2023年BEC中级近年真题word

南京信息工程大学滨江学院20２３─202３学年第2学期商务英语BＥＣ课程试卷试卷类型A(注明A、B卷)考试类型综合练习（注明开、闭卷)注意：１、本课程为选修（注明必修或选修）,学时为５1，学分为３２、本试卷共2页；考试时间12０分钟;出卷时间：2023年６月3、姓名、学号等必须写在指定地方；提交时间:２023年7月1日4、本考卷合用专业年级:202３级国际经济与贸易任课教师：题号一二三四五六七八九十十一十二总分得分阅卷人（以上内容为教师填写)专业国际经济与贸易年级班级学号姓名请仔细阅读以下内容：考生必须遵守考试纪律，具体内容见《南京信息工程大学滨江学院考试纪律规定》。所有考试材料不得带离考场。考生进入考场后，须将学生证或身份证放在座位的左上角。考场内不许抽烟、吃食物、喝饮料。请仔细阅读以下内容：考生必须遵守考试纪律，具体内容见《南京信息工程大学滨江学院考试纪律规定》。所有考试材料不得带离考场。考生进入考场后，须将学生证或身份证放在座位的左上角。考场内不许抽烟、吃食物、喝饮料。考生不得将书籍、作业、笔记、草稿纸袋入考场，主考教师允许带入的除外。考试过程中，不允许考生使用通讯工具。开考15分钟后不允许考生进入考场，考试进行30分钟后方可离场。考生之间不得进行任何形式的信息交流。除非被允许，否则考生交卷后才干离开座位。考试违纪或作弊的同学将被请出考场，其违纪或作弊行为将上报学院。本人郑重承诺：我已阅读上述10项规定，假如考试是违反了上述10项规定，本人将自愿接受学校按照有关规定所进行的解决。上面姓名栏所填姓名即表达本人已阅读本框的内容并署名。1、Pｌeaｓeexｐｌaiｎhowaｂｓolｕteａdvａntageandcｏmpａratiｖｅaｄvantagediffer,ａndｇiveanexaｍpleinwｈｉchonepeｒｓonhasanａbｓoｌuｔeadvanｔageiｎdoｉnｇsometｈｉｎgｂutanｏtｈｅrpersoｎｈａｓaｃoｍparatiｖeadvａntaｇe.答:（１.)Difｆerｅnceｓ：Tｈesameprｏduｃｅrmayｈaveanabsoluteａｄｖanｔaｇeinthｅｓａmetｉme,ｂutitｉsnotpossibletohaveａcomｐaｒａtiｖeａdvantagｅｉntwoｏfｔhetwoitemｓ．Absolutｅadｖaｎｔaｇerｅfleｃtsｔｈeｌｅvelｏfproduｃtiｖiｔy,ｃｏmparativeａdvａｎｔａgereｆlecｔsthereｌａtiveoppoｒtunitycoｓt.（2.)E.g:MuhａmmａdＡｌｉboxingｍａtｃｈorｗｈetheｒitisｔoclｅanuｐｔｈeｇarbageinfｒｏntoftheiｒowｎｔhaｎtｈｅneiｇｈｂorbｏyMikemｏreeffiｃienｔ.Ａli,hａlf－hourｅventwillreceivｅ$50，000,hecouldfiｎｉshwitｈinhalfanｈoｕrｔｏclｅanｕptheｇａrbage．AliaｎｄMikｅclｅａｎiｎｇupgａｒｂａｇehｏｍe1hour，ａtthesameｔime,heｃangoｏuｔtoｗｏrkwelltoo$10．Ａsｃanbeseen,Ａlihasａbsolｕｔeadvanｔａgeｉnboｔh.ＢｕtMikeruｂbishｏｐportuｎｉｔycｏｓtis$10,tｈeopporｔuｎiｔycoｓｔｏfＡliis$50,０00.Thuｓ,intherｕbbiｓｈMikehaｓａcoｍpaｒatｉvｅadvantagｅ.2、ＷhataｒeｔｈebasicｆunctｉｏnsｏfnａtionalＦｉｖeYｅarＰlan?答:(1）ｎaｔｉonaleconoｍyexｐｅrｉenｃedsｕstaiｎed，rａpｉdandsouｎｄdevｅlｏpment,andovｅｒａllnationａlstrengthcontiｎueｄｔogｒow.(2)ｅconoｍicrestructuｒｉnｇwａsｅｘtensiveｌycａrriedfoｒward,andasociaｌiｓtｍarkｅteconｏmｙｗａsｐｒelimｉｎarilyestabｌisｈed．(3)weｏpenedwiｄertotheoutｓideｗoｒld,aｎdｔhepattｅrnofaｌl-rｏundｏpｅnｉｎgtｏokｂasicｓhape.(4)pｅopｌe’slｉviｎgsｔanｄａrdsｃonｔinuedtoiｍｐroｖe,anｄgenerａｌlyｐeoplebｅgａｎtoleａdarelａtiveｌycomｆoｒtableｌｉfｅ.(５)theｄevｅlｏｐmｅntofsｃiｅncｅ,ｔechnoloｇyaｎdeｄucatioｎwasａcｃeleｒated，aｎdｏtｈersociaｌundertakingsｐrogｒessｅdｉnaｃｏmpｒehｅnsiｖeｗａy．(6)predictiｖeguｉdａnceｆuncｔion,namely,thenationaｌFiｖeYeaｒPｌanｎotonｌycanpｒedｉｃtthecｏｍingｄirectionofnａtioｎ’sdevelｏpmenｔ.butaｌsｏｃａnguidethｅｍarketｓuｂjectanｄfollowｉtａndtakeacｔions．（７)poｌicyｃooｒdinatioｎfunctiｏｎ，thatｉssaｙ,inｔheprocessoｆrealiｚiｎgｔheｏbjeｃtivesoｆnatiｏｎaｌpｌａns,itcanhelpcｏｏrdinaｔeallasｐectsｏfｔｈepｏｌicｙinorｄertoａｃhieｖetheestabliｓhｅdtargｅts.3、Giveaｎeｘampleiｎdustryｗhichｃｏｎｔrｉｂuteｓｍosttoｔｈesociaｌeｃｏnｏmydeｖelopmeｎtmostandtrｙtoｂaｃkｕpyoｕropinionbyquｏtingthelａteststatistiｃsｔosaｙwhｉchinduｓtrieshaveｍｕｃhｐｏtentｉaｌ?答：

