Booking 欧洲在线旅行社的经济影响报告

2023/2/2 2023/2/2 新建文本文档.htmlfile:///F:/file:///F:/桌面/报告审核/新建文本文档.html /30ECONOMICOPPORTUNITIES202020212012-2021NightsinAllAccommodationTypesinMillionsofRoomNights■ESTONIAKEYINSIGHTSOTAsgenerateadditionaltraveldemandforaccommodationsinEstoniaboostingGDPandjobcreation.ConsumersinEstoniaalsobenefitfromOTAsthroughmoreaffordableratesofferedtotravelers.Althoughrelativelysmallinvolumes,thenumberoftravellersorganisingtravelinEstoniathroughOTAsrosesteadilyfrom2012to2019,beforetheeffectsofthepandemicledtoadeclineinalltravelbookings.Asshownintheaccompanyingchart,approximately2millionroomnightswerebookedthroughOTAsin2019,representing30%ofthe7millionroomnightsbooked.In2020,althoughtotaltravelfell,ECONOMICOPPORTUNITIES202020212012-2021NightsinAllAccommodationTypesinMillionsofRoomNights■ESTONIAKEYINSIGHTSOTAsgenerateadditionaltraveldemandforaccommodationsinEstoniaboostingGDPandjobcreation.ConsumersinEstoniaalsobenefitfromOTAsthroughmoreaffordableratesofferedtotravelers.Althoughrelativelysmallinvolumes,thenumberoftravellersorganisingtravelinEstoniathroughOTAsrosesteadilyfrom2012to2019,beforetheeffectsofthepandemicledtoadeclineinalltravelbookings.Asshownintheaccompanyingchart,approximately2millionroomnightswerebookedthroughOTAsin2019,representing30%ofthe7millionroomnightsbooked.In2020,althoughtotaltravelfell,travelthroughOTAsfellmoresteeplywithjust1millionroomnightsbeingbooked,representing27%ofthetotal4millionroomnightsbooked.In2021,1millionnightswerebookedthroughOTAswith4millionbookedintotalmeaningthatOTAsaccountedfor29%ofthetotalEstonianaccommodationsmarket.KeyImpactsofOTAsinEstoniain2019T0.5MimpactattributabletoOTAsin20193,000TotalincrementaljobsimpactattributabletoOTAsin2019AdditionalnightsinaccommodationgeneratedbyOTAsin2019€115MTotalincrementalGDP2012 2013 2014 2015 2016 2017 2018 2019 2020 20212019202020212019 2020 2021GDPImpacts(€Millians)AttributabletoOTAsinEstonia,2019-2021OTAsprovidebusinesseswithanonlineplatformtoadvertisetheiraccommodationofferandexpandtheirconsumerbase.OTAsalsoimproveirustinproviders,andrewardquality.AdditionalNights(Thousands)inAllAccommodationAttributabletoOTAst2019-2021OTASGENERATEJOBSAND■Bookedusingotheravenues■BookedusingOTAsReductioninAverageDailyHotelRatesAttributabletoOTAs,2019-2021and€29milliontoEstonia'sGDPin2021.€115€4°€292019EXPANDTHEMARKET529TheGDPimpactsattributabletoOTAsalsogeneratesignificantjobimpactsacrossvarioussectorsofEstonia^economy.In2019,theeconomicimpactsattributabletoOTAsincluded3,000jobs.Inboth2020and2021,OTAswereresponsibleforaround1,000jobs.3,000OTASMAKETRAVELMOREAFFORDABLEIfOTAsdidnotexistratesintheEstonianOTAsgenerateadditionaleconomicgrowthacrossEstonia.OTAsaddedanincremental€115milliontotheeconomyin2019.OTAscontributed€40milliontoEstonia'sGDPin2020accommodationmarketwouldbehigher.Between2014and2019,OTAsgeneratedanaveragereductioninratesof€6.20perroomnight(7.5percentreduction)acrossEstonia.OTASCREATEADDITIONALGDPGROWTHOTASINCREASEBOOKINGS&201920202021JobImpactsAttributabletoOTAsinEstonia,2019-2021FRANCEOTASMAKETRAVELMOREAFFORDABLEOTASINCREASEBOOKINGS&EXPANDTHEMARKETKEYINSIGHTSOTAsgenerateadditionaltraveldemandforaccommodationsinFranceboostingGDPandjobcreation.InparticularindependentaccommodationsbenefitfromOTAsbyaccruingalargershareofbookingsthanthemarketaverage.OTAssupportamoreequitabledevelopmentinFrancebyorientingconsumerstowardsruralareas.ConsumersinFrancealsobenefitfromOTAsthroughmoreaffordableratesofferedtotravelers.OTAsgenerateadditionaltraveldemandforaccommodationsinFranceboostingGDPandjobcreation.InparticularindependentaccommodationsbenefitfromOTAsbyaccruingalargershareofbookingsthanthemarketaverage.OTAssupportamoreequitabledevelopmentinFrancebyorientingconsumerstowardsruralareas.ConsumersinFrancealsobenefitfromOTAsthroughmoreaffordableratesofferedtotravelers.IfOTAsdidnotexistratesintheFrenchaccommodationmarketwouldbehigher.Between2014and2019,OTAsgeneratedanaveragereductioninratesof€7.10perroomnight(4.6percentreduction)acrossFrance.OTAsprovidebusinesseswithanonlineplatformtoadvertisetheiraccommodationofferandexpandtheirconsumerbase.OTAsalsoimproveirustinproviders,andrewardquality.KeyImpactsofOTAsinFrancein2019AdditionalNights(Millions)inAllECONOMICOPPORTUNITIESOTASCREATEADDITIONALGDPGROWTHReductioninAverageDailyHotelRatesAttributabletoOTAs,2019-2021TotalincrementaljobsimpactattributabletoOTAsKeyImpactsofOTAsinFrancein2019AdditionalNights(Millions)inAllECONOMICOPPORTUNITIESOTASCREATEADDITIONALGDPGROWTHReductioninAverageDailyHotelRatesAttributabletoOTAs,2019-2021TotalincrementaljobsimpactattributabletoOTAsin2019impactattributabletoOTAsin2019AdditionalnightsinaccommodationgeneratedbyOTAsin2019OTAsgenerateadditionaleconomicgrowthacrossFrance.OTAsaddedanincremental€3.5billiontotheeconomyin2019.OTAscontributed€1.6billiontoFrenchGDPin2020and€1.6billiontoFrenchGDPin2021.TheGDPimpactsattributabletoOTAsalsogeneratesignificantjobimpactsacrossvarioussectorsoftheFrencheconomy.In2019,theeconomicimpactsattributabletoOTAsincluded45,000jobs.In2020and2021,OTAswereresponsiblefor23,000and26,000jobs,respectively.Asanalreadyverywell-establisheddestination,thenumberoftravellersorganisingtraveltoFrancethroughOTAsincreasedrelativelyslowlyfrom2012to2019,beforetheeffectsofthepandemicledtoasharpdeclineinalltravelbookings.Asshownintheaccompanyingchart,approximately210millionroomnightswerebookedthroughOTAsin2019,representing22%ofthe944millionroomnightsbooked.In2020,just74millionroomnightswerebookedthroughOTAs,representing15%ofthetotal506millionroomnightsbooked.WhiletotalroomnightsinFrancein2021increasedto601millionjust98millionwerebookedthroughOTAs,representing16%ofthetotalFrenchaccommodationsmarketNightsinAllAccommodationTypesinFrance,2O12-2O21MillionsofRoomNightsJobImpactsAttributabletoOTAsinIFRANCEOTADETAILSMARKETCHARACTERISTICSDomesticbookingsmakeupagreatershareofOTAsbookingscomparedtothewholemarketDomesticbookingsmakeupagreatershareofOTAsbookingscomparedtothewholemarket.In2019,domesticbookingscomprised42%oftotalOTAbookingsand32%ofbookingsforthemarketasawhole.MarketCharacteristicsofOTAsComparedtoWholeMarketinFranceSummaryImpactsofOTAsinFrance,2019-2021AJobImpactsAmountsasIndicatedMoreAffordable用IncreasesinTravel鶏GDPImpacts2019-€6+22.OM€3.5B45,000reduceddailyratesroomnightsincrementalGDPjobs2020-€4+10.7M€1.6B23,00。reduceddailyratesroomnightsincrementalGDPjobs2021-€5+9.5M€1.6B26,000reduceddailyratesroomnightsincrementalGDPjobs58翰TOURISMECONOMICSSource:TourismEconomics&BOTAssupportindependentaccommodationsGueststendedtobemoreorientatedtowardsindependenthotelswhenbookingtravelthroughOTAs.In2021,approximately58%oftotalOTAsaleswerebookedatindependenthotels,comparedto41%acrossthemarketasawhole.OTAssupporttraveltoruralareas,spreadingoutto