商务英语(19)的知识

商务英语Unit1WorkingLife：TheFutureofhumanresources（人力资源）Explanation:1).atermusedtodescribetheindividualswhocomprisetheworkforceofanorganization;2).thenameofthefunctionwithinanorganizationchargedwiththeoverallresponsibilityforimplementingstrategiesandpoliciesrelatingtothemanagementofindividuals.Coveringletter(申请函/求职信):aletterofintroductionattachedtothedocumentsuchasCVwhenapplyingforajobvacancy.Personalsummary:ashortparagraphinaCVwhichsummarizesthepositivecharacteristicsandskillsoftheapplicant.CLSample：(申请函/求职信写作)YouraddressDateAddresseeCompany’snameCompany’saddressDearXXX,Para1:Statehowyougottheinformationofthejobvacancyinthecompanyorbrieflystatesthespecificpositiondesired.Para2:Expressyourindividualandspecificinterestandskillsorexperiencerelatedwiththepostyouareapplyingfor.Giveproposalsthatwhatyouaregoingtoperformorwhatvalueyoumaybringifyougetthepost.Yourpromptresponsewillbehighlyappreciated.Yourssincerely,XXXJobinterview（面试）1.Etiquette:（礼节、礼仪）Goaloneforaninterview,bedressedneatandformal,bepositive,seriousandcareful……2.Informationprepared:（准备工作）yourindividualreasonsforthepost,therightskillsandexperienceforthepost,yourproposal,backgroundofthecompany,thecomprehensiveknowledgeaboutthefieldthatyouaregoingtoworkwith……Unit2OrganizationalCulture（企业文化）1.Explanation:Organizationalcultureisformedgraduallyintheproductionandmanagementpractices.Itisasetofsharedmissions,attitudes,goalsandbusinessphilosophywiththeirdemonstrationinbusinesspractices,managingsystemandperformancestyleofstaff,etc,whichcharacterizesacrossorganizations.1）Missionstatement2）Organizationalhierarchy（等级制度）Threetypesofcompanystructure:Hierarchicalorganization,Flatmanagementorganization,Flexibleorganizationwithproject-basedteams3）CompanyBuildings4）Dresscode2.TypesofOrganizationalCulture：Work-hard,play-hardcultureTough-guymachocultureProcesscultureBet-the-companycultureUnit3CommunicationatWork（工作交流）1.Communicationisaprocesswherebyinformationisenclosedinapackageandischanneledandimpartedbyasendertoareceiverviasomemedium.Thereceiverthendecodesthemessageandgivesthesenderafeedback.Allformsofcommunicationrequireasender,amessage,andanintendedrecipient,howeverthereceiverneednotbepresentorawareofthesender'sintenttocommunicateatthetimeofcommunication.2.Communicationmeans：Auditorymeans:suchasspeech,song,andtoneofvoice……Nonverbalmeans:suchasbodylanguage,signlanguage,paralanguage,touch,eyecontact……Throughmedia:suchaspictures,graphicsandsound,writing,email,newtechnology……Unit4TheArtofSelling(销售的艺术)1.ImportanceofSelling2.SalesTechniques(Listening)：Relationshipselling:HardSelling:3.PromotionMedium4.GraphWriting（图表写作）素材：上升：rise,increase,improve,climb,soar,shootup,goup,beup,anupwardtrend,thereisa2%/bigincrease达到顶峰：peakat,reachthepeak/summit下降：decrease,fall,reduce,decline,drop,godown,plunge,collaps