In

my

opiｎion,

The

ｃultural

industry

cｏntribｕtes

moｓt

tｏ

thｅ

dｅvelopment

ｏf

soｃiａｌ

economy.The

flｌow

chａｒt

is

ｔｈe

development

of

Ｎａｎ

Ｊing

culｔｕraｌ

indｕstrｙ

anｄ

ｔhe

ｓtａtｉｓtｉcs

ｉs

from

1993

to

2023.From

thｅ

chart

，yｏu

ｃaｎ

see

that

tｈe

cｕlturａｌ

iｎdｕｓtrｙ

ｃontribｕtｅs

ｍost

ｔo

tｈe

dｅveｌoｐment

ｏf

socｉal

eｃonｏmy.

二、ＰarｔTwo：Manａgemｅnt,pleaｓｅａｎｓwerthefoｌlｏwiｎｇqｕestionｓ(10%eacｈ,30%)1、Inｙouroｐiniｏn，whatｉsthｅsｉnglemostiｍpoｒtaspeｃｔｏftheｄeｆinｉtionｏｆｍanagement?Whｙ？WhichofMinｔzbeｒｇ’ｓtｅnmａnagerｉalrolesｄoyouｔhinｋyouaｒebｅｓｔeqｕipｐeｄｔoplａy?Expｌａiｎ．Ａｎｓweｒ1．Manaｇemｅｎtｉnallbｕsineｓsaｎdorgaｎiｚaｔｉｏnalaｃtｉvitiesiｓtheａctｏfgettiｎgpeoｐlｅtogethertoaccomｐliｓhdesiredgoalsandobjeｃtivｅseｆfｉcｉentｌyａndeffeｃtivｅly.Manaｇemeｎt

iｓ

ｔhe

procｅsｓ

of

ｗｏｒkｉng

wiｔh

ａｎｄ

tｈrｏｕgh

ｏtheｒs

to

acｈievｅ

organizational

objｅcｔｉves

in

a

chａnging

eｎviｒonmｅnｔ．

Centrａl

to

thｉs

ｐrocess

iｓ

ｔｈe

efｆｅctive

and

efｆicieｎt

use

of

ｌimｉted

rｅｓoｕrceｓ．

achievinｇ

oｒgａnizational

objｅctiｖes

caｎ

eｎsｕres

thａt

ｔhe

corporate

could

ｒｅａsonａblｙ

anｄ

automatｉcaｌｌy

maｔcｈ

up

the

dｅpartments

to

ｃooｒdinａtｅ

the

pace

of

ｄifferent

work,

formiｎg

a

unｉｆieｄ

whoｌe.2.

Ｉ

tｈink

Ｉ

can

bｅ

best

eqｕipped

tｏ

play

the

role

of

Ｒeｓource

allｏcatｏr.

The

ａｌlocatioｎ

oｆ

humａn

ｒesouｒcｅs

is

ｔｏ

fullｙ

make

use

of

phｙｓical

strｅngth,

inteｌligｅnce,

knｏｗｌｅdge,

ｃreatｉvity

ａｎd

skillｓ,

and

promｏte

ｈｕman

resourｃes

and

material

resources

to

ａchiｅve

a

ｍore

perｆect

combination,

to

mａｘimｉｚe

ｔhe

social

bｅnefit

anｄ

ecoｎomic

bｅneｆｉt.

Rｅasoｎaｂlｅ

ａllｏcation

oｆ

humａｎ

resoｕrceｓ

ｉs

one

ｏf

the

bａsic

eleｍentｓ

of

sociａｌ

viｔaｌiｔy．

It

nｏt

ｏnly

ｃａn

maｋe

tｈe

human

rｅｓｏurｃe

ｓtructure

of

soｃiａl

oｒgａnizａtｉoｎ

ｗｉｔhin

tｈe

reａｓoｎablｅ.

It

can

maｘimiｚe

the

ｕse,

givｅ

ｆulｌ

sｃope

tｏ

ｔｈe

ｔalｅntｓ,

so

ｔhat

each

pｅｒson'ｓ

ｉｎｔｅlligence

and

ｐotｅntiａl

into

ｆuｌl

play.2、Whatismarketｓeｇmenｔaｔionallａbｏｕｔanｄhowcouldiｔbeｕseｄinａcertaｉｎｂｕsｉnｅｓs?Hoｗｃanaｃoｍpanyencouragｅbrandloyaltyandrepuｒchaｓｅ?答:(1)Mａrketseｇｍeｎtaｔｉoｎｉｓamarketｉｎgｓｔrategｙthatiｎｖoｌveｓdｉvidｉｎgaｂroaｄｔargetｍａrketiｎtｏsuｂseｔsｏfconｓｕmｅrswhohaｖecommonneedsandapplicatioｎsｆortｈerelevanｔgｏodsanｄserviceｓ.Depｅnｄiｎｇｏnthｅsｐeciｆiｃchaｒacｔerｉsticsoftｈｅprｏｄuct,thesesｕbsｅtsmaybediｖｉdedｂyｃｒiteriａｓuchaｓagｅandgender，oｒotherｄｉｓtinctiｏｎs，lｉkelocatioｎoriｎcome.Ｍａｒketingcamｐaｉgnｓｃanthenbedesiｇｎｅｄａndimpｌｅｍeｎｔedｔotarｇettｈesespｅcifiｃｃuｓｔｏmerｓｅgｍents．(2)Ｂrａnd

ｌoyalｔy

ｉｓ

wherｅ

a

perｓｏn

buys

ｐroducｔs

frｏm

the

sａmｅ

manufactuｒer

rｅpeatedly

raｔhｅｒ

than

frｏm

othｅr

suｐpｌｉeｒｓ.Thus,

encouｒagｉnｇ

ｂrand

loyａltｙ

anｄ

ｒepuｒcｈａsｅ

ｉs

ｄrａｍatiｃａllｙ

for

a

company.

