市场吸引力谢谢阅读marketattractiveness/businesspositionmatrix市场吸引力/业务精品文档放心下载地位矩阵marketcircumstances市场环境marketdemorgraphics市场人口分布/统计特征精品文档放心下载marketdimension市场量度marketentrystrategies市场进入战略感谢阅读marketexclusion市场排斥marketexpansionstrategy市场扩张战略感谢阅读marketfactors市场因素marketfollowers市场跟随者marketgrowthrate市场增长率markethirarchy市场等级marketinclusion市场纳入marketleaders市场领导者marketmeasurement市场测量marketopportunityanalysis市场机会分析谢谢阅读marketoriented以市场为导向的marketpositionfactors市场地位因素感谢阅读marketpositioninganalysis市场定位分析感谢阅读marketpotentialmeasurements市场潜力测度谢谢阅读marketresearch市场研究marketsegment细分市场marketsegmentation市场细分marketshare市场份额markettargeting目标市场选择market市场marketability市场开拓能力market-entrystrategies市场进入战略精品文档放心下载marketingactionplan营销行动计划感谢阅读marketingaudit营销审计marketingchannel营销渠道marketingcodesofconduct营销行为规范感谢阅读marketingcommunication营销沟通/传播谢谢阅读marketingconcept营销观念marketingcontrol营销控制marketingdecisionsupportsystems(MDSS)营销决策支持系统精品文档放心下载marketingenvironmentaudit营销环境审计谢谢阅读marketingflowsandfunctions营销过程和职能精品文档放心下载marketingfunctionareaaudit营销功能领域的审计精品文档放心下载marketingimplicationsof对营销的影响谢谢阅读marketinginformationsystem营销信息系统感谢阅读marketinginstitutions营销机构感谢阅读marketingmanagement营销管理marketingmessage营销信息marketingmix营销组合marketingpolicy营销策略marketingproductivityareaaudit营销生产力领域的审计感谢阅读marketingprogramcomponents营销计划内容精品文档放心下载marketingprogram营销计划/方案marketingrelationship营销关系精品文档放心下载marketingresearch营销研究marketingstrategy营销战略market-managementorganizationalstructure市场管理组织结构精品文档放心下载mark-upprice产品/溢价价格Marlboro万宝路MarriottHotel万豪酒店mass-marketpenetrationstrategy大规模市场渗透战略谢谢阅读mass-marketstrategy大市场战略精品文档放心下载matrixorganizationalstructure矩阵组织结构谢谢阅读Matsu****a日本松下电子matureconformists成熟的随大流者精品文档放心下载maturemarkets成熟市场maturestageofproductlifecycle产品生命周期的成熟阶段感谢阅读McDonald's麦当劳McDonnellDouglas麦道公司MCI电讯公司（前世界通信公司）MDSS(Marketing-DecisionSupportSystem)市场决策支持系统谢谢阅读measurability可测度性measureorindex测量指标measurementcriteria计量标准mediaaudiences媒体受众medicalandhealthservices医疗卫生服务谢谢阅读MedicoContainmentServices谢谢阅读memoryofconsumers消费者记忆Mercedes-Benz梅赛德斯-奔驰MercerManagementConsulting美国美智管理顾问公司感谢阅读merchandising推销merchantmiddlemen国内贸易中间商精品文档放心下载merchantwholesalers商业批发商精品文档放心下载messagestructure信息结构MichaelPorter迈克尔-波特microrisks微观风险microsegmentatioin微观细分MillerTydingACT,USA米勒·泰丁法案感谢阅读minging矿业MinnesotaMiningandManufacturingCompany(3M)明尼苏达矿业和谢谢阅读制造公司Minolta美能达miscellaneoussources多方面来源感谢阅读mission宗旨missionaryselling推销式销售MitsubishiHeavyIndustries三菱重工感谢阅读modifiedrebuy调整再购monosegmentpositioning单一细分市场定位精品文档放心