Aｎｄ

wｅ

cａn

tａke

some

mｅaｓｕrｅs

as

follow：

1．A

frequｅｎt

fｌｙer

pｒogrａｍ.

Fｒequent

fｌｙeｒ

scheme

is

tｈe

mｏsｔ

ｄｉrect

and

eｆｆｅｃtive

wａｙ

to

keep

customｅr

ｌoyaｌty,

iｔ

ｃaｎ

not

ｏnｌｙ

impｒoｖe

the

vａlue

of

a

bｒａnｄ，

ａlso

ｃａn

let

consｕmｅr

feel，

his

loyaltｙ

wａs

ｒewaｒded.

2.Establｉshing

meｍber

cｌub．

Memｂer

clｕb

is

ａn

effeｃtｉvｅ

metｈod

to

bｕild

customer

loyaｌty,

lｉke

"freqｕent

flyer

schｅme＂，

to

aｌｌow

cｕstomerｓ

ｔｏ

truｌｙ

feｅl

that

thｅy

ａrｅ

vａlued.

And

in

conｔｒaｓt，

it

can

lｅｔ

ｃｕstomｅrs

have

a

ｈighｅｒ

sensｅ

of

participation.3、Trytoｃhooseacoｍpany,anｄgiｖｅanexampｌeofvocaｂuｌarｙoｆStraｔeｇiｃMaｎａgemeｎｔ．Answer:Cｏre

elemenｔｓ

of

McDonald’ｓ

strategｙ.

Firstly,

McDonaｌd’s

ｓet

ａ

taｒgeｔ

to

ａdd

25００

restauraｎｔs

annｕａlｌｙ

ａnd

proｍote

fｒｅqｕｅｎt

ｃｕstomer

visits

via

atｔｒactive

ｍenｕ

ｉtems,

loｗ－price

specｉａｌs

ａｎd

Eｘtｒa

Ｖaｌue

Mｅａｌｓ.

Thｅn,

ＭcDｏnald’s

are

higｈly

ｓeｌecｔive

ｉｎ

gｒaｎting

fraｎchｉses

aｎd

locatｅd

ｏn

sites

ofｆerinｇ

cｏnvenｉence

to

customers

and

prｏfitablｅ

ｇｒowth

poｔentiａl.

Besiｄｅs，

McDonald’ｓ

ａlso

ｆocus

on

limited

menｕ

and

cｏｎsistent

quａlity，

they

aｌso

hａve

careful

ａｔtentｉon

to

ｓｔｏre

effiｃｉｅncy.

Ｗhat’s

more，

McDｏｎaｌｄ’s

have

gｒｅaｔ

use

ｏf

Mc

ｐｒefｉｘ

ａnｄ

ｅxtensｉve

aｄverｔising.

And

ＭcDonald’s

hｉｒe

couｒteｏus

ｐersｏnnｅl

and

ｐａy

ａn

equｉtａｂle

wage

and

prｏvidｅ

ｇood

traｉning

fｏr

aｌl

emｐloyees.三、PａrtThrｅｅ:BｕsinessCommunｉcation,pｌeaseaｎswerｔhefｏllowingqueｓｔioｎｓ:（２０％eａch，40%)1、ＰleaseｎaｍeａtleasｔFIVEqueｓtｉoｎstｈａｔyｏushouldaｓkyｏurselftｏidentifyyouremｐｌoyｍentiｎｔｅreｓts.Whaｔinfoｒmａtionshouldacａnｄidategatｈeｒiｎprepaｒingforajｏbinterviｅw?答：(1）

Ｆive

queｓｔions：

a．

Wｈat

do

yoｕ

ｗaｎt

to

get

frｏm

tｈe

ｊob

，anｄ

do

ｙou

ｔhinｋ

ｔhese

aｒｅ

impoｒtant？

ｂ.

Are

yoｕ

ｃlear

wｈat

ｙou

ｗaｎt

ｔo

ｄo．

c．

What’s

the

woｒｓｔ

tｈat

will

happen

if

yoｕ

keeｐ

going

aｎｄ

doｎ’t

ｒeacｈ

ｙour

goａl?

d．

Dｏ

yｏｕ

ｈaｖe