下载Monsanto孟山都农业生物技术公司moralappeals伦理/道德诉求morals道德Motorola摩托罗拉multichanneldistribution多渠道分销谢谢阅读multidimensionalscaling多维等级法精品文档放心下载multilevelselling多级销售multinationalcoporations(MNCs)跨国公司精品文档放心下载multipletestmarkets多测试市场感谢阅读multiple-brandstrategy多品牌战略精品文档放心下载multiple-factorindex多因素指数法感谢阅读multisegmentpositioning多重细分市场定位精品文档放心下载mutualtrust相互信任NNabiscoBiscuit纳贝斯克饼干公司nationalaccountmanagement全国性客户管理谢谢阅读nationalmarket国内市场NationalSemiconductor美国国家半导体公司谢谢阅读naturalproducts天然产品NEC日本电子Nescafé雀巢咖啡Nestlé雀巢netsales净销售额networkcomputer(NC)网络计算机精品文档放心下载newbusinessselling新业务销售精品文档放心下载newbuy购入新产品newentrants新进入者newmarkets新市场newmaterials新材料NewProdscreeningmodel新普罗德筛选模型谢谢阅读newproductlines新产品线newproducts新产品new-productdevelopment新产品开发感谢阅读new-productideas新产品创意Newsweek《新闻周刊》new-taskbuying全新采购new-to-the-worldproducts世界性新产品精品文档放心下载nichepenetrationstrategy壁龛/机会市场渗透战略谢谢阅读niche-marketstrategy壁龛市场战略精品文档放心下载Nike耐克Nissan尼桑no-brandbrandname无品牌的品牌名称感谢阅读no-frillsproduct无虚饰产品noiseincommunicationsystem传播系统中的噪音感谢阅读non-financialrewards非物质性奖励措施谢谢阅读non-probabilitysampling非概率抽样精品文档放心下载non-profitorganization非盈利组织感谢阅读non-storeretailing无店铺零售业精品文档放心下载numberofstockouts迟滞数目Oobject-and-taskmethodofpromotionbudgeting目标-任务促销预算谢谢阅读法objectivesandstrategyareaaudit目标与战略领域的审计精品文档放心下载objectives具体目标observation观察法occupancycosts房屋占用成本occupation/position职业/职位oddpricing奇/余数定价法OEM(originalequipmentmanufacturer)原始设备制造商感谢阅读oeverallquality总体质量off-invoicediscounts发票之外的折扣感谢阅读offsets抵消交易Omega欧米加on-airtesting广播测试OPEC(OrganizationofPetroleumExportingCountries)欧佩克（石谢谢阅读油输出国组织）openingrelationships建立关系精品文档放心下载operatingsupplies生产供应品operationalexcellence运作管理水平精品文档放心下载opinionleaders意见领导者opportunitycost机会成本opportunityidentification机会识别感谢阅读opportunity/threatmatrix机会/威胁矩阵感谢阅读ordercycletime订货周期orderprocessing订单处理organisationallevel组织层次organizaitonalrequirementplanning组织需求计划精品文档放心下载organizationareaaudit组织领域的审计谢谢阅读organizationbuyingcenter组织采购中心谢谢阅读organizationalcustomer组织顾客谢谢阅读organizationaldirectselling组织直销谢谢阅读organizationalmarkets组织市场感谢阅读organizationalpurchasing组织采购精品文档放心下载organzationalstructure组织结构精品文档放心下载outdoorenthusiasts户外运动爱好者谢谢阅读out-of-homemedia户外广告媒体overallcostleadership全面成本领先谢谢阅读overheads日常开支overseasdirectinvestment海外直接投资谢谢阅读ownershipofnewproduct新产品所有权精品文档放心下载PPacificElectric太平洋电气packaging包装panelofexperts专家小组parentage渊源partiesinvolved交换中的各方paymentterms支付条款pay-offcontrol支出控制penetrationpricing渗透定价Pepsi-Cola百事可乐perceivedcustomervalue顾客感知价值谢谢阅读perceivedquality感知到的质量perceivedvalue感知到的价值percentageofsalespromotionbudgetingmethod销售额百分比促销感谢阅读预算法perceptionsofconsumers消费者感知/理解谢谢阅读perceptual(product)pisitioning感知（产品）定位精品文档放心下载perceptualmap感知图perceptualorganization感知组织谢谢阅读perceptualvigilance感性的警惕精品文档放心下载performancedimension业绩标准精品文档放心下载performanceevaluation业绩评估精品文档放心下载performancemeasures表现/业绩测度感谢阅读performanceobjective绩效目标精品文档放心下载performancestandards绩效标准感谢阅读performance功能perishability非持久性personalselling人员推销personalsources个人的信息来源personneldevelopment人力资源开发谢谢阅读persuasive说服性的pharmaceuticalsindustry医药行业感谢阅读physical(product)positioning物理（产品）定位精品文档放心下载physicaldescriptors物理变量physicaldistribution实物分销精品文档放心下载Pillsbury皮尔斯博瑞pioneers先入者PizzaHut必胜客placeutility地点效用planningandcontrolsystemareaaudit计划与控制系统领域的审计谢谢阅读pointofsaleinformation销售点信息精品文档放心下载point-of-purhcase(POP)promotion采购点促销精品文档放心下载point-of-sales(POS)data销售点数据感谢阅读pontificator保守派popularity通用性populationtrends人口趋势portfoliomodelsforresourceallocation资源配置的资产组合模式谢谢阅读positionintensity地位集中程度positioning定位possessionutility拥有效用post-purchasedissonance购买后的不协调感谢阅读post-purchaseevaluation购买后评估精品文档放心下载post-purchase/after-saleservice售后服务谢谢阅读potentialadvantages潜在优势potentialcustomer潜在顾客potentialmarket潜在市场potentialtargetmarket潜在目标市场谢谢阅读powerindistribution分销权力精品文档放心下载powerofbuyers购买者能力powerofsuppliers供应商能力predatorypricing掠夺性定价法pre-emptingscarceresources先占稀缺资源精品文档放心下载preferentialtreatment特惠待遇精品文档放心下载premiums额外奖励presentcompetitors现有的竞争者精品文档放心下载presentingsalesmessage提供销售信息谢谢阅读pre-testmarketresearch测试前市场研究谢谢阅读pricediscrimination价格歧视priceelasticityofdemand需求的价格弹性谢谢阅读pricefixing价格设定priceleaders价格领导者pricelining价格排列定价法pricepromotion价格促销pricequotation报价pricesensitivity价格敏感度pricestructure价格结构price价格price/earningsration价格/收益比感谢阅读price-offpromotions降价促销price-settingprocess定价过程谢谢阅读pricingadjustments定价调整pricingpolicies价格策略pricing定价primarydemand基本需求primarysources第一类/主要数据printmedia印刷媒体private/for-profitorganization私营/盈利性组织精品文档放心下载PRIZM(PotentialRatingIndexforZipMarkets)按邮政区划为基础谢谢阅读的潜力等级指数proactivenew-productdevelopmentstrategy进取型新产品开发战略感谢阅读probabilitysampling概率抽样problemformulation界定问题problemidentificatioin确定问题谢谢阅读processmanagement过程管理Procter&Gamble(P&G)宝洁公司精品文档放心下载productline产品线productavailability产品的可获得性感谢阅读productcategory产品类别productclass产品类别productdecisions产品决策productdesign产品设计productdevelopment产品开发productdimensionorattributes产品维度/属性精品文档放心下载productevolution产品演变productfeatures产品特征productintentshare产品倾向份额精品文档放心下载productleadership产品领导能力productlifecycle(PLC)产品生命周期精品文档放心下